Sellershook
Sellershook is a multi-vendor e-commerce marketplace built as a native Shopify app, serving SMB merchants and online shoppers globally. Operated by BOUABA EL-TAJAR Digital Marketing from Ras Al Khaimah, UAE, on CS-Cart technology.
- Company typePrivate
- Founded-
- HeadquartersRas Al Khaimah, United Arab Emirates
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Sellershook does
Sellershook is a multi-vendor online marketplace platform operating as a native app within the Shopify ecosystem. It is owned and operated by BOUABA EL-TAJAR Digital Marketing, a company incorporated in Saudi Arabia, with operational headquarters in Ras Al Khaimah, United Arab Emirates. The platform serves two primary customer segments: merchants seeking global distribution for their products and online shoppers looking for trusted, quality-vetted goods. It is built on CS-Cart Multi-Vendor Shopping Cart software, supporting 11 currencies (SAR, JPY, CHF, CAD, INR, CNY, DH, AUD, USD, EUR, GBP) and a horizontally broad catalog spanning Toys & Games, Apparel & Accessories, Office Supplies, Home & Garden, Baby & Toddler, Animals & Pet Supplies, Arts & Entertainment, Business & Industrial, Cameras & Optics, Furniture, Hardware, and Health & Beauty.
The product surface includes the core marketplace plus modular add-ons: Vendor Plans (subscription tiers for sellers), a Vendor Portal (merchant login and management interface), Gift Certificates, and a Reward Points loyalty program. The platform's stated differentiators are dynamic pricing tools, low fixed fees for merchants, multi-currency global support, and a positioning around quality, trust, and ethical e-commerce. The underlying technology stack is an off-the-shelf CS-Cart Multi-Vendor installation rather than proprietary infrastructure.
The business model is a marketplace commission / transaction take-rate structure with pay-as-you-go billing. The platform charges merchants fees and commissions for selling on the marketplace, though specific pricing tiers are not publicly disclosed. Sellershook raised a $50,000 seed round from FasterCapital in September 2023 and was added to FasterCapital's portfolio as a marketplace app built for Shopify. The company has 1-10 employees, no disclosed revenue, no named customers, and positions itself within Saudi Arabia's Vision 2030 economic diversification narrative while operating across global geographies served through the Shopify ecosystem.
Sellershook firmographics
Firmographics- Name
- Sellershook
- Legal name
- Company BOUABA EL-TAJAR Digital Marketing
- Website
- https://sellershook.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sellershook is a multi-vendor e-commerce marketplace built as a native Shopify app, serving SMB merchants and online shoppers globally. Operated by BOUABA EL-TAJAR Digital Marketing from Ras Al Khaimah, UAE, on CS-Cart technology.
- Ownership category
- akta.pro rank
Sellershook industry classification
Industry- Product category
- Online Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
Keywords
Where Sellershook is headquartered
LocationHeadquarters
- HQ city
- Ras Al Khaimah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Sellershook business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Commissions: Sellershook generates revenue as a marketplace platform through commissions and fees charged to merchants for selling products on the platform. The platform offers dynamic pricing and low fixed fees to attract merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Low fixed fees for merchants |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Sellershook product offering
Product offeringCore offering
Sellershook operates a multi-vendor e-commerce marketplace built for Shopify that enables third-party merchants to list and sell products across 11+ categories including apparel, home & garden, electronics, toys, furniture, and health & beauty. The platform charges low fixed fees, supports dynamic pricing, and operates in 11 global currencies. It is built on CS-Cart Multi-Vendor software and serves both merchants (sellers) seeking global reach and consumers (buyers) seeking quality products from vetted vendors.
Product overview
Sellershook is a multi-vendor online marketplace platform built for Shopify, featuring dynamic pricing and low fixed fees for merchants with global support. The platform operates as a unified marketplace ecosystem consisting of the core Sellershook Marketplace product, complemented by vendor management tools (Vendor Plans, Vendor Portal), customer engagement features (Gift Certificates, Reward Points), and seller-facing services including vendor application processing and brand catalog browsing. The marketplace supports 11 currencies and multiple product categories spanning Home & Living, Fragrances, Apparel, Electronics, Office Supplies, Sports & Outdoors, and more. Sellershook is operated by TeqBoost and incorporates CS-Cart Multi-Vendor e-commerce software as its underlying platform technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Sellershook Marketplace
Companies that use Sellershook
Customer profileSegments2 records
Ideal customer profiles2 records
Sellershook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sellershook partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreSellershook is a marketplace app built for Shopify, integrated into the Shopify ecosystem to serve Shopify merchants with a global marketplace platform featuring dynamic pricing and low fixed fees.
