MyBundle
MyBundle is a free streaming TV discovery and subscription management platform that matches consumer channel preferences against 140+ streaming services and monetizes via affiliate referrals and broadband ISP partnerships.
- Company typePrivate
- Founded2019
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MyBundle does
MyBundle is a streaming TV discovery and subscription management platform founded in 2019 and headquartered in Fort Lauderdale, Florida. The company operates a free, self-serve consumer product that asks users a small set of questions about their channel preferences and runs those inputs against 100M+ combinations of 140+ streaming services to recommend an optimal live TV or streaming bundle. The platform comprises a web marketplace, a mobile app (iOS and Android) for subscription tracking and watchlists, social recommendation features, and a free TV offering, all positioned around reducing the friction of cord-cutting and managing fragmented streaming subscriptions.
The underlying technology is a streaming recommendation platform that combines user preference inputs with a catalog of services and channels to generate personalized bundle suggestions and text-based content recommendations across shows and movies. MyBundle does not disclose proprietary ML models or training data assets; the recommendation capability is presented as a feature of the catalog and matching logic rather than a standalone AI product. The platform includes social mechanics (watchlists shared with friends and family) and a subscription management layer that consolidates user entertainment spend in one place.
The business model is affiliate/referral-based: the consumer product is free, and MyBundle earns revenue when users are referred to streaming services or broadband providers. The company also operates a B2B channel through dedicated partner portals (mybundlepartners.com for broadband providers and a separate streaming partner portal), selling MyBundle's discovery and marketplace to ISPs as a value-added retention and upsell tool. Wire 3, a Florida broadband provider, is the only named B2B customer. Leadership includes co-founder and CEO Jason Cohen, co-founder and CTO Danny Cohen, and CRO Michael Goldstein. The company has raised approximately $7.15M across three funding rounds between 2020 and 2023, with the most recent $3.75M round led by Timber Grove Ventures.
MyBundle firmographics
Firmographics- Name
- MyBundle
- Website
- https://MyBundle.TV
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyBundle is a free streaming TV discovery and subscription management platform that matches consumer channel preferences against 140+ streaming services and monetizes via affiliate referrals and broadband ISP partnerships.
- Ownership category
- akta.pro rank
MyBundle industry classification
Industry- Product category
- Streaming Discovery & Aggregation Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sports OTT Aggregators & Bundling Services (MPAKAOAB)
- akta.pro secondary industry
- Telecom/Device/ISP Bundled Music Subscriptions (MPAIACAK)
Keywords
Where MyBundle is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Markets served
MyBundle business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Referral/Affiliate Revenue: The platform earns revenue through referral arrangements with streaming services and broadband providers, directing users to partner services while providing free value to consumers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MyBundle product offering
Product offeringCore offering
MyBundle is a free consumer streaming aggregation platform that helps users find personalized live TV and on-demand streaming service bundles from a marketplace of 140+ services. The platform runs a matching algorithm through 100M+ service combinations to recommend optimal bundles, manage subscriptions, and provide cross-app content discovery. The company generates revenue through referral/affiliate arrangements with streaming and broadband partners rather than charging consumers.
Product overview
MyBundle is a streaming TV comparison and recommendation platform that operates as a unified product ecosystem with multiple interconnected modules. The core platform consists of Find My Bundle (personalized live TV recommendations), the Marketplace (140+ streaming service discovery), Shows & Movies (cross-app content recommendations), and the Mobile App (subscription tracking and watchlist management). Additional features include Free TV and Friends Recommendations for social sharing. The platform helps cord-cutters save over $600 per household by optimizing their streaming service combinations through a recommendation engine that processes 100M+ service combinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Find My Bundle A personalized live TV recommendation tool that asks users about their preferred channels and generates tailored streaming service recommendations, helping users cut the cord from cable. Uses a matching algorithm that runs through 100M+ service combinations to find the right bundle for each user.
- Streaming Marketplace A streaming app discovery platform featuring 140+ streaming services where users can explore, compare, and access special deals on streaming apps that match their interests. Helps consumers manage streaming costs and discover new services.
- Shows & Movies A content discovery feature that provides personalized TV show and movie recommendations across all of a user's streaming apps, helping them discover new titles and plan their viewing.
- MyBundle Mobile App A mobile application (iOS and Android) that provides personalized recommendations, allows users to track and monitor all entertainment streaming subscriptions in one place, and enables creating and sharing watchlists with friends and family.
