The Backstage Club
The Backstage Club is a Buenos Aires-based SaaS company that provides a white-label event management platform — including ticketing, check-in, membership, and bar management — for medium-to-large event producers, primarily in the Latin American music and live-events vertical.
- Company typePrivate
- Founded2023
- HeadquartersBuenos Aires, Argentina
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What The Backstage Club does
The Backstage Club is a Buenos Aires-based SaaS company founded in 2023 that operates a white-label event management platform for medium-to-large event producers. The core product, the Backstage Platform, bundles ticketing, customizable check-in lists, multi-organizer workflows, membership and loyalty programs, complementary product sales, and consumption/bar management into a single configurable interface that producers can rebrand as their own. The platform supports multiple currencies and languages and is paired with a dedicated Check In mobile application for Android and iOS that provides offline ticket scanning with flexible door and gate configurations, an explicit design choice for venues with intermittent connectivity.
The company monetizes through a subscription or licensing model for the white-label platform combined with transaction-based fees on ticket and complementary product sales. Go-to-market is direct and B2B, relying on personalized outreach via a website contact form and WhatsApp, supported by an organic presence on LinkedIn and Instagram. Payment processing is handled through integrations with Stripe, PayPal, Payway, and MercadoPago, with the latter positioning the product for Latin American markets. Pricing is not publicly disclosed and is negotiated on a per-client basis.
The Backstage Club lists four named enterprise customers (La Juanita, PM, Lotus, Fragment), all in the music and live-events vertical, and the company's website footer links to La Juanita Music's legal pages, suggesting a close commercial or ownership relationship with that anchor client. The company is privately held, employs 1–10 people, has raised a single disclosed $75,000 funding round in 2023 from unnamed investors, and discloses no AI capabilities, patents, awards, or public pricing.
The Backstage Club firmographics
Firmographics- Name
- The Backstage Club
- Website
- https://thebackstage.club
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Backstage Club is a Buenos Aires-based SaaS company that provides a white-label event management platform — including ticketing, check-in, membership, and bar management — for medium-to-large event producers, primarily in the Latin American music and live-events vertical.
- Ownership category
- akta.pro rank
The Backstage Club industry classification
Industry- Product category
- Event Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM)
- akta.pro secondary industry
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
Keywords
Where The Backstage Club is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
The Backstage Club business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- White-Label Platform Licensing: The company provides a white-label event management platform customized for event producers, suggesting a licensing or subscription-based revenue model where producers pay for platform access and customization
- Complementary Product Sales: Platform supports sale of complementary products alongside tickets, potentially generating transaction-based revenue
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Backstage Club product offering
Product offeringCore offering
The Backstage Club provides a white-label event management platform tailored for medium to large-scale event producers. The platform centralizes ticketing, mobile check-in, membership and loyalty programs, bar and consumption management, complementary product sales, and analytics. It supports multi-currency and multi-language configurations and includes dedicated Android and iOS check-in applications with offline ticket-scanning capability.
Product overview
The Backstage Club offers an event management platform designed for large-scale productions. The core Backstage Platform serves as a white-label solution tailored for event producers, featuring integrated capabilities including ticket transfers, multi-organizer support, complementary product sales, ticket availability management, membership and loyalty programs, multi-representative (RRPP) support, and consumption/bar management. The platform includes a dedicated Check In mobile application for Android and iOS that enables offline ticket scanning at events with customizable check-in lists and flexible door configuration. Additional features include anti-fraud security, event metrics, advanced data analysis, and membership functionality for customer loyalty and community building.
Differentiator
Problem solved
Functional benefit
Companies that use The Backstage Club
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
The Backstage Club technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
The Backstage Club partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecorePayment processing integration providing secure credit card payment capabilities for the event ticketing platform. Enables seamless transaction processing for ticket sales and complementary products.
- PayPalcorePayment processing integration providing additional payment option for customers purchasing event tickets and complementary products through the platform.
- MercadoPagocorePayment processing integration particularly relevant for Latin American markets, enabling localized payment methods for event attendees in the region.
Recent moves6 records
Expansion highlights3 records
The Backstage Club competitors and assessment
Company assessmentRegional players
- BoletoMovil: LATAM-focused digital ticketing and box-office platform, particularly strong in Mexico. Comparable as a regional competitor in the broader Latin American ticketing space that The Backstage Club aspires to expand into.
- Passline: Established ticketing platform in Argentina and other LATAM markets serving concerts, theater, and live events. Direct regional competitor to The Backstage Club in its home market with an incumbent position in local venues.
- AllAccess: Argentina-based ticketing platform with strong penetration in concerts and live entertainment. Comparable as a regional LATAM ticketing incumbent that The Backstage Club must displace in its home market.
Direct peers
- Tixr: White-label, direct-to-consumer ticketing platform purpose-built for live music, sports, and entertainment producers. Closest direct peer to The Backstage Club given the shared white-label B2B model and live-event focus.
- Universe: Event ticketing and discovery platform targeting independent promoters and venues, with tools for event creation, promotion, and on-site operations. Similar SMB/producer-focused positioning to The Backstage Club.
- Tixel: Fan-to-fan ticketing marketplace with a strong anti-fraud and face-value resale angle. Comparable to The Backstage Club on the anti-fraud ticketing side and on the focus on safe, trustworthy live event ticketing.
- Dice: Mobile-first ticketing platform focused on live music events, with strong promoter and venue relationships. Comparable to The Backstage Club in targeting music/nightlife producers and emphasizing a modern, fan-centric ticketing experience.
Broad incumbents
- Eventbrite: Large global self-service ticketing and event management platform. Comparable in product category (ticketing + event management) but operates at much broader scale and is self-service rather than white-label, making it a broad incumbent reference point.
- Ticketmaster: Dominant global ticketing incumbent for live entertainment and sports, with extensive promoter and venue relationships. Relevant as the broad benchmark incumbent in live event ticketing that defines market expectations on scale and reliability.
- See Tickets: International ticketing provider offering white-label and B2B solutions to festivals, venues, and promoters. Comparable as a broader incumbent with a white-label live events proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Backstage Club social profiles
Digital presenceThe Backstage Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Backstage Club leadership team
Management profileNumber of profiles
The Backstage Club funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Backstage Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Backstage Club
What does The Backstage Club do?
The Backstage Club provides a white-label event management platform tailored for medium to large-scale event producers. The platform centralizes ticketing, mobile check-in, membership and loyalty programs, bar and consumption management, complementary product sales, and analytics. It supports multi-currency and multi-language configurations and includes dedicated Android and iOS check-in applications with offline ticket-scanning capability.
Is The Backstage Club a public or private company?
The Backstage Club is a private company. It is classified as unknown and is currently operating.
When was The Backstage Club founded?
The Backstage Club was founded in 2023. It employs 1 to 10 people.
Where is The Backstage Club based?
The Backstage Club is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does The Backstage Club make money?
Two revenue lines are on record. White-Label Platform Licensing is the primary driver. The others are complementary Product Sales.
Who are The Backstage Club's main competitors?
Regional players on record are BoletoMovil, Passline and AllAccess. Direct peers are Tixr, Universe, Tixel and Dice. Broad incumbents are Eventbrite, Ticketmaster and See Tickets.
Does The Backstage Club have an API?
No public API is recorded for The Backstage Club.
What industry is The Backstage Club in?
The Backstage Club's product category is Event Management Software. Its primary akta.pro industry code is MPADAKAM, Ticketing & Admissions Platforms (Cinema/Festival), with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 711310 and its SIC code is 7900.