Max Brenner
Max Brenner operates chocolate bar restaurants and retail shops in New York City, serving chocolate enthusiasts and gift buyers through dine-in experiences at Union Square and Times Square, plus e-commerce and third-party delivery.
- Company typePrivate
- Founded1996
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Max Brenner does
Max Brenner operates a chocolate bar restaurant and retail concept in the United States, currently running two physical locations in New York City: a full-service chocolate restaurant with dine-in seating and gift shop at Union Square (841 Broadway) and a retail/takeout chocolate shop at Times Square (720 7th Ave). The core offering centers on immersive, chocolate-themed dining featuring signature items such as the 'hug mug' hot chocolate, decadent pastries, fondue, milkshakes, and a savory menu, complemented by brunch and sweet menus at the Union Square site.
The business distributes through three primary channels: in-store dining and retail at the two NYC locations, a Shopify-powered e-commerce storefront (shopmaxbrenner.com) selling chocolate gift baskets, best-sellers, and special occasion gift collections (including corporate gifting and holiday-specific SKUs such as Hanukkah), and third-party food delivery via Grubhub, Uber Eats, and Seamless. Marketing is conducted through organic social (Facebook, Instagram, Pinterest, YouTube), content marketing (Sweet Recipes blog, Max's Chocolate Magazine), and the e-commerce site. The company also signals broader international ambitions via a Franchise info page and brand messaging around 'creating a new chocolate worldwide.'
Max Brenner is privately held with no disclosed founding date, revenue, headcount, funding history, or executive team. Pricing is not publicly disclosed. Customer segments are B2C chocolate enthusiasts and gift buyers, with a nascent corporate gifting line. The US entity is a small, single-city operation whose revenue is exposed to NYC consumer traffic and tourism rather than a diversified geographic base.
Max Brenner firmographics
Firmographics- Name
- Max Brenner
- Legal name
- Max Brenner
- Website
- https://maxbrenner.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Max Brenner operates chocolate bar restaurants and retail shops in New York City, serving chocolate enthusiasts and gift buyers through dine-in experiences at Union Square and Times Square, plus e-commerce and third-party delivery.
- Ownership category
- akta.pro rank
Max Brenner industry classification
Industry- Product category
- Specialty Chocolate Restaurants & Café
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Chocolate and Confectionery Manufacturing (31135)
- SIC
- Retail-Eating Places (5812), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)
- akta.pro secondary industry
- Chocolate & Confectionery Shops (THAFAGAD)
Keywords
Where Max Brenner is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Max Brenner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Customers dine in at Max Brenner's chocolate bar restaurants, enjoying savory menu items, desserts, and chocolate beverages in a unique chocolate-themed atmosphere.
- Chocolate Retail & Gifts: Sale of chocolate gift boxes, gift baskets, and handcrafted chocolates through both physical retail locations and the online shop (shopmaxbrenner.com).
- Food Delivery: Food and dessert delivery orders placed through third-party delivery platforms (Grubhub, Uber Eats, Seamless) for customers who want Max Brenner's menu items delivered to their location.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Max Brenner product offering
Product offeringCore offering
Max Brenner operates a chocolate-themed restaurant and café concept that serves signature chocolate drinks (such as the hug mug hot chocolate), desserts, and savory items at dine-in locations. In addition to on-premise consumption, the brand sells packaged chocolate bars, chocolate gift boxes, and branded merchandise through its own e-commerce storefront, with food and dessert items also available via third-party delivery platforms.
Product overview
Max Brenner is a chocolate bar restaurant concept offering a unified portfolio of experiential dining and retail products. The core offering consists of two physical locations in New York City—the Union Square full-service restaurant and the Times Square retail/takeout shop—both serving chocolate-themed food, desserts, and beverages. Complementing the dine-in experience is a Food & Dessert Delivery service powered by third-party platforms (Grubhub, Uber Eats, Seamless), and an e-commerce platform (Shop Chocolate & Gifts) built on Shopify, selling chocolate gift products across collections including Best Sellers, Special Occasion Gifts, and Corporate Gifts. The product portfolio spans experiential services (dining, reservations) and retail products (chocolate gift baskets, truffles, pralines, specialty beverages).
Differentiator
Problem solved
Functional benefit
Products and services
- Chocolate Bar Dine-In Experience
Companies that use Max Brenner
Customer profileSegments2 records
Ideal customer profiles2 records
Max Brenner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Max Brenner partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- GrubhubminorThird-party food delivery partnership allowing Max Brenner customers in New York City to order chocolate desserts and menu items for delivery through the Grubhub platform.
- Uber EatsminorThird-party food delivery partnership enabling Max Brenner customers to order for delivery through the Uber Eats platform in New York City.
- SeamlessminorThird-party food delivery partnership providing Max Brenner delivery options to customers ordering through the Seamless platform in New York City.
- OpenTableminorRestaurant reservation platform partnership allowing Max Brenner Union Square customers to make dining reservations through OpenTable.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Max Brenner competitors and assessment
Company assessmentDirect peers
- Läderach Chocolatier Suisse: Premium Swiss chocolatier with chocolate boutiques and cafés featuring fresh-made truffles, hot chocolate, and dessert offerings. Closely comparable to Max Brenner's chocolate-themed retail and dine-in model.
- Vosges Haut-Chocolat: Chicago-based premium chocolate maker with retail boutiques featuring chocolate bars, truffles, and immersive chocolate experiences. Similar premium chocolate retail and gift positioning.
- Compartés Chocolatier: LA-based premium chocolate maker with retail shops offering chocolates, desserts, and gift collections. Compares on artisanal chocolate retail and gifting e-commerce.
- Mast Brothers Chocolate: Brooklyn-based craft chocolate maker with retail locations offering bean-to-bar chocolates, gifts, and café-style chocolate experiences. Comparable NYC-adjacent premium chocolate retail.
- Serendipity 3: NYC dessert restaurant famous for frozen hot chocolate and extravagant sweets. Most direct experiential dessert restaurant comparable in the same NYC market.
- Dylan's Candy Bar: Iconic NYC candy and chocolate retail destination with flagship store offering premium sweets, gifts, and desserts. Comparable NYC experiential chocolate retail and gifting.
Broad incumbents
- Lindt Chocolate Cafés: Chocolate brand operating experiential cafés tied to its Lindt retail stores, offering desserts, beverages, and chocolate specialty items. Comparable premium chocolate café concept.
- Ghirardelli Chocolate: Iconic chocolate brand with flagship retail/dessert shops (notably at Ghirardelli Square) serving chocolate beverages, sundaes, and chocolate specialty products. Comparable experiential chocolate retail.
- Hotel Chocolat: UK-listed premium chocolate brand with coffee/chocolate cafés ('Café Chocolate') and extensive gifting e-commerce. Comparable multi-channel premium chocolate strategy.
Regional players
- Junior's Restaurant & Bakery: NYC dessert restaurant & bakery with retail offerings and mail-order cheesecake. Comparable NYC dessert restaurant and gifting e-commerce model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Max Brenner social profiles
Digital presenceMax Brenner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Brenner leadership team
Management profileNumber of profiles
Max Brenner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Brenner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Brenner
What does Max Brenner do?
Max Brenner operates a chocolate-themed restaurant and café concept that serves signature chocolate drinks (such as the hug mug hot chocolate), desserts, and savory items at dine-in locations. In addition to on-premise consumption, the brand sells packaged chocolate bars, chocolate gift boxes, and branded merchandise through its own e-commerce storefront, with food and dessert items also available via third-party delivery platforms.
Is Max Brenner a public or private company?
Max Brenner is a private company. It is classified as unknown and is currently operating.
When was Max Brenner founded?
Max Brenner was founded in 1996. It employs 101 to 250 people.
Where is Max Brenner based?
Max Brenner is headquartered in Boston, United States, in the North America region.
How does Max Brenner make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are chocolate Retail & Gifts and food Delivery.
Who are Max Brenner's main competitors?
Direct peers on record are Läderach Chocolatier Suisse, Vosges Haut-Chocolat, Compartés Chocolatier, Mast Brothers Chocolate, Serendipity 3 and Dylan's Candy Bar. Broad incumbents are Lindt Chocolate Cafés, Ghirardelli Chocolate and Hotel Chocolat. Junior's Restaurant & Bakery is listed as a regional player.
Does Max Brenner have an API?
No public API is recorded for Max Brenner.
What industry is Max Brenner in?
Max Brenner's product category is Specialty Chocolate Restaurants & Café. Its primary akta.pro industry code is THAFAGAI, Dessert Cafes & Dessert Bars (Sit-Down), with a secondary code of THAFAGAD, Chocolate & Confectionery Shops. Its NAICS code is 722515 and its SIC code is 5812.