What Yappli does

Yappli, Inc. is a Japanese digital experience company founded in 2013 that operates a no-code platform for building, operating, and analyzing branded mobile applications. The company serves more than 1,100 enterprise clients across retail, fashion and apparel, sports, education, government, and food service, with named customers including Seven-Eleven, Ito-Yokado, and Parco. Its primary go-to-market targets retail and commerce organizations that require brand-consistent mobile experiences but lack dedicated in-house development resources, and Yappli distributes exclusively through a direct enterprise field sales and inside sales motion across Japan, with offices in Tokyo, Osaka, and Fukuoka covering the Kanto, Kansai, and Kyushu regions. The company is listed on the Tokyo Stock Exchange under ticker TYO:4168 and is led by co-founder and CEO Yasufumi Ihara with co-founder Masafumi Sano as CTO and Koichi Tsunoda as CFO.

The core technology is a no-code app development platform that allows non-technical users to design, launch, and operate mobile applications, supported by an integrated suite of adjacent modules: WebX for AI-assisted web construction, Yappli Mini App for mini-app operations, YMO for in-store operations including queuing, ordering, payment, and CRM, Yappli Unite for internal employee engagement apps, Yappli CRM for behavioral data-driven customer relationship management, DataHub for integration with existing customer data systems, and AppSupport as a subscription service for app store submission. The platform is built on AWS infrastructure with selective use of GCP, and the engineering stack includes Go, gRPC, and Nuxt.js. Reported financials show revenue of approximately ¥38.7B (FY2025), up from ¥28.4B in FY2021, with EBITDA turning positive in FY2023 and expanding to ¥5.7B in FY2025, indicating the business has reached operating leverage after a multi-year investment phase.

Yappli generates revenue primarily through subscription SaaS contracts billed annually, with custom quote-based pricing that scales with feature scope and client size. The company has historically raised venture funding from YJ Capital, Globis Capital Partners, Eight Roads Ventures, Salesforce Ventures, Mizuho Bank, and SMBC Venture Capital, with the most recent disclosed round being a ~$20M Series C in June 2019. Leadership messaging now positions AI, particularly through the WebX product, as the strategic priority for the next decade, extending the platform beyond native apps to a broader digital experience layer covering both customer experience (CX) and employee experience (EX).

Name

Yappli

Legal name

株式会社ヤプリ Yappli, Inc.

Website

https://yappli.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Yappli operates a no-code mobile app development platform serving 1,100+ Japanese enterprises across retail, apparel, sports, education, and government. Headquartered in Tokyo and listed on the TSE (TYO:4168), it monetizes through subscription SaaS with complementary modules for web, CRM, store operations, and data integration.

Ownership category

akta.pro rank

Product category

No-Code Mobile App Development Platform

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

Keywords

• No-code app development
• Mobile app platform
• Enterprise mobile solutions
• Store operations software
• Customer engagement apps

Headquarters

HQ city

Roppongi

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Yappli Platform): Subscription-based SaaS service for no-code app development, operation, and analysis. Clients pay recurring fees for platform access, with pricing varying based on features and scale requirements.
2. App Support Service Subscription: Subscription-based service for app store application support, providing expertise for reliable app release processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Yappli provides a no-code platform that enables businesses to develop, operate, and analyze mobile applications without programming knowledge, covering everything from storefront promotion to internal digital transformation. The product suite has expanded beyond apps to include AI-integrated web construction (WebX), mini-app operations, store operations management (YMO), employee engagement apps (Yappli Unite), CRM, customer data integration (DataHub), and app store submission support (AppSupport). The platform targets Japanese enterprises seeking brand-consistent, rapid-deployment mobile and digital experiences.

Product overview

Yappli is a digital experience company offering a platform-plus-modules architecture. The core Yappli platform provides no-code app development, operation, and analysis capabilities. Additional products include WebX (AI-integrated web construction), Yappli Mini App (mini-app platform), YMO (store operations management), Yappli Unite (employee engagement apps), Yappli CRM (customer relationship management), DataHub (data integration), and AppSupport (app store submission service). Together, these products aim to cover all customer touchpoints from consumer experience (CX) to employee experience (EX).

Differentiator

Problem solved

Functional benefit

Brands

• Yappli: メインのノーコードアプリ開発・運用・分析プラットフォーム。店舗販促から社内DXまでアプリで幅広い課題を解決。
• WebX
• Yappli ミニアプリ
• YMO
• Yappli Unite
• Yappli CRM
• DataHub
• AppSupport

Products and services

• Yappli Core no-code platform for app development, operation, and analysis. Enables companies to solve a wide range of challenges from store promotions to internal digital transformation through apps, with design flexibility and CMS management capabilities.
• WebX
• Yappli Mini App
• YMO (Yappli Management for Omnichannel)
• Yappli Unite
• Yappli CRM
• DataHub
• AppSupport

Quantifiable outcome

• Reduced app development cost and timeframe compared to traditional development

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cybozu (kintone): Cybozu's kintone is a Japanese no-code/low-code business application platform widely adopted by Japanese enterprises for custom internal apps. It is the most direct domestic competitor to Yappli, with overlapping customers and a similar ease-of-use proposition, though oriented more toward internal business apps than customer-facing mobile apps.
• Bubble: Bubble is a leading global no-code platform for building web and mobile applications without coding. While primarily web-focused and SMB-tilted, it shares Yappli's no-code DNA and competes for similar use cases around citizen-developer app creation.
• GoodBarber: GoodBarber is a no-code platform for building native mobile apps and progressive web apps, with a strong design and customer-experience orientation. It competes with Yappli in the design-conscious no-code mobile app category, particularly for retail and lifestyle brands.

Broad incumbents

• Salesforce Platform / Salesforce Lightning: Salesforce bundles low-code capabilities (Lightning Platform, Flow) into its broader CRM and customer experience cloud, allowing enterprises to build custom apps within the Salesforce ecosystem. It represents a major incumbent threat to Yappli's enterprise accounts in Japan, especially where Salesforce CRM is already deployed.
• Microsoft Power Apps: Microsoft Power Apps is a low-code platform embedded in the Microsoft 365 / Dynamics ecosystem, enabling citizen developers to build business apps. As a global incumbent with deep Japan enterprise penetration, it competes directly with Yappli on internal-app and customer-engagement use cases.
• OutSystems: OutSystems is a leading enterprise low-code platform used to build customer-facing and internal applications at scale. It overlaps with Yappli on no-code app delivery for mid-market and enterprise customers, with a more globally distributed footprint.
• Mendix (Siemens): Mendix is an enterprise low-code platform owned by Siemens, used by large organizations to build and deploy custom web and mobile applications. It competes with Yappli in the no-code enterprise application space, with a stronger global reach.
• AppSheet (Google): AppSheet is Google's no-code platform for building mobile and web apps from data sources like spreadsheets and databases. It is a comparable no-code app builder to Yappli, with the backing of Google Cloud and increasing presence in Japanese enterprise accounts.

Regional players

• Monstar Lab (Monk): Monk, spun out from Monstar Lab, is an Asia-focused no-code platform serving enterprise digital transformation across Japan and Southeast Asia. It is a regional competitor with comparable no-code tooling and a similar customer-engagement use-case focus.

Emerging players

• Glide: Glide is an emerging no-code platform that turns spreadsheets into mobile and web apps, popular with small businesses and individual developers. It is comparable to Yappli as a no-code mobile app builder, though currently aimed at a much smaller and less enterprise-heavy customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yappli_jp
• Facebookfacebook.com/yappli
• LinkedInlinkedin.com/company/yappli

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yappli