Hibbert

What Hibbert does

Hibbert (legal entity: The Hibbert Group), founded 1881 in Trenton, New Jersey, is a privately held, family-owned (Moonan family since 1937) integrated marketing services company serving primarily Fortune 500 and enterprise clients across the pharmaceutical, life sciences, animal health, and ecommerce/retail verticals. The company combines marketing strategy, campaign execution, omnichannel CRM, regulated fulfillment, and digital print under a single operating model anchored by its proprietary H360 platform (modules: Envision, Engage, Enlighten) and the order2u.com order management portal. Its core service lines include healthcare marketing (encompassing patient engagement, HCP marketing, REMS, clinical trials, and sample management), database and omnichannel marketing, ecommerce fulfillment, managed and professional services, and digital print solutions.

Revenue is generated through a mix of managed services contracts, transaction-based fulfillment (per-order fees, warehouse and transportation management fees), subscription and integration fees on the technology platform, and project-based professional services, with quote-based, multi-year enterprise pricing and no publicly disclosed list rates. Hibbert operates four ISO-registered distribution centers in New Jersey, Delaware, and Colorado (1.1M+ square feet of warehousing with FDA, DEA, NABP, PDMA, DSCSA, and temperature-controlled certifications), supported by international partner operations in Swindon, England and Shanghai, China, enabling claimed reach to 95% of the US population within two business days via ground. The customer base is anchored by long-tenured enterprise relationships (e.g., Eli Lilly since 1997; Johns-Manville for 46 years; AT&T in the 1980s) and is reported to span 130+ brand launches and 200+ active brands.

Name

Hibbert

Legal name

The Hibbert Group

Website

https://hibbert.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hibbert is a privately held, family-owned integrated marketing services company serving Fortune 500 and life sciences clients with proprietary omnichannel CRM (H360), order management (order2u.com), and FDA-certified nationwide fulfillment across four ISO-registered distribution centers.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Material Distribution Services (54187), Telephone Call Centers (56142), Warehousing and Storage (493), Packaging and Labeling Services (561910), Administrative and Support Services (561)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF)

akta.pro secondary industries

Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL), Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF)

Keywords

• Integrated marketing services
• Pharmaceutical sample fulfillment
• Omnichannel marketing platform
• Clinical trial logistics
• Print and distribution services

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Managed and Professional Services: Project management, campaign planning and execution, print management, on-site/remote/hybrid support, event management, incentives and recognition programs, creative services, and merchandising and procurement services. Delivered through full or part-time staffing arrangements.
2. Fulfillment and Distribution: Sample/medical device fulfillment, order management, promotional collateral distribution, product/POS fulfillment. Revenue generated through per-order fees, warehouse management fees, and transportation management services. Services include serialization, cold chain, and regulatory compliance management.
3. Ecommerce Solutions: Turnkey ecommerce solutions enabled through technology platform with order, inventory, warehouse, and transportation management systems. Revenue from integration services, platform fees, and fulfillment transaction fees.
4. Database and Omnichannel Marketing: Omnichannel CRM services, secure data management and integration, customer engagement programs (loyalty, acquisition, retention, rewards, rebates, vouchers), channel management (email, web, mobile, contact center, direct mail).
5. Clinical Trials Solutions: End-to-end clinical trial support including global order management and logistics, decentralized/hybrid trial support, clinical trials program support, device and wearables management, creative development and digital services. Revenue from project-based professional services.
6. Healthcare and Life Sciences Solutions: REMS and risk management programs, sample management, healthcare provider marketing, patient engagement, animal health solutions. Services span the entire product lifecycle from R&D through commercialization to brand sunset.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hibbert is an integrated marketing services company that helps enterprises plan, execute, and fulfill multichannel marketing campaigns end-to-end. Its core offering combines a proprietary omnichannel marketing platform (H360) and order management portal (order2u.com) with warehousing, digital/offset print, sample and medical device fulfillment, healthcare and life sciences marketing, clinical trial logistics, and managed professional services delivered through four US distribution centers and international partner operations.

