Math Buddy

What Math Buddy does

Math Buddy is an India-focused educational technology platform that delivers AI-driven adaptive math learning across three interconnected product lines: a freemium Home Subscription for individual learners in grades 1-5, Live Online Classes for grades 1-8 delivered by expert teachers using the Singapore Block Model Method and structured in 8-, 48-, and 80-session packages, and School Programs for grades 1-10 that combine physical manipulatives, interactive software, teacher training, and curriculum-aligned resources under an enterprise licensing model. The underlying technology stack centers on an adaptive practice engine that personalizes content, difficulty, and pacing based on each student's performance data, wrapped in a gamified interface with mental math challenges, virtual badges, and 1,300+ interactive activities. The platform is operationalized through consumer mobile apps on Google Play and Apple App Store, plus a dedicated Teacher App for classroom management, and is positioned against India's National Education Policy (NEP) 2020 framework.

Name

Math Buddy

Website

https://mathbuddyonline.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Math Buddy is an India-focused AI-powered adaptive math learning platform serving K-10 students via a freemium home subscription, tiered live online classes, and enterprise school programs aligned with NEP 2020.

Ownership category

akta.pro rank

Product category

K-12 Math Education Technology

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Online Math Enrichment Platforms & Courses (EDAMAEAF), Math Intervention & Numeracy Support Programs (EDAJAGAG)

Keywords

• Adaptive math learning
• K-12 math education
• AI tutoring platform
• Live online classes
• Math lab programs

Headquarters

HQ city

Vadodara

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Home Subscription: AI-driven personalized learning platform subscription for grades 1-5. Free signup tier with premium subscription for full access to activities, worksheets, and adaptive practice. Recurring subscription model.
2. Live Online Classes: Session-based live online classes taught by expert teachers for grades 1-8. Offered in 8, 48, and 80 session packages. Per-session pricing from ₹850-950. Includes 1:1 and small group options.
3. School Programs: Curriculum-aligned math lab programs for schools grades 1-10. Includes physical manipulatives, interactive software, teacher training, and support. Typically school-site licensing model.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Math Buddy is an AI-driven educational technology platform that delivers personalized math learning to K-12 students through three distinct product lines: a Home Subscription platform with adaptive practice and gamified activities for grades 1-5, Live Online Classes led by expert teachers using the Singapore Block Model Method for grades 1-8, and School Programs featuring hands-on math labs with 62+ physical and virtual manipulatives aligned with NEP 2020 for grades 1-10. The platform is supported by mobile apps on Google Play and the Apple App Store and serves over 1 million students across 9 countries.

Product overview

Math Buddy is an AI-powered educational technology platform offering three interconnected product lines: (1) Home Subscription for grades 1-5 providing AI-driven personalized adaptive practice and gamified learning, (2) Live Online Classes for grades 1-8 with expert-led instruction and olympiad preparation, and (3) School Programs for grades 1-10 featuring experiential math labs with physical manipulatives, interactive software, and curriculum-aligned resources. The platform is enhanced by mobile apps for both students (Math Buddy Student App) and teachers (Math Buddy Teacher App), all unified by AI-powered adaptive learning technology that personalizes practice to each student's needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Subscription AI-driven personalized learning platform for grades 1-5 offering interactive math activities, adaptive practice, mental math challenges, interactive worksheets and quizzes, and gamified rewards including virtual badges and coins. Targeted at parents seeking supplemental math education for their children.
• Live Online Classes Live instructor-led math enrichment program for grades 1-8 featuring expert teachers, Singapore Block Model Method instruction, Math Olympiad preparation, level-based learning programs, and small group or 1:1 sessions. Priced at ₹850-950 per session with packages including periodic assessments and completion certificates.
• School Programs Experiential math teaching and learning program for schools (grades 1-10) aligned with NEP 2020, featuring hands-on and interactive Math Labs with 62+ physical and virtual manipulatives, interactive software with 1,300+ activities, activity manuals, student workbooks, detailed usage reports, teacher training, and curriculum-aligned resources.
• Math Buddy Student App Mobile application for students to access interactive math learning, adaptive practice sessions, and gamified content on Android and iOS devices, enabling on-the-go practice and learning.
• Math Buddy Teacher App Mobile application for teachers to manage classrooms on the go, enabling lesson delivery, student progress tracking, and classroom coordination.

Quantifiable outcome

• Over 1.6 million minutes of practice in last 3 months
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cuemath: Cuemath is an India-based math learning platform offering live online classes, adaptive practice, and workbook programs for K-12 students. Directly competes with Math Buddy across consumer subscriptions, live classes, and school partnerships in the Indian market.
• SplashLearn: SplashLearn is a K-12 gamified math and reading learning platform with adaptive practice and a freemium consumer subscription model. Closely mirrors Math Buddy's Home Subscription product with classroom and parent-teacher dashboards.
• Vedantu: Vedantu is an Indian live online tutoring platform offering live math classes, Olympiad prep, and adaptive practice for K-12. Competes directly with Math Buddy's Live Online Classes (grades 1-8) with similar live-class and small-group GTM.
• Prodigy Education: Prodigy is a gamified, adaptive math learning platform used by elementary students worldwide with a freemium model and school/classroom licensing. Highly comparable to Math Buddy's Home Subscription and School Programs across adaptive practice and curriculum alignment.
• Mathletics (3P Learning): Mathletics is a curriculum-aligned, adaptive math learning platform for schools and individual learners across K-12. Comparable to Math Buddy on curriculum-aligned content library, school licensing, and adaptive practice technology for grades 1-10.
• Extramarks: Extramarks is an Indian K-12 EdTech company providing adaptive learning, live classes, and school digital programs. Directly competes with Math Buddy in school programs and adaptive practice segments within the Indian NEP-aligned curriculum space.

Emerging players

• Osmo: Osmo provides hands-on, physical-and-digital blended learning experiences for K-5 including math manipulatives. Comparable to Math Buddy's hybrid manipulatives-plus-software school offering, though Osmo's distribution focuses on US retail and classroom kits.

Broad incumbents

• IXL Learning: IXL Learning operates adaptive math, English, science, and social studies practice platforms with school licensing and consumer subscriptions. Comparable to Math Buddy on adaptive practice technology and school-program GTM, though broader in subject coverage.
• Khan Academy: Khan Academy offers free, world-class adaptive math practice videos and exercises for K-12 with translation in many languages. Indirectly competes with Math Buddy's free-tier Home Subscription globally, though lacks India NEP-specific school programs.
• BYJU'S Math Resources: BYJU'S is India's largest EdTech company offering math, science, and other K-12 supplemental content via app-based subscriptions and live classes. While broader in scope, it directly competes with Math Buddy's Home Subscription and Live Classes segments in India.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mathbuddyonline
• LinkedInlinkedin.com/company/math-buddy-25a10710b

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Math Buddy