CBWW

What CBWW does

The Center for Black Women's Wellness (CBWW) is a 501(c)(3) nonprofit organization founded in 1988 under the National Black Women's Health Project and incorporated independently in 1996, headquartered at 477 Windsor St SW, Suite 309 in Atlanta, Georgia. It delivers integrated health and wellness programming to uninsured and underinsured Black women and families in Metropolitan Atlanta through three core service lines: (1) a Wellness Clinic offering women's health, primary care, mental and emotional wellbeing, and breast and cervical cancer screening on a sliding fee scale; (2) a Maternal & Child Health division anchored by the HRSA-funded Atlanta Healthy Start Initiative, AIM Community Care Initiative, Fatherhood Initiative, Community Action Network, doula services, and breastfeeding and peer support programs serving approximately 700 pregnant and postpartum women annually; and (3) the Women's Economic Self Sufficiency Program (WESSP), providing financial literacy, life skills, and micro-business training. The operating model is community-led direct service delivery, with services provided at the Dunbar Neighborhood Center, supplemented by home visitation for maternal clients and virtual classes via Zoom. Technology is limited to a third-party patient portal and standard collaboration tools, with no proprietary AI or analytics capabilities in evidence. Revenue is generated through a mix of charitable donations, foundation grants, federal funding (HRSA, AmeriCorps), and sliding-fee service revenue, with a board of directors that includes executives from Kaiser Permanente, EY, Gainwell Technologies, Elevance Health, Grady Health System, and Baker & Hostetler. The organization earned NAFC Gold Standard ratings in both 2024 and 2025 and serves approximately 2,600 active patients following a 2022 facility expansion that doubled physical capacity.

Name

CBWW

Legal name

Center for Black Women's Wellness

Website

https://cbww.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

The Center for Black Women's Wellness (CBWW) is a 501(c)(3) nonprofit in Atlanta, Georgia that provides affordable women's healthcare, maternal and child health programs, and economic self-sufficiency training to uninsured and underinsured Black women and families across Metropolitan Atlanta.

Ownership category

akta.pro rank

Product category

Community Healthcare Services

NAICS

Social Assistance (624), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Maternal, Child & Family Health Organizations (BPAGACAF), Public Health & Health Equity Organizations (BPAGACAL), Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

Keywords

• Community health services
• Maternal health programs
• Wellness clinic services
• Economic self-sufficiency training
• Health education programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: Charitable donations from individuals, foundations, and corporate sponsors. Annual fundraising events including Wellness & Pearls Luncheon.
2. Government Grants: Federal funding including HRSA grants for Atlanta Healthy Start Initiative and other maternal health programs.
3. Sliding Fee Scale Services: Healthcare services provided on sliding fee scale to uninsured and underinsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Center for Black Women's Wellness provides affordable, community-based healthcare, maternal and child health, and economic self-sufficiency programs to Black women and families in Metropolitan Atlanta. Services include women's health, primary care, mental health, breast and cervical cancer screening, home visitation for pregnant and postpartum women, and micro-business training, all delivered through a free-and-charitable clinic model on a sliding fee scale. The organization is sustained by donations, grants, and partnerships rather than commercial revenue.

Product overview

The Center for Black Women's Wellness (CBWW) is a community-based nonprofit organization that provides a coordinated suite of health and wellness programs centered on the unique needs of Black women. The organization operates three core program areas: (1) the Wellness Clinic & Education program offering affordable women's healthcare, primary care, and mental health services on a sliding fee scale; (2) the Maternal & Child Health division encompassing the Atlanta Healthy Start Initiative, AIM CCI maternal safety initiatives, Fatherhood Initiative, Community Action Network, and doula services; and (3) the Women's Economic Self Sufficiency Program (WESSP) providing micro-business training and financial literacy. CBWW also operates supporting services including a patient portal, breast and cervical cancer screening, and various community health education classes and events. The organization primarily serves uninsured and underinsured women and families in Metropolitan Atlanta.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Clinic & Education

Quantifiable outcome

• 4x higher maternal mortality rate for Black women in Georgia addressed through targeted programs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Black Mamas Matter AlliancecoreStrategic or Co-development Partner · 23 May 2024CBWW is a kindred partner of Black Mamas Matter Alliance, engaging in local, state, and national efforts to improve Black maternal health.
• Alliance for Innovation on Maternal Health Community Care Initiative (AIM CCI)coreStrategic or Co-development Partner · 23 May 2024CBWW is the lead organization for a feasibility test on AIM CCI in Atlanta, a HRSA funded population-based approach to building cross-sectoral collaboration addressing preventable maternal mortality.
• Community Action Network (CAN)coreStrategic or Co-development Partner · 23 May 2024Multi-sector partners including government agencies (WIC, MIECHV, Title V), universities, medical schools, providers, maternal and child health agencies, fatherhood agencies, care management organizations, hospitals, and community health centers.
• Kaiser PermanenteminorChannel Partner/ Reseller/ DistributorCBWW can connect eligible visitors to Kaiser Permanente Insurance with full benefits. Partnership helps uninsured patients gain comprehensive health coverage.
• AIDS Healthcare FoundationminorStrategic or Co-development PartnerCBWW receives funds raised from AIDS Walk Atlanta, organized by AIDS Healthcare Foundation, to support HIV/AIDS services and awareness programs.
• CriadominorGTM or Marketing PartnerPartnership with Criado for Fit Bodies Fit Minds Yoga classes - provides free virtual yoga classes twice monthly on Zoom.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Black Women's Health Imperative: National nonprofit originally founded as the National Black Women's Health Project (under which CBWW was established in 1988). BWHI focuses on health equity, research, and policy advocacy for Black women, making it a direct peer in mission and population served.
• National Birth Equity Collaborative: National nonprofit focused on Black maternal and infant health through research, training, and advocacy. Direct peer in the Black maternal health space, with overlapping federal grant partnerships and policy engagement.
• SisterLove, Inc. Atlanta-based nonprofit founded in 1989 focused on sexual, reproductive, and maternal health for women, particularly Black women. Operates as a direct regional peer with similar sliding-fee clinical services and community-based health education model.
• Black Mamas Matter Alliance: National alliance of Black women-led organizations advancing Black maternal health. CBWW is a 'kindred partner' of BMMA, making it a direct peer in the Black maternal health space with overlapping programmatic and policy goals.
• Healthy Mothers, Healthy Babies Coalition of Georgia: Atlanta-based nonprofit providing maternal and infant health programs including home visitation and case management, similar to CBWW's Atlanta Healthy Start Initiative. Direct regional peer in serving pregnant and postpartum women.

Broad incumbents

• Mercy Care: Atlanta-based nonprofit healthcare system providing primary care, behavioral health, and homeless services to underserved populations on sliding fee scales. Operates as a broad incumbent community health peer in the same Atlanta market.
• Grady Health System: Largest public safety-net hospital system in Metro Atlanta, with the board treasurer of CBWW serving as Grady's Executive Director. Grady is a broad incumbent serving similar underserved populations with a much larger clinical footprint.
• The Family Health Centers of Georgia: Federally qualified health center network in Metro Atlanta providing primary care, women's health, and behavioral health on sliding fee scales to underserved populations. Comparable in clinical service model and population served, though broader in scope and larger in scale.

Others

• National Association of Free & Charitable Clinics (NAFC): National membership association for free and charitable clinics. CBWW holds NAFC's Gold Rating; NAFC serves as an industry association, peer network, and quality standards body for organizations like CBWW.

Regional players

• Wholespire (formerly Eat Smart, Move More South Carolina): Regional nonprofit focused on chronic disease prevention and health equity through nutrition and physical activity programming. Comparable in community-based health promotion approach though geographically focused on the Carolinas rather than Atlanta.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CBWWofAtlanta/featured
• Facebookfacebook.com/CBWWAtlanta
• LinkedInlinkedin.com/company/center-for-black-women-s-wellness
• Instagraminstagram.com/cbwwatlanta
• Xx.com/cbwwatlanta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBWW