Brightlamp
Brightlamp (dba Reflex) develops FDA Class I 510(k) Exempt mobile pupillometry software for iOS, enabling individual clinicians, specialty clinics, and health systems to perform objective pupillary light reflex assessment without dedicated infrared hardware. Its Reflex Standard, Pro, and Telehealth tiers serve optometry, neurology, concussion, and ANS practitioners.
- Company typePrivate
- Founded2015
- HeadquartersWestfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Brightlamp does
Brightlamp, Inc. (operating as Reflex) is a privately held medical software company headquartered in Westfield, Indiana that develops the Reflex Product Suite — a mobile quantitative pupillometry (qPLR) platform registered with the FDA as a Class I 510(k) Exempt medical device under 21 CFR 886.1700. The platform uses only an iPhone or iPad camera and ambient visible light to capture video of the eye at 30 Hz, then processes frames through a custom-trained object detector for iris identification (96.9% accuracy, mean IoU 0.814) and a proprietary algorithm for pupil diameter extraction, replacing subjective penlight assessment with objective, repeatable pupillary light reflex (PLR) metrics. The product line comprises three tiers: Reflex Standard for iPhone-targeted individual clinicians and small practices; Reflex Pro for iPad Pro-targeted clinics and institutional users with bi-ocular viewing, automated detection, and clinical decision support; and Reflex Telehealth, an add-on module enabling remote patient testing with secure data sync to distributed care teams, accessible through a HIPAA-aligned web portal with PDF/CSV export and REST API access.
Brightlamp firmographics
Firmographics- Name
- Brightlamp
- Legal name
- Brightlamp, Inc.
- Website
- https://reflexapp.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brightlamp (dba Reflex) develops FDA Class I 510(k) Exempt mobile pupillometry software for iOS, enabling individual clinicians, specialty clinics, and health systems to perform objective pupillary light reflex assessment without dedicated infrared hardware. Its Reflex Standard, Pro, and Telehealth tiers serve optometry, neurology, concussion, and ANS practitioners.
- Ownership category
- akta.pro rank
Brightlamp industry classification
Industry- Product category
- Mobile Medical Device Software
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Measuring & Controlling Devices, Nec (3829)
- akta.pro industry
- Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity)Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)
Keywords
Where Brightlamp is headquartered
LocationHeadquarters
- HQ city
- Westfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brightlamp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard — for individual clinicians and small practices running on iPhone |
| Subscription | Annual | Pro — for clinics and institutional use running on iPad Pro |
| Subscription | Annual | Telehealth — add-on to Reflex Pro for remote patient testing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Brightlamp product offering
Product offeringCore offering
Brightlamp develops and sells the Reflex Product Suite, a set of iOS-based mobile applications that perform automated quantitative pupillometry using only a smartphone or tablet camera in the visible light spectrum. The products measure pupillary light reflex (PLR) for objective clinical documentation, concussion screening, cognitive age reporting, and remote/telehealth patient testing. The suite includes Reflex (Standard) for iPhone, Reflex Pro for iPad Pro clinics, Reflex Telehealth as an add-on, and a companion web portal for data management.
Product overview
Brightlamp offers the Reflex Product Suite — a family of mobile pupillometry applications built around a core FDA Class I 510(k) Exempt medical device. The portfolio includes Reflex (Standard) for iPhone as the entry-level offering for individual clinicians, Reflex Pro for iPad Pro as the advanced clinical tier with additional measurement capabilities, and Reflex Telehealth as an add-on module enabling remote patient testing. All tiers share access to the Reflex Web Portal for data management, trending, and team administration. The products operate in the visible light spectrum using a smartphone/tablet camera, requiring no additional hardware.
Differentiator
Problem solved
Functional benefit
Brands
- Reflex: Pupillary Light Reflex Analyzer - Standard iOS application for individual clinicians and small practices.
- Reflex Pro
- Reflex Telehealth
Products and services
- Reflex (Standard)
Quantifiable outcome
- 96.9% custom iris detector accuracy with MAE of 0.75mm vs. ground truth (vs. 89.2% Haar detector accuracy)
- +5 more outcomes
Companies that use Brightlamp
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Brightlamp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature8 records
Brightlamp partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Brightlamp competitors and assessment
Company assessmentEmerging players
- BrainScope Company: BrainScope develops FDA-cleared EEG-based devices for traumatic brain injury assessment in emergency and military settings. It is an emerging adjacent player to Reflex in objective brain-injury biomarkers, serving similar neurology and TBI customer segments with a complementary neurophysiological technology.
