Skimlinks

What Skimlinks does

Skimlinks, operated through its legal entity Skimbit Ltd (registered at Aldgate House, 33 Aldgate High Street, London), is an affiliate marketing automation platform that connects publishers to 48,500+ merchants and 50+ affiliate networks globally through a single JavaScript integration. The company's core technology — the Skimlinks Code — wraps and tags existing product links on publisher properties to enable click-to-purchase tracking and commission attribution across networks including ShareASale, Commission Junction, Rakuten, Awin, Impact Radius, TradeDoubler, and Webgains, eliminating the need for publishers to manage individual affiliate network relationships. The platform is anchored by the Publisher Hub, a proprietary dashboard providing configuration, reporting, billing, and merchant search functionality, and is augmented by optional tools (SkimWords, Network Overwrite, Link Generator, Skim RSS BETA) and three APIs (URL Shortener, Merchant, Reporting). The company claims that 23 of the top 25 publishers worldwide use the platform, including Condé Nast, Hearst, MailOnline, Yahoo, Mirror, and News UK, generating millions of sales per day across the network.

Skimlinks operates a two-sided business model. On the publisher side, sign-up is free and self-serve, with monetization driven by sharing the affiliate commissions that publishers earn when product links convert to purchases. On the merchant side, Skimlinks runs a tiered Preferred Partner Program with monthly subscriptions ranging from $166 (Preferred) to $1,000 (Premium) to $1,620 (VIP), providing enhanced visibility in publisher search results, dedicated growth managers, advanced analytics, and exclusive promotional opportunities; a free Growth Merchant Program provides an entry point for smaller brands. Skimlinks is a subsidiary of Taboola, the publicly listed content recommendation and advertising technology company, and operates with a related-company relationship with Connexity (a product catalog and commerce data platform), creating a broader commerce content ecosystem spanning North America, Europe, and APAC. The company employs 51–100 staff and serves customers across publishing, retail, fashion, travel, and creator economy segments.

Name

Skimlinks

Legal name

Skimbit Ltd

Website

https://skimlinks.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Skimlinks is a London-based affiliate marketing automation platform — a Taboola subsidiary — that connects publishers to 48,500+ merchants and 50+ affiliate networks through a single JavaScript integration, monetizing commerce content for editorial publishers, shopping platforms, and influencers worldwide.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Software

NAICS

Software Publishers (513210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industry

Social Commerce & Affiliate Influencer Programs (MPAAAHAE)

Keywords

• Affiliate marketing platform
• Commerce content monetization
• Publisher affiliate solutions
• Affiliate network integration
• Merchant affiliate programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commission Revenue Share: Skimlinks earns revenue by acting as an intermediary between publishers and merchants through affiliate networks. When publishers drive sales to merchants, Skimlinks takes a share of the commission earned. Publisher Revenue is the publisher's share of Total Revenue collected by Skimlinks, which can be viewed in the Publisher Hub.
2. Preferred Partner Program Subscriptions: Paid merchant program with three tiers (Preferred from $166/month, Premium from $1000/month, VIP from $1620/month) providing enhanced visibility, dedicated growth managers, advanced analytics, and promotional opportunities with premium publishers.
3. Publisher Referral Rewards: Publishers can earn rewards (35% of Skimlinks' share of commission for 12 months) by referring new publishers to the platform, up to $20,000 maximum per referred account.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Skimlinks is an affiliate marketing automation platform that enables publishers to monetize commerce content by inserting a single JavaScript code snippet, which automatically converts existing product links into affiliate links and connects them to 48,500+ merchants across 50+ global affiliate networks. For merchants, it offers the Preferred Partner Program (paid tiered subscription) and a free Growth Merchant Program providing publisher access, dedicated growth management, and performance analytics.

Product overview

Skimlinks is an affiliate marketing platform and a Taboola company that provides publishers and platforms with a single integration and contract to access 48,500 merchants and 50+ affiliate networks globally. The platform is built around the Publisher Hub as the central dashboard, paired with Core Tools (Skimlinks Javascript, Link Wrapper, URL Shortener) that automatically monetize merchant links on publisher properties. Optional Tools extend functionality through SkimWords, Network Overwrite, Link Generator, Skim RSS BETA, and three APIs (URL Shortener API, Merchant API, Reporting API BETA). For merchants, tiered partnership programs range from the free Growth Merchant Program to the paid Preferred Partner Program spanning three tiers (Preferred from $166/month, Premium from $1,000/month, VIP from $1,620/month). A Publisher Referral Rewards Program offers 35% commission share for referred publishers. The platform serves three publisher segments: Editorial Publishers, Shopping Platforms, and Influencers & Creators.

Differentiator

Problem solved

Functional benefit

Products and services

• Publisher Hub
• Preferred Partner Program
• Growth Merchant Program
• Publisher Referral Rewards Program
• Editorial Publishers Solution
• Shopping Platforms Solution
• Influencers & Creators Solution

Quantifiable outcome

• 23 of top 25 publishers worldwide use Skimlinks for commerce monetization
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration52 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• TaboolacoreOthersTaboola is the parent company of Skimlinks. Skimlinks is identified as 'a Taboola Company' on their website. Taboola provides content recommendation and advertising technology infrastructure that complements Skimlinks' affiliate monetization services.
• ConnexitycoreOthersConnexity is referenced as the parent/related company for retailers section. Links on the merchants page direct to connexity.com/for-retailers/. Connexity operates as a product catalog and commerce data platform that likely powers Skimlinks' merchant discovery and data capabilities.
• Affiliate Networks (50+)coreChannel Partner/ Reseller/ DistributorSkimlinks integrates with 50+ affiliate networks including ShareASale, Commission Junction, TradeDoubler, Webgains, Awin, and many others. These networks manage merchant-publisher relationships and handle tracking and commission payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Refersion: Refersion is an affiliate and influencer marketing platform focused on creator-driven commerce and brand-to-creator tracking. It overlaps with Skimlinks' Influencers & Creators solution, providing an emerging alternative for direct-to-creator affiliate programs at smaller scale.
• Levanta: Levanta is an emerging affiliate marketing platform purpose-built for Amazon sellers and ecommerce brands, with growing publisher tools. It targets a narrower commerce segment than Skimlinks but represents the new wave of cloud-native affiliate platforms competing for merchant budgets.

Direct peers

• Impact: Impact operates a partnership management and affiliate marketing platform that connects brands with publishers and creators. It directly competes with Skimlinks in the automated affiliate monetization and partner ecosystem space, serving overlapping enterprise publisher and merchant customers with comparable SaaS tools.
• ShareASale: ShareASale (owned by Awin) is a long-standing affiliate network serving merchants and publishers with tracking and reporting tools. Skimlinks connects publishers to ShareASale as a network, but ShareASale's own platform competes directly for affiliate program management workloads.
• TradeDoubler: TradeDoubler is a European-focused affiliate and performance marketing network with a global publisher base. It competes with Skimlinks in cross-border affiliate program management, particularly for European merchants seeking editorial publisher reach.
• Rakuten Advertising: Rakuten Advertising operates a global affiliate network and performance marketing platform serving brands and publishers. Like Skimlinks, it provides automated link tracking and affiliate program management, directly competing for both publisher inventory and merchant program budgets.
• PartnerStack: PartnerStack is a partner relationship management platform focused on affiliate, referral, and reseller programs for SaaS and ecommerce brands. It competes with Skimlinks' affiliate technology stack, particularly for merchants seeking modern PRM tooling beyond legacy affiliate networks.
• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest affiliate networks globally, connecting advertisers with publishers and offering tools for tracking, attribution, and payouts. Skimlinks integrates with CJ Affiliate as one of its 50+ networks, but CJ's own publisher platform and SaaS offering compete directly with Skimlinks' Publisher Hub.
• AvantLink: AvantLink is an affiliate network specializing in retail, outdoor, and lifestyle verticals with deep publisher relationships. It competes with Skimlinks for affiliate-driven retail commerce, particularly with editorial publishers in fashion, fitness, and lifestyle categories.
• Awin: Awin is a global affiliate marketing network with thousands of merchant programs, integrating directly with publishers through its platform. It competes with Skimlinks' network aggregation and link monetization value proposition for both publishers and merchants across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skimlinks
• Xx.com/Skimlinks
• Facebookfacebook.com/Skimlinks

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds8 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skimlinks