SMCP SA
SMCP SA is a Paris-listed French accessible-luxury fashion group operating four brands — Sandro, Maje, Claudie Pierlot, and Fursac — across 1,630 points of sale in 59 countries, serving consumers seeking contemporary French design at mid-premium price points.
- Company typePublic
- Founded1984
- HeadquartersParis, France
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What SMCP SA does
SMCP SA is a Paris-headquartered, publicly listed (Euronext Paris, 2016 IPO) French fashion group operating four complementary accessible-luxury brands — Sandro (women's and men's ready-to-wear, founded 1984), Maje (feminine fashion, founded 1998), Claudie Pierlot (women's prêt-à-porter, founded 1984), and Fursac (contemporary menswear, acquired 2019). The group serves consumers seeking contemporary French fashion design at accessible luxury price points, operating through a multi-channel model comprising 1,630 owned and partner points of sale across 59 countries and dedicated brand e-commerce platforms that together generate approximately 20% of sales. Brand websites, social media, influencer marketing, and press relations support the four brands under a unified corporate strategy and sustainability framework (SMCProduct, SMCPlanet, SMCPeople).
SMCP SA firmographics
Firmographics- Name
- SMCP SA
- Legal name
- SMCP SA
- Website
- https://smcp.com
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- SMCP SA is a Paris-listed French accessible-luxury fashion group operating four brands — Sandro, Maje, Claudie Pierlot, and Fursac — across 1,630 points of sale in 59 countries, serving consumers seeking contemporary French design at mid-premium price points.
- Ownership category
- akta.pro rank
Where SMCP SA is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
SMCP SA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Direct retail sales through owned and operated stores globally, including flagship boutiques and department store corners. Revenue from brick-and-mortar retail operations across 1,630 points of sale worldwide.
- Wholesale/Distribution Partnerships: Revenue from wholesale partnerships and distribution agreements with local operators in international markets including India, Philippines, Indonesia, Middle East, and other regions where SMCP brands are distributed through third-party retail partners.
- Digital/E-commerce Sales: Digital sales through brand e-commerce platforms, representing approximately 20% of total sales. Online retail operations across all four brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessible luxury fashion pricing across multiple brands |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
SMCP SA product offering
Product offeringCore offering
SMCP SA is a French fashion group that designs, produces, and retails contemporary apparel and accessories under four owned brands: Sandro (ready-to-wear for men and women), Maje (feminine fashion), Claudie Pierlot (women's prêt-à-porter and accessories), and Fursac (men's fashion). Products are sold through a multi-channel network of owned boutiques, department store corners, brand e-commerce platforms, and international wholesale distribution partners across 59 countries.
Product overview
SMCP SA is a fashion group operating four distinct luxury fashion brands—Sandro (men's and women's ready-to-wear, created 1984), Maje (feminine fashion, created 1998), Claudie Pierlot (women's prêt-à-porter and accessories, created 1984), and Fursac (contemporary menswear)—unified under a shared corporate strategy, sustainability framework (SMCProduct, SMCPlanet, SMCPeople), and operational infrastructure. The group generated €1.217 billion in revenue in 2025, operates 1,630 points of sale across 59 countries/regions, and employs approximately 6,600 people worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Sandro: Leading ready-to-wear brand created in 1984, with over 2800 employees across 41 countries. Offers modern, elegant Parisian style for men and women.
- Maje
- Claudie Pierlot
- Fursac
Products and services
- Sandro French ready-to-wear fashion brand for men and women, created in 1984, offering elegant Parisian style silhouettes. The brand employs over 2,800 people across 41 countries and is the founding brand of the SMCP Group.
- Maje Parisian fashion house created in 1998, known for its feminine silhouette that is sober, glamorous, and audacious. The brand has over 600 points of sale and nearly 1,700 employees across 50 countries, with 2025 revenue exceeding €467 million.
- Claudie Pierlot Parisian women's prêt-à-porter brand offering a mix of wardrobe staples and manifesto pieces including prêt-à-porter, leather goods, shoes, and accessories. The brand embodies values of ambition, audacity, passion, and responsibility.
- Fursac Men's fashion brand under the SMCP group offering contemporary menswear and tailored clothing, representing the group's expansion into the menswear segment.
Quantifiable outcome
- Full-price strategy success: Average in-season discount rate reduced to 20% in 2025, down from higher levels
- +2 more outcomes
Companies that use SMCP SA
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
SMCP SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SMCP SA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Distribution Partners in Philippines and IndonesiacoreSMCP established new distribution partnerships to enter the Philippines and Indonesia markets, continuing its international expansion strategy in Southeast Asia. These partnerships represent market entry through local retail partners who distribute SMCP brands in these countries.