- RightEye: RightEye provides software-based eye-tracking and vision testing for brain health, concussion, and performance. It overlaps with Reflex in using ocular metrics as neurological biomarkers and in optometry/sports medicine channels, with a more web/desktop-oriented product.
- Boston Micromachines Corporation: Boston Micromachines develops adaptive optics and ophthalmic instrumentation used in vision science and clinical research. It is an emerging adjacent player to Brightlamp in specialized ophthalmic measurement devices, sharing the eye-care clinical and research customer base.
Direct peers
- Oculogica: Oculogica develops the EyeBOX, an FDA-cleared eye-tracking-based device for concussion and TBI diagnosis. It competes with Reflex in the objective brain-injury assessment category, using a different (eye-movement) biomarker but targeting overlapping clinical customers in concussion, neurology, and emergency medicine.
- NeurOptics: NeurOptics is the established leader in quantitative pupillometry with its NPi-300 infrared pupillometer used widely in ICUs and neurology. It is the most direct competitor to Reflex in measuring PLR for clinical decision-making, but operates on dedicated hardware in the $4,500–$9,000 range that Brightlamp's mobile app is designed to displace.
- SyncThink: SyncThink's EYE-SYNC platform uses VR-based eye tracking to assess concussion and balance. It overlaps with Reflex in objective neurological screening for sports and clinical concussion assessment, though it uses a head-mounted device rather than a smartphone camera.
Broad incumbents
- Heidelberg Engineering: Heidelberg Engineering is a major ophthalmic diagnostics company (Spectralis OCT, perimetry) used in eye-care practices globally. It is a broad incumbent in the same clinical workflows that Brightlamp targets, with overlapping optometry and ophthalmology customers though a different (imaging-based) diagnostic modality.
- Carl Zeiss Meditec: Carl Zeiss Meditec is a large ophthalmic devices and diagnostics incumbent whose clinical ophthalmic platforms touch many of the same optometry and ophthalmology customers Brightlamp serves. It does not directly compete in mobile pupillometry but is a broad incumbent in the eye-care diagnostic category.
- ImPACT Applications: ImPACT Applications is the incumbent standard in computerized concussion baseline testing (ImPACT, ImPACT Pediatric). It is a broader incumbent in concussion assessment that Reflex complements or competes with when clinicians choose objective ocular biomarkers over neurocognitive testing.
- Tobii: Tobii is a global leader in eye-tracking technology and infrastructure used in clinical research, neurology, and assistive applications. While not a direct concussion/pupillometry competitor, it is a broad incumbent whose research-grade and clinical eye-tracking platforms overlap with Reflex's biomarker positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Brightlamp social profiles
Digital presenceBrightlamp compliance and trust
Trust signalCompliance4 records
Brightlamp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightlamp leadership team
Management profileNumber of profiles
Profiles4 records
Brightlamp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightlamp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightlamp
What does Brightlamp do?
Brightlamp develops and sells the Reflex Product Suite, a set of iOS-based mobile applications that perform automated quantitative pupillometry using only a smartphone or tablet camera in the visible light spectrum. The products measure pupillary light reflex (PLR) for objective clinical documentation, concussion screening, cognitive age reporting, and remote/telehealth patient testing. The suite includes Reflex (Standard) for iPhone, Reflex Pro for iPad Pro clinics, Reflex Telehealth as an add-on, and a companion web portal for data management.
Is Brightlamp a public or private company?
Brightlamp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brightlamp founded?
Brightlamp was founded in 2015. It employs 1 to 10 people.
Where is Brightlamp based?
Brightlamp is headquartered in Westfield, United States, in the North America region.
Who are Brightlamp's main competitors?
Emerging players on record are BrainScope Company, RightEye and Boston Micromachines Corporation. Direct peers are Oculogica, NeurOptics and SyncThink. Broad incumbents are Heidelberg Engineering, Carl Zeiss Meditec, ImPACT Applications and Tobii.
Does Brightlamp have an API?
Yes. REST API providing programmatic access to all pupillometry data. Developers can build custom integrations, dashboards, or research pipelines on top of Reflex data. The API is available to practitioners and developers for connecting Reflex data into external systems.
What industry is Brightlamp in?
Brightlamp's product category is Mobile Medical Device Software. Its primary akta.pro industry code is HLAHAJAC, Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity). Its NAICS code is 334510 and its SIC code is 3845.