Sailthru
Sailthru is an AI-powered cross-channel messaging platform that orchestrates personalized email, SMS, mobile push, in-app, and web campaigns for media, publishing, and retail brands. It operates as a product brand within Zeta Global's marketing cloud.
- Company typePublic
- Founded2007
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sailthru does
Sailthru is a cross-channel customer messaging platform that orchestrates email, SMS, mobile push, in-app, and web campaigns for media, publishing, and retail brands. The platform uses AI and machine learning to unify behavioral, transactional, and engagement data into real-time 360° customer profiles, then powers one-to-one personalization, recommendations, and predictive content via features such as AI-Fueled Performance and the Lifecycle Optimizer journey orchestration tool. Configurable analytics dashboards and data-streaming integrations allow outputs to feed CDPs, BI tools, and adtech systems.
Founded in 2008 and headquartered in New York, Sailthru was acquired by Zeta Global Corp. (NYSE: ZETA) in 2021 and now operates as a product brand within the Zeta Marketing Platform. It is sold via a consultative, 'Request a Demo' enterprise field-sales motion with annual, quote-based subscription pricing; specific list prices are not published. Through the parent stack, Sailthru is positioned alongside Zeta CDP, Zeta Identity, Athena AI agents, and other ZMP modules, and participates in the Palantir-Zeta strategic partnership. The platform reports serving brands such as Daily Maverick, with placeholders on the website referencing conversion uplift, time savings, and subscriber growth outcomes.
Sailthru firmographics
Firmographics- Name
- Sailthru
- Legal name
- Zeta Global Corp.
- Website
- https://sailthru.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sailthru is an AI-powered cross-channel messaging platform that orchestrates personalized email, SMS, mobile push, in-app, and web campaigns for media, publishing, and retail brands. It operates as a product brand within Zeta Global's marketing cloud.
- Ownership category
- akta.pro rank
Where Sailthru is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Sailthru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Marketing automation platform delivered as a subscription service, providing access to cross-channel campaign management, customer profiling, AI-powered personalization, and analytics capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sailthru product offering
Product offeringCore offering
Sailthru is a cross-channel customer messaging platform that enables marketers to orchestrate coordinated email, SMS, mobile push, in-app, and web campaigns from a single interface. It uses AI and machine learning to build unified 360-degree customer profiles and deliver one-to-one personalized messaging across the customer lifecycle. The platform is purpose-built for media, publishing, and retail brands seeking to acquire, grow, and retain customers through consistent, data-driven engagement.
Product overview
Sailthru is a cross-channel customer messaging platform within the Zeta Marketing Platform ecosystem. It enables coordinated campaigns across email, SMS, mobile push, in-app, and web channels using AI-powered personalization and unified customer profiles. The platform includes Lifecycle Optimizer for journey orchestration, analytics dashboards, and integrates with the broader Zeta stack including Zeta CDP, Athena AI agents, and Zeta Identity solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Sailthru Cross-channel customer messaging platform that orchestrates coordinated email, SMS, mobile push, in-app, and web campaigns for media, publishing, and retail brands. Includes Lifecycle Optimizer for journey orchestration, AI-powered personalization, unified customer profiles, configurable analytics dashboards, and integrations with CDPs, BI tools, and adtech platforms.
Quantifiable outcome
- Up to 0% uplift in conversion rates (placeholder metric)
- +2 more outcomes
Companies that use Sailthru
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Sailthru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sailthru partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PalantircorePalantir and Zeta Global announced a strategic partnership. This is mentioned in the Zeta Global website navigation, indicating a significant strategic alliance between the two companies to combine Palantir's data platform capabilities with Zeta's marketing cloud technology.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sailthru competitors and assessment
Company assessmentBroad incumbents
- HubSpot Marketing Hub: Broad marketing automation and CRM platform that competes with Sailthru, primarily in the mid-market segment across email, automation, and customer journey orchestration.
- Oracle Responsys: Enterprise cross-channel marketing platform within Oracle Advertising and Customer Experience, overlapping with Sailthru's enterprise messaging and orchestration capabilities.
- Adobe Marketo Engage: B2B and B2C marketing automation platform within the Adobe Experience Cloud, competing with Sailthru on cross-channel orchestration for enterprise customers.
- Salesforce Marketing Cloud: Enterprise martech suite from Salesforce covering email, SMS, mobile push, journey orchestration, and CDP — overlapping with Sailthru as part of a much broader platform aimed at large enterprises.
Emerging players
- Cordial: Cross-channel messaging platform with strong data orchestration and journey-building features, serving similar mid-market retail and consumer brands as Sailthru.
- Attentive: SMS-first marketing platform that has expanded into email and cross-channel messaging, directly competing with Sailthru in the retail vertical.
Direct peers
- Braze: Customer engagement platform coordinating email, SMS, push, in-app, and web messaging with strong AI personalization, competing head-to-head with Sailthru in media, retail, and consumer brands.
- Klaviyo: Email and SMS marketing platform focused on retail and ecommerce brands, overlapping directly with Sailthru's retail vertical messaging capabilities.
- Iterable: Cross-channel marketing platform offering email, SMS, push, and in-app messaging with AI-driven personalization, directly overlapping Sailthru's core orchestration capability and similar mid-market to enterprise customer base.
- Customer.io: Cross-channel messaging platform (email, push, SMS, in-app, webhooks) targeted at SaaS and digital-native companies, with a similar journey-orchestration feature set to Sailthru's Lifecycle Optimizer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sailthru social profiles
Digital presenceSailthru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sailthru leadership team
Management profileNumber of profiles
Profiles3 records
Sailthru funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sailthru M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sailthru
What does Sailthru do?
Sailthru is a cross-channel customer messaging platform that enables marketers to orchestrate coordinated email, SMS, mobile push, in-app, and web campaigns from a single interface. It uses AI and machine learning to build unified 360-degree customer profiles and deliver one-to-one personalized messaging across the customer lifecycle. The platform is purpose-built for media, publishing, and retail brands seeking to acquire, grow, and retain customers through consistent, data-driven engagement.
Is Sailthru a public or private company?
Sailthru is a public company. It is classified as corporate owned and is currently operating.
When was Sailthru founded?
Sailthru was founded in 2007. It employs 101 to 250 people.
Where is Sailthru based?
Sailthru is headquartered in New York, United States, in the North America region.
How does Sailthru make money?
One revenue line is on record: saaS Platform Subscription.
Who are Sailthru's main competitors?
Broad incumbents on record are HubSpot Marketing Hub, Oracle Responsys, Adobe Marketo Engage and Salesforce Marketing Cloud. Emerging players are Cordial and Attentive. Direct peers are Braze, Klaviyo, Iterable and Customer.io.
Does Sailthru have an API?
No public API is recorded for Sailthru.