- Distribution Partner in IndiacoreSMCP expanded into India through a distribution partnership agreement. The company opened several key stores through this partnership as part of its international expansion into the Indian market.
- Vela (Shipping Startup)minorSMCP joined Takeda's test voyage for wind-powered cargo trimaran between France and the United States, scheduled for fall 2026. SMCP is one of several companies (including Echosens and Arvitis) participating in the inaugural U.S. voyage to test sustainable shipping solutions.
- Distribution Partners in Middle East, Egypt, Balkans and GeorgiacoreSMCP expanded its retail network in Q3 2025 through partnerships in the Middle East, Egypt, Balkans, and entered a new market (Georgia). These distribution partnerships support the company's international growth strategy.
Scale indicators8 records
Recent moves8 records
Expansion highlights4 records
SMCP SA competitors and assessment
Company assessmentDirect peers
- Capri Holdings: Owns Michael Kors, Versace and Jimmy Choo — directly comparable accessible luxury fashion platform with multi-brand portfolio, wholesale + DTC retail model and similar ASP positioning to SMCP's Sandro/Maje.
- Tapestry: Owns Coach, Kate Spade and Stuart Weitzman — multi-brand accessible luxury group with global retail network and similar full-price DTC strategy as SMCP.
- Burberry: British heritage accessible luxury brand with global retail + wholesale footprint and direct-to-consumer e-commerce; competes with SMCP brands in department stores and standalone boutiques worldwide.
- Hugo Boss: German accessible luxury fashion group with both menswear and womenswear, comparable ASP, global retail/wholesale model and a similar deleveraging and margin-expansion story.
- Ralph Lauren: Heritage accessible luxury brand with multi-channel global distribution (DTC + wholesale + department stores) and a comparable pricing band to SMCP brands, especially in Europe and North America.
- Max Mara: Italian accessible luxury women's fashion house with similar ready-to-wear positioning to Sandro/Maje and a comparable global boutique + department store distribution strategy.
Emerging players
- Tory Burch: US-based accessible luxury womenswear brand with comparable ASP to Maje/Claudie Pierlot; multi-channel retail model with growth via own stores and digital — a partial overlap with SMCP's portfolio.
Broad incumbents
- Kering: Largest accessible-to-high-luxury fashion conglomerate (Gucci, Saint Laurent, Bottega Veneta); broader portfolio than SMCP but operates in overlapping channels and competes for the same accessible-luxury consumer wallet share.
- LVMH: Global luxury conglomerate whose Fashion & Leather Goods division (Louis Vuitton, Dior, Loewe, Celine) anchors the accessible-to-high luxury category SMCP competes in; sets industry pricing and full-price discipline norms.
Others
- EssilorLuxottica: Eyewear and accessories platform with similar global retail/wholesale model and brand-portfolio approach; useful comparable for SMCP's accessory category economics and DTC distribution leverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SMCP SA social profiles
Digital presenceSMCP SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMCP SA leadership team
Management profileNumber of profiles
Profiles5 records
SMCP SA subsidiaries and ownership
Company hierarchySubsidiaries4 records
SMCP SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMCP SA M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMCP SA
What does SMCP SA do?
SMCP SA is a French fashion group that designs, produces, and retails contemporary apparel and accessories under four owned brands: Sandro (ready-to-wear for men and women), Maje (feminine fashion), Claudie Pierlot (women's prêt-à-porter and accessories), and Fursac (men's fashion). Products are sold through a multi-channel network of owned boutiques, department store corners, brand e-commerce platforms, and international wholesale distribution partners across 59 countries.
Is SMCP SA a public or private company?
SMCP SA is a public company. It is classified as public and is currently operating.
When was SMCP SA founded?
SMCP SA was founded in 1984. It employs 5,001 to 10,000 people.
Where is SMCP SA based?
SMCP SA is headquartered in Paris, France, in the Europe region.
How does SMCP SA make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are wholesale/Distribution Partnerships and digital/E-commerce Sales.
Who are SMCP SA's main competitors?
Direct peers on record are Capri Holdings, Tapestry, Burberry, Hugo Boss, Ralph Lauren and Max Mara. Tory Burch is listed as an emerging player. Broad incumbents are Kering and LVMH. EssilorLuxottica is listed as an others.
Does SMCP SA have an API?
No public API is recorded for SMCP SA.