AUARA

What AUARA does

AUARA Empresa Social S.L. is a Madrid-based Spanish social enterprise founded in 2015 by Antonio Espinosa de los Monteros, Pablo Urbano, and Luis de Sande. The company sells natural mineral water sourced from the San Millán spring in La Rioja and a range of natural juices, packaged in 100% recycled rPET bottles. Under its social charter, 100% of dividends are directed to water access projects in developing countries, with a documented 9:1 impact ratio (nine liters of potable water generated in developing countries per liter sold). The company holds B Corp and Social Enterprise Mark certifications and was the first water brand in Europe to launch in fully recycled rPET packaging.

The product portfolio spans two bottled water formats (501ml 24-pack and 1.5L 6-pack), two juice ranges — the functional 'Good Good' line (Antiox, Energía, Bienestar Intestinal) and the '100% Exprimidos' pressed juice line (Naranja, Piña, Melocotón) — plus branded organic cotton merchandise. Each bottle carries a QR code enabling consumers to trace the specific water access project their purchase funds. Distribution is multi-channel: direct-to-consumer e-commerce with weekly/bi-weekly/monthly subscriptions, retail through El Corte Inglés (SuperCOR, Hipercor), regional Spanish chains (Alimerka, Vegalsa-Eroski, Esmerarte), HoReCa/hospitality, festival activations (PortAmérica), and corporate cause-marketing partnerships (AVEDA, Stage Entertainment España). Markets served are Spain and Portugal for commerce, with impact operations active in 29 developing countries.

Commercially, AUARA is backed by Hijos de Rivera (Estrella Galicia) since 2022, providing capital, distribution synergies, and operational scale while the social charter is preserved. Cumulative impact metrics disclosed include 264+ water/sanitation infrastructures completed, 170,741+ beneficiaries reached, 1.3+ billion liters of water provided, and 55.9+ million bottles recycled. The 2024 operating year was a record, with 67 new infrastructures and expansion into four new countries. Headcount remains 1–10, and no revenue figure is disclosed.

Name

AUARA

Legal name

AUARA EMPRESA SOCIAL, S.L.

Website

https://auara.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

AUARA is a Madrid-based Spanish social enterprise selling natural mineral water and juices in 100% recycled rPET packaging, channeling 100% of dividends into water access projects across 29 developing countries. It serves conscious consumers, HoReCa venues, and corporate partners through DTC e-commerce, Spanish retail, and cause-marketing alliances, backed by Estrella Galicia since 2022.

Ownership category

akta.pro rank

Product category

Bottled Water and Natural Beverages

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Bottled mineral water
• Natural fruit juices
• Social enterprise beverages
• Recycled rPET packaging
• Water access projects

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Bottled Water Sales: Sale of natural mineral water in 501ml (24-pack) and 1.5L (6-pack) formats through e-commerce, retail, and hospitality channels. Revenue is generated through product sales with shipping included.
2. Natural Juice Sales: Sale of Good Good functional juices (Antiox, Bienestar Intestinal, Energía) and 100% Exprimidos juices (Naranja, Piña, Melocotón) in 33cl 12-pack formats. Both ranges carry the same social mission.
3. Merchandising: Sale of branded merchandise including BE THE CHANGE organic cotton t-shirts.
4. Subscription Model: Recurring delivery subscriptions for water and juice products with weekly, bi-weekly, or monthly cadence options, generating predictable recurring revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

AUARA is a Spanish social enterprise that bottles and sells natural mineral water from the San Millán spring in La Rioja and 100% pressed natural juices, packaged exclusively in 100% recycled rPET bottles. The company commits 100% of its dividends to financing potable water access infrastructure in developing countries, with a documented 9:1 water impact ratio. Distribution combines a direct e-commerce storefront (with subscription delivery) with major Spanish retailers and a hospitality channel.

Product overview

AUARA is a social enterprise selling bottled natural mineral water and natural juices, with 100% of dividends dedicated to potable water access projects in developing countries. The product portfolio consists of two core water formats (0.5L 24-pack and 1.5L 6-pack in 100% recycled r-PET bottles), two juice lines (the functional 'Good Good' line with specific health benefits like antioxidants, energy, and intestinal wellness; and the '100% Exprimidos' line of pure pressed juices in orange, pineapple, and peach flavors), plus branded merchandise (organic cotton t-shirts). Each product carries a social impact promise of generating 9 liters of potable water per liter sold.

