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Kneady

Full company profile

uuid0005bdu

Namestring
Kneady
Legal namestring
Kneady Technologies Ltd.
Websiteurl
kneady.io
Company typeenum
Private
Founded yearint
2020
Short descriptiontext

Kneady is a London-based consumer mobile app (iOS and Android) that provides home bakers with 600+ curated bread recipes from professional bakers, recipe-saving tools, and a community layer, monetizing via an undisclosed subscription model through global app-store distribution.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
bread baking app, baking recipes, mobile recipe app, baking community platform, home cooking app
NAICS code1 code
  • Software Publishers513210
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Consumer Cooking & Recipe Apps
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Mobile App Revenue
TypeSubscription Recurring
Description

Consumer mobile app generating revenue through app-based transactions. Specific monetization model (freemium, subscription, one-time purchase) not publicly disclosed on the website.

kneady.io
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Kneady operates a consumer mobile application (iOS and Android) called the Kneady App, which provides home bakers with a curated library of 600+ award-winning bread recipes from professional bakers, the ability to save favorite recipes, and access to a global bread-baking community. The app is distributed globally through the Apple App Store and Google Play and serves as the company's only consumer product.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Kneady App
CategoryMobile Application (Consumer Cooking & Recipe Apps)
Description

A consumer mobile application for iOS and Android that provides access to 600+ award-winning bread recipes from professional bakers, the ability to save favorite recipes, and engagement with a global bread-baking community. Targeted at home bread-baking enthusiasts ranging from beginners to experienced bakers.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Peers10 records
1King Arthur Baking Company
TypeDirect peer
Description

Heritage baking brand with a strong recipe library, baking community, and educational content for home bakers. Closely comparable to Kneady in vertical focus (baking), professional recipe curation, and community engagement.

2NYT Cooking
TypeDirect peer
Description

Subscription-based cooking and recipe app from The New York Times, offering curated recipes, save/organize features, and a large subscriber community. Directly comparable mobile recipe + subscription + community model, with a broader cooking category scope.

3Yummly
TypeDirect peer
Description

Recipe discovery and meal-planning app with smart filtering, grocery integration, and a large home-cook user base. Directly comparable mobile recipe platform serving home cooks with similar discovery and management features.

4Whisk
TypeDirect peer
Description

Digital recipe platform that lets users save, organize, and shop recipes from publishers and brands. Closely comparable to Kneady's recipe management and discovery functionality for engaged home cooks.

5SideChef
TypeDirect peer
Description

Step-by-step recipe app with guided cooking, smart-kitchen integrations, and grocery delivery. Comparable mobile recipe platform targeting home cooks with discovery and guided execution features.

6Paprika Recipe Manager
TypeDirect peer
Description

Cross-platform recipe organization app with grocery lists, meal planning, and sync across devices. Directly comparable to Kneady's recipe management value proposition for serious home cooks.

7Allrecipes
TypeBroad incumbent
Description

Long-established consumer recipe platform with a massive user-generated recipe library and active community. Comparable recipe-discovery and community model, but at significantly larger scale and broader scope.

8Tasty (BuzzFeed)
TypeBroad incumbent
Description

Mass-market cooking content brand from BuzzFeed with video recipes, an app, and a large social community. Overlaps with Kneady on recipe discovery and community engagement but spans a much broader cooking category.

9Forks Over Knives
TypeEmerging player
Description

Recipe and meal-planning platform focused on plant-based cooking, with curated recipes and a community. Comparable mobile recipe + community format, narrower dietary niche.

10Mealime
TypeEmerging player
Description

Meal-planning and recipe app with grocery lists and personalization. Comparable mobile-first recipe experience for home cooks, with a different monetization approach (B2B2C via employer benefits).

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Kneady

Consumer Cooking & Recipe Appskneady.io

Kneady is a London-based consumer mobile app (iOS and Android) that provides home bakers with 600+ curated bread recipes from professional bakers, recipe-saving tools, and a community layer, monetizing via an undisclosed subscription model through global app-store distribution.

