What Antenna does

Antenna is a B2B market intelligence and analytics platform purpose-built for direct-to-consumer subscription businesses, with primary focus on the U.S. streaming video ecosystem. Founded in 2019 and headquartered in Brooklyn, NY (137 Montague St #164), the company collects transaction-level subscription data on a privacy-compliant basis from a panel of millions of American consumers and packages it into its Antenna+ SaaS platform, alongside recurring State of Subscriptions research reports that are widely cited in mainstream and trade press. Its named customer base consists of major U.S. subscription video on demand (SVOD) operators including Roku, Peacock, Paramount+, Apple TV+, Disney+, HBO Max, and Hulu.

The product suite is organized around four core modules sold on a recurring enterprise SaaS basis: Subscriber Metrics (industry-standard KPIs including gross adds, churn, survival, plan mix, and distribution mix with competitive benchmarking), Subscriber Views (analysis of how programming affects subscriber acquisition, retention, and cross-service engagement), Subscriber Audiences (behavioral cohorting for campaign activation), and Campaign Lift (marketing effectiveness measurement integrated with major marketing platforms). The platform covers the full U.S. subscription distribution stack — direct, Amazon Fire TV, Amazon Channels, Hulu Live + TV, Roku App Store, The Roku Channel, YouTube Primetime Channels, and YouTube TV — and currently tracks 110M+ ad-supported streaming plans and 339M U.S. streaming video subscriptions.

Antenna generates revenue through subscription contracts with enterprise media and technology clients using a direct sales-led motion with non-public pricing, supported by a content-led demand generation engine built around its quarterly research publications and webinars. The company has raised approximately $14.2M in disclosed venture funding (a $4.2M seed round led by Raine Ventures in 2020 and a Series A led by Bertelsmann Digital Media Investments in 2022), employs 11-50 people on a remote-first basis, and is led by co-founders Jonathan Carson (CEO, ex-Nielsen Digital, The Trade Desk, Vevo, and founder of BuzzMetrics) and Rameez Tase (President, ex-Axios and Mic).

Name

Antenna

Legal name

Antenna, Inc.

Website

https://antenna.live

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Antenna is a B2B subscription analytics platform that collects transaction-level data from millions of U.S. consumers to provide streaming video and subscription businesses with subscriber benchmarking, content impact, audience segmentation, and campaign measurement tools.

Ownership category

akta.pro rank

Product category

Subscription Analytics

akta.pro primary industry

Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)

akta.pro secondary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Subscription analytics
• Market intelligence
• Subscriber metrics
• Streaming analytics
• Cohort analysis

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Analytics Platform: Antenna provides market intelligence and subscription analytics services to subscription economy brands through its data platform. The company sells access to its Antenna+ platform with subscriber metrics, audience segmentation, and campaign measurement capabilities. Revenue is generated through subscriptions to its data services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Antenna provides subscription analytics and market intelligence to direct-to-consumer subscription businesses through its Antenna+ data platform. The company collects transaction information from millions of U.S. consumers on a privacy-compliant basis to deliver subscriber metrics, programming impact analysis, audience segmentation, and campaign effectiveness measurement across major streaming and subscription distribution channels.

Product overview

Antenna is a market data platform for the subscription economy that provides business intelligence and industry insights into subscriber behavior across the competitive streaming landscape. The platform consists of Antenna+ (a data analytics platform delivering granular subscriber metrics and benchmarking), Subscriber Views (measuring programming impact on subscriber behavior and cross-service viewing), Subscription Metrics (industry-standard KPIs including Gross Adds, Churn, Survival, and Plan Mix), Subscriber Audiences (custom segment analysis from serial churners to super subscribers), and Campaign Lift (quantifying advertising effectiveness across marketing platforms). Antenna also publishes recurring State of Subscriptions research reports covering Premium SVOD, Specialty SVOD, Sports, and vMVPD market trends.

Differentiator

Problem solved

Functional benefit

Brands

• Antenna+: Premium analytics platform providing granular subscriber cohorts and in-depth analysis

Products and services

• Antenna+ Premium analytics platform providing instant access to granular subscriber cohorts and in-depth analysis for subscription businesses, with real-time metrics dashboards and benchmarking capabilities. Built for enterprise subscription brands seeking definitive subscription data.
• Subscriber Views Solution that measures how programming affects audience behavior, tracking which shows drive sign-ups, identifying content that generates loyalty, and analyzing subscriber viewing habits across competing services.
• Subscription Metrics Industry-standard subscription metrics including Gross Adds, Churn, Survival, Plan Mix, and Distribution Mix, with benchmarking capabilities against Antenna's market view for subscription businesses.
• Subscriber Audiences Customer segmentation solution enabling analysis of custom segments from serial churners to super subscribers, with cohort analysis and market context data for targeted campaign engagement.
• Campaign Lift Marketing effectiveness measurement solution that quantifies campaign impact, builds test markets, and informs future strategies using subscription data integrated with major marketing platforms.

Quantifiable outcome

• 110M+ ad-supported streaming plans tracked in the US
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Nielsen: Nielsen is the legacy audience-measurement incumbent with linear TV, digital, and increasingly streaming ratings products. Highly comparable because Antenna's founder Jonathan Carson was CEO of Nielsen Digital, and Antenna's transaction-data approach is effectively a streaming-native successor to Nielsen's panel-based measurement model.
• Similarweb: Similarweb provides digital audience and traffic intelligence at internet scale. It is a broad incumbent in digital analytics, with overlapping buyer personas (strategy, BD, marketing) at media and subscription businesses, though it focuses on web/app traffic rather than subscription transaction data.
• Omdia: Omdia is a media and telecom research firm providing syndicated intelligence and forecasting across streaming, video, and broadband. It is a broad incumbent that competes for the same enterprise research and benchmarking budgets, though it is research-based rather than transaction-data-based.

Direct peers

• Comscore: Comscore provides cross-platform digital audience measurement, including CTV/OTT audience analytics. It is a direct competitor in media measurement, with a similar enterprise SaaS GTM and overlapping buyer personas (strategy, content, and ad-sales leaders at media companies).
• Samba TV: Samba TV offers TV/CTV audience intelligence and cross-screen measurement, with household-level viewing data. It is a direct competitor in the streaming audience-measurement category and competes for the same enterprise media buyers.
• iSpot.tv: iSpot.tv measures TV and CTV ad performance and cross-platform audience attention. It is a direct peer in the CTV measurement and attribution space, with overlapping product capabilities to Antenna's Campaign Lift.
• Parrot Analytics: Parrot Analytics provides demand and audience analytics for streaming content, measuring content popularity and subscriber engagement across platforms. It is a direct peer in subscription/streaming intelligence, serving many of the same enterprise streaming customers.

Others

• Antenna Group: Antenna Group is an OOH advertising measurement and analytics company (note: not the same company as Antenna, Inc.). It is thematically related as a media measurement peer but operates in a different vertical (out-of-home) and is unrelated to the subject company's subscription intelligence offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/antenna-live
• Xx.com/AntennaData

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antenna