- Free TV A free TV streaming option available to users, providing access to complimentary streaming content without subscription cost.
- Friends Recommendations A social feature that allows users to share watchlists with friends and family, and receive recommendations from their network.
Companies that use MyBundle
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
MyBundle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
MyBundle partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Wire 3coreWire 3, a broadband provider in Florida, expanded its streaming options through a partnership with MyBundle. This partnership allows Wire 3 to offer their customers access to MyBundle's streaming recommendations and marketplace, enhancing the value proposition of their broadband services.
- Broadband PartnerscoreMyBundle partners with broadband providers to help them offer streaming solutions to their customers, reducing churn and adding value to their internet services. Dedicated partner portal at mybundlepartners.com.
- Streaming Service PartnerscoreMyBundle works with streaming services to be featured in their marketplace and receive referrals from users seeking specific content or channels. Dedicated partner portal at mybundlepartners.com/streaming/.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MyBundle competitors and assessment
Company assessmentDirect peers
- TV Time: Show-tracking and discovery app used by tens of millions of streamers to log episodes and get recommendations. Comparable to MyBundle's mobile-app watchlist and Friends Recommendations features.
- JustWatch: Global streaming search engine and aggregator that helps consumers find where to watch films and TV shows across SVOD/AVOD services. Directly comparable to MyBundle in its marketplace/discovery and affiliate-monetized model.
- Yidio: Streaming aggregation platform offering cross-service TV/movie search, tracking, and recommendations. Mirrors MyBundle's core marketplace and content-discovery use cases.
- Reelgood: US-focused streaming aggregator offering universal watchlists and 'where to watch' search across subscription services. Closely overlaps with MyBundle's Shows & Movies and cross-app recommendation functionality.
- The Streamable: Streaming and cord-cutting comparison site focused on live TV streaming bundles and SVOD deals. Highly comparable to MyBundle's Find My Bundle tool and cord-cutter editorial coverage.
Broad incumbents
- Apple TV app: Apple's cross-service streaming aggregator that surfaces content from third-party apps alongside Apple TV+. A broad incumbent that could erode MyBundle's iOS discovery funnel.
- Roku: Dominant streaming-device and OS platform that offers built-in universal search and 'where to watch' recommendations. A broad incumbent whose first-party discovery UX competes directly with MyBundle's recommendation engine.
- Google TV: Google's aggregated streaming interface (Android TV/Google TV) with cross-service recommendations and live TV bundles. A structural incumbent competing with MyBundle's bundle-matching value proposition.
Emerging players
- Antenna: Subscription and streaming analytics platform for consumers to track SVOD spend. Comparable to MyBundle's mobile-app subscription management functionality, with a more analytics-first positioning.
- CordCuttersNews: Cord-cutting news and review site with affiliate-driven streaming service comparisons. Comparable content/monetization overlap with MyBundle's Marketplace and Insights sections, though lighter on product depth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MyBundle social profiles
Digital presenceMyBundle financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyBundle leadership team
Management profileNumber of profiles
Profiles3 records
MyBundle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyBundle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyBundle
What does MyBundle do?
MyBundle is a free consumer streaming aggregation platform that helps users find personalized live TV and on-demand streaming service bundles from a marketplace of 140+ services. The platform runs a matching algorithm through 100M+ service combinations to recommend optimal bundles, manage subscriptions, and provide cross-app content discovery. The company generates revenue through referral/affiliate arrangements with streaming and broadband partners rather than charging consumers.
When was MyBundle founded?
MyBundle was founded in 2019. It employs 11 to 50 people.
Where is MyBundle based?
MyBundle is headquartered in Fort Lauderdale, United States, in the North America region.
How does MyBundle make money?
One revenue line is on record: referral/Affiliate Revenue.
Who are MyBundle's main competitors?
Direct peers on record are TV Time, JustWatch, Yidio, Reelgood and The Streamable. Broad incumbents are Apple TV app, Roku and Google TV. Emerging players are Antenna and CordCuttersNews.
Does MyBundle have an API?
No public API is recorded for MyBundle.
What industry is MyBundle in?
MyBundle's product category is Streaming Discovery & Aggregation Platform. Its primary akta.pro industry code is MPAKAOAB, Sports OTT Aggregators & Bundling Services, with a secondary code of MPAIACAK, Telecom/Device/ISP Bundled Music Subscriptions. Its NAICS code is 5162 and its SIC code is 7370.