Corcoran Reverie

What Corcoran Reverie does

Corcoran Reverie, operating under the legal entity HJM on 30A, LLC, is a privately held, independently owned and operated franchise of The Corcoran Group providing luxury real estate brokerage services across Florida's Gulf Coast (30A, Destin, Santa Rosa Beach, Inlet Beach, Watersound, Panama City Beach, Miramar Beach) and Greater Nashville/Franklin, Tennessee. Founded by Hilary Farnum-Fasth and headquartered in Santa Rosa Beach, FL, the firm serves high-net-worth buyers and sellers of luxury residential property, with active listings ranging from approximately $1.3M to $32M, alongside a specialty Ranch and Land offering and a newly launched Commercial Division focused on development, leasing, and strategic advisory.

The company's core offering is delivered through local advisor teams (Florida Advisors, Tennessee Advisors, an Agent Success Team) supported by a website built on the Luxury Presence web platform that integrates regional MLS search portals, an instant home valuation tool, and a criteria-based listing alert subscription. Operational technology is augmented by a partnership with Housify, whose geospatial valuation model delivers neighborhood-level pricing analysis for luxury coastal Florida listings. Distribution includes multi-campus physical offices across both Florida and Tennessee, direct-to-consumer search portals, and event-driven marketing including high-profile closings and luxury market events.

Revenue is generated primarily through buyer- and seller-side brokerage commissions on luxury residential transactions, with additional transaction-fee revenue from the Ranch and Land specialty line and professional-services revenue from the new Commercial Division. Commission rates are not publicly disclosed; pricing is quote-based with listings presented as list prices only. The firm employs 51-100 people, holds Florida Broker License #BK662303 and Tennessee Broker License #257893, and complies with the Fair Housing Act and Equal Opportunity Act. Recent strategic activity includes the addition of Carly Sostheim as a strategic investor and partner, the absorption of The Gettings Group along the Emerald Coast, the Housify partnership, and the launch of the Commercial Division under Kevin Collins.

Name

Corcoran Reverie

Legal name

HJM on 30A, LLC

Website

https://corcoranreverieproperties.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Corcoran Reverie is a privately held, independently owned and operated franchise of The Corcoran Group providing luxury residential, ranch/land, and commercial real estate brokerage services across Florida's Gulf Coast and Greater Nashville to high-net-worth buyers and sellers.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Commercial real estate services
• Real estate advisory
• Property listing search

Headquarters

HQ city

Santa Rosa Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Residential Real Estate Brokerage Commissions: Primary revenue earned via buyer/seller brokerage commissions on luxury residential transactions across Florida Gulf Coast (Destin, 30A, Panama City Beach, Inlet Beach, Santa Rosa Beach, Watersound) and Greater Nashville (Nashville, Franklin, Brentwood). Active listings range from approximately $1.4M to $32M, indicating a luxury-tilted commission mix.
2. Commercial Real Estate Brokerage & Advisory: Newly established Commercial Division offering development advisory, leasing, and strategic consulting services across Florida and Greater Nashville markets. Revenue derived from commercial brokerage commissions and advisory fees.
3. Ranch and Land Brokerage: Specialty brokerage focused on ranch, estate, and legacy land transactions, broadening the residential commission revenue base into higher-acreage luxury parcels.

Go-to-market motion4 records

Core offering

Corcoran Reverie is an independently owned and operated luxury real estate brokerage franchise of The Corcoran Group, providing buying, selling, and advisory services for high-end residential properties across Florida's Gulf Coast (Emerald Coast, 30A, Destin, Panama City Beach, Santa Rosa Beach, Inlet Beach) and Greater Nashville/Franklin, Tennessee. The firm also operates a specialty Ranch and Land service line and a newly launched Commercial Division offering development, leasing, and strategic advisory services.

Product overview

Corcoran Reverie's offering is a single integrated luxury real estate brokerage platform, anchored by its core Luxury Real Estate Brokerage Services across Florida's Emerald Coast and Greater Nashville, and extended through a set of connected modules and sub-products: the Commercial Division (newly launched commercial real estate line), the MLS Listing Search Portal (authenticated property search), Instant Valuation (homeowner valuation tool), Housify Luxury Valuation Tools (partner-enabled geospatial pricing), Ranch and Land (specialty land transactions), and the Tailored Listings Subscription (automated personalized alerts). These modules sit on top of the Corcoran network affiliation and are delivered through the company's website and agent teams.

Differentiator

Problem solved

Functional benefit

Brands

• 30A Realty at The Corcoran Group: Luxury real estate brokerage service line referenced in the website footer as a Corcoran Reverie offering.

Products and services

• Luxury Residential Real Estate Brokerage Services Core brokerage service covering buying, selling, and advisory for luxury residential properties across Florida's Gulf Coast (Emerald Coast, 30A, Destin, Panama City Beach, Inlet Beach, Santa Rosa Beach, Watersound) and Greater Nashville/Franklin, Tennessee. Active listings range from approximately $1.3M to $32M, serving high-net-worth individual buyers and sellers.
• Commercial Real Estate Division Newly launched commercial real estate division offering development advisory, leasing, and strategic consulting services for commercial properties across Florida and Greater Nashville markets. Targets commercial property owners, developers, and tenants.
• Ranch and Land Brokerage Specialty brokerage service for ranch, estate, and legacy land transactions, extending the firm's luxury residential offering into higher-acreage parcels across Florida and Tennessee service areas.
• Instant Home Valuation Automated property valuation tool offered to homeowners considering selling, providing instant property value estimates to support listing decisions and pricing strategy. Functions as a lead-generation and seller-engagement service.
• MLS Listing Search Portal Authenticated property search portal ('My MLS Search Portal') providing access to active and coming-soon listings across Florida (Santa Rosa Beach, Panama City, Walton/Bay/Okaloosa Counties) and Tennessee (Nashville, Franklin) communities, with filtering by property type, price, and location.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compass: Tech-enabled national residential real estate brokerage with a strong luxury franchise across coastal Florida and major US metros. Competes directly with Corcoran Reverie for luxury agents, listings, and buyer flow in 30A and Nashville.
• Sotheby's International Realty: Global luxury residential real estate brand with strong affiliates in coastal Florida and other premium US markets. Direct competitor for high-net-worth sellers and luxury listings in the same price band as Corcoran Reverie's exclusives.
• Premier Sotheby's International Realty: Sotheby's-affiliated luxury brokerage with deep presence in Florida Gulf Coast and Southwest Florida markets. Directly competes with Corcoran Reverie in 30A-area luxury transactions and shares the same premium-tier customer base.
• Engel & Völkers: International luxury real estate franchise with active Florida and Nashville-area advisors. Comparable for premium-positioned boutique service, luxury price points, and franchise-driven growth model.

Broad incumbents

• The Corcoran Group: National luxury brokerage franchise brand under which Corcoran Reverie operates. Comparable as the broader parent network providing brand, marketing, and referral infrastructure, but operates at national scale rather than a single regional franchise.
• Berkshire Hathaway HomeServices: Large national brokerage franchise network with significant luxury and resort-market presence. Comparable as a broad incumbent competing across price tiers, including in Florida Gulf Coast and Greater Nashville.
• Coldwell Banker: Established national residential real estate franchise with longstanding coastal Florida and Nashville operations. Competes with Corcoran Reverie across multiple price bands, including luxury.
• Better Homes and Gardens Real Estate: National franchise brokerage with growing luxury and lifestyle-segment positioning. Comparable as a broad incumbent competing for mid- to high-tier agents and listings in Corcoran Reverie's Florida and Tennessee markets.

Regional players

• Scenic Sotheby's International Realty: Regional Sotheby's affiliate focused on the 30A/Emerald Coast and Northwest Florida Gulf Coast luxury segment. Most directly overlapping peer with Corcoran Reverie in the 30A market.

Emerging players

• eXp Realty: Cloud-based, technology-forward brokerage operating across Florida and Tennessee. Comparable as a newer-model competitor attracting independent luxury agents with aggressive commission splits and digital tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/corcoran-reverie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corcoran Reverie