What Zonaprop does

Zonaprop is Argentina's largest online real estate marketplace, operating as a subsidiary of Grupo QuintoAndar, a Latin American real estate technology group with sister portals across Brazil, Mexico, Peru, Ecuador, and Panama. The platform enables consumers to search, filter, and browse properties for sale, long-term rental, and temporary/seasonal rental across all 23 Argentine provinces and every major property type — apartments, houses, PH (horizontal property) units, land, commercial spaces, offices, warehouses, and fields. The company also serves a B2B side of real estate professionals (agencies, brokers, developers, construction companies) who publish and manage listings through professional accounts, and individual owners (Particular/Dueño Directo) who list properties without intermediaries.

The platform is built on a web-based marketplace core with native iOS and Android mobile applications, an SEO-optimized long-tail landing page architecture for every geography/property type combination, and two proprietary value-add products: Valuador (an automated property valuation tool that estimates values based on user inputs and comparable listings) and ZonapropIndex (a market price index tracking property values in Buenos Aires, Greater Buenos Aires, Rosario, and Córdoba). The platform also publishes a neighborhood guide, educational blog content, and directories of agencies, brokers, and construction companies.

Zonaprop generates revenue through three primary streams: (1) listing fees and premium/featured listing placements ("super-destacado," exclusive listings) charged to real estate agencies, brokers, developers, and construction companies via professional accounts; (2) advertising revenue, operated by Navent Media, including partner placements from Hoggax (rental guarantees) and BBVA Argentina (mortgages); and (3) subscription-style services for professional publishers. Consumer search is free. The GTM motion is product-led: SEO-driven organic acquisition for consumers, with self-serve listing tools for sellers and dedicated professional accounts for agencies. Geographic operations are concentrated in Argentina, with cross-promotion and technology synergies delivered through the Grupo QuintoAndar portfolio across Latin America. The company is private, with no public revenue, headcount, or funding data disclosed.

Name

Zonaprop

Legal name

Zonaprop

Website

https://zonaprop.com.ar

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Zonaprop is Argentina's largest online real estate marketplace, enabling consumers to search properties for sale, rent, and temporary rental across all 23 provinces, while serving real estate agencies, brokers, developers, and property owners through professional listing tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Echeverria

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Property Listing Fees: Real estate agencies, brokers, developers, and individual property owners pay to publish property listings on the platform. Developers and agencies also publish featured/premium listings for greater visibility.
2. Advertising Revenue: The platform carries third-party advertising including promotional content from partners such as Hoggax (rental guarantees) and BBVA (mortgages). Navent Media handles advertising operations.
3. Premium Listing Services: Real estate agencies, brokers, developers, and construction companies can publish listings as featured/super-destacado or exclusive offerings through their professional accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Zonaprop operates an Argentine online real estate marketplace that connects property buyers and renters with sellers, including individual owners, real estate agencies, brokers, and property developers. The platform publishes property listings for sale and rent, and offers tools such as a search engine, a property valuation tool, and a property index to support both consumers and real estate professionals. It is part of Grupo QuintoAndar.

Product overview

Zonaprop operates as a comprehensive real estate marketplace platform in Argentina, offering property search and listing services for both buying/renting and publishing. The core platform is the property search portal, supplemented by a property valuation tool (Valuador), pre-sale development listings (Emprendimientos), neighborhood guides, and market intelligence (ZonapropIndex). The platform also maintains directories for real estate agencies, brokers, and developers. Mobile applications extend access to iOS and Android users. The product ecosystem serves both consumers seeking properties and professional real estate operators listing inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Zonaprop Property Search
• Zonaprop Listing Management (for Professionals)
• Property Valuation Tool
• Zonaprop Property Index
• Zonaprop Mobile Applications

Quantifiable outcome

• Over 92,000 property listings in GBA Norte alone, demonstrating platform scale
• +3 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• HoggaxminorGTM or Marketing PartnerHoggax provides rental guarantee services to Zonaprop users, offering 100% online rental guarantee products with automatic approval. Zonaprop displays Hoggax advertisements on its platform, directing users seeking rental guarantees to Hoggax services.
• BBVA ArgentinaminorGTM or Marketing PartnerBBVA Argentina offers mortgage products to Zonaprop users, with specialists accompanying buyers through each stage of obtaining a mortgage. Zonaprop displays BBVA mortgage advertising on its platform as a value-added service for property buyers.
• Grupo QuintoAndar (Parent Company)coreStrategic or Co-development PartnerZonaprop operates under Grupo QuintoAndar, a Latin American real estate technology group with portals across 6 countries: Argentina (Zonaprop), Brazil (Imovelweb, Wimoveis, CasaMineira, QuintoAndar), Mexico (Inmuebles24, Vivanuncios), Peru (Urbania, Adondevivir), Ecuador (Plusvalía), and Panama (Compreoalquile).
• Navent MediaminorGTM or Marketing PartnerNavent Media handles advertising operations and monetization for Zonaprop, managing third-party advertisements displayed on the platform including rental guarantees and mortgage services.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Wimoveis: Brazilian real estate portal under Grupo QuintoAndar. Comparable in product scope and target audience, providing a regional benchmark for traffic, listings, and agency monetization.
• Inmuebles24: Sister portal under Grupo QuintoAndar serving Mexico. Comparable marketplace format with similar monetization (listing fees, advertising) and provides a reference point for the group's product playbook across geographies.
• QuintoAndar: Parent's flagship Brazilian portal and a sister platform under Grupo QuintoAndar. Operates a leading Brazilian real estate marketplace with embedded rental guarantee and financing products—often cited as the template for the group's LATAM strategy.
• Plusvalia: Sister portal under Grupo QuintoAndar for Ecuador. Operates a similar real estate marketplace and demonstrates the group's ability to replicate the model across smaller LATAM markets.
• Urbania: Sister portal under Grupo QuintoAndar in Peru. Similar marketplace model and signals the group's regional expansion pattern; useful for benchmarking monetization and feature parity across LATAM.

Direct peers

• Argenprop: One of Argentina's legacy real estate portals with broad listing coverage across all provinces. Competes head-to-head with Zonaprop for agency listings and buyer/renter traffic, serving the same professional and consumer segments.
• Properati: Direct Argentine competitor operating a real estate marketplace for sale and rental listings, with strong SEO presence and similar agency/developer monetization. Most directly comparable peer in the same geography and product category.

Broad incumbents

• Rightmove: UK-listed real estate marketplace with a similar organic SEO-driven, listing-fee monetization model. Provides a publicly traded proxy for the unit economics and valuation framework applicable to mature portals like Zonaprop.
• Zillow: Global benchmark for real estate marketplaces with deep data products (Zestimate) and embedded mortgage services. While operating in a different geography, it represents the strategic end-state for Zonaprop's ZonapropIndex and Valuador evolution.
• MercadoLibre (real estate vertical): LATAM e-commerce giant that includes a real estate listings section within its general marketplace. While not a specialist, its massive consumer traffic and brand pose a competitive threat to dedicated portals like Zonaprop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zonaprop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zonaprop