Differentiator

Problem solved

Functional benefit

Brands

• Good Good: Functional juice range with vitamins, fiber, or probiotics, containing no added sugars or sweeteners.
• 100% Exprimidos
• PURPOSE WATER

Products and services

• AUARA Natural Mineral Water 501ml 24-pack (rPET) Natural mineral water from the San Millán spring in La Rioja, packaged in 100% recycled rPET 501ml bottles; sold as a 24-bottle pack that generates 108 liters of potable water in developing countries per pack. Pack price: EUR 16.80.
• AUARA Natural Mineral Water 1.5L 6-pack (rPET)

Quantifiable outcome

• 9 liters of water generated per 1 liter purchased
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Sebastián YatracoreGTM or Marketing Partner · 1 January 2025Colombian artist serving as brand ambassador to amplify water access mission and reach Latin American audiences.
• AVEDAflagshipStrategic or Co-development Partner · 1 January 2017Annual collaboration since 2017 creating 'Purpose Water' awareness campaigns. AVEDA x AUARA has provided water access to 16,000+ people in 10+ countries. 2026 project focuses on Mozambique with Fundación Khanimambo for water infrastructure.
• El Corte IngléscoreChannel Partner/ Reseller/ DistributorMajor Spanish retailer distributing AUARA products through SuperCOR, Hipercor, and Supermercado El Corte Inglés. Partnership funding Bouga well project in Benin targeting 550 beneficiaries.
• Stage Entertainment EspañaminorChannel Partner/ Reseller/ DistributorEntertainment company partnership funding sanitation projects including construction of bathrooms and showers at Los Zafiros school.
• AlimerkaminorChannel Partner/ Reseller/ DistributorRegional Spanish supermarket chain contributing to AUARA water access projects.
• Vegalsa-EroskiminorChannel Partner/ Reseller/ DistributorGalician/Asturian retail group partnership for water access cause marketing.
• EsmerarteminorChannel Partner/ Reseller/ DistributorCorporate partner contributing to AUARA project funding.
• Active Africa NGOcoreStrategic or Co-development PartnerLocal partner executing water and sanitation projects in Malawi, including school latrines and irrigation systems.
• Fundación AlainecoreStrategic or Co-development PartnerInternational cooperation foundation for development executing water projects including Bouga well in Benin.
• AlboancoreStrategic or Co-development PartnerJesuit development NGO executing water access and sanitation projects including Chad initiative.
• Fundación KhanimambocoreStrategic or Co-development PartnerMozambique foundation partnering for 2026 AVEDA x AUARA water infrastructure project.
• Fundación KiriracoreStrategic or Co-development PartnerLocal NGO partner for water access projects in developing countries.
• Fundación Esperanza y AlegríacoreStrategic or Co-development PartnerDevelopment foundation executing AUARA water and sanitation projects.
• ONG SaucecoreStrategic or Co-development PartnerLocal partner with testimonial from president Kike Figaredo, executing water access projects.
• Fundación RecovercoreStrategic or Co-development PartnerHealthcare-focused development foundation executing AUARA water projects.
• Agua de CococoreStrategic or Co-development PartnerLocal development organization executing water access initiatives.
• ONG VoluntariadocoreStrategic or Co-development PartnerVolunteer organization supporting AUARA project execution on the ground.

Scale indicators18 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Evian (Danone): Global premium natural mineral water brand owned by Danone. Represents the established premium bottled water benchmark AUARA is measured against, particularly in HoReCa and retail.
• Fiji Water: Global premium bottled water brand with a strong natural-source story. Comparable premium positioning, premium retail placement, and sustainability-marketing posture.
• S.Pellegrino / Perrier (Nestlé Waters): Nestlé's premium mineral water portfolio (Perrier, S.Pellegrino, Vittel, Aquarel). Broad incumbent with massive distribution and marketing scale competing across AUARA's served geographies.

Direct peers

• Voss Water: Premium bottled water brand positioned on minimalist design and lifestyle/conscious-consumer credentials. Closely comparable business model: premium pricing, design-led brand, HoReCa and DTC distribution.
• Vichy Catalan: Iconic Spanish carbonated mineral water brand with heritage positioning, widely distributed in Spain. Direct competitor in the premium Spanish natural mineral water segment.
• Bezoya: Spanish low-mineralization bottled water brand with strong sustainability credentials and nationwide retail presence. Competes in the same 'healthy, low-sodium, sustainable' positioning as AUARA.
• Solán de Cabras: Premium Spanish natural mineral water brand (owned by Mahou-San Miguel). Competes for the same premium-shelf, sustainability-aware Spanish consumer that AUARA targets.
• Lanjarón (Danone): Spanish natural mineral water brand owned by Danone, sold across Spanish retail and HoReCa. Direct head-to-head competitor in the same natural mineral water category in the same Spanish market.

Emerging players

• Liquid Death: Fast-growing US-based bottled water brand using irreverent branding and aluminum-can packaging to capture younger consumers. Comparable in being a challenger brand using packaging and storytelling to differentiate from incumbents.
• Eden Springs: European water-cooler and bottled water supplier focused on offices and HoReCa. Comparable in operating across European geographies and serving business customers with sustainability messaging.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@auarah2o466
• Facebookfacebook.com/AUARAOficial/?locale=es_ES
• LinkedInlinkedin.com/company/auara
• Instagraminstagram.com/auara_h2o
• Xx.com/AUARA_H2O

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUARA