Serko Online

What Serko Online does

Serko Online (legal name Serko Ltd; NZX/ASX: SKO) is a publicly listed New Zealand-headquartered corporate travel and expense management software company. Its core product is the Zeno platform, a cloud-based SaaS solution that lets corporate travelers book and manage complete trips — flights, hotels, rental cars and ground transport — alongside automated expense capture, receipt matching, credit-card reconciliation and policy-driven approvals, all delivered through a network of 100+ travel management company (TMC) partners. The platform aggregates content from all three major GDS providers (Sabre, Amadeus, Travelport), NDC channels (Travelfusion, Sabre NDC-X, Amadeus NDC-X), and hotel aggregators Booking.com and Expedia, and processes roughly US$4.5 billion of corporate travel annually across 7,000+ entities in 180 countries, with 20,000+ bookings per day. Serko also operates Booking.com for Business (powered by Zeno, used by 800,000+ companies on a freemium model) and, following the January 2025 acquisition of GetThere from Sabre for US$12 million, serves the largest global enterprise travel programs with a white-label platform in 70+ countries and 16 languages.

Serko earns revenue through a combination of recurring SaaS subscriptions on Zeno and GetThere (quote-based, sold largely through TMC partners and direct enterprise sales) and transaction-based booking income linked to the US$4.5B GMV flowing through the platform, with a freemium SMB funnel via Booking.com for Business generating volume-led economics. Go-to-market is hybrid: TMC-channel-led for Zeno SMB and mid-market, direct enterprise sales plus white-label for GetThere, and product-led self-serve for the Booking.com for Business SMB base, with US closed-beta direct distribution for the emerging Serko.ai AI travel assistant. The company has sharpened its portfolio in 2024–2025 — divesting InterplX to Cerebri AI, completing the GetThere acquisition, renewing multi-year partnerships with Booking.com, Sabre, Amex GBT and FCM, and standing up a North America hub in Southlake, Texas — while investing in AI (Serko.ai, Intelligent Itinerary) and sustainability (Mission Zero, recognized as 2025 B2B Travel Innovation of the Year). Note: the supplied financial table contains corrupted values and is not used in this assessment.

Name

Serko Online

Legal name

Serko Ltd

Website

https://serko.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Serko Online (NZX/ASX: SKO) is a New Zealand-based corporate travel and expense SaaS provider operating the Zeno and GetThere platforms, serving 7,000+ entities and 800,000+ companies via 100+ TMC partners and Booking.com across 180 countries.

Ownership category

akta.pro rank

Product category

Corporate Travel and Expense Management Software

NAICS

Travel Agencies (561510)

akta.pro primary industry

Corporate Travel & Expense (T&E) Management Platforms (THAKANAA)

akta.pro secondary industries

Corporate Booking Platforms & Online TMCs (THAKAAAG), Corporate Travel & Expense Booking Platforms (BPAMAIAI)

Keywords

• Corporate travel management
• Expense management software
• Travel booking platform
• TMC software solutions
• Business travel technology

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Fees: Subscription-based revenue from Zeno platform licensing to travel management companies and enterprise customers. The platform is sold through an international network of TMC partners.
2. Transaction-Based Booking Income: Revenue generated from bookings made on the Zeno platform, linked to transactions processed through the system. The company processes US$4.5 billion of corporate travel annually through its technology.
3. Booking.com for Business Partnership: Strategic partnership with Booking.com where Serko powers the corporate travel functionality. Booking.com for Business is offered free to companies (800,000+ companies signed up), generating value through transaction volume and partnership economics.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Serko Online provides cloud-based corporate travel and expense management SaaS platforms — primarily Zeno and GetThere — that let business travelers book flights, hotels, cars, and manage expenses in one interface. The platforms aggregate content from GDS, NDC, Booking.com, and Expedia, and are sold through an international network of 100+ travel management company (TMC) partners and directly to large enterprises, processing US$4.5 billion in corporate travel annually.

Product overview

Serko Online operates as a multi-platform corporate travel and expense management technology provider consisting of two core products: Zeno (for small to large companies) and GetThere (for larger enterprise companies). Both platforms are complemented by AI assistant Serko.ai (in beta), Booking.com for Business (powered by Zeno for SMBs), and specialized modules including Zeno Expense, Mission Zero sustainability suite, and mobile applications. The platform ecosystem integrates with major GDS systems (Sabre, Amadeus, Travelport), NDC content providers (Travelfusion), hotel aggregators (Booking.com, Expedia), and expense management systems to offer comprehensive travel booking, policy compliance, expense processing, and sustainability tracking. Corporate customers and travel management companies in 180 countries use Serko platforms to book more than US$4.5 billion in transactions annually.

Differentiator

Problem solved

Functional benefit

Brands

• Zeno: Corporate travel and expense management platform for medium to large companies, offering booking and expense management in one interface.
• GetThere
• Booking.com for Business
• Mission Zero

Products and services

• Zeno Zeno is the primary corporate travel and expense management platform that lets travelers book and manage complete trips (flights, hotels, rental cars, airport transfers) and handle expenses all in one interface. It is sold and serviced through Serko's international network of travel management company partners and processes US$4.5 billion of corporate travel annually across 7,000+ entities.
• GetThere GetThere is a corporate travel management platform designed for complex global travel programs, offering online booking with 99% uptime, personalized booking experiences, white-label capability, and support in 70+ countries across 16 languages with 450+ airline partners and 1 million+ lodging properties.
• Serko.ai Serko.ai is an AI-powered personal travel assistant that serves as a trip booker, flight and hotel matchmaker, and disruption handler for seamless corporate travel. Currently in US Closed Beta with waitlist available for enterprise companies.
• Booking.com for Business (powered by Zeno) A free corporate travel booking platform for small to medium companies, powered by Zeno technology. More than 800,000 companies use it to book and manage work trips with access to Genius discounts, rewards, and 24/7 travel support.
• Zeno Expense Zeno Expense is the expense management component of the Zeno platform, handling receipt capture, automated expense submission, approvals, and back-office financial tasks with real-time automated processing and mobile app support.
• Mission Zero Mission Zero is a sustainability suite within Zeno providing carbon offset capabilities, enabling travelers to see real-time flight and hotel emissions calculations using BlueHalo Climate Action Technology and Google's Travel Impact Model, with offset options for travel programs targeting net zero.

Quantifiable outcome

• US$4.5 billion in corporate travel processed annually through Zeno technology
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• American Express Global Business TravelcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership with Amex GBT as a key channel partner and customer. Amex GBT is expanding its use of Zeno platform for corporate travel management.
• SabreflagshipStrategic or Co-development Partner · 1 October 2024Serko acquired GetThere from Sabre for $12 million (deal closed January 2025). Followed by five-year partnership involving co-selling, co-marketing, revenue sharing, and joint development efforts. Serko aims to become second-largest provider of corporate booking solutions in North America post-acquisition. Zeno launched NDC offers through Sabre.
• Flight Centre Travel Group (FCM)coreStrategic or Co-development Partner · 1 July 2024Partnership renewal signed July 2025. FCM is a major TMC partner using Zeno platform. Collaboration on product development and customer service for shared corporate clients.
• Booking.comflagshipStrategic or Co-development Partner · 1 June 2024Five-year partnership renewal (signed June 2024) powering Booking.com for Business with Serko's Zeno technology. More than 800,000 companies signed up. Booking.com is a first-mover in OpenAI's Instant Checkout ecosystem, demonstrating strategic importance. Mutual collaboration on product development and market expansion.
• AmadeuscoreTechnology or Integration · 1 June 2024Integration with Amadeus NDC-X in Zeno platform (announced December 2024, launched June 2025). Enables access to Amadeus NDC content and airline inventory. Part of Serko's multi-source content strategy.
• TravelfusioncoreTechnology or Integration · 1 June 2024NDC integration partner enabling Zeno to access NDC fares through Travelfusion. Key component of Serko's NDC content aggregation strategy.
• Tasman Environmental Markets (TEM) / BlueHalocoreTechnology or IntegrationMission Zero sustainability suite powered by BlueHalo Climate Action Technology from TEM. BlueHalo calculates travel emissions using Google's Travel Impact Model, enables offsetting, and provides carbon management platform with formal retirement certificates. Asia-Pacific's largest carbon offset provider.
• TakeTwo Travel SolutionsminorChannel Partner/ Reseller/ DistributorUS-based TMC partner distributing GetThere platform to corporate customers in North America.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• American Express Global Business Travel (Amex GBT): Amex GBT is a leading global TMC and a strategic customer/partner of Serko's Zeno platform. While it both uses Zeno technology and competes for the same enterprise travel management business, its TMC heritage and broader portfolio make it a broad incumbent rather than a pure-tech direct peer.
• Egencia (Expedia Group): Egencia is Expedia Group's corporate travel brand offering online booking and travel management for mid-market and enterprise. It competes with Zeno and GetThere with similar TMC-tech hybrid positioning but benefits from Expedia Group's broader travel content and scale.
• Cytric Travel & Expense (Amadeus): Cytric is Amadeus's corporate travel and expense platform integrating with the Amadeus GDS. It competes with Zeno for enterprise customers, particularly those with strong Amadeus content dependencies, and benefits from Amadeus's NDC content leadership.
• CWT (formerly Carlson Wagonlit Travel): CWT is a major global corporate travel management company and a customer of GetThere. It uses Serko technology but also competes for the same enterprise travel management contracts, creating a hybrid partner-competitor relationship similar to Amex GBT.

Direct peers

• Spotnana: Spotnana is a cloud-based corporate travel platform with an open-API architecture and direct booking capabilities. It directly competes with Serko's Zeno and GetThere platforms in modern enterprise travel tech, and notably hired the same executive (Johnny Thorsen) who later joined Serko's VP Strategic BD role.
• SAP Concur: SAP Concur is the dominant enterprise travel and expense management platform serving global corporations. It directly competes with Zeno and GetThere in the corporate T&E space with overlapping target customers and similar feature sets including booking, expense, and policy compliance.
• TravelPerk: TravelPerk is a fast-growing corporate travel and expense platform targeting SMB and mid-market segments. It directly competes with Booking.com for Business and Zeno's mid-market offerings with its own booking platform, expense management, and recently launched corporate card product.
• Navan (formerly TripActions): Navan is a modern corporate travel and expense platform combining TMC services with proprietary technology. It directly competes with Zeno and Serko.ai by offering AI-powered booking, expense management, and a corporate card to enterprise and mid-market customers globally.

Others

• Booking.com for Business: Booking.com for Business is powered by Serko's Zeno technology under a five-year partnership renewed June 2024. While the platform is owned and operated by Booking Holdings, it is technically Serko's product and provides the SMB funnel (800,000+ companies) to the broader Serko ecosystem.

Regional players

• Flight Centre Travel Group: Flight Centre Travel Group (FCTG) owns FCM and Corporate Traveller - both major TMC partners of Serko distributing Zeno. While headquartered in Australia with strong APAC presence, FCTG competes with Serko's Zeno enterprise offering while also being a key distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeSPoVB-Pqxs1kFQ0rzxreQ
• Xx.com/serkoonline
• LinkedInlinkedin.com/company/serko-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serko Online