Icetana

What Icetana does

Icetana is a Perth-headquartered, ASX-listed (ASX: ICE) software company founded in 2010 that develops an AI-powered video analytics platform for real-time anomaly detection across enterprise CCTV networks. The core product — Safety and Security — uses self-learning computer vision and machine learning models to characterize normal activity patterns for each camera environment without manual rule configuration, beginning to emit alerts within 24 hours and reaching full adaptation within one week. The product portfolio spans add-on modules including Facial Recognition, License Plate Recognition, Forensic Quick Find, Hazard Detection, GPT Agents (generative AI workflow automation), and Antara Core (private on-premises AI deployment), with certified integrations into Genetec Security Center and Milestone XProtect VMS platforms.

The company operates a partner-led go-to-market anchored by a master distribution agreement with SoftBank Robotics Group spanning Japan, Australia/New Zealand, Asia-Pacific, UAE/Saudi Arabia, and the Americas, supplemented by Macnica Americas distribution and a network of regional integrators including Certis, Convergint, and Prosegur. Named enterprise customers include Tamdeen Malls (Kuwait retail), Mitsubishi Estate (Japan commercial real estate), Delco Security (security services), and Malaysia's largest shopping mall, with primary vertical focus on mall management and secondary expansion into education, remote guarding, safe cities, hotels, and museums.

Revenue is generated via enterprise SaaS subscriptions on annual billing cycles under a quote-based pricing model. Icetana reported ARR of $2.6 million and Q3 FY26 quarterly revenue of $607,000 against a $1.2 million quarterly operating cash outflow, indicating a pre-profitability investment posture aligned with simultaneous geographic expansion and product surface growth. The company employs 1–10 people, consistent with a lean software model that relies on channel partners for delivery scale.

Name

Icetana

Legal name

icetana AI

Website

https://icetana.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Icetana AI (ASX: ICE) is a Perth-based software company that provides a self-learning AI video analytics platform for real-time anomaly detection across enterprise CCTV networks, primarily serving shopping malls, security services, and public sector customers via a partner-led distribution model anchored by SoftBank Robotics.

Ownership category

akta.pro rank

Product category

AI Video Analytics Software

NAICS

Software Publishers (513210), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• AI video analytics
• Video surveillance software
• Anomaly detection platform
• Computer vision security
• AI video monitoring

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Recurring subscription revenue model. Company reported ARR of $2.6 million and quarterly revenue of $607,000 in Q3 FY26.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Icetana develops and sells an AI-powered video surveillance and analytics platform that uses self-learning computer vision to detect anomalous behavior in real time across CCTV camera networks. The system requires no manual configuration, begins sending alerts within 24 hours of deployment, and fully adapts to each environment within one week. The platform is sold as a SaaS subscription to enterprise customers including shopping malls, security service providers, commercial real estate, education, safe cities, hotels, and cultural institutions.

Product overview

Icetana offers an AI-powered video surveillance and analytics platform consisting of a core product (Safety and Security) complemented by specialized AI modules. The core Safety and Security product provides 24/7 real-time surveillance with self-learning anomaly detection that requires no manual configuration and begins sending alerts within 24 hours. Supporting modules include Analytics for business intelligence from surveillance data, Forensic Quick Find for cross-site investigations, Licence Plate Recognition and Facial Recognition for identity/vehicle tracking, GPT Agents for generative AI-driven workflow automation, Antara Core for private on-premises AI deployment, and Hazard Detection for workplace safety monitoring. The platform integrates with major VMS providers (Genetec, Milestone) and operates across industries including retail malls, education, safe cities, hotels, and remote guarding services.

Differentiator

Problem solved

Functional benefit

Brands

• Antara Core: Private AI for security operations, running inside your environment.

Products and services

• Safety and Security The foundational 24/7 real-time AI surveillance product that continuously learns normal behavior for each environment and generates alerts for anomalous events without manual configuration, beginning to alert within 24 hours and fully adapting within one week. Sold as a SaaS subscription to enterprise customers including malls, commercial real estate, security services, education, safe cities, hotels, and cultural institutions.
• Analytics Transforms surveillance data into actionable insights at scale, enabling organizations to derive business value from their camera networks beyond security applications, including capacity planning, risk mitigation, and site efficiency improvements.
• Forensic Quick Find Real-time search capability that locates individuals of interest across all sites, enabling rapid forensic investigation and incident response for security operators.
• Licence Plate Recognition Real-time automatic number plate recognition (ANPR) capability integrated with the core surveillance platform for vehicle tracking, security, and access control applications.
• Facial Recognition Instant biometric identification of individuals through facial recognition technology for identifying persons of interest in real time within security operations.
• GPT Agents Generative AI-powered security automation product that uses AI agents to automate security workflows one task at a time in response to events detected by the surveillance platform.
• Antara Core Private AI deployment option that runs inside the customer's own environment, offering on-premises AI processing for organizations requiring data sovereignty, edge deployment, or enhanced privacy controls.
• Hazard Detection Workplace safety AI module that detects spills, dropped items, and floor hazards in seconds, automatically alerting operators to potential safety hazards in monitored environments.

