What PLUC does

PLUC (Pluc Network PVT Ltd.), founded in 2017 and headquartered in Delhi, India, operates a cloud-based creator economy and storytelling platform that connects brands and enterprises with a pre-vetted global network of over 250,000 creators, filmmakers, directors, producers, scriptwriters, editors, and technicians across 22+ countries. The platform serves two primary customer segments: global brands and enterprises seeking scalable content production across multiple screens and formats, and individual creators/filmmakers seeking monetisation opportunities independent of follower count. Its product ecosystem comprises the core Pluc.tv platform, Pluc Studio (end-to-end production support), Creator TV/Shows (original content distribution), Pluc Books (publishing), Courses (upskilling), and Projects/Gigs (freelance marketplace), along with thematic programs such as the Planet India climate storytelling campaign and the fAR out AR project with Snap India.

The company monetises primarily through creator talent placement and production services on a bespoke, transaction-fee basis, with pricing not publicly disclosed and prospective clients engaging via a sales-assisted 'Get Started' inquiry flow. PLUC has established core strategic partnerships with Snap India (co-produced shows, fAR out AR project) and Studio Silverback (Planet India campaign), alongside minor alliances with The Rockefeller Foundation, AVPN, and Expert DOJO. The platform claims 500,000+ registered users and has received multiple industry recognitions including consecutive WAN-IFRA Digital Media Awards (Best Use of Online Video 2020 and 2021, Best Podcast 2023), the mBillionth South Asia Award for Best Citizen Engagement Platform (2021), and the Laadli Media and Advertising Award for Gender Sensitivity (2022).

The business operates as a private limited company (Pluc Network PVT Ltd.) with 11-50 employees, having raised a single pre-seed round of $100,000 led by Expert DOJO in March 2022 alongside accelerator participation. International expansion across 22+ countries and ongoing product diversification (publishing, courses, gigs marketplace, climate and social-impact programs) are stated strategic priorities, though no subsequent funding rounds, financial disclosures, or revenue figures are publicly available.

Name

PLUC

Legal name

Pluc Network PVT Ltd.

Website

https://pluc.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

PLUC operates a cloud-based creator economy and storytelling platform connecting global brands with a vetted network of 250,000+ creators across 22+ countries for scalable video production, monetising through bespoke, transaction-based creator placement and end-to-end production services.

Ownership category

akta.pro rank

Product category

Creator Economy Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

• Creator economy platform
• Video production services
• Content storytelling platform
• Creator monetisation
• Multimedia content production

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creator Talent Placement & Production Services: PLUC connects brands and enterprises with a vetted global network of 250,000+ creators and filmmakers to produce video content. The platform likely earns fees for matching clients with creators and providing end-to-end production support.
2. Pre-seed Funding: The company raised pre-seed funding (amount undisclosed), indicating early-stage capital injection from investors to support platform development and international expansion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

PLUC (Pluc Network PVT Ltd.) operates a tech-based mobile storytelling and creator economy platform that aggregates a global network of 250,000+ vetted creators and connects them with brands and media platforms for end-to-end multimedia content production (video, audio, written, photography, AR). The company monetizes through creator talent placement and managed production services delivered via its custom Pluc Studio production environment and supporting tools such as Pluc Books, short-form Courses, and Projects/Gigs engagements.

Product overview

Pluc.tv is a unified creator economy and storytelling platform offering end-to-end content solutions. The core platform enables creators to produce, distribute, and monetize content across multiple screens and formats through access to a network of 250,000+ creators and creatives. The ecosystem comprises Pluc Studio for production support (filmmakers, directors, editors), Creator TV/Shows for content distribution, Pluc Books for publishing, Courses for upskilling, and Projects/Gigs for freelance work. Specialized programs include Planet India (climate storytelling with Studio Silverback) and fARout (Snapchat AR partnership). The platform operates across 22+ countries with over 500,000 users.

