CARE
CARE is a 501(c)(3) humanitarian organization founded in 1945, operating in 121 countries through a confederation of 20 members and ~11,000 staff, delivering crisis response, health, food/water, education, and women's economic empowerment programs that reached 59 million people in 2025.
- Company typePrivate
- Founded1945
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CARE does
CARE (Cooperative for Assistance and Relief Everywhere, Inc.) is a 501(c)(3) non-profit humanitarian organization founded in 1945 and headquartered in Atlanta, Georgia. Operating through the CARE International confederation of 20 member organizations, CARE runs programs in 121 countries reaching 59 million people in 2025 across 1,450+ active projects, with mission pillars in crisis response, food and water security, health, education and skills, economic growth, and equality for women and girls. Approximately 10,000–11,000 staff are employed globally, 97% drawn from the communities they serve, enabling rapid local response and sustained post-crisis presence across Africa, Asia, the Middle East, Latin America, and domestic U.S. markets (since 2019). Iconic programmatic assets include the CARE PACKAGE® disaster-relief kit, the HEAL Hub digital professional development platform for frontline community health workers, and the DreamSave technology serving 700,000+ members of community savings groups.
CARE's revenue is composed of individual donations (one-time and monthly recurring gifts via web, phone, text-to-give, and matching-gift campaigns), corporate partnerships and cause marketing, foundation grants, and institutional/government funding with disclosed multi-year grants of $80.3M (Takunda, Zimbabwe), $75M (Titukulane, Malawi), and additional seven-figure awards across Syria, Somalia, Sudan, and Vietnam. CARE Impact Partners provides fee-based social-impact advisory services to corporate partners, and the CARE Corporate Council convenes companies aligned on women's empowerment. Brand partners include Tiffany & Co., P&G, Olivela, Steve Madden, Mars, Hershey, Cargill, Mastercard, PepsiCo, Bloomberg Philanthropies, and the Starbucks Foundation. Distribution reaches donors via direct digital, email to 200,000+ subscribers, 3.3M social followers, media placements, phone and event channels, and CARE PACKAGE volunteer events that engage 6,000 employees from 350 companies annually.
CARE's technology stack centers on humanitarian program delivery rather than commercial software products. Proprietary components include the HEAL Hub learning platform (now enhanced through a 2026 pilot integrating Surgo Health's Derin™ generative AI for multilingual chat/voice feedback from frontline health workers) and the DreamSave digital ledger for Village Savings and Loan Associations. Internal AI deployment also includes Microsoft Azure OpenAI Service for gauging emergency readiness. CARE holds registered trademarks on the CARE PACKAGE® and CARE marks in the U.S. and other operating jurisdictions, has earned Charity Navigator's Four-Star rating and CharityWatch A rating, and was awarded the 2021 Golden Halo Award and 2024 ANA SEEHer GEM® Award for marketing/advertising excellence.
CARE firmographics
Firmographics- Name
- CARE
- Legal name
- Cooperative for Assistance and Relief Everywhere, Inc.
- Website
- https://care.org
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CARE is a 501(c)(3) humanitarian organization founded in 1945, operating in 121 countries through a confederation of 20 members and ~11,000 staff, delivering crisis response, health, food/water, education, and women's economic empowerment programs that reached 59 million people in 2025.
- Ownership category
- akta.pro rank
CARE industry classification
Industry- Product category
- Humanitarian Aid and Development Services
- NAICS
- Individual and Family Services (6241), Emergency and Other Relief Services (62423)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Caregiver Support, Coaching & Training (HLADALAG)
- akta.pro secondary industry
- Family Caregiver Coaching, Education & Support (HSABAIAI)
Keywords
Where CARE is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
CARE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Donations: Direct contributions from individual donors through online portals, phone, mail, and text-to-give programs. One-time and recurring monthly gift options available.
- Corporate Partnerships: Strategic partnerships with companies for supply chain programs, cause marketing campaigns, employee engagement, and philanthropic grants. Includes leadership partners, impact partners, cause marketing, and employee engagement tiers.
