What Encuentra24.com does

Encuentra24.com AG is a privately held horizontal online classifieds marketplace founded in 2005 and headquartered in Panama City, with a corporate registration (AG) in Switzerland. The platform connects buyers and sellers across real estate, vehicles, employment, and general consumer goods categories in 9 Latin American markets — Panama, Costa Rica, El Salvador, Guatemala, Nicaragua, Honduras, the Dominican Republic, Colombia, and Puerto Rico — and self-describes as the leading source for Panama Real Estate and Costa Rica Real Estate. As of the data cut, the platform hosts 162,782 active listings across its country-specific localized sites, with Panama (63,562) and Costa Rica (31,507) functioning as the primary liquidity anchors and Puerto Rico (657) and Colombia (2,182) representing the smallest and likely newest markets.

The underlying product is a web-based classifieds platform with country-specific localized domains, native iOS and Android mobile applications, CDN-delivered media assets (hosted on photos.encuentra24.com), and Cloudflare-protected infrastructure. Core product modules include Bienes Raíces (Real Estate), Vehículos (Vehicles), Empleos (Jobs), and a general Marketplace for consumer goods, plus an add-on suite of monetization features: memberships for individual and business users, virtual credit packages for prioritizing listings, per-listing featured/priority placement, and a "Solución de Negocios" (Business Solutions) advertising product aimed at enterprise advertisers such as real estate brokerages.

The business model is multi-stream and self-serve: free basic listing publication drives long-tail user acquisition, while revenue is generated through individual and business membership subscriptions (recurring), prepaid virtual credit packages (usage-based), featured listing placement (per-unit transaction fees), and enterprise business advertising solutions (quote-based). Go-to-market is product-led and direct-to-consumer through the web and mobile apps, with the premium advertiser segment (including RE/MAX 507, Rent-A-House Panama, PREIC Grupo Preic Corp, and Banco Popular de Costa Rica) supporting the showcase layer. The company operates with a lean team of 11–50 employees and has not disclosed any external funding rounds, suggesting an organic, bootstrapped growth trajectory.

Name

Encuentra24.com

Legal name

Encuentra24.com AG

Website

https://encuentra24.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Encuentra24.com is a privately held horizontal online classifieds marketplace founded in 2005 that connects buyers and sellers across real estate, vehicles, jobs, and consumer goods in 9 Latin American markets, monetizing through memberships, virtual credits, featured listings, and business advertising.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

C2C Generalist Classifieds & Listings Marketplaces (CRAFAAAB)

akta.pro secondary industries

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI), Auction-based Generalist Marketplaces (CRAFAAAC)

Keywords

• Online classifieds marketplace
• Real estate listings
• Vehicle classifieds
• Job postings platform
• Consumer marketplace

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: Individual and business accounts for managing listings with advanced features and ad management capabilities.
2. Virtual Credit Packages: Credit packages that save time and money in transactions, used to highlight and prioritize listings.
3. Featured/Priority Listings: Premium placement and highlighting options for listings to increase visibility and drive conversions.
4. Business Solutions: Brand enhancement solutions for businesses to drive traffic that generates conversions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Encuentra24.com operates a horizontal online classifieds marketplace across 9 Latin American countries, allowing individuals and businesses to publish and browse listings for real estate, vehicles, jobs, and consumer goods. The platform monetizes through subscription memberships, virtual credit packages for listing promotion, featured/priority listings, and brand advertising solutions for business clients.

Product overview

Encuentra24.com is a multi-country classified ads marketplace operating across 9 Latin American countries (Panama, Costa Rica, El Salvador, Guatemala, Nicaragua, Honduras, Dominican Republic, Colombia, Puerto Rico). The platform consists of a core classified ads system with integrated modules for Real Estate (Bienes Raíces), Vehicles (Vehículos), Jobs (Empleos), and a general Marketplace for consumer goods. Additional offerings include mobile applications for iOS and Android, membership programs for individual and business users, business advertising solutions, and a virtual credit payment system. The platform hosts over 162,000+ active listings across all markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Clasificados (Classified Ads Platform) The main classified ads marketplace allowing users to publish and browse listings for real estate, vehicles, jobs, furniture, electronics, pets, and more across 9 Latin American countries.
• Bienes Raíces (Real Estate)

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• RE/MAX 507minorGTM or Marketing PartnerFeatured in showcase section of Panama marketplace as premium real estate advertiser.
• Rent-A-House PanamaminorGTM or Marketing PartnerFeatured in showcase section of Panama marketplace as premium real estate advertiser.
• PREIC Grupo Preic CorpminorGTM or Marketing PartnerFeatured in showcase section of Panama marketplace as premium real estate advertiser.
• Banco Popular de Costa RicaminorGTM or Marketing PartnerFeatured in showcase section of Costa Rica marketplace as featured advertiser for property sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OLX: Global C2C horizontal classifieds marketplace. Closest functional analog to Encuentra24: free listings, featured upgrades, multi-country LatAm presence (Brazil, Argentina, Mexico), and a comparable self-serve monetization model.
• Carousell: Leading mobile-first C2C marketplace in Southeast Asia (now including OLX LatAm via merger). Closest analog on mobile-first UX and self-serve monetization for consumer-to-consumer goods.
• Kijiji: eBay-owned horizontal classifieds platform (Canada, Italy). Directly comparable in product mix (real estate, vehicles, jobs, goods), self-serve posting, and featured-listing monetization model.
• Clasificados Online: Puerto Rico's leading classifieds platform, operating in one of Encuentra24's nine geographies. Direct head-to-head competitor in real estate, vehicles, and employment categories.

Emerging players

• Lamudi: Emerging-market property portal with presence in Latin America, Asia, and the Middle East. A focused competitor in Encuentra24's highest-monetization vertical (real estate) across overlapping geographies.
• Encuentra24's main rivals in Panama: Local Panama-only classifieds sites (e.g., 123anuncios, Anuncios Panamà) compete in the company's home market on real estate and vehicles, with similar but narrower geographic focus.

Broad incumbents

• Facebook Marketplace: Meta's built-in C2C marketplace with unmatched distribution via the Facebook social graph. Competes directly with Encuentra24 for the same sellers in real estate, vehicles, and consumer goods across all 9 of Encuentra24's markets.
• Craigslist: The original horizontal classifieds platform. Shares the same self-serve, free-listing-plus-paid-promotion model and broad vertical mix (real estate, vehicles, jobs, goods) as Encuentra24.
• MercadoLibre: Dominant horizontal e-commerce and classifieds platform across Latin America. Overlaps directly with Encuentra24 in vehicles, real estate, and general marketplace categories across the same geographies (including Colombia, Central America, and the Caribbean).

Regional players

• Vivanuncios: Mexico-focused horizontal classifieds platform (owned by eBay). Operates a near-identical real estate, vehicles, jobs, and goods model to Encuentra24, providing a directly comparable regional classifieds benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/encuentra24
• Facebookfacebook.com/encuentra24
• LinkedInlinkedin.com/company/encuentra24

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encuentra24.com