Properati
- Company typePrivate
- Founded2012
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Properati firmographics
Firmographics- Name
- Properati
- Legal name
- Properati
- Website
- https://properati.com.ar
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Properati industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Properati is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices4 records
Markets served
Properati business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Property Listing Fees: Real estate agents and brokers pay to publish property listings on the platform through the Proppit service. Agents can list properties for sale and rental with various visibility options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Real estate agents subscribe to publish listings through Proppit platform. Details not publicly disclosed. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Properati product offering
Product offeringCore offering
Properati operates an online real estate marketplace that allows users to search, filter, and discover apartments, houses, land, and commercial properties for sale or rent across Argentina and additional Latin American countries. Real estate agents and brokers publish listings through the Proppit property publishing platform, which integrates with the Properati marketplace. The offering is enriched with neighborhood guides, monthly price indices for CABA and Rosario, and market data analytics tools.
Product overview
Properati operates as a unified real estate marketplace platform consisting of a core property listing search engine (for sale and rental properties across Argentina) integrated with complementary data and content modules. The core platform enables property discovery through search filters by location, type, and features. Supporting modules include: the Guía de Barrios neighborhood guide providing detailed area information for Buenos Aires districts; the Índice de Precios price index tracking monthly property price evolution in CABA and Rosario; and Properati Tools offering market data analysis and insights. The ecosystem also includes Proppit, a property publishing platform for real estate agents. The blog section publishes market research and data-driven content on housing trends across Latin America.
Differentiator
Problem solved
Functional benefit
Products and services
- Properati Platform
Companies that use Properati
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Properati technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Properati partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lifull ConnectcoreProperati is a brand of Lifull Connect, a global real estate technology company. Lifull Connect operates property portals across multiple countries including Japan, Taiwan, South Korea, and Latin America. Properati serves as Lifull Connect's platform for the Argentine and broader Latin American market.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Properati competitors and assessment
Company assessmentEmerging players
- QuintoAndar: Brazilian proptech marketplace combining listings with rental management and mortgage services. Comparable consumer-facing real estate marketplace model with adjacent monetisation layers.
Broad incumbents
- Rightmove: UK-leading residential property portal monetised predominantly via agent subscriptions. Closest comparable model for Proppit's subscription-first economics.
- Zillow: U.S.-leading residential real estate platform offering listings, neighborhood data, and price indices (Zestimate). Comparable content-and-data layer play alongside listings.
- MercadoLibre Inmuebles: Real estate listings vertical of Latin America's largest horizontal marketplace. Competes with Properati for agent spend and consumer property-search demand in Argentina and across the region.
- Idealista: Leading residential real estate portal in Spain, Portugal, and Italy with subscription-based agent model. Comparable in revenue model (agent subscriptions) and marketplace mechanics, though geography differs.
- Realtor.com: Major U.S. residential real estate portal connecting buyers and renters with agents. Comparable listings-plus-data model and consumer-facing neighborhood content strategy.
Regional players
- Encuentra24: Panama-headquartered classifieds portal covering Central America and Caribbean real estate. Comparable listings/subscription marketplace model serving adjacent LatAm geographies.
- Inmuebles24: LatAm real estate portal operated by QuintoAndar/Lifull Connect brands. Comparable marketplace listing/subscription model serving Mexico and other LatAm markets; partly under same parent.
- Vivanuncios: Mexican classifieds/real estate vertical formerly part of eBay, now under Lifull Connect. Comparable listings plus subscription model in a different LatAm geography.
Direct peers
- Zonaprop: Leading Argentine real estate portal owned by Lifull Connect (Navent group). Competes directly with Properati on residential listings and agent subscription revenue in the same primary market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Properati social profiles
Digital presenceProperati financial estimates
Financial estimateRevenue estimate
Valuation estimate
Properati leadership team
Management profileNumber of profiles
Properati funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Properati M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Properati
What does Properati do?
Properati operates an online real estate marketplace that allows users to search, filter, and discover apartments, houses, land, and commercial properties for sale or rent across Argentina and additional Latin American countries. Real estate agents and brokers publish listings through the Proppit property publishing platform, which integrates with the Properati marketplace. The offering is enriched with neighborhood guides, monthly price indices for CABA and Rosario, and market data analytics tools.
Is Properati a public or private company?
Properati is a private company. It is classified as corporate owned and is currently operating.
When was Properati founded?
Properati was founded in 2012. It employs 11 to 50 people.
Where is Properati based?
Properati is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Properati make money?
One revenue line is on record: property Listing Fees.
Who are Properati's main competitors?
QuintoAndar is listed as an emerging player. Broad incumbents are Rightmove, Zillow, MercadoLibre Inmuebles, Idealista and Realtor.com. Regional players are Encuentra24, Inmuebles24 and Vivanuncios. Zonaprop is listed as a direct peer.
Does Properati have an API?
No public API is recorded for Properati.
What industry is Properati in?
Properati's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.