What Olivela does

Olivela Inc is a New York-based, direct-to-consumer luxury e-commerce retailer operating as a subsidiary of Schoola Inc, founded in 2017. It runs a single Shopify storefront (with Builder.io as the CMS layer) selling a curated multi-brand assortment of women's designer ready-to-wear, fine and demi-fine jewelry (priced up to ~$14,450), occasion dresses, resortwear, bags, accessories, and footwear from brands including ERDEM, SIMKHAI, Hellessy, Helmut Lang, Theory, Bibi van der Velden, Mestiza, and WAIMARI.

The company's go-to-market is DTC-only, with no physical retail or third-party marketplace presence. It targets affluent female fashion consumers and impact-minded luxury shoppers, supported by personalization services (Jewelry Concierge, Personal Shopping, alterations), an Olivela Rewards loyalty program, and an AI-powered chat assistant named 'Oli' for style advice and recommendations. Payments are routed through Shopify Pay, Apple Pay, and major card networks (Visa, Mastercard, American Express).

Commercially, Olivela uses a traditional retail margin model: it purchases designer inventory wholesale and resells at mark-ups spanning roughly $80 to $14,450+, with no subscription tier. Its defining differentiator is a mission-driven structure that donates 20% of net proceeds to gender-equality and related causes through 25-30+ cause partners anchored by CARE, tying each SKU to a quantifiable impact narrative (e.g., school days funded per jewelry piece). Capital history is concentrated in a $35M Series 2 led by Morgan Stanley in 2019, with no material funding events disclosed since 2020.

Name

Olivela

Legal name

Olivela Inc

Website

https://olivela.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Olivela is a New York-based, direct-to-consumer luxury e-commerce retailer (subsidiary of Schoola Inc) selling curated women's designer fashion, fine jewelry, and resortwear DTC via Shopify. It differentiates through a 20%-of-net-proceeds donation model benefitting 25-30+ gender-equality cause partners led by CARE.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Retail Sales: Traditional retail model purchasing designer merchandise and selling directly to consumers at marked-up prices. Revenue derived from margin between wholesale acquisition costs and retail selling prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Olivela operates a direct-to-consumer online luxury retail platform selling curated designer ready-to-wear, fine and demi-fine jewelry, beachwear, bags, and accessories from international brands such as ERDEM, Hellessy, SIMKHAI, Bibi van der Velden, Mestiza, and WAIMARI. The company differentiates itself with a philanthropic model that donates 20% of net proceeds to gender equality and education causes through partnerships with CARE and over 25 nonprofit organizations. Additional offerings include Jewelry Concierge, Personal Shopping, Alterations services, and an AI chat assistant (Oli) for style recommendations.

Product overview

Olivela is a luxury multi-brand e-commerce marketplace specializing in women's fashion, fine and demi-fine jewelry, designer clothing, footwear, bags, accessories, and beachwear from international designer brands including ERDEM, Hellessy, SIMKHAI, Bibi van der Velden, Mestiza, WAIMARI, Atelier Paulin, and many others. The platform focuses on resort wear, occasion dresses, and statement jewelry pieces, positioning itself around a social impact model where 20% of net proceeds support charitable causes focused on education, gender equality, and women's empowerment through partnerships with CARE and over 30 other organizations. The company offers personalization services including Jewelry Concierge, Personal Shopping, and Alterations, along with an AI-powered chat assistant named Oli for style recommendations, and a loyalty rewards program.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Jewelry High-end jewelry assortment including precious metals, diamonds, gemstones, and designer fine jewelry collections such as Bibi van der Velden, targeting affluent women seeking statement and investment pieces.
• Demi-Fine Jewelry Accessible luxury jewelry using quality materials such as 14K gold-filled metals and semi-precious stones, offered as a mid-tier alternative to fine jewelry.
• Fashion Jewelry Trendy costume jewelry at lower price points, complementing the fine and demi-fine jewelry ranges for everyday styling.
• Designer Dresses Curated selection of designer dresses including gowns, cocktail dresses, day dresses, and maxi/midi/mini styles for occasions such as weddings, graduations, and evening events.
• Designer Clothing Full range of women's designer clothing including tops, bottoms, matching sets, evening wear, sweaters, coats, jackets, and lingerie from labels such as ERDEM, Hellessy, Helmut Lang, and SIMKHAI.
• Beachwear and Vacation Shop Beachwear and vacation assortment including bikinis, one-piece swimsuits, cover-ups, sandals, and vacation-inspired resortwear from designers such as Agua by Agua Bendita, Mestiza, and WAIMARI.
• Bags and Shoes Designer bags, party bags, belts, hats, gloves, scarves, sunglasses, and footwear completing the luxury ready-to-wear assortment.
• Impact / Charitable Giving Program Embedded social-impact initiative guaranteeing that 20% of net proceeds from every purchase support causes in gender equality, education, and women's empowerment through partnerships with CARE and over 25 cause partners.
• Jewelry Concierge Personalized jewelry consultation service providing one-on-one guidance to help customers select pieces from Olivela's jewelry assortment.
• Personal Shopping One-on-one styling assistance providing a personalized shopping experience across clothing, jewelry, and accessories.
• Alterations Garment alteration service providing proper fit adjustments for clothing purchased through Olivela.
• Olivela Rewards Customer loyalty program offering rewards for purchases and engagement on the Olivela platform.

Quantifiable outcome

• Each jewelry purchase provides school days to girls through CARE partnership (e.g., 'Love' earring provides 1 day, 'You' necklace provides 5 days, bracelet provides 4 days)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• CAREcoreStrategic or Co-development PartnerPrimary impact partner. Olivela's key charitable beneficiary focused on helping women and girls receive access to education. Jewelry purchases directly fund school days through this partnership. Featured prominently in all impact marketing and product descriptions.
• Re:wildminorStrategic or Co-development PartnerEnvironmental conservation partner preserving biodiversity and protecting wildlands.
• Vital VoicesminorStrategic or Co-development PartnerProvides life-saving resources including mental health counseling, legal aid, and safe transportation for survivors of violence.
• Equality NowminorStrategic or Co-development PartnerWorks to protect and promote the rights of women and girls around the world.
• Dress for SuccessminorStrategic or Co-development PartnerEmpowers women to achieve economic independence by providing support and tools to help them thrive.
• Women for Women InternationalminorStrategic or Co-development PartnerHelps meet the urgent needs of women living in some of the most challenging places on earth.
• Girls Opportunity AllianceminorStrategic or Co-development PartnerEmpowers girls through education, allowing them to achieve their full potential in life.
• Charlize Theron Africa Outreach ProjectminorStrategic or Co-development PartnerInvests in the sexual health, well-being and safety of South African youth.
• MalaikaminorStrategic or Co-development PartnerProvides girls in rural communities of Sub-Saharan Africa with free primary and secondary education.
• Gloria's FoundationminorStrategic or Co-development PartnerPreserves feminist history and empowers future leaders in their fight for social justice.
• The Cancer CartelminorStrategic or Co-development PartnerProvides financial resources and relief to cancer warriors so they can focus all their energy on getting well.
• Stand Up To CancerminorStrategic or Co-development PartnerWorks relentlessly to offer the newest and most promising cancer treatments to patients quickly.
• St. Jude Children's Research HospitalminorStrategic or Co-development PartnerLeads the way the world understands, treats and defeats childhood cancer.
• RepurposeminorStrategic or Co-development PartnerEmpowers NYC youth through job training, mentorship and education, all funded by luxury resale.
• Sea Change ProjectminorStrategic or Co-development PartnerAdvocates for restoring kelp forests, protecting marine life and combating climate change.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Net-a-Porter: Multi-brand luxury e-commerce retailer selling designer ready-to-wear, fine jewelry, accessories, and shoes globally — the most direct comparison for Olivela's curated multi-brand luxury marketplace model.
• Mytheresa: Premium multi-brand luxury e-tailer focused on womenswear, designer accessories, and fine jewelry from over 200 brands — directly comparable assortment, customer base, and DTC-only positioning.
• Moda Operandi: Online luxury retailer specializing in emerging and established designer ready-to-wear, accessories, and fine jewelry with a couture-trunk-show model — closely comparable curated multi-brand approach targeting affluent women.
• Shopbop: Amazon-owned multi-brand luxury e-commerce site selling designer women's apparel, accessories, and shoes — comparable catalog and DTC experience, with stronger logistics scale.
• Mr Porter: Sibling brand of Net-a-Porter, multi-brand luxury e-commerce for designer menswear and accessories — highly comparable business model operated by the same parent (Yoox Net-a-Porter Group), illustrating the luxury multi-brand e-tail playbook.
• Farfetch: Global luxury e-commerce marketplace aggregating designer brands and boutiques worldwide — directly competes for the same affluent shopper seeking curated multi-brand luxury online.

Broad incumbents

• Saks Fifth Avenue (online): Established luxury department store with a strong online luxury assortment of women's designer apparel, fine jewelry, bags, and shoes — broader portfolio play competing with Olivela on the same customer segment.
• Neiman Marcus: Long-standing luxury department store with a robust online channel offering designer womenswear, fine jewelry, and accessories — comparable assortment, broader catalog and omni-channel footprint.

Emerging players

• Rent the Runway: Subscription rental platform for designer apparel and accessories targeting fashion-conscious women — competes for the same affluent female shopper attention with an adjacent, access-over-ownership model.
• The RealReal: Online luxury resale platform for authenticated designer clothing, fine jewelry, bags, and accessories — addresses the same affluent female luxury shopper via circular-fashion rather than new-retail model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/olivelaco
• Facebookfacebook.com/olivela
• Instagraminstagram.com/olivela
• Pinterestin.pinterest.com/olivelaco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olivela