What Big Fan does

Big Fan is a London-headquartered, privately held branding and design agency that provides integrated brand strategy, visual identity, and digital services to startups and SMEs. Founded in 2008 (per Creative Director David Robinson's tenure) and operating from London and Manchester, the firm works with ambitious brands across sectors including blockchain/DeFi (Vega Protocol, Umee, DeepTech), online community (The Joy Club), hospitality (Light, The Bohemian), beauty/skincare (Oilapure, No. Thank You), real estate (Curiger Immobilien), architecture (Resident, Void Studios), gaming (Trio), and home improvement (Develop Safe). Its claimed international footprint is supported by the inclusion of non-UK clients such as Curiger in Switzerland.

The agency's offering is structured around three service pillars: Brand Strategy (positioning, competitor research, naming, tone of voice, workshops), Brand Identity (logo, visual systems, packaging, illustration, motion graphics, signage, social assets), and Digital Services (UX/UI design, front-end and back-end development, e-commerce, SEO, website maintenance). Technical execution is anchored by Creative Technologist Oliver Gosling, a full-stack developer with 15+ years of experience, enabling delivery from strategic concept through to live digital product. The core team is 1-10 people, supplemented by a freelance network — a structure typical of boutique creative agencies.

Big Fan operates on a project-based professional services model with no publicly disclosed pricing. Go-to-market is sales-led and direct, with clients initiating engagement via the website or email ([email protected]); marketing is portfolio-driven across Instagram, LinkedIn, Behance, and the firm's case-study website. The only disclosed capital event is a $120,000 Techstars investment in May 2022, and there are no reported acquisitions, partnerships, awards, or institutional investors.

Name

Big Fan

Legal name

Big Fan

Website

https://big.fan

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Fan is a London- and Manchester-based branding and design agency offering brand strategy, visual identity, and digital development services to startups and SMEs across blockchain, hospitality, beauty, real estate, architecture, and consumer product sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based professional services for brand strategy, visual identity design, digital development, and marketing material creation. Services are tailored to client needs from startups to established businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Big Fan is a boutique branding and design agency providing end-to-end brand development services for ambitious brands from startups to established businesses. Their core offerings include Brand Strategy (positioning, messaging, research, naming, tone of voice), Brand Identity (logo, visual systems, packaging, illustration, motion, signage), and Digital Services (UX/UI design, front-end and back-end development, e-commerce, SEO).

Product overview

Big Fan is a branding and design agency offering a unified suite of professional services rather than a software product platform. The agency's core service offerings include Brand Strategy (positioning, research, architecture, naming, tone of voice), Brand Identity (logo, visual systems, packaging, illustration, motion graphics, signage), and Digital Services (UX/UI design, front-end/back-end development, e-commerce, SEO). These services are delivered to clients ranging from startups to established businesses through collaborative project work. Their portfolio showcases completed brand projects for clients across various sectors including blockchain/DeFi (Vega Protocol, Umee, DeepTech), lifestyle and hospitality (The Bohemian, Light), retail and beauty (Oilapure, No. Thank You), community platforms (The Joy Club), architecture and design firms (Resident, Void Studios), and other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy

Quantifiable outcome

• Guided The Joy Club from inception through successful acquisition by a leading competitor in the space.

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moving Brands: Independent London-headquartered branding and design agency working across brand strategy, identity design, motion, and digital. Comparable in offering and seniority tier with similar multidisciplinary delivery model.
• Here Design: London-based brand and design studio working across identity, packaging, and digital. Direct boutique peer with comparable cross-disciplinary offering.
• Pentagram: Largest independent brand and design consultancy, partnering directly with clients on brand strategy, identity, and digital design. Directly comparable to Big Fan as a full-service branding studio competing for similar ambitious-brand briefs.
• Koto Studio: Boutique branding studio focused on brand strategy, visual identity, and naming for ambitious startups and scale-ups (notably Web3 and fintech). Highly comparable to Big Fan given shared target segments and integrated digital practice.
• Studio Output: Independent design and branding agency producing brand identities, motion, and digital for ambitious clients. Direct boutique peer with comparable positioning.
• Ragged Edge: London-based brand and design consultancy serving startups and challengers across strategy, identity, and digital. Most direct geographic and segment peer to Big Fan.
• Saffron Brand Consultants: Global brand consultancy specializing in brand strategy and identity architecture. Comparable strategic depth on the brand-strategy component of Big Fan's offering.

Broad incumbents

• Wolff Olins: Global brand consultancy with a much larger footprint, offering brand strategy and identity design across industries. Comparable offering at significantly greater scale, frequently competing for the same enterprise transformation briefs.
• Mother Design: Design arm of Mother, an established London creative network, working on brand identity and experience design. Broader incumbent in same market, frequently bidding for ambitious-brand briefs.
• Landor & Fitch: Global branding and design consultancy operating across strategy, identity, and experience design at the enterprise tier. Comparable service portfolio at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/big-fan
• Instagraminstagram.com/bigfanagency
• Xx.com/bigfanagency
• Facebookfacebook.com/bigfanagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Fan