Skigit

What Skigit does

Skigit, Inc. is a Florida-incorporated, privately held video social networking platform headquartered in Land O Lakes, Florida, that enables consumers to create and share short (30-second or less) video "skits" called Skigits to showcase favorite products and brands. The platform operates as a two-sided marketplace: general consumers aged 13 and older create content for free and can earn a brand-incentive currency called SkitBits that is redeemable or donatable to causes; businesses (brand manufacturers, retailers, and service providers) join free and pay only for measurable engagement events such as Skigit Views ($0.08), Social Posts ($0.79), Logo Click-Throughs ($0.29), and Shares ($0.48), plus one-time embed fees of $25–$49. New business accounts receive 60 days of free promotional services as a trial, and business verification (government ID, license, EIN) is required for commercial accounts.

The product surface is built around a web platform (skigit.com) with native iOS and Android applications, social network sharing integrations (Facebook, Twitter/X, Tumblr, LinkedIn, Pinterest), YouTube video linking, clickable brand logo integration, two-factor authentication, and a Skigit Embed widget for external websites. Content is organized into five thematic categories: Selfie, Drama, Demo, Wacki, and Vibra Skigits. Distribution is primarily organic and product-led, with cross-network sharing serving as the principal acquisition channel rather than paid marketing.

The company is small (1–10 employees), has raised approximately $150,000 in disclosed equity funding across three rounds between 2014 and 2021, and discloses no revenue, no named customers, no partnerships, no acquisitions, and no patents or awards. The operating model is fundamentally a usage-based monetization layer on top of a user-generated content community, with product-led and community-led growth motions supplemented by a self-serve business onboarding flow.

Name

Skigit

Legal name

Skigit, Inc.

Website

https://skigit.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Skigit is a short-form video social networking platform where consumers create 30-second branded video skits for free, while businesses pay on a per-engagement basis for promotional services and embeddable widgets.

Ownership category

akta.pro rank

Product category

Social Video Networking Platform

akta.pro primary industry

Generalist Short-Form Video Social Platforms (MPACAHAA)

akta.pro secondary industry

Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)

Keywords

• Video social network
• User-generated videos
• Brand promotion platform
• Short video creation
• Influencer marketing tools

Headquarters

HQ city

Land O Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Business Per-Use Fees: Pay-per-use model where businesses only pay when members engage with their content: Skigit Views ($0.08), Skigit Plugins ($0.29), Social Posts ($0.79), Shares ($0.48), Logo Click-Throughs ($0.29), Learn More clicks ($0.12), Website Link clicks ($0.49)
2. Business Embed Fees: One-time flat fees for embedding Skigits: External site embed $49.00, Skigit profile embed $25.00 (free to embed in business profile)
3. Business Promotional Services: Additional promotional services for businesses beyond basic engagement, with 60 days free trial for new business members

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Skigit operates a video social networking platform on which users create short (≤30 second) video skits called "Skigits" to showcase favorite products, brands, and causes. General consumer accounts are free; verified business accounts pay per-use fees for promotional engagement (views, plugins, social posts, shares, logo click-throughs, website clicks) and one-time fees for embedding Skigits on external sites. Users can earn SkitBit brand incentives that are redeemable or donatable, and content is distributed natively across iOS, Android, and major social networks.

Product overview

Skigit is a video social networking platform built around short video skits called Skigits (pronounced Skj-its). The core product consists of the Skigit Platform accessible via web and mobile apps (iOS and Android), where users create 30-second spontaneous videos showcasing favorite things and brands. The ecosystem includes the SkitBits incentive/rewards program for user engagement and brand promotions, and a paid Business Membership tier providing promotional tools, logo uploads, and advertising services. Business accounts require verification and pay on a per-use basis for services like Skigit Views ($0.08), Plugins ($0.29), Social Posts ($0.79), Shares ($0.48), and Embeds ($25-$49). Content is organized into five categories: Selfie, Drama, Demo, Wacki, and Vibra Skigits.

Differentiator

Problem solved

Functional benefit

Products and services

• Skigit Web Platform Web-based video social networking platform where users create and share short (≤30 second) video skits called Skigits showcasing favorite products, brands, and causes, with SkitBit incentives, YouTube video linking, and cross-network social sharing.
• Skigit Mobile App (iOS and Android) Native mobile applications for iOS and Android that allow users to create, upload, and view Skigits from smartphones and tablets.
• Skigit Business Membership Verified paid business account tier for brand manufacturers, retailers, and service providers, offering logo upload, clickable brand integrations, and pay-per-use promotional services across the Skigit network.
• Skigit Business Verification Service Trust and authentication service that verifies business accounts via document submission (government ID, business license, EIN) and domain verification to prevent fraud.
• Skigit Embed Embeddable Skigit widget that lets businesses place consumer Skigits on their own external websites ($49 one-time fee) or on the Skigit platform ($25 one-time fee).

Quantifiable outcome

• 64-85% higher purchase likelihood after watching product video
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TikTok: The dominant global short-form video social platform. TikTok competes directly with Skigit for creator attention, user time, and brand advertising spend in the 30-second-or-less video format.
• Instagram Reels: Meta's short-form video product embedded in Instagram. Reels competes for the same creator and brand budgets as Skigit and benefits from Instagram's existing social graph and advertiser base.
• YouTube Shorts: Google's short-form video offering inside YouTube. Shorts offers a comparable vertical-video creation and viewing experience and shares the same brand-monetization logic Skigit pursues.
• Firework: A short-form video platform focused on shoppable and brand-hosted video experiences. Closely aligned with Skigit's earned-media and brand-promotion positioning, especially around commerce integration.
• Triller: A short-form video and music-driven social platform. Triller overlaps with Skigit's user-generated 30-second video premise and creator monetization approach.
• LTK: Influencer marketing platform focused on shoppable creator content. LTK overlaps with Skigit's brand-paid-for-engagement model and product-discovery use case.
• Lemon8: ByteDance-owned lifestyle and short-form video social app. Lemon8 targets content categories and brand-discovery use cases that overlap with Skigit's product-promotion focus.

Broad incumbents

• IZEA: An established influencer marketing platform connecting brands with creators across formats. IZEA competes with Skigit for brand creator-marketing budgets at a more mature scale.
• Vimeo: A long-standing online video platform serving creators and businesses. While broader than short-form social, Vimeo overlaps with Skigit on hosted brand video, embeds, and creator tools.

Emerging players

• Clapper: An emerging short-form video social app aimed at adult audiences. Clapper competes for the same creator/influencer slice of the short-form video market as Skigit.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Skigitt2
• LinkedInlinkedin.com/company/skigit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skigit