Differentiator

Problem solved

Functional benefit

Brands

• Pluc Studio: End-to-end production support from award-winning talent across the world including filmmakers, directors, producers, scriptwriters, editors, technicians and more.
• Pluc Books
• Creator TV
• Planet India
• fAR out
• Social Saheli
• South Asian Business House

Products and services

• Pluc Studio End-to-end production support platform for multimedia content creation, providing tools and services for video, audio, written, photography, and AR content production. Used by brands and creators to produce content for cross-screen distribution.
• Pluc Books Multi-format digital publishing platform offering long-form written content from PLUC's vetted creator community, enabling creators to publish and reach audiences beyond short-form social media.
• Pluc Courses Short-form learning and upskilling courses designed to help creators develop skills across multimedia storytelling formats such as AR, audio, and video.
• Projects / Gigs (Creator Gigs) Paid project and gig-based engagements that connect vetted creators with brands seeking storytelling and content production services, enabling creators to monetize via commissions on brand briefs.

Quantifiable outcome

• Over 500,000 users across 22 countries
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Snap IndiacoreStrategic or Co-development PartnerPLUC partnered with Snap India on the fAR out AR project and content production. PLUC produces shows through its platform to keep Snapchat users informed and address FAQs. The partnership includes co-produced content (fAR out) and joint branding across PLUC's platform and Snapchat's audience.
• Studio SilverbackcoreStrategic or Co-development PartnerStudio Silverback co-developed the Planet India campaign alongside PLUC. Studio Silverback is a production partner contributing to this large-format environmental storytelling initiative led by PLUC.
• The Rockefeller FoundationminorStrategic or Co-development PartnerPLUC's campaign #TestingSahiHai (through the AVPN partnership) was closely aligned with the mission and funding priorities of The Rockefeller Foundation, which supports creative responses to social and health challenges.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tongal: Crowdsourced video production marketplace connecting brands with a network of filmmakers for ad and brand-film production. Comparable product offering, customer type, and vetted-talent curation to PLUC.
• Pepper Content: India-based content marketplace that connects brands with vetted freelance creators (writers, video producers, editors). Highly comparable to PLUC in terms of geography, model (curated talent marketplace for brand content), and customer base, though Pepper focuses more on written/long-form content.
• 90 Seconds: Global cloud video production platform that matches brands with a vetted network of videographers, editors, and producers. Closely mirrors PLUC's Pluc Studio offering in product scope (vetted video talent, end-to-end production) and global delivery model.
• Genero: Global creator marketplace that briefs brands with vetted filmmakers and directors for original content production. Directly comparable to PLUC on the brand-to-creator matching mechanics and enterprise film/video use cases.

Broad incumbents

• Viral Nation: Global influencer marketing platform/agency that connects brands with creators for campaigns at scale. Comparable enterprise GTM and brand-creator matching to PLUC, but operates primarily as an agency model in North America.
• Upwork: Largest open freelance services marketplace including video production and editing. Comparable on two-sided creator/client marketplace mechanics, but operates open marketplace vs. PLUC's vetted, curated network and is far broader in scope.
• Fiverr: Global freelance marketplace spanning creative, video, and production services. Overlaps with PLUC's marketplace function but at vastly larger scale, broader category scope, and self-serve economics rather than PLUC's curated/bespoke model.
• Patreon: Subscription-based platform enabling creators to monetize audiences directly. Closely comparable on the creator monetization dimension PLUC addresses (especially the follower-count-agnostic thesis), though Patreon focuses on subscription funnels rather than brand-content production.

Regional players

• Terribly Tiny Tales: India-based storytelling/creator platform built around a community of writers and content creators. Comparable to PLUC on India geography, creator-economy model, and storytelling positioning, though focused more on literary content.

Emerging players

• Kontor: Creator-economy platform working with brands on influencer/creator-led campaigns and content production. Comparable to PLUC on brand-creator matchmaking and campaign execution, albeit at smaller and more US-centric scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pluc_in
• LinkedInlinkedin.com/company/pluc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLUC