AJA School

Name

AJA School

Legal name

아자스쿨 주식회사

Website

https://ajaschool.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Educational Marketplace / Children's Experiential Learning

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Experiential learning marketplace
• Children enrichment programs
• Cultural education bookings
• Curriculum-linked field trips
• Museum tour platform

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Marketplace Commission: Azaschool operates as a communication sales intermediary (통신판매중개자) connecting buyers (parents with children) with sellers (experiential learning companies and instructors). The platform generates revenue through transaction fees and commissions on bookings made through the platform.
2. Experience Ticket Sales: Parents purchase tickets for various experiences including museum tours, historical site visits, science activities, and cultural programs. Individual experience providers set their own pricing, and the platform facilitates the booking and payment process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AJA School operates the Azaschool online marketplace, which aggregates more than 2,500 third-party experiential learning programs (museum tours, palace visits, science center workshops, heritage site experiences, art and craft activities, and curriculum-linked educational outings) and sells them as bookable tickets to parents of children aged 5-13 across South Korea. The platform takes a transaction-based commission on each booking while third-party instructors and experiential learning companies set program pricing and deliver the on-site experience.

Product overview

AJA School operates as a single unified experiential learning platform (Azaschool) that serves as a marketplace connecting families and students with experiential learning providers. The platform offers access to approximately 2,500 experiential learning programs across 12+ categories including history, science/IT, art/crafts, activities, curriculum-linked education, career exploration, family experiences, and school group programs. The platform facilitates booking and management of experiences at museums (National Museum of Korea, National Gyeongju Museum), science centers (Gwacheon National Science Museum), heritage sites (palaces like Changgyeonggung, Deoksugung), and cultural institutions. The ecosystem includes partner recruitment services for instructors and experiential learning companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Azaschool Experiential Learning Marketplace (아자스쿨 체험학습 플랫폼) South Korea's first and leading online marketplace aggregating more than 2,500 third-party experiential learning programs across history, science/IT, art and crafts, activities, curriculum-linked education, career exploration, family experiences, university experiences, and school group programs. Connects parents of children aged 5-13 with verified experiential learning companies and instructors, handling discovery, booking, payment, and review collection.

Quantifiable outcome

• Over 240,000 monthly active users
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Experiential Learning Companies and InstructorscoreChannel Partner/ Reseller/ DistributorAzaschool actively recruits experiential learning companies and individual instructors to join its ecosystem as sellers. The platform provides marketing, content, and experience center services to enhance experiential education offerings. Partners gain access to the platform's 240,000+ monthly active users. The platform has secured multiple investment commitments to support ecosystem growth.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KidPass: US-based membership marketplace giving families access to kids' classes and activities across multiple providers. Comparable to AJA School through the same aggregation and discovery model for children's experiential activities.
• Outschool: US-based online marketplace connecting parents with small-group classes and camps for kids, run by independent instructors. Operates the same multi-instructor catalog and marketplace commission model as AJA School, targeting a similar enrichment-for-children use case.
• ActivityHero: US-based marketplace for kids' activities, classes, and summer camps, aggregating providers across categories like sports, STEM, and arts. Directly comparable to AJA School as a two-sided marketplace for enrichment experiences targeting parents of school-age children.
• TakeLessons: US-based online marketplace connecting students with instructors across academic subjects, music, and other disciplines. Uses the same multi-instructor marketplace model as AJA School, though broader in age group and less focused on experiential/in-person programs.
• iD Tech: US-based operator of STEM summer camps, after-school programs, and online courses for kids and teens. Comparable to AJA School's camp and curriculum-aligned (교과연계) experiences for school-age children, with similar seasonal demand patterns.
• Sawyer: US-based marketplace for kids' classes, camps, and afterschool activities, allowing parents to discover and book enrichment experiences from local providers. Closely mirrors AJA School's experiential learning marketplace mechanics, with curriculum-aligned and category-based discovery.

Broad incumbents

• Varsity Tutors: Large US-based platform offering live tutoring, classes, and adaptive learning products across academic subjects for K-12 and beyond. Overlaps with AJA School in connecting parents and students to vetted instructors, though focused on academic instruction rather than experiential learning.

Regional players

• Daangn Class (Karrot Class): Korean hyperlocal marketplace by Karrot that has expanded into local classes and lessons, including kids' enrichment. Closest direct Korean analog to AJA School, operating in the same geography and competing for the same parent buyer with a broader local services catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ajaschool_kr/?hl=en
• Facebookfacebook.com/2016ajaschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJA School