Gram Unnati
Gram Unnati plans and executes customized agricultural supply chains for institutional buyers, intermediating between 25 institutional customers and approximately 200,000 smallholder farmers across six Indian states.
- Company typePrivate
- Founded2013
- HeadquartersHaryana, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
Gram Unnati firmographics
Firmographics- Name
- Gram Unnati
- Legal name
- Four Leaf Clover Agro Private Limited
- Website
- https://gram-unnati.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gram Unnati plans and executes customized agricultural supply chains for institutional buyers, intermediating between 25 institutional customers and approximately 200,000 smallholder farmers across six Indian states.
- Ownership category
- akta.pro rank
Gram Unnati industry classification
Industry- Product category
- Agricultural Supply Chain Services
- NAICS
- Support Activities for Crop Production (11511), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Crop Rotation & Whole-Farm Cropping Systems Design (AFACABAJ)
- akta.pro secondary industries
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)
Keywords
Where Gram Unnati is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Gram Unnati business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Procurement Services: Gram Unnati generates revenue by providing customized agricultural supply chain services to institutional buyers. They plan crops with farmers against buyer specifications (variety, volume, schedule, agronomic practice), manage procurement, aggregation, logistics, and farmer engagement. Revenue is derived from fees for supply chain management and procurement services rendered to buyers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Gram Unnati product offering
Product offeringCore offering
Gram Unnati plans agricultural production with smallholder farmers against buyer specifications for variety, volume, schedule, and agronomic practice; field teams monitor inputs and practices from sowing through harvest; and the company delivers quality-controlled produce to institutional buyers with traceability from field to plant. The offering spans crop planning, procurement, aggregation, logistics, and farmer engagement under a single-window accountable model.
Product overview
Gram Unnati is a single, unified agricultural value-chain platform that connects institutional buyers with smallholder farmers across six Indian states. The core platform (Gram Unnati) manages customized agri supply chains — from crop planning and quality monitoring to procurement, aggregation, and last-mile delivery — engaging 200,000 farmers through approximately 20 farmer producer organizations. The platform is complemented by Khet, an internal Android application used by field teams to record farmer data, track location and app activity, and manage supply-chain operations on the ground.
Differentiator
Problem solved
Functional benefit
Brands
- Khet: Internal Android application used by employees and associates for field operations, farmer engagement, and supply-chain management. Distributed through managed Google Play, not available to general public.
Products and services
- Gram Unnati Platform An agricultural value-chain service platform that provides customized supply chains for institutional food buyers, enabling procurement of produce from smallholder farmers with end-to-end control from crop planning and quality monitoring through aggregation, logistics, and last-mile delivery to buyer's plant. Engages 200,000 farmers across six Indian states through 20 Farmer Producer Organizations.
Companies that use Gram Unnati
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Gram Unnati technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gram Unnati partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coca-Cola IndiacoreGram Unnati partnered with Coca-Cola India for a project to boost mango yields in Karnataka. This strategic partnership focuses on improving agricultural production to support Coca-Cola's mango sourcing requirements, promoting export-compliant practices and quality produce.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Gram Unnati competitors and assessment
Company assessmentDirect peers
- DeHaat: DeHaat is an India-based B2B agricultural services platform connecting smallholder farmers with institutional buyers for inputs, advisory, and produce procurement. It is the most direct comparable to Gram Unnati in terms of farmer-network-based supply chain services to enterprise buyers.
- Ninjacart: Ninjacart is an Indian B2B fresh produce supply chain company sourcing directly from farmers and delivering to retailers, HoReCa, and processors. It overlaps with Gram Unnati in customized crop procurement and last-mile delivery to institutional buyers.
- AgroStar: AgroStar is an Indian agri-tech platform offering inputs, agronomy advisory, and market linkage to farmers. It is comparable to Gram Unnati in farmer engagement and digital agronomy, though heavier on the input side and lighter on enterprise produce procurement.
- WayCool Foods: WayCool operates a B2B food distribution and agri supply chain platform in India, sourcing from farmers and delivering to retailers, processors, and food service. It shares Gram Unnati's model of multi-state farmer sourcing into institutional food channels.
- Clover Ventures: Clover Ventures is an India-based fresh produce supply chain company focused on controlled, demand-driven production and delivery to modern retailers and HoReCa. Comparable to Gram Unnati in customized crop planning against buyer specifications and end-to-end quality control.
- Samunnati: Samunnati is an Indian agri-finance and value chain company working with FPOs and enterprises across multiple states. It is comparable to Gram Unnati in multi-state FPO-mediated agri value chain services to institutional players.
Emerging players
- Arya.ag: Arya.ag provides post-harvest agri services including warehousing, finance, and market linkage for Indian farmers and FPOs. It overlaps with Gram Unnati on the FPO-mediated supply chain side, though its core is storage and finance rather than fresh produce procurement.
- BigHaat: BigHaat is an Indian digital agri-inputs platform delivering seeds, crop protection, and nutrition to farmers. It is adjacent to Gram Unnati through farmer engagement and agronomy, but does not run a produce procurement business.
- CropIn: CropIn is an Indian agri intelligence and farm management software provider serving agribusinesses globally. Comparable to the data/traceability layer of Gram Unnati's Khet platform, though CropIn sells SaaS to enterprises rather than operating its own farmer supply chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gram Unnati social profiles
Digital presenceGram Unnati financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gram Unnati leadership team
Management profileNumber of profiles
Profiles2 records
Gram Unnati funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gram Unnati M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gram Unnati
What does Gram Unnati do?
Gram Unnati plans agricultural production with smallholder farmers against buyer specifications for variety, volume, schedule, and agronomic practice; field teams monitor inputs and practices from sowing through harvest; and the company delivers quality-controlled produce to institutional buyers with traceability from field to plant. The offering spans crop planning, procurement, aggregation, logistics, and farmer engagement under a single-window accountable model.
Is Gram Unnati a public or private company?
Gram Unnati is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gram Unnati founded?
Gram Unnati was founded in 2013. It employs 101 to 250 people.
Where is Gram Unnati based?
Gram Unnati is headquartered in Haryana, India, in the Asia region.
How does Gram Unnati make money?
One revenue line is on record: agricultural Procurement Services.
Who are Gram Unnati's main competitors?
Direct peers on record are DeHaat, Ninjacart, AgroStar, WayCool Foods, Clover Ventures and Samunnati. Emerging players are Arya.ag, BigHaat and CropIn.
Does Gram Unnati have an API?
No public API is recorded for Gram Unnati.
What industry is Gram Unnati in?
Gram Unnati's product category is Agricultural Supply Chain Services. Its primary akta.pro industry code is AFACABAJ, Crop Rotation & Whole-Farm Cropping Systems Design, with a secondary code of AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping). Its NAICS code is 11511 and its SIC code is 700.