Myplace
MyPlace is a private home-sharing social network letting users discover and host places to stay via their own friends and mutual friends. It serves individual travelers and hosts through an iOS app and web dashboard using non-commercial exchanges like cost-covering, gifts, and home swaps.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Myplace does
MyPlace is a private home-sharing social network that enables individuals to discover and host places to stay exclusively through their own real friends and mutual friends. The platform was originally built by founder Zach Bell to share his apartment with friends, and the service is positioned as a trust-based, non-commercial alternative to short-term rental marketplaces such as Airbnb, with listings visible only to the host's friends and, optionally, their friends, including a secret-listing option for discretion. It serves friend-networked travelers and hosts, private friend groups and families, and globally distributed remote-lifestyle users who want to stay in real homes among trusted peers rather than strangers.
The product is delivered through a native iOS application distributed on the Apple App Store and a self-serve web dashboard at myplace.co, with all payments processed via Stripe. Core mechanics include contact-list ingestion to build each user's personal network, friend-graph-based discovery of places to stay worldwide, and an "exchange" framework that supports cost-covering, gift, cleaners-only, house-sitting/help, and home-swap transactions rather than commercial short-term rentals. MyPlace explicitly states it does not currently charge a transaction fee, but the Terms of Service reserve a service-fee mechanism and introduce a paid subscription for certain features, signaling a shift toward recurring monetization.
The company is incorporated as MyPlace, Inc. in California with a registered address in Mountain View but operates as a fully remote, globally distributed team of 5-8 named members (firmographic band 11-50). It is venture-backed following a $5.8M seed round in March 2022 led by Freestyle with participation from Haystack, Oceans, OnDeck, and angels from Tesla, Facebook, and PayPal, and reports a user community spanning 86 cities. Distribution relies on earned media in outlets such as the New York Times, TechCrunch, Skift, Vogue, Architectural Digest, and Built In NYC, alongside organic social, email waitlist capture, and the in-product friend-referral loop, with no paid acquisition channels visible.
Myplace firmographics
Firmographics- Name
- Myplace
- Legal name
- MyPlace, Inc.
- Website
- https://myplace.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyPlace is a private home-sharing social network letting users discover and host places to stay via their own friends and mutual friends. It serves individual travelers and hosts through an iOS app and web dashboard using non-commercial exchanges like cost-covering, gifts, and home swaps.
- Ownership category
- akta.pro rank
Myplace industry classification
Industry- Product category
- Home sharing social network
- NAICS
- Other Traveler Accommodation (72119), Traveler Accommodation (7211)
- akta.pro primary industry
- Owner-Occupied Private Rooms (Homestays) (THAMABAA)
Keywords
Where Myplace is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Myplace business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription fees: Some MyPlace features require a paid subscription that auto-renews at the end of each billing period unless cancelled. Pricing is charged in the displayed currency and processed via Stripe.
- Service fees on user payments: MyPlace may charge Service Fees on amounts collected between users for shared Stuff. Payments are facilitated through Stripe and paid to hosts less any Service Fees. Terms state MyPlace currently does not charge a transaction fee on the platform, so this stream is optional/reserved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Paid subscription for certain MyPlace features |
| Other | — | Free hosting via non-monetary exchange |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Myplace product offering
Product offeringCore offering
MyPlace operates a private home-sharing social network where users discover and request places to stay exclusively through their own contacts and mutual friends, rather than through commercial short-term rental listings. Hosts share their actual homes via non-commercial "exchange" mechanisms (cost-covering, gift, cleaners-only, house-sitting, or home swap), with payments processed via Stripe and certain premium features gated behind a paid auto-renewing subscription.
Product overview
MyPlace is a single unified private home-sharing social network platform with two access points: the MyPlace iOS App (downloaded from the Apple App Store as the primary way users join and use the platform on mobile) and the MyPlace Web Dashboard (a browser-based interface for managing listings, calendar, messages, and notifications). The platform enables users to discover places to stay through real friends and mutual friends, host friends at their own homes, and share private homes among trusted peers using an Exchange mechanism (cost covering, gift, cleaners, help, or swap) rather than commercial short-term rentals. MyPlace does not charge a transaction fee; payments between users are processed via Stripe, and the platform also offers paid subscriptions for certain features.
Differentiator
Problem solved
Functional benefit
Products and services
- MyPlace iOS App Native iOS application distributed via the Apple App Store and the primary way users join MyPlace. It enables individual users to discover places to stay through real friends and mutual friends, host friends at their own homes, and share private homes among trusted peers via an Exchange mechanism (cost covering, gift, cleaners, help, or swap) rather than commercial short-term rentals.
