ROSTR
ROSTR is a music industry intelligence platform serving 120,000+ professionals monthly with searchable artist rosters, contact directories, audience analytics, industry news, and a job board, monetized via a freemium-to-Pro subscription model.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ROSTR does
ROSTR Inc. operates an intelligence platform for the music industry, serving 120,000+ music professionals monthly through a web-based SaaS at hq.rostr.cc and an accompanying iPhone application. The platform consolidates fragmented industry information—30,000+ artist rosters enriched with streaming and social audience data from Spotify, Instagram, and TikTok, verified contact records for agents, managers, and label executives, industry news under the New Industry Focus brand, and a dedicated music industry job board—into a single self-serve directory and dashboard experience. Core products include ROSTR Free (a freemium tier capped at 10 artist or roster profile views per month, plus unlimited directories and ad-supported news), ROSTR Pro (a paid subscription unlocking unlimited profile views, contact details, and Tour and Festival directories, available on monthly or annual billing with team discounts), ROSTR Jobs, the Stack services directory, and the forthcoming ROSTR Venues module under the ROSTR 2.0 release.
The company runs a primarily product-led go-to-market, distributing the platform through direct self-serve signup with no credit card required, complemented by content marketing (New Industry Focus), organic social across LinkedIn, Instagram, TikTok, and Twitter/X, and a growing set of industry-association partnerships—NIVA, A2IM, Bandsintown, MasterTour, and DoStuff—that extend reach into independent venues, indie labels, and live music operations. Monetization is subscription-recurring on the Pro tier with a freemium funnel underneath; no institutional funding, revenue, or enterprise contract data is disclosed, and ROSTR appears to operate as a bootstrapped private company with 1–10 employees based in Los Angeles. Customer validation is broad across the music value chain, with named endorsements from Gate 52, Range Media Partners, William Morris Endeavor, THE·TEAM, and Measure of Music, and the company has launched the EARLY showcase series with Bandsintown in Los Angeles to deepen live-music engagement.
ROSTR firmographics
Firmographics- Name
- ROSTR
- Legal name
- ROSTR Inc.
- Website
- https://beta.rostr.cc
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROSTR is a music industry intelligence platform serving 120,000+ professionals monthly with searchable artist rosters, contact directories, audience analytics, industry news, and a job board, monetized via a freemium-to-Pro subscription model.
- Ownership category
- akta.pro rank
ROSTR industry classification
Industry- Product category
- Music Industry Intelligence Software
- NAICS
- Directory and Mailing List Publishers (51314)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fan Club, Community & CRM Management (MPAIAGAJ)
Keywords
Where ROSTR is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
ROSTR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium Subscription (Free Tier): ROSTR Free provides access to most features with limitations including viewing up to 10 artist profiles or company rosters per month, unlimited access to directories, business news (ad-supported), job board, and industry services directory Stack. First 30 days offer unlimited profiles.
- Pro Subscription: ROSTR Pro provides unlimited profile views, access to contact details, Tour Directory, Festival Directory, and iPhone App access. Offered on monthly or annual billing with team discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | ROSTR Free - Core features with usage limits |
| Subscription | Annual | ROSTR Pro - Unlimited access with premium features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
ROSTR product offering
Product offeringCore offering
ROSTR is a music industry intelligence SaaS platform that consolidates artist rosters, company directories, contact records for agents and managers, audience analytics from Spotify, Instagram, and TikTok, signing, tour and festival information, a dedicated job board, and independent music business news into a single web and mobile product. The platform is offered under a freemium model with ROSTR Free providing feature-limited access and ROSTR Pro providing unlimited profile views, contact details, tour and festival directories, and iPhone app access via monthly or annual subscription.
Product overview
ROSTR is a unified intelligence platform for music professionals offering a portfolio of integrated products including ROSTR Free (freemium tier) and ROSTR Pro (paid subscription). The platform centers on artist and company directories with 30,000+ artist rosters, contact management, audience analytics from Spotify/Instagram/TikTok, industry news, and a job board with 260+ roles. ROSTR Pro adds unlimited profile views, contact details access, and dedicated Tour and Festival directories. The platform also includes Signings tracking, an industry services directory (Stack), and upcoming Venues functionality as part of ROSTR 2.0.
Differentiator
Problem solved
Functional benefit
Brands
- New Industry Focus: Independent music business news platform operated by ROSTR
Products and services
- ROSTR Platform Web-based and iPhone music industry intelligence platform that consolidates artist rosters, company directories, contact information, audience analytics from Spotify/Instagram/TikTok, signings, tours, festivals, and industry news. Offered to music professionals via a freemium model with optional paid Pro subscription.
- ROSTR Jobs Music industry job board with 260 open roles, split-view listings, and filters for role type, location, seniority, and category; serves both employers posting roles and candidates seeking music industry positions.
- New Industry Focus
Quantifiable outcome
- 120,000+ professionals use ROSTR products monthly
- +2 more outcomes
Companies that use ROSTR
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
ROSTR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
ROSTR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BandsintowncoreExpanded partnership with Bandsintown as part of NIVA's ecosystem to support independent venues through certification programs, industry surveys, and touring tools. Also co-launched the EARLY showcase series in Los Angeles featuring new artists for live music industry audiences and connections.
- National Independent Venue Association (NIVA)coreROSTR is an expanded partner with NIVA, supporting independent venues through certification programs, industry surveys, and touring tools as part of NIVA's mission to protect and promote independent venues.
- MasterTourminorPartnership with MasterTour to support independent venues through touring tools and industry resources as part of the NIVA expanded partnership ecosystem.
- DoStuffminorPartnership with DoStuff to support independent venues and touring resources as part of the expanded NIVA partnership network.
- A2IM (American Association of Independent Music)corePartnership between A2IM and ROSTR announced as part of industry deals. A2IM represents independent music companies and this partnership likely provides mutual benefits for indie label community access to ROSTR's intelligence platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ROSTR competitors and assessment
Company assessmentDirect peers
- Discogs: Discogs is the largest crowdsourced music database, providing artist rosters, release data, and contact listings for industry use. Like ROSTR, it serves as a centralized music intelligence resource, though Discogs skews more toward collectors and catalog data vs. ROSTR's industry-professional focus.
- Soundcharts: Soundcharts is an artist analytics and music market intelligence platform for labels, managers, and agencies. It overlaps with ROSTR's audience analytics and roster tracking features, and targets the same industry professional buyer.
- Chartmetric: Chartmetric provides artist streaming, social, and airplay analytics to labels and managers worldwide. It is a direct competitor in the music intelligence category, sharing ROSTR's reliance on Spotify/Instagram/TikTok data and the same target personas.
- Viberate: Viberate offers artist, label, and venue analytics plus a directory of music industry contacts. Overlaps directly with ROSTR's artist roster and contact database offerings.
Emerging players
- Bandsintown: Bandsintown connects artists with fans for live shows and tour discovery. It already partners with ROSTR (EARLY showcase series), but also competes on tour/festival data which is a core ROSTR Pro feature.
- Songkick: Songkick is a concert discovery and tour tracking platform for live music fans and professionals. Competes with ROSTR's Tour and Festival directories and serves an adjacent audience.
- Linkfire: Linkfire provides smart links and marketing analytics for music releases, targeting labels and artists directly. Partial overlap with ROSTR's audience analytics and industry intelligence use cases.
Broad incumbents
- Pollstar: Pollstar is the established trade publication and database for live music industry professionals, providing touring, box office, and venue data. A traditional incumbent in the same intelligence category ROSTR addresses.
- Spotify for Artists: Spotify for Artists is the incumbent platform for artist analytics, audience insights, and label/team management. As a built-in incumbent with first-party data, it sets the ceiling on what ROSTR's audience analytics can offer without premium data partnerships.
Others
- Music Business Worldwide: Music Business Worldwide is a leading music industry news outlet, comparable to ROSTR's 'New Industry Focus' publication. While content rather than software, it competes for the same music executive attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ROSTR social profiles
Digital presenceROSTR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROSTR leadership team
Management profileNumber of profiles
ROSTR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROSTR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROSTR
What does ROSTR do?
ROSTR is a music industry intelligence SaaS platform that consolidates artist rosters, company directories, contact records for agents and managers, audience analytics from Spotify, Instagram, and TikTok, signing, tour and festival information, a dedicated job board, and independent music business news into a single web and mobile product. The platform is offered under a freemium model with ROSTR Free providing feature-limited access and ROSTR Pro providing unlimited profile views, contact details, tour and festival directories, and iPhone app access via monthly or annual subscription.
Is ROSTR a public or private company?
ROSTR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROSTR founded?
ROSTR was founded in 2019. It employs 1 to 10 people.
Where is ROSTR based?
ROSTR is headquartered in Los Angeles, United States, in the North America region.
How does ROSTR make money?
Two revenue lines are on record. Freemium Subscription (Free Tier) is the primary driver. The others are pro Subscription.
Who are ROSTR's main competitors?
Direct peers on record are Discogs, Soundcharts, Chartmetric and Viberate. Emerging players are Bandsintown, Songkick and Linkfire. Broad incumbents are Pollstar and Spotify for Artists. Music Business Worldwide is listed as an others.
Does ROSTR have an API?
No public API is recorded for ROSTR.
What industry is ROSTR in?
ROSTR's product category is Music Industry Intelligence Software. Its primary akta.pro industry code is MPAIAGAJ, Fan Club, Community & CRM Management. Its NAICS code is 51314 and its SIC code is 7370.