Avanlee Care

What Avanlee Care does

Avanlee Care is a private digital health company headquartered in Billings, Montana, founded by Avanlee Christine in 2018 after her personal experience caring for her grandfather from age 10 to 18. The company operates a mobile-first, all-in-one caregiving platform — the Avanlee app — designed to support the ~54–65 million unpaid family caregivers in the United States. The app consolidates medication management, appointment scheduling, grocery and OTC ordering, prescription fulfillment, family member and care-receiver coordination via the Care Hub, and caregiver wellness tracking into a single iOS and Android interface.

The platform is built on a stack of notable third-party integrations: Walmart powers grocery and over-the-counter fulfillment, Mark Cuban Cost Plus Drug Company powers prescription delivery (partnership announced October 2023), and Fitbit, Apple Health, Apple Watch, and Google Fit feed remote biometrics into the app. The Care Hub provides multi-party family coordination, while the Virtual Support Team extends a weekly wellness-update loop to a caregiver's trusted circle. A Caregiver Strain Index-based 13-question wellness survey produces personalised action plans and longitudinal well-being reports for caregivers.

Avanlee operates a hybrid revenue model. Consumers access the app on a freemium basis: a free Basic tier with ad-supported core functionality and a $9.99/month Paid tier that adds multi-person Care Hubs, advanced health tracking, personal support team coaching, and an ad-free experience. Enterprise revenue comes from licensing or providing the app as a member benefit to Medicare Advantage health plans — positioned as a tool to improve CMS Star Ratings, reduce expensive utilisation, and address ADL and SDOH gaps for high-utilising members — and from employer benefit partnerships supporting working caregivers. Distribution combines self-serve app store acquisition with a sales-led B2B motion anchored on "Request a Demo" calls-to-action. Notable governance includes Esther Dyson as Chairman and visible endorsement from Mark Cuban via the Cost Plus Drugs partnership; the company was named to Inc.'s Best in Business list in 2022 (Rocky Mountain Region) and 2025 (Challenger Brands), with the CEO receiving Business Leader of the Year in 2025.

Name

Avanlee Care

Legal name

Avanlee Care Inc.

Website

https://avanleecare.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Health Caregiving Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

akta.pro secondary industries

Errands, Shopping & Prescription Pickup (Non-Clinical) (HSABAAAE), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Caregiving coordination platform
• Caregiver mobile app
• Medication adherence tools
• Medicare advantage benefits
• Family caregiver support

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium Mobile App Subscription: The Avanlee app operates on a freemium model with a free Basic tier (individual use, ad-supported, core medication and appointment management) and a $9.99/month Paid tier that adds multiple people per Care Hub, multiple Care Hubs, advanced health tracking, personal wellbeing tracking, support team coaching, and an advertisement-free experience. The free tier serves as a customer acquisition funnel for the paid tier and for Medicare Advantage health plan partnerships.
2. Enterprise Health Plan Licensing / B2B Benefit: Avanlee Care sells or licenses its platform to Medicare Advantage health plans as a member benefit, positioning it as a tool to improve Star Ratings, reduce expensive service utilization, and engage caregivers — creating a B2B2C revenue stream where health plans pay to provide the app to their members.
3. Employer Benefit Partnerships: Avanlee markets its app to employers as a caregiver support benefit for employees, providing the platform as part of employee wellness and benefits packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Avanlee Care sells a mobile caregiving coordination app (iOS and Android) that combines a Care Hub for multi-person family care management with integrated Walmart grocery delivery, Mark Cuban Cost Plus Drugs medication fulfillment, and health biometrics syncing from Fitbit, Apple Health, Apple Watch, and Google Fit. The app is offered to individual family caregivers on a freemium basis (free Basic tier; $9.99/month Paid tier) and to Medicare Advantage health plans and employers as an enterprise member/employee benefit.

Product overview

Avanlee Care offers the Avanlee App as its primary product—a unified, all-in-one caregiving coordination platform. The platform operates on a two-tier model: a free Basic Plan for individuals and a $9.99/month Paid Plan for families requiring multi-person care coordination. The core app integrates several key modules including Walmart Grocery Integration for food and OTC delivery, Cost Plus Drugs Integration for prescription medication savings, Caregiver Strain Index Analysis for wellness tracking, Virtual Support Team for caregiver support coordination, and Care Hub for family-based care coordination. Additional features span medication management, appointment scheduling, health tracking via Fitbit/Apple Health/Google Fit, wellness surveys, care logging, and a Resources Library covering caregiver education across Getting Started, Life Balance, Financial, and Legal categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Avanlee App All-in-one mobile caregiving coordination app for iOS and Android. Connects Medicare Advantage health plans with families and provides informal caregivers with medication management, appointment scheduling, Walmart grocery and OTC ordering, Cost Plus Drugs medication fulfillment, Fitbit/Apple Health/Google Fit biometric syncing, Care Hub multi-person care coordination, Virtual Support Team updates, and a Caregiver Strain Index wellness survey. Offered on a freemium basis (free Basic tier; $9.99/month Paid tier) and licensed to Medicare Advantage health plans and employers as a member/employee benefit.

Quantifiable outcome

• Reduces healthcare utilization costs for Medicare Advantage plans by engaging caregivers to better manage care at home
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Mark Cuban Cost Plus Drug Company (Cost Plus Drugs)coreTechnology or Integration · 5 October 2023Avanlee Care and Cost Plus Drugs, co-founded by Mark Cuban, announced a partnership in October 2023 to provide affordable prescription medications to unpaid family caregivers and their loved ones. The integration allows Avanlee app users to access Cost Plus Drugs' cost-effective medications delivered by mail, addressing medication affordability and adherence. Mark Cuban stated the collaboration shares a common mission to provide lower costs on prescribed medications, saving money for unpaid family caregivers and their loved ones.
• WalmartcoreTechnology or IntegrationWalmart serves as the grocery and over-the-counter (OTC) item fulfillment partner for Avanlee Care. The integration allows caregivers to order groceries and OTC items for delivery or pickup directly through the Avanlee app, supporting food access and SDOH needs for seniors and aging adults. The partnership addresses food insecurity among elderly care recipients.
• FitbitsecondaryTechnology or IntegrationFitbit health tracking devices integrate with the Avanlee app, allowing caregivers to remotely monitor care receivers' health biometrics (heart rate, sleep, steps) through data syncing. Supports remote health monitoring use cases for caregivers.
• Apple HealthsecondaryTechnology or IntegrationApple Health (and Apple Watch) data syncs with the Avanlee app for remote health tracking, including heart rate, sleep, and step data. Caregivers can monitor loved ones' health metrics from their Apple devices.
• Google FitsecondaryTechnology or IntegrationGoogle Fit health data syncs with the Avanlee app, enabling health tracking across Android devices for caregivers monitoring loved ones' health metrics remotely.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellthy: Wellthy is a digital caregiving support platform that partners with health plans and employers to provide care coordinators and digital tools for family caregivers. Directly comparable to Avanlee in its B2B2C motion targeting MA plans and employer benefits with caregiver-centric workflows.
• Carallel: Carallel provides digital caregiver support and expert guidance to health plans and employers serving Medicare Advantage and other populations. Closely aligned with Avanlee's MA-focused care coordination value proposition and target buyer persona.
• Homethrive: Homethrive delivers a digital caregiver support platform with a personal assistant layer, marketed to health plans and employers as a benefit for family caregivers. Comparable in product scope (digital tools + human support), B2B buyer (MA plans), and target use case (informal caregiver engagement).
• Papa: Papa connects older adults and families with 'Papa Pals' for companionship and support, and sells primarily through Medicare Advantage plans and employers. Comparable in MA plan GTM motion and caregiver/family-member value proposition, though Papa is more human-mediated vs. Avanlee's software-first model.
• Honor Technology: Honor operates a tech-enabled home care platform serving older adults with professional caregivers, with significant Medicare Advantage and health system partnerships. Comparable in MA-plan GTM and aging-in-place focus, though Honor is more focused on professional in-home care delivery vs. Avanlee's informal-caregiver coordination.
• CareLinx: CareLinx is a caregiver marketplace connecting families with in-home caregivers, with payer and provider partnerships. Comparable in serving the family caregiver / aging population use case, though its model is more marketplace-driven versus Avanlee's integrated app platform.

Broad incumbents

• Care.com: Care.com is a broad consumer marketplace for caregivers (child, senior, pet, home care) with a large household user base. Comparable as a family caregiver destination brand, though it focuses on paid caregiver matching rather than unpaid caregiver coordination and lacks Avanlee's MA plan integrations.
• Humana / CenterWell: Humana is the second-largest MA payer and operates CenterWell for home care and primary care. As both a potential Avanlee customer and a potential in-house builder of caregiver tools, Humana is the benchmark incumbent shaping the caregiver-engagement category.
• UnitedHealth Group (Optum): Optum, the services arm of UnitedHealth Group, is the largest MA payer-aligned services platform and invests heavily in caregiver and SDOH-related capabilities. Represents both the largest potential enterprise customer and the most formidable potential in-house competitor.

Emerging players

• Ianacare: Ianacare is a family caregiver support platform sold to employers and health plans, providing peer community, resources, and reimbursement tools. Comparable as an emerging caregiver-benefit vendor, with similar B2B2C motion but a less clinical/SDOH focus than Avanlee.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/avanleecare
• YouTubeyoutube.com/@avanleecare4063
• Facebookfacebook.com/AvanleeCare
• Instagraminstagram.com/avanlee_care

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avanlee Care