- Institutional Funding: Government grants and federal funding including US taxpayer-funded programs. Major grants include $80.3M Takunda program in Zimbabwe, $75M Titukulane in Malawi, $27.5M Food for Education in Malawi, $25.2M HEARTS in Syria, $14.5M Somalia program, $11M RESPOND-SUD in Sudan.
- Foundation Grants: Philanthropic foundation funding including Bloomberg Philanthropies Women's Economic Development Initiative, Starbucks Foundation, PepsiCo Foundation, HP Foundation, and others supporting specific programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | $88 provides food for a family of five for four months |
| One time/ perpetual license | Pay-as-you-go | $172 provides four families with a goat as nutrition and income source |
| One time/ perpetual license | Pay-as-you-go | $248 supports emergency water trucking for drought-affected communities |
| Subscription | Monthly | Monthly recurring donations for ongoing support |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
CARE product offering
Product offeringCore offering
CARE is a humanitarian and development organization delivering crisis response, food security, health, education, and economic empowerment programs across 121 countries, with a focus on women and girls. It provides direct aid (food, water, shelter, healthcare), sponsors branded CARE PACKAGE® disaster relief kits, runs digital training (HEAL Hub) for frontline community health workers, operates the DreamSave financial platform for savings groups, and advises corporations on social impact strategy through CARE Impact Partners.
Product overview
CARE is a humanitarian organization offering a portfolio of programs and initiatives rather than a unified software product. The core offerings include the CARE PACKAGE® disaster response kit program, the HEAL Hub digital training platform for frontline health workers, and the DreamSave financial technology for community savings groups. These programs are delivered through five pillars: Crisis Response, Food and Water, Health, Education and Skills, and Economic Empowerment for Women and Girls. While CARE utilizes technology including AI tools, it does not offer these as standalone commercial products.
Differentiator
Problem solved
Functional benefit
Brands
- CARE PACKAGE: Humanitarian aid packages containing essential supplies for families in crisis, originally created for post-WWII Europe relief and reimagined for modern crises
- She Feeds the World
- She Heals the World
- CARE Impact Partners
- CARE Corporate Council
- HEAL Hub
- DreamSave
Products and services
- CARE PACKAGE® The iconic CARE PACKAGE box, originally created in 1945 to support relief and recovery efforts in post-WWII Europe, now reimagined for modern crises. Contains essential hygiene supplies and items needed by families affected by disaster; sponsored by individual donors and pre-positioned through corporate volunteer events.
- CARE Impact Partners CARE's corporate advisory and corporate innovation hub providing strategic social impact advisory services to corporate partners, integrating social sustainability into business strategy through supply chain programs and community-level execution.
- Disaster Response and Emergency Relief Programs Crisis response programs delivering emergency food, clean water, shelter, healthcare, and CARE PACKAGE distributions to people affected by natural disasters, conflicts, and humanitarian crises across 121 countries, reaching 59 million people in 2025.
- Women's Economic Empowerment Programs (She Feeds the World / VSLAs) Programs empowering women through Village Savings and Loan Associations (VSLAs), agricultural training, financial inclusion, and economic opportunity initiatives, supporting smallholder farmers and women-led micro and small enterprises across Africa, the Middle East, and Asia.
- She Heals the World Program Program supporting frontline community health workers with training, resources, and advocacy for fair pay, including digital professional development delivered through the HEAL Hub platform and a goal to support 1,500 health workers in the Philippines by end of 2026.
Quantifiable outcome
- 90% of expenses go directly to poverty-fighting programs
- +3 more outcomes
Companies that use CARE
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
CARE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
CARE partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- Surgo HealthcoreAI-powered Frontline Health Worker Intelligence System pilot in Philippines integrating Surgo's Derin™ generative AI platform into CARE's HEAL Hub ecosystem to support Barangay Health Workers.
- Mastercard Center for Inclusive GrowthcoreStrive Women programme supporting women-led micro and small enterprises in Vietnam with tailored financial products and digital skills training, aiming to support more than 90,000 women entrepreneurs.