Product overview

Hibbert is a marketing services company offering an integrated marketing platform called H360 (the core product) with multiple complementary modules and solution verticals. The H360 platform provides omnichannel CRM with three integrated modules: Envision (campaign planning and targeting), Engage (content exchange and asset management), and Enlighten (predictive analytics). Supporting the platform are the order2u.com order management system (available as web and iPad app), Analytics and Market Intelligence services, Digital Channel Services (email/mobile), Application Development, eLearning Management System, and Digital Print Solutions (DDR). The company also offers distinct solution verticals including Fulfillment (sample/medical device, promotional, product), Healthcare Marketing (with Patient Engagement and HCP Marketing sub-modules), REMS & Risk Management, Clinical Trials, Sample Management, and Animal Health solutions. All services are supported by Managed and Professional Services including print management, event management, creative services, and contact center operations.

Differentiator

Problem solved

Functional benefit

Brands

• H360: Integrated marketing platform offering omnichannel engagement with manufacturers, providers, and consumers. Features Envision, Engage, and Enlighten modules for campaign planning and analytics.
• order2u.com
• DDR

Products and services

• Fulfillment Comprehensive fulfillment services including sample/medical device fulfillment, order management, promotional and collateral distribution, product/POS fulfillment, and digital print solutions for marketing materials worldwide, delivered from four ISO-registered US distribution centers and supported by international partners in Europe and Asia.
• H360 Omnichannel Marketing Platform Integrated omnichannel CRM platform with three modules — Envision for target selection and campaign planning, Engage for omnichannel content exchange and asset management, and Enlighten for predictive insights and campaign optimization — designed for enterprise marketing teams that need centralized targeting, execution, and analytics.
• order2u.com Order Management Portal Proprietary web-based and iPad order management portal (order2u.com®) that lets users search for content, order materials, create custom resources, and access featured items, with secure SSO access, digital POD items, customizable resources, real-time content control, international shipping, and freight calculator.
• Ecommerce Solutions Turnkey ecommerce fulfillment solution combining order, inventory, warehouse, and transportation management with integrations to Shopify, Magento, Amazon, custom APIs, and SAP/EDI, plus PCI-DSS compliant cashiering via PayPal, for established and startup ecommerce brands.
• Healthcare Marketing Integrated omnichannel engagement solutions for physicians, patients, payers, and field sales reps across the entire pharmaceutical product lifecycle from R&D through commercialization to brand sunset, including brand CRM, voucher/co-pay, adherence, sampling, OTC, and clinical trials support.
• REMS and Risk Management Turnkey FDA REMS program management including secure data management, omnichannel communications, and comprehensive reporting that meets FDA assessment requirements, with a proven 100% compliant process track record.
• Clinical Trials Solutions End-to-end clinical trial management and supply chain solutions including global order management and logistics, decentralized and hybrid trial support, clinical trials program support, device and wearables management, and creative development and digital services.
• Sample Management Accurate, compliant, and timely pharmaceutical sample and medical device program management including order2u.com ordering, the HCP Portal, sample accountability, WebIM inventory and asset management, and FDA-compliant fulfillment and distribution.
• Animal Health Solutions Marketing solutions for animal health brands, field sales representatives, and veterinary institutions in food and companion animal markets, including animal health fulfillment, omnichannel marketing, veterinary database management, direct-to-vet sample distribution, and webinar and event management.
• Managed and Professional Services Project and program-based professional services including print management, event management, incentives and recognition programs, merchandising and procurement, on-site/remote/hybrid support, campaign planning and execution, project/program management, and creative services.
• Database and Omnichannel Marketing Omnichannel CRM and secure data management services including data integration, data quality assurance, customer engagement programs (loyalty, acquisition, retention, rewards, rebates, vouchers), and channel management across email, web, mobile, contact center, and direct mail.
• Digital Print Solutions (DDR) In-house digital and offset print applications supporting Print-on-Demand (POD) and Just-in-Time (JIT) jobs, leveraging Ricoh, Canon, and Konica Minolta printing technology in digital print centers in New Jersey and Colorado to enable fastest time to market and reduce obsolescence.

Quantifiable outcome

• $355K in clinical trials materials cost savings
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Blue Yonder/JDAcoreTechnology or IntegrationWarehouse management system partnership using Blue Yonder/JDA (formerly RedPrairie) for real-time warehouse and distribution center management, maximizing inventory/order visibility, agility, accuracy and throughput.
• E2open/BluJaycoreTechnology or IntegrationTransportation management partnership for freight shopping utilizing USPS, FedEx, UPS, DHL, consolidators, and LTL carriers.
• USPScoreTechnology or IntegrationShipping carrier partnership within transportation management system for US domestic and international shipments.
• FedExcoreTechnology or IntegrationShipping carrier partnership within transportation management system.
• UPScoreTechnology or IntegrationShipping carrier partnership within transportation management system.
• DHLcoreTechnology or IntegrationInternational shipping carrier partnership within transportation management system.
• European International Partner (Swindon, England)majorChannel Partner/ Reseller/ DistributorHeadquartered in Swindon, England with four production centers in the UK and support offices throughout Europe. Services include marketing/campaign program management, digital print, in-country fulfillment, product and sample fulfillment, and Clinical Trial programs. ISO 9001 certified.
• Shanghai, China PartnermajorChannel Partner/ Reseller/ DistributorHeadquartered in Shanghai, China with three production centers and distribution network across the Asia Pacific region. Services include marketing/campaign program management, digital print, in-country fulfillment, product and sample fulfillment, and Clinical Trial programs.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• PatientPoint: Patient engagement and point-of-care marketing platform connecting pharma brands with patients and providers. Comparable in delivering HCP/patient engagement solutions to pharma clients across regulated channels.
• HH Global: Global marketing services and print procurement provider offering campaign execution, managed print, and fulfillment across multiple verticals. Most directly comparable to Hibbert's integrated marketing, print-on-demand, and global fulfillment model.
• InnerWorkings: Marketing execution and print procurement services provider (now part of HH Global). Comparable to Hibbert's managed print, fulfillment, and promotional distribution capabilities under a managed services model.
• AbelsonTaylor: Independent healthcare advertising agency specializing in pharmaceutical and consumer health marketing. Comparable as a long-tenured pharma-focused marketing services peer competing for similar healthcare brand budgets.
• DTC (formerly ICC Lowe): Healthcare-focused integrated marketing agency offering brand strategy, creative, and HCP/patient engagement for pharmaceutical clients. Directly comparable as a healthcare-specialist integrated marketing peer.
• CMI Media: Healthcare media and marketing agency focused on HCP and consumer media planning for pharmaceutical clients. Comparable in serving the same pharma marketing buyer with adjacent omnichannel planning capabilities.

Broad incumbents

• Publicis Health: Healthcare marketing network within Publicis Groupe offering creative, media, and digital services to pharma clients. Comparable as a broader incumbent competing for the same pharma marketing RFPs.
• Syneos Health: Clinical trials and commercial services provider for pharma and biotech. Comparable in addressing clinical trial logistics and commercialization support, though broader in scale and contract research scope.
• Epsilon: Data-driven marketing services and technology platform within Publicis Groupe. Comparable as a broader incumbent with overlapping omnichannel CRM, loyalty, and customer engagement capabilities serving enterprise clients.

Emerging players

• TrialCard (Mercalis): Patient access, adherence, and hub services for pharmaceutical manufacturers including co-pay programs and voucher fulfillment. Comparable in operating pharma-specific patient engagement and sample/access programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hibbert_group
• Facebookfacebook.com/HibbertGroup
• LinkedInlinkedin.com/company/the-hibbert-group

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hibbert