Kneady firmographics

Firmographics
Name
Kneady
Legal name
Kneady Technologies Ltd.
Website
https://kneady.io
Company type
Private
Founded year
2020
Operating status
Operating
Short description
Kneady is a London-based consumer mobile app (iOS and Android) that provides home bakers with 600+ curated bread recipes from professional bakers, recipe-saving tools, and a community layer, monetizing via an undisclosed subscription model through global app-store distribution.
Ownership category
akta.pro rank

Where Kneady is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Kneady business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Mobile App Revenue: Consumer mobile app generating revenue through app-based transactions. Specific monetization model (freemium, subscription, one-time purchase) not publicly disclosed on the website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Kneady product offering

Product offering

Core offering

Kneady operates a consumer mobile application (iOS and Android) called the Kneady App, which provides home bakers with a curated library of 600+ award-winning bread recipes from professional bakers, the ability to save favorite recipes, and access to a global bread-baking community. The app is distributed globally through the Apple App Store and Google Play and serves as the company's only consumer product.

Differentiator

Problem solved

Functional benefit

Products and services

  • Kneady App A consumer mobile application for iOS and Android that provides access to 600+ award-winning bread recipes from professional bakers, the ability to save favorite recipes, and engagement with a global bread-baking community. Targeted at home bread-baking enthusiasts ranging from beginners to experienced bakers.

Companies that use Kneady

Customer profile

Segments1 record

Ideal customer profiles1 record

Kneady technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Kneady partnerships and signals

Strategic signal

Scale indicators2 records

Kneady competitors and assessment

Company assessment

Direct peers

  • King Arthur Baking Company: Heritage baking brand with a strong recipe library, baking community, and educational content for home bakers. Closely comparable to Kneady in vertical focus (baking), professional recipe curation, and community engagement.
  • NYT Cooking: Subscription-based cooking and recipe app from The New York Times, offering curated recipes, save/organize features, and a large subscriber community. Directly comparable mobile recipe + subscription + community model, with a broader cooking category scope.
  • Yummly: Recipe discovery and meal-planning app with smart filtering, grocery integration, and a large home-cook user base. Directly comparable mobile recipe platform serving home cooks with similar discovery and management features.
  • Whisk: Digital recipe platform that lets users save, organize, and shop recipes from publishers and brands. Closely comparable to Kneady's recipe management and discovery functionality for engaged home cooks.
  • SideChef: Step-by-step recipe app with guided cooking, smart-kitchen integrations, and grocery delivery. Comparable mobile recipe platform targeting home cooks with discovery and guided execution features.
  • Paprika Recipe Manager: Cross-platform recipe organization app with grocery lists, meal planning, and sync across devices. Directly comparable to Kneady's recipe management value proposition for serious home cooks.

Broad incumbents

  • Allrecipes: Long-established consumer recipe platform with a massive user-generated recipe library and active community. Comparable recipe-discovery and community model, but at significantly larger scale and broader scope.
  • Tasty (BuzzFeed): Mass-market cooking content brand from BuzzFeed with video recipes, an app, and a large social community. Overlaps with Kneady on recipe discovery and community engagement but spans a much broader cooking category.

Emerging players

  • Forks Over Knives: Recipe and meal-planning platform focused on plant-based cooking, with curated recipes and a community. Comparable mobile recipe + community format, narrower dietary niche.
  • Mealime: Meal-planning and recipe app with grocery lists and personalization. Comparable mobile-first recipe experience for home cooks, with a different monetization approach (B2B2C via employer benefits).

Market position

Customer concentration

Kneady social profiles

Digital presence

Kneady financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kneady leadership team

Management profile

Number of profiles

Kneady funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kneady M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kneady

What does Kneady do?

Kneady operates a consumer mobile application (iOS and Android) called the Kneady App, which provides home bakers with a curated library of 600+ award-winning bread recipes from professional bakers, the ability to save favorite recipes, and access to a global bread-baking community. The app is distributed globally through the Apple App Store and Google Play and serves as the company's only consumer product.

Is Kneady a public or private company?

Kneady is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Kneady founded?

Kneady was founded in 2020.

Where is Kneady based?

Kneady is headquartered in London, United Kingdom, in the Europe region.

How does Kneady make money?

One revenue line is on record: mobile App Revenue.

Who are Kneady's main competitors?

Direct peers on record are King Arthur Baking Company, NYT Cooking, Yummly, Whisk, SideChef and Paprika Recipe Manager. Broad incumbents are Allrecipes and Tasty (BuzzFeed). Emerging players are Forks Over Knives and Mealime.

Does Kneady have an API?

No public API is recorded for Kneady.

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