Quantifiable outcome

• Starts sending alerts within 24 hours
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature13 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• SoftBank Robotics AmericacoreChannel Partner/ Reseller/ Distributor · 1 June 2026Fifth regional distribution agreement extending partnership into the Americas. Provides icetana access to US market through SoftBank Robotics' sales network. No contract value or minimum sales thresholds disclosed.
• GeneteccoreTechnology or Integration · 1 March 2026Safety & Security – VMS Bridge integration with Genetec Security Center officially certified by Genetec Development Acceleration Program (DAP) after meeting performance criteria. Enables security operators to leverage icetana's AI surveillance software directly within Genetec interface.
• SoftBank Robotics GroupflagshipChannel Partner/ Reseller/ Distributor · 1 June 2025Strategic partnership with SoftBank Robotics Group for global distribution. Broader partnership began June 2025. Distribution agreements established across Japan, Australia/New Zealand, Asia-Pacific, UAE/Saudi Arabia, and Americas - representing five regional deals. Grants access to one of the world's largest security technology markets through SoftBank Robotics' global sales network.
• Milestone SystemscoreTechnology or IntegrationIntegration partnership with Milestone XProtect VMS platform. Certified integration providing validated method for deploying AI video analytics within Milestone environment.
• Macnica AmericascoreChannel Partner/ Reseller/ DistributorDistribution agreement with Macnica Americas. Exclusive demo at ISC West 2025 showcased advanced anomaly detection. Supports partner-led growth model in Americas.
• CertisminorChannel Partner/ Reseller/ DistributorSecurity services partner and integrator.
• ConvergintminorChannel Partner/ Reseller/ DistributorSecurity systems integrator and channel partner.
• ProsegurminorChannel Partner/ Reseller/ DistributorSecurity services provider and integrator partner.
• Majid Al FuttaimminorChannel Partner/ Reseller/ DistributorRegional partner for Middle East market expansion.
• NITminorChannel Partner/ Reseller/ DistributorRegional integration partner (Middle East).
• 360 SecurityminorChannel Partner/ Reseller/ DistributorRegional security integration partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• BriefCam: BriefCam provides AI-driven video analytics for rapid video review and real-time alerting, the same core use case as icetana's Safety and Security product, and was acquired by Axis Communications, giving it both incumbent distribution and a directly overlapping feature set.
• IronYun (Vaidio): Vaidio is an AI video analytics platform offering anomaly detection, LPR, facial recognition, and workplace safety on standard camera infrastructure, a near-direct functional overlap with icetana's product suite, including hazard detection and behaviour analytics.
• Agent Video Intelligence (Agent Vi): Agent Vi delivers AI-powered video analytics, including real-time anomaly detection, people/vehicle counting, and search, with deep VMS integration heritage, putting it in direct competition with icetana for the same enterprise and safe-city customers.
• Eagle Eye Networks: Eagle Eye Networks is a cloud-managed video surveillance platform with built-in AI analytics and an open API/VMS integration strategy, overlapping directly with icetana's subscription SaaS model, VMS-agnostic stance, and enterprise security focus.

Emerging players

• Rhombus Systems: Rhombus provides cloud-managed cameras with AI-based anomaly detection and integrated analytics, competing for the same enterprise and multi-site customers as icetana, with a more bundled hardware-plus-software go-to-market.

Broad incumbents

• Avigilon (Motorola Solutions): Avigilon, part of Motorola Solutions, sells end-to-end video surveillance with built-in AI analytics and is a direct competitor to icetana in enterprise and public-sector deals, with the scale and bundling power of a much larger incumbent.
• Genetec: Genetec Security Center is the leading enterprise VMS platform and a certified icetana integration partner, but it also ships its own analytics and could expand native AI features, making it both a channel partner and a potential long-term competitive threat to icetana.
• Milestone Systems: Milestone XProtect is another top enterprise VMS and an icetana integration partner, but its parent Canon and its analytics partner ecosystem (including BriefCam) put it in a position to absorb the anomaly-detection layer that icetana sells as a separate product.
• Axis Communications: Axis is a dominant network camera and analytics provider, owner of BriefCam, and a broad incumbent in the same physical-security market where icetana competes, with the ability to bundle analytics into installed camera bases at scale.
• Hikvision: Hikvision is the world's largest surveillance equipment vendor with growing AI analytics capability, representing a low-cost, broad-line incumbent alternative to icetana for customers who prefer single-vendor bundled solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCA4UL2LpPqMzg2rT-WjGtIA
• LinkedInlinkedin.com/company/icetana

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icetana