What Linkfire does

Linkfire A/S is a Copenhagen-based SaaS company, founded in 2014, that operates a smart-link marketing platform for the music and entertainment industries. The platform enables artists, record labels, podcasters, and audio content creators to route fans from a single branded link to their preferred destination across streaming services (Apple Music, Spotify, Amazon Music, YouTube Music, Pandora, Deezer, Anghami), as well as to merch, ticket vendors, and social channels. Core product surfaces include Pre-release, Release, Bio, Podcast, and Reward smart links, supported by a Linkfire Measure analytics and attribution dashboard that tracks fan journeys, geographic breakdowns, device types, and DSP-specific engagement.

The platform is differentiated by exclusive integrations with major digital service providers — notably first-to-market YouTube Music pre-save functionality, Apple Music streaming attribution including 'Add to Library' stats, and Pandora integration — and by relationships with all four major label groups (Universal Music, Sony Music, Warner Music, BMG). At its public reporting peak in 2021, Linkfire served more than 85,000 paying users, tracked 1.6 billion consumer connections, and reported revenue of DKK 34.5M (~USD 5.4M). The company subsequently delisted from Nasdaq First North Growth Market Stockholm in January 2024 and was acquired by Stockholm-based holding company Co_Made in May 2026.

Linkfire monetizes through a hybrid model combining tiered SaaS subscriptions (with 7-14 day free trials) for independent artists and SMBs, enterprise contracts with major labels, and commission revenue from DSPs for new users acquired through Linkfire-mediated referrals, supplemented by non-recurring market development contracts tied to streaming platform partnerships. Go-to-market blends self-serve product-led acquisition for the long tail with direct enterprise sales and co-marketing through DSP partners. Offices span Copenhagen, New York, Los Angeles, Lisbon, and Accra.

Name

Linkfire

Legal name

Linkfire A/S

Website

https://linkfire.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

51–100 employees

Short description

Linkfire is a Copenhagen-based SaaS platform that provides smart links, customizable bio pages, and attribution analytics for artists, record labels, and podcasters to route fans across major streaming services and track engagement.

Ownership category

akta.pro rank

Product category

Music Marketing Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Information (51)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)

akta.pro secondary industry

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

Keywords

• Music marketing platform
• Smart link technology
• Artist promotion tools
• Music streaming analytics
• Music industry SaaS

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Platform Subscriptions: Artists and record labels pay subscription fees for access to the Linkfire marketing platform. The platform offers over 85,000 users generating predictable recurring subscription revenue. Subscription tiers provide varying feature access levels.
2. Commission Revenue from DSPs: Digital Service Providers (DSPs) such as Apple Music, Amazon Music, Spotify, and others pay commission fees for new users mediated through Linkfire's smart links. This creates a transaction-based revenue stream tied to user acquisition outcomes.
3. Market Development Contracts: Non-recurring revenue impacts from market development contracts with streaming platforms that are expected to lead to recurring revenue in subsequent periods. Related to partnership agreements and co-marketing initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Linkfire operates a SaaS smart link platform that enables music artists, record labels, and podcasters to create customizable landing pages routing fans from a single URL to music streaming services, merchandise stores, tour ticket vendors, and social media. The platform captures cross-platform attribution and analytics data, including exclusive integrations with Apple Music streaming stats and YouTube Music pre-saves. Core offerings span Pre-release Links, Release Links, Bio Links, Podcast Links, and Reward Links, served through Build, Promote, and Measure workflow stages.

Product overview

Linkfire offers a unified SaaS marketing platform for the music and entertainment industries. The core product is the Smart Links Platform, which includes specialized smart link types for Pre-release, Release, Bio, Podcast, and Reward use cases. The platform is built around three key workflow stages: Build (create smart links), Promote (reach fans), and Measure (analytics and attribution). The offering also encompasses the Linkfire Discovery Network, which connects consumers to music through partner apps and websites. Together, these components enable artists, labels, and marketers to optimize marketing impact, drive streams, increase ticket sales, and understand audience insights across digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-release Smart Links Smart links designed for pre-release music marketing campaigns to increase streams on release day, including pre-save functionality for major streaming platforms. Enables fans to pre-save upcoming releases on platforms like Apple Music, Spotify, and YouTube Music before release day, building anticipation and collecting fan data for targeted marketing. Used by independent artists, labels, and major label groups for new release campaigns.
• Release Smart Links Smart links for music release marketing that simplify distribution of music releases across multiple streaming platforms and services via a single URL. Includes automatic service detection on release day that re-scans links as new platforms go live. Designed for independent artists and record labels managing simultaneous multi-platform releases.
• Bio Link Landing page solution that brings all artist content together in one customizable destination, featuring design blocks, social links, email capture, video embeds, tour date promotion, and merchandise integration. Used by artists, musicians, podcasters, and content creators as a unified bio link replacing competing solutions like Linktree.
• Podcast Links Smart links specifically designed for podcast marketing and audience growth across podcast listening platforms including Apple Podcasts, Spotify, and others. Used by podcast producers and networks to drive listener discovery, conversion, and cross-platform promotion.
• Reward Links Marketing tool that enables artists to turn fans into superfans through incentives and rewards, tracking engagement and conversions. Used by artists and labels for fan activation campaigns, loyalty programs, and incentive-driven marketing initiatives.
• Linkfire Smart Links Platform The overarching Linkfire SaaS marketing platform that consolidates all smart link types (Pre-release, Release, Bio, Podcast, Reward) with Build, Promote, and Measure workflow stages. Provides cross-platform streaming attribution analytics, customizable landing pages, and DSP integrations. Subscribed to by over 85,000 users including 1.1 million artists globally.

Quantifiable outcome

• Artists report significant fan growth and streaming performance improvements using Linkfire's analytics and attribution tools for campaign optimization.
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered strategic, core and key.

• YouTube MusicstrategicTechnology or Integration · 14 July 2023Linkfire and YouTube Music expanded their partnership in July 2023 by bringing to market the first-ever YouTube Music pre-save feature. This allows artists to create hype around upcoming releases with fans authorizing pre-save that adds albums to their library on release day while enabling data collection for artist teams. The partnership builds on existing streaming attribution insights collaboration.
• Amazon MusiccoreTechnology or Integration · 1 April 2022Multi-year agreement signed in April 2022 for expanded partnership. Amazon Music partnership includes market development contracts generating non-recurring revenue impacts expected to become recurring. The partnership expands Amazon Music's user acquisition channels through Linkfire's marketing infrastructure.
• Warner Music GroupcoreStrategic or Co-development Partner · 1 December 2021Linkfire renewed its global agreement with Warner Music on December 1, 2021, extending the partnership until October 31, 2023. Linkfire provides its SaaS Marketing Platform to Warner Music globally for over half a decade. Warner Music consolidated its smart link needs with Linkfire as their chosen partner for music marketing across the label group's global operations.
• Apple MusiccoreTechnology or Integration · 15 November 2019Exclusive partnership agreement with Apple Music to provide artists and labels additional streaming data through Linkfire's platform. In 2019, Linkfire enabled artists and labels to understand how Linkfire link clicks translate into streams on Apple Music—a first in the industry. Continued partnership expansion included improved data integration announced September 2022 with daily, weekly, and monthly streaming reporting plus 'Add to Library' stats.
• Universal Music GroupcoreStrategic or Co-development PartnerMajor label group partnership for smart link platform access. Universal Music Group uses Linkfire as a key partner across the music group's global operations for marketing, eCommerce, and audience connection.
• Sony MusiccoreStrategic or Co-development PartnerMajor label group partnership for smart link platform access. Sony Music trusts Linkfire as a key partner with songwriters at Sony/ATV Music Publishing using the platform as their core link management and music promotion infrastructure.
• BMGcoreStrategic or Co-development PartnerMajor label group partnership for smart link platform access. BMG uses Linkfire as a key partner for marketing, eCommerce, and audience connection across the music group's operations.
• SpotifycoreTechnology or IntegrationStreaming platform partnership providing streaming attribution insights through Linkfire's platform. Spotify integration enables artists to track fan engagement and conversion metrics across Linkfire smart links.
• PandorakeyTechnology or IntegrationExclusive integration partnership with Pandora for streaming attribution and user connection. Pandora partnership enables Linkfire to provide artists with data on fan engagement with Pandora platform.
• DeezerkeyTechnology or IntegrationStreaming platform integration with Deezer enabling Linkfire users to connect fans to Deezer content and track engagement metrics.

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Feature.fm: Direct competitor offering smart links, pre-saves, and bio pages specifically for the music industry. Closest head-to-head rival to Linkfire in serving artists and labels with landing-page and attribution tooling across streaming platforms.
• Linktree: Leading link-in-bio platform used broadly by creators including musicians. While not music-specialized, Linktree competes with Linkfire's Bio Link product for the same creator and independent-artist customer base.
• Hypeddit: Music-marketing platform providing smart links, pre-saves, SoundCloud-to-Spotify conversion, and fan-gating tools aimed at independent artists and small labels. Directly overlaps with Linkfire's self-serve SMB segment.
• Show.co (Bandzoogle): Music marketing platform offering smart links, email collection, and pre-save campaigns for artists. Competes directly with Linkfire in the pre-release and release marketing category.
• SmartURL: Smart-link and audience-data platform serving music artists and labels. Operates in the same link-aggregation and music marketing category as Linkfire, with comparable use cases for pre-release campaigns and streaming attribution.

Emerging players

• Beacons.ai: Creator-economy link-in-bio and monetization platform that has rapidly scaled creator adoption. Overlaps with Linkfire's Bio Link offering and is increasingly used by independent musicians for fan engagement and email capture.
• Chartmetric: Music and creator-analytics platform serving labels, artists, and distributors with cross-platform performance data. Competes with Linkfire's analytics/measurement offering and serves many of the same enterprise label customers.
• Soundcharts: Music data and analytics platform providing streaming, social, and radio monitoring for artists and labels. Competes with Linkfire Insights for label-side analytics budgets, though more focused on catalog/performance monitoring than release-time attribution.

Broad incumbents

• Bitly: Established link-shortening and link-management platform serving enterprise marketing use cases broadly. Not music-specialized but competes for the link-management and click-attribution layer of marketing stacks that Linkfire occupies.

Others

• Spotify for Artists: Native DSP toolset offering artists release promotion, audience insights, and link sharing directly within Spotify's ecosystem. Represents the most significant disintermediation risk for Linkfire if Spotify expands native smart-link and pre-save functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getlinkfire
• LinkedInlinkedin.com/company/linkfire
• Instagraminstagram.com/getlinkfire
• Facebookfacebook.com/getlinkfire

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linkfire