What Extramarks does

Extramarks Education India Pvt. Ltd. is an Indian educational-technology company founded in 2007–2008 and headquartered in Noida, with a secondary headquarters in New Delhi and 1,001–5,000 employees. It operates an integrated K-12 and test-preparation platform that connects schools, teachers, students, and parents through a product suite comprising Smart Class Plus (digital classroom), Assessment Centre (AI-enabled testing), Learning App (school-to-home learning), Parent App (engagement and reporting), and a Teaching Platform for educators. The platform is grounded on a Learn-Practice-Test pedagogy supported by a content corpus of 90,000+ animations and videos, 3,50,000+ recorded lectures, and 17,00,000+ practice questions accumulated over 18 years.

In February 2026, Extramarks introduced the Extra Intelligence AI suite — a feature layer spanning Teacher Assistant (generative lesson planning), Smarter Assessments (Power Questions, subjective answer evaluation, offline answer-sheet scanning), Teaching Without Borders (multilingual content adaptation with AI voiceovers), Student Co-pilot (multimodal doubt solving with concept linking), and Live Classroom (facial-recognition attendance and attention tracking). The Extra Intelligence exam-integrity module was showcased at the India AI Impact Summit 2026. AI modalities span text, audio, image, video, and multimodal inputs, supported by payment integrations (Razorpay, PayTM, GooglePay, PhonePe) and a YouTube API integration.

The company monetizes through three revenue streams: (1) annual or multi-year school subscription licenses (Smart Class Plus tiers — Basic and Advanced — sold via direct enterprise sales), (2) individual student/parent subscriptions for test preparation in JEE and NEET (Smart Study Pack, monthly/quarterly/six-month/annual durations), and (3) bundled hardware sales (branded tablets at ₹12,600, non-returnable). Pricing is predominantly quote-based and not publicly disclosed. Distribution is a hybrid of direct enterprise sales to school management in India, self-serve consumer subscriptions via Google Play and Apple App Store, and wholly-owned regional entities serving South Africa, Singapore, Indonesia, and UAE. Stated forward targets include full profitability in FY26 and onboarding 100,000+ students by FY27.

Name

Extramarks

Legal name

Extramarks Education India Pvt. Ltd.

Website

https://extramarks.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Extramarks is an Indian K-12 and test-prep EdTech company operating an integrated AI-powered platform across 15,000+ schools, 3,20,000+ teachers, and 100M+ students in India, South Africa, Singapore, Indonesia, and UAE, monetizing via school subscriptions and individual JEE/NEET packages.

Ownership category

akta.pro rank

Product category

K-12 Educational Technology (EdTech) Software

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Assessments, Quizzes & Learning Analytics Tools (MPACALAK), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK)

Keywords

• K-12 EdTech platform
• AI-powered learning
• Digital classroom solutions
• School integrated programs
• Test preparation software

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. School Subscription / License: Schools subscribe to Extramarks platforms (Smart Class Plus, Assessment Centre, Learning App, Parent App) on an annual or multi-year subscription basis. Subscription plans are offered at different tiers (Basic, Advanced) with varying feature sets. Revenue is recurring from school institutional accounts.
2. Student / Parent Subscriptions: Individual student and parent subscriptions (Smart Study Pack) purchased for test preparation (JEE, NEET, K12). Multiple duration plans (month, quarter, six months, one year) with monthly payment options. Hardware (tablets) may be bundled with packages. Non-refundable fees upon activation.
3. Hardware Sales (Tablets): Sale of branded tablets and hardware as part of bundled packages for JEE and NEET programs. Hardware is non-returnable and non-refundable.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Extramarks provides an AI-powered integrated EdTech platform for K-12 schools encompassing digital classroom delivery (Smart Class Plus), student home learning (Learning App), AI-based assessment (Assessment Centre), parent engagement (Parent App), teacher tools (Teaching Platform), and its flagship Extra Intelligence AI suite. The company sells its solutions primarily as annual school licenses to K-12 institutions while also offering direct-to-consumer subscription packs (Smart Study Pack with bundled tablets) for competitive exam preparation (JEE, NEET).

Product overview

Extramarks is an edtech company offering a comprehensive platform-plus-modules architecture for K-12 and test preparation education. The core ecosystem includes Smart Class Plus (digital classroom solution), Learning App (student home learning), Assessment Centre (AI-powered testing), Parent App (parent engagement), Teaching Platform (teacher tools), and Extra Intelligence (AI suite). Extra Intelligence integrates AI across all products with five modules: Teacher Assistant (lesson planning and content creation), Smarter Assessments (automated testing and evaluation), Teaching Without Borders (multilingual support), Student Co-pilot (doubt solving), and Live Classroom (attention monitoring). The platform serves 15,000+ schools, 320,000+ teachers, and 100,000,000+ students across multiple countries including India, South Africa, Singapore, Indonesia, and UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Extra Intelligence: AI-powered teaching and learning platform suite including Teacher Assistant, Smarter Assessments, Teaching Without Borders, Student Co-pilot, and Live Classroom features
• Smart Class Plus
• Assessment Centre
• Learning App
• Parent App

Products and services

• Smart Class Plus
• Learning App
• Assessment Centre
• Parent App
• Teaching Platform
• Extra Intelligence AI Suite Extramarks' flagship AI-powered learning suite covering every essential step of modern classroom teaching, integrating Teacher Assistant for personalized content creation, Smarter Assessments for AI-based papers, Teaching Without Borders for multilingual support, Student Co-pilot for doubt solving, and Live Classroom for attention monitoring. Showcased at the India AI Impact Summit 2026.
• Smart Study Pack (JEE/NEET Test Prep) Individual student/parent subscription packs for JEE and NEET competitive exam preparation, offered in 12-month and 24-month durations with bundled hardware (tablets). Monthly payment options available. Hardware is non-returnable and non-refundable upon activation. Targeted to onboard 100,000+ students by FY27.
• School Integrated Program A school-based offering designed to make partner schools the ultimate destination for test preparation by integrating with the broader Extramarks ecosystem for comprehensive school management and competitive exam preparation.

Quantifiable outcome

• 15,000+ schools and 3,20,000+ teachers rely on Extramarks' platform
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature8 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Doubtnut: Doubtnut uses AI/computer vision to provide instant math and science doubt-solving via image upload — overlapping with Extramarks' Student Co-pilot and image-based doubt resolution within the Learning App.
• Cuemath: Cuemath provides AI-powered math learning and live tutoring for K-12 students — overlapping with Extramarks' student-side math practice, Power Questions, and adaptive learning features.
• PhysicsWallah (PW): PhysicsWallah started as a YouTube-led JEE/NEET prep brand and has expanded into offline Vidyapeeth centers and PW App — a fast-growing test-prep competitor directly comparable to Extramarks' JEE/NEET Smart Study Pack offering.

Direct peers

• LEAD School: LEAD School sells an integrated K-12 school solutions platform (content, teacher training, assessments) to Indian partner schools — directly comparable to Extramarks' Smart Class Plus and School Integrated Program GTM and product stack.
• Next Education: Next Education provides K-12 digital classroom solutions, e-learning content, and assessment tools sold into Indian schools — comparable to Extramarks' Smart Class Plus and Assessment Centre product suite.
• Vedantu: Vedantu delivers live online tutoring for K-12 and competitive exams (JEE/NEET) — overlapping with Extramarks' Smart Study Pack, Learning App, and integrated AI doubt-solving features.
• BYJU'S: BYJU'S offers K-12 learning apps, JEE/NEET test prep, and school integrated programs (BYJU'S Tuition, BYJU'S Learning) — competing head-to-head with Extramarks across both consumer test prep and school license GTM, although currently in severe financial distress.
• Unacademy: Unacademy runs online test-prep and K-12 learning via a tutor marketplace (Unacademy Learning App, Learning Hub) — a direct competitor on the JEE/NEET prep and consumer subscription side of Extramarks' business.

Others

• Classplus: Classplus is a B2B EdTech SaaS that powers coaching centers and tutors with their own branded apps — an adjacent GTM peer to Extramarks' school-license distribution motion in the broader Indian private-tutoring ecosystem.

Broad incumbents

• Tata ClassEdge: Tata ClassEdge is a large incumbent K-12 digital classroom solution from the Tata group, sold to schools across India — overlaps with Extramarks' Smart Class Plus as a more established (but less AI-native) competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/extramarks
• Facebookfacebook.com/extramarkseducation
• LinkedInlinkedin.com/company/extramarks-education-pvt--ltd-

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extramarks