- PepsiCo FoundationcorePhase II of New Crop: Sustainable Agriculture Initiative in Vietnam (January 2026 - December 2028) supporting 13,600 smallholder farmers including 8,160 women across Dak Lak, Gia Lai, and Thanh Hoa provinces.
- The Hershey CompanycoreHershey's Income Accelerator Program (HIAP) in Côte d'Ivoire supporting cocoa farmers through community development, agronomy training, and climate resilience. Integrates cash transfers, training, and sustainability practices.
- Takeda PharmaceuticalscoreShe Heals the World program providing 1,500 frontline community health workers in the Philippines access to comprehensive digital professional development through the HEAL Hub platform by end of 2026.
- CargillcoreEstablishing 120 VSLAs linked to 10 farmer organizations in Cargill's cocoa supply chain in Côte d'Ivoire. Directly impacts 2,500 participants (2,000 women) and indirectly reaches 15,000 community members.
- Bloomberg PhilanthropiescorePartnership to expand Village Savings and Loans Associations (VSLAs) for agricultural funds in Tanzania, Rwanda, and Democratic Republic of Congo. Enables women with small agriculture-based businesses to build capital and access credit. Part of Bloomberg Philanthropies' $65M Women's Economic Development Initiative since 2007.
- Tiffany & Co.majorInfinite Strength collection committed all profits to CARE supporting financial resilience for communities hit hardest by COVID-19, focusing on women and people of color. Resulted in $3.8 million donation benefiting over 225,000 individuals.
- The UPS FoundationcoreSince 1995, logistics partnership for humanitarian aid delivery. COVID-19 Fast + Fair initiative aided 100 million people and 275,000 healthcare workers. Packed 1,000 CARE PACKAGE boxes for hurricane season 2025.
- The Starbucks FoundationcoreSince 1992, partners on development and disaster relief in coffee, cocoa, and tea growing communities. Goal to positively impact one million women and girls by 2030. Works in Côte d'Ivoire, Vietnam, Uganda, and Indonesia.
- World Health OrganizationcoreWHO estimates 10 million fewer health workers than needed by 2030. CARE works with governments to adequately support, train, and compensate frontline community health workers aligned with WHO standards.
- P&GcorePresenting sponsor for International Women's Day and International Day of the Girl campaigns. Long-standing partnership creating more equal world with educational and economic opportunities for women and girls.
- OlivelamajorUp to 20% of purchase proceeds donated to CARE supporting girls' education in Jordan. Partnership has provided over 150,000 days of school for girls.
- MarscoreMars Ambassador Program partnered with CARE since 2019 on short-term, skills-based assignments. Supply chain resilience analysis in cocoa sector citing 18:1 ROI when women gain financial inclusion.
- MicrosoftmajorCARE uses Microsoft Azure OpenAI Service to gauge emergency readiness, identify areas of improvement, and prepare for crises globally.
- UNICEFcoreJoint provision of lifesaving healthcare and nutrition services in Sudan, reaching approximately 1.1 million displaced people including mobile clinics, malnutrition screening, and psychosocial support.
- Pfizer Global Health FellowsminorSkilled executives designed a cost-analysis tool for national community health worker programs.
- McCormickminorIdeation session for CARE's new branding and participation in Sustainable Futures Summit engaging employees in purpose-led performance sustainability goals.
- CitiminorCiti and CARE Guatemala partnered to construct animal feeders from recycled materials helping women farmers in She Feeds the World program.
- Global ImpactminorVenezuela Earthquakes Response Fund activation enabling donors to support multiple vetted humanitarian organizations including CARE.
- Charity NavigatorcoreFour-star rating demonstrating financial health, accountability, and transparency standards.
- CharityWatchcoreA rating demonstrating efficiency and responsible stewardship of donor funds.
- Delta Air LinesminorCARE Corporate Council member advancing opportunities and lasting change for women and girls.
- WASDA (Wajir South Development Association)coreCARE partner in Somalia delivering cash assistance, healthcare, nutrition and protection services in Puntland, Somaliland, Galmudug, and Lower Juba.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
CARE competitors and assessment
Company assessmentDirect peers
- International Rescue Committee: IRC is a leading US-headquartered humanitarian organization delivering emergency relief, health, and women's empowerment programs in crisis-affected countries. Like CARE, it relies on a mix of individual donations, government grants, and corporate partnerships, and competes for the same federal funding pools (BHA/USAID).
- Mercy Corps: Mercy Corps is a global humanitarian and development INGO operating in conflict-affected and food-insecure regions, with similar funding mix (individual, corporate, government) and a comparable focus on economic empowerment and resilience. It directly competes with CARE for grants, corporate partnerships, and donor mindshare.
- Oxfam America: Oxfam America is the US member of the Oxfam confederation, focused on poverty, hunger, and gender justice through humanitarian response and long-term development. Like CARE, it is a US-based nonprofit with global reach funded by individuals, institutions, and government grants.
- Save the Children: Save the Children is a major international NGO delivering health, education, and emergency response in more than 100 countries. It is a direct peer to CARE in scale, donor base, government funding channels, and corporate partnership activations, particularly in child and maternal health.
- World Vision International: World Vision is one of the largest Christian humanitarian INGOs, operating humanitarian and development programs across nearly 100 countries with a comparable individual-donor fundraising model and major government grant profile. It competes with CARE for both retail donors and large institutional funding pools.
- Catholic Relief Services: CRS is the official overseas humanitarian agency of the US Catholic community, delivering emergency relief, health, agriculture, and education programs in more than 100 countries. It directly competes with CARE for US government grants and faith-segment individual donor support.
- Plan International USA: Plan International is a global INGO focused on girls' equality and children's rights, with a US fundraising arm. It directly competes with CARE on women's and girls' empowerment programming, school-access initiatives (cf. CARE/Jordan partnership), and corporate partner activations.
Broad incumbents
- UNICEF USA: UNICEF (the UN children's fund) operates at much larger scale than CARE on child health, nutrition, and emergency response globally, with a US fundraising arm similarly dependent on individual donors, corporations, and government partners. It is broader in scope but directly comparable in humanitarian and donor-acquisition model.
- World Food Programme (USA): The UN World Food Programme is the world's largest humanitarian food-assistance organization and the lead UN agency for emergency food logistics. CARE partners with WFP in Sudan and elsewhere, but WFP is a peer for institutional funding and food-security narrative ownership within CARE's core crisis-response pillar.
Emerging players
- Direct Relief: Direct Relief is a large humanitarian medical aid organization focused on health supplies and emergency medical response. While narrower in scope than CARE, it overlaps on health-focused humanitarian programs and competes for similar medical-product corporate partnerships (pharma, medical device).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CARE social profiles
Digital presenceCARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARE leadership team
Management profileNumber of profiles
Profiles6 records
CARE subsidiaries and ownership
Company hierarchySubsidiaries21 records
CARE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARE
What does CARE do?
CARE is a humanitarian and development organization delivering crisis response, food security, health, education, and economic empowerment programs across 121 countries, with a focus on women and girls. It provides direct aid (food, water, shelter, healthcare), sponsors branded CARE PACKAGE® disaster relief kits, runs digital training (HEAL Hub) for frontline community health workers, operates the DreamSave financial platform for savings groups, and advises corporations on social impact strategy through CARE Impact Partners.
Is CARE a public or private company?
CARE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CARE founded?
CARE was founded in 1945. It employs 11 to 50 people.
Where is CARE based?
CARE is headquartered in Atlanta, United States, in the North America region.
How does CARE make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, institutional Funding and foundation Grants.
Who are CARE's main competitors?
Direct peers on record are International Rescue Committee, Mercy Corps, Oxfam America, Save the Children, World Vision International, Catholic Relief Services and Plan International USA. Broad incumbents are UNICEF USA and World Food Programme (USA). Direct Relief is listed as an emerging player.
Does CARE have an API?
No public API is recorded for CARE.
What industry is CARE in?
CARE's product category is Humanitarian Aid and Development Services. Its primary akta.pro industry code is HLADALAG, Caregiver Support, Coaching & Training, with a secondary code of HSABAIAI, Family Caregiver Coaching, Education & Support. Its NAICS code is 6241 and its SIC code is 8300.