- MyPlace Web Dashboard Browser-based dashboard at myplace.co/app/dashboard for managing home-sharing activity, listings, calendar, messages, and notifications across the MyPlace platform. Users sign up and self-serve via /app/register and /app/login without sales interaction.
Quantifiable outcome
- Users hosting their friends in 86 cities worldwide as of 2022
- +1 more outcomes
Companies that use Myplace
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Myplace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Myplace partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- StripeflagshipStripe is MyPlace's third-party payment processor for all payment transactions, including subscription billing and payments between users. By using Stripe, users agree to Stripe's Privacy Policy and Services Agreement. MyPlace does not store credit card or other payment information — Stripe processes payment data securely on MyPlace's behalf.
- Apple App StorecoreMyPlace distributes its iOS app via the Apple App Store. The Terms of Service (Section 19) include Apple-specific provisions acknowledging Apple as a third-party beneficiary of the end-user agreement and governing App Store Sourced Application usage.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Myplace competitors and assessment
Company assessmentEmerging players
- ThirdHome: Members-only luxury home exchange club. Comparable membership/exchange model with a trusted-network gating mechanism similar in spirit to MyPlace's friends-only listings, though gated by paid membership and focused on luxury inventory.
- Hipcamp: Marketplace for private land and unique outdoor stays. Comparable private/unique-stay positioning and host-side value proposition, though commercial with host fees rather than exchange-based.
- TrustedHousesitters: Subscription-based house-sitting platform where members stay in homes in exchange for pet/plant care. Directly comparable to MyPlace's 'watch my plants, dogs, cats' exchange type, but operates as a paid membership service rather than social network.
Direct peers
- Pacaso: Co-ownership marketplace for vacation homes, explicitly named alongside MyPlace in Architectural Digest coverage. Targets a similar luxury/private-home-sharing use case but solves it through fractional ownership rather than social-graph home exchanges.
- HomeExchange: Direct home-swapping platform with a global member directory. Closely comparable exchange-based, non-commercial model to MyPlace, though it operates on an open membership basis rather than friend-graph gating.
- Couchsurfing: Community-driven hospitality network where members stay with other members for free. Most analogous historical peer to MyPlace — trust via profile references, no transaction fee, social-network driven — though Couchsurfing operates open membership rather than friend-graph gating.
- Kindred: Invite-only home-swapping network for trusted members. Closest direct competitor to MyPlace's private-network model — both rely on referrals and friend circles rather than open marketplace dynamics.
Broad incumbents
- Airbnb: The dominant global short-term rental marketplace. Overlaps with MyPlace on home-stay discovery and booking, but Airbnb operates an open commercial model with reviews-based trust rather than friend-graph trust, and charges host/guest service fees that MyPlace forgoes.
- Vrbo: Vacation rental marketplace owned by Expedia focused on whole-home stays. Comparable to MyPlace in hosting inventory but uses commercial listings with full bookings fees rather than a private friend-network exchange.
- Sonder: Tech-enabled short-term apartment rental operator. Adjacent in the private-stay category but operates professionally managed inventory at scale rather than peer-to-peer home exchange.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Myplace social profiles
Digital presenceMyplace compliance and trust
Trust signalCompliance2 records
Myplace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myplace leadership team
Management profileNumber of profiles
Profiles5 records
Myplace funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myplace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myplace
What does Myplace do?
MyPlace operates a private home-sharing social network where users discover and request places to stay exclusively through their own contacts and mutual friends, rather than through commercial short-term rental listings. Hosts share their actual homes via non-commercial "exchange" mechanisms (cost-covering, gift, cleaners-only, house-sitting, or home swap), with payments processed via Stripe and certain premium features gated behind a paid auto-renewing subscription.
Is Myplace a public or private company?
Myplace is a private company. It is classified as venture growth investor backed and is currently operating.
When was Myplace founded?
Myplace was founded in 2019. It employs 11 to 50 people.
Where is Myplace based?
Myplace is headquartered in San Francisco, United States, in the North America region.
How does Myplace make money?
Two revenue lines are on record. Subscription fees are the primary driver. The others are service fees on user payments.
Who are Myplace's main competitors?
Emerging players on record are ThirdHome, Hipcamp and TrustedHousesitters. Direct peers are Pacaso, HomeExchange, Couchsurfing and Kindred. Broad incumbents are Airbnb, Vrbo and Sonder.
Does Myplace have an API?
No public API is recorded for Myplace.
What industry is Myplace in?
Myplace's product category is Home sharing social network. Its primary akta.pro industry code is THAMABAA, Owner-Occupied Private Rooms (Homestays). Its NAICS code is 72119.