Scale indicators2 records
Recent moves1 record
Expansion highlights6 records
Sellershook competitors and assessment
Company assessmentBroad incumbents
- Amazon Marketplace: Amazon's third-party marketplace is the dominant general-merchandise multi-vendor platform globally. Sellershook competes for the same broad-merchandise merchants and buyers, operating from a vastly smaller scale against Amazon's take-rate, fulfillment, and traffic advantages.
- eBay: eBay operates one of the largest general-merchandise multi-vendor marketplaces worldwide. Sellershook addresses the same horizontal merchant-and-buyer base with a comparable commission/listing-fee model, though at a much earlier stage of scale.
- Mirakl: Mirakl provides marketplace-as-a-service platform software that enterprises use to launch multi-vendor storefronts. Sellershook is positioned similarly as a marketplace platform — though vertical-specific rather than enterprise — making Mirakl a comparable category peer.
- Walmart Marketplace: Walmart Marketplace is a major general-merchandise multi-vendor platform. Sellershook competes for the same third-party sellers who might otherwise list on Walmart, particularly among mid-sized brands seeking alternative distribution channels.
Direct peers
- Shopify Collabs: Shopify Collabs is a native Shopify app that lets Shopify merchants create multi-vendor storefronts. It is the closest platform-native analog to Sellershook within the same Shopify merchant ecosystem and competes directly for Shopify merchant mind-share.
Emerging players
- Faire: Faire is a wholesale marketplace connecting independent retailers and brands, with a similar 'low-fee, vetted-merchant' positioning. Sellershook overlaps in the trust-and-ethical-retail narrative and in serving smaller merchants priced out of larger marketplaces.
- Etsy: Etsy is a multi-vendor marketplace emphasizing quality, authenticity, and trusted reviews — the same brand levers Sellershook promotes. Both target buyers and sellers seeking a higher-trust alternative to mass-market platforms, though Etsy operates at scale in crafts and vintage.
- Tundra: Tundra is a wholesale marketplace with a zero-commission model for buyers. It is comparable in the low-fee/no-fee positioning Sellershook promotes and in serving smaller merchants and buyers priced out of traditional wholesale channels.
Others
- CS-Cart: CS-Cart is the multi-vendor e-commerce software that underlies Sellershook's platform. The company is a downstream operator on CS-Cart's stack, making CS-Cart both a technology supplier and a potential competitor if it launches its own hosted marketplace offering.
Regional players
- Global Sources: Global Sources operates B2B sourcing marketplaces connecting international buyers with suppliers, primarily out of Asia. Sellershook's multi-currency, multi-category 'merchants selling globally' positioning has thematic overlap with Global Sources' cross-border wholesale model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Sellershook social profiles
Digital presenceSellershook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sellershook leadership team
Management profileNumber of profiles
Sellershook funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sellershook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sellershook
What does Sellershook do?
Sellershook operates a multi-vendor e-commerce marketplace built for Shopify that enables third-party merchants to list and sell products across 11+ categories including apparel, home & garden, electronics, toys, furniture, and health & beauty. The platform charges low fixed fees, supports dynamic pricing, and operates in 11 global currencies. It is built on CS-Cart Multi-Vendor software and serves both merchants (sellers) seeking global reach and consumers (buyers) seeking quality products from vetted vendors.
Is Sellershook a public or private company?
Sellershook is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sellershook founded?
Sellershook was founded in -1. It employs 1 to 10 people.
Where is Sellershook based?
Sellershook is headquartered in Ras Al Khaimah, United Arab Emirates, in the Middle East region.
How does Sellershook make money?
One revenue line is on record: marketplace Commissions.
Who are Sellershook's main competitors?
Broad incumbents on record are Amazon Marketplace, eBay, Mirakl and Walmart Marketplace. Shopify Collabs is listed as a direct peer. Emerging players are Faire, Etsy and Tundra. CS-Cart is listed as an others. Global Sources is listed as a regional player.
Does Sellershook have an API?
No public API is recorded for Sellershook.
What industry is Sellershook in?
Sellershook's product category is Online Marketplace. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers. Its NAICS code is 455 and its SIC code is 5331.