Lucid
Lucid, operating as Lucid Measurement within Cint Group, provides real-time advertising campaign measurement by surveying consumers in-flight, integrated with Cint Exchange — the world's largest programmatic research marketplace serving 4,000+ insights-driven customers across 130 countries.
- Company typePrivate
- Founded2010
- HeadquartersNew Orleans, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Lucid does
Lucid provides technology that connects advertisers and brands to consumer audiences for real-time advertising campaign measurement, and historically provided direct human data to market research, advertising technology, and business consultancy clients. Founded in 2010 in New Orleans, Lucid built a programmatic research exchange connecting buyers of survey respondents with supply-side panel operators. Following its acquisition by Cint Group AB (Nasdaq Stockholm: CINT), Lucid now operates as a product line within Cint's research technology ecosystem; its primary commercial offering is "Lucid Measurement," a real-time ad campaign measurement platform that surveys consumers while campaigns are in flight and enables advertisers to optimize brand-lift and cross-platform performance.
The technology stack centers on integration with Cint Exchange — described as the world's largest programmatic research marketplace — which provides access to 800+ supply partners, 200M+ annual completed surveys, and respondents across 130 countries. Core proprietary components include AI/ML-driven fraud detection managed by a dedicated Trust and Safety team, a self-serve programmatic API for buyers (developer.cint.com/demand), and a "Study Creator" tool that compresses study launch from days to minutes. The product portfolio has expanded in 2025 to include Verified Audiences (consented first-party data, available via Snowflake), Cint Engage (audience monetization for supply-side operators), Theorem (academic sample), AI-Moderated Interviews, and Luci, an AI study companion launched in August 2025.
Lucid operates a dual go-to-market: enterprise field sales with dedicated account teams and product managers for larger clients, and a product-led growth motion through self-serve programmatic API access with pay-as-you-go usage-based billing. Revenue is generated through subscription/recurring platform fees, marketplace commissions on programmatic research transactions, and professional services for strategic measurement engagements. The company serves 4,000+ insights-driven customers globally across personas including researchers, brands, product managers, panel managers, academics, media agencies, ad-tech platforms, and media/publishing companies, with named logos spanning GfK, Netflix Ads, Marist Poll, Nextdoor, LG Ad Solutions, NIQ, The Trade Desk, SurveyMonkey, Triplelift, and Sonic Automotive.
Lucid firmographics
Firmographics- Name
- Lucid
- Legal name
- Lucid
- Website
- https://luc.id
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lucid, operating as Lucid Measurement within Cint Group, provides real-time advertising campaign measurement by surveying consumers in-flight, integrated with Cint Exchange — the world's largest programmatic research marketplace serving 4,000+ insights-driven customers across 130 countries.
- Ownership category
- akta.pro rank
Lucid industry classification
Industry- Product category
- Market Research Technology
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
- akta.pro secondary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Lucid is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Markets served
Lucid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform/SaaS Subscription: Subscription-based access to Lucid Measurement platform for campaign measurement and real-time insights.
- Marketplace/Programmatic Research: Revenue from connecting buyers and suppliers in the research marketplace through programmatic access.
- Professional Services: Expert support for strategic measurement approaches, consultation on media measurement strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-serve programmatic access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lucid product offering
Product offeringCore offering
Lucid provides direct human data to industries including market research, advertising technology, and business consultancy through its Lucid Measurement platform, which delivers real-time ad campaign measurement by surveying consumers while campaigns are in flight. The platform is integrated with Cint Exchange, the world's largest programmatic research marketplace, giving customers access to millions of respondents across 130 countries for rapid fieldwork, brand lift studies, and cross-platform measurement. Supporting offerings include audience monetization tools (Cint Engage), consented first-party data (Verified Audiences), and academic sample access (Theorem).
Product overview
Lucid operates as part of Cint's research technology ecosystem, offering a platform-plus-modules architecture. The core offering is Lucid Measurement for real-time ad campaign measurement, which connects to the Cint Exchange marketplace—the world's largest programmatic research marketplace with access to millions of respondents across 130 countries. Additional modules include Cint Engage for audience monetization, Verified Audiences for consented first-party data, and Theorem for academic sample. The platform leverages proprietary AI and machine learning for fraud detection and offers AI-powered features including AI-moderated interviews and Luci, an AI study companion for Lucid Measurement users.
Differentiator
Problem solved
Functional benefit
Brands
- Lucid Measurement: Real-time ad campaign measurement solution that enables brands to maximize advertising impact through in-flight campaign optimization.
Products and services
- Lucid Measurement A real-time advertising measurement solution that surveys consumers while campaigns are in flight, enabling advertisers to maximize campaign impact and optimize advertising outcomes through brand lift measurement. Designed for enterprise brands and advertising teams seeking in-flight campaign optimization.
- Cint Exchange The world's largest programmatic research marketplace, connecting researchers with millions of survey respondents across 130 countries for rapid fieldwork and data collection. Enables API-based programmatic access for buyers to execute their own fieldwork, choose targeting, and manage bids independently.
- Cint Engage Audience monetization platform that enables companies to connect their audience to surveys programmatically, creating new revenue streams and driving engagement through panel management. Designed for publishers and media owners looking to monetize their audience.
- Verified Audiences Consented user data product providing self-declared demographic and behavioral data from verified survey respondents for enhanced targeting and audience insights. Available through Snowflake data platform integration.
- Theorem Sample solution for academic researchers providing access to survey respondents for academic research purposes. US-based sample access designed for academic institutions and researchers.
- AI-Moderated Interviews Interview solution combining quantitative survey scale with qualitative depth using AI moderation, enabling researchers to gather conversational insights at scale. Uses generative AI to process and generate text-based responses in conversational surveys.
Quantifiable outcome
- Quadrupled brand lift measurement usage from 2022 to 2023
- +1 more outcomes
Companies that use Lucid
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles6 records
Lucid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
Lucid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SnowflakecoreCint Verified Audiences are now available in Snowflake, enabling customers to access consented user data self-declared by survey respondents through Snowflake's data platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Lucid competitors and assessment
Company assessmentBroad incumbents
- SurveyMonkey: Self-serve survey and market-research platform with paid audience solutions (SurveyMonkey Audience); competes with Lucid for SMB and mid-market research and feedback workflows.
- DoubleVerify: Publicly traded ad-measurement and verification platform expanding into brand-suitability and performance measurement; overlaps with Lucid Measurement's in-flight campaign optimization focus.
- Qualtrics: Enterprise experience-management platform offering survey creation, panel services, and customer/brand research — comparable self-serve research infrastructure for the same enterprise buyer.
- Nielsen: Largest audience-measurement and ad-effectiveness incumbent; competes with Lucid Measurement across brand-lift, cross-platform measurement, and outcomes-based advertising analytics.
- Kantar: Global research and consulting group with a leading ad-effectiveness practice (Millward Brown) — directly comparable buyer-side brand and campaign-measurement capability.
- YouGov: Global research data and analytics company with a proprietary panel and brand-tracking products; overlaps with Lucid's research-marketplace buyer base and brand-research use cases.
Direct peers
- Prolific: Online participant recruitment platform for academic and commercial research with self-serve API access — directly comparable to Lucid's PLG, API-based fieldwork offering.
- Dynata: Largest independent online sample provider and research marketplace operator; competes head-to-head with Cint Exchange/Lucid for programmatic survey respondents and consumer-research delivery.
- Toluna: Operates a global online panel and research technology platform with automated survey sampling and brand-tracking tools — direct alternative for buyers sourcing sample via Lucid's marketplace.
Emerging players
- iSpot.tv: Cross-platform TV and video ad-measurement platform providing real-time campaign effectiveness analytics — analogous to Lucid Measurement's in-flight cross-platform optimization capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lucid social profiles
Digital presenceLucid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucid leadership team
Management profileNumber of profiles
Profiles7 records
Lucid funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucid
What does Lucid do?
Lucid provides direct human data to industries including market research, advertising technology, and business consultancy through its Lucid Measurement platform, which delivers real-time ad campaign measurement by surveying consumers while campaigns are in flight. The platform is integrated with Cint Exchange, the world's largest programmatic research marketplace, giving customers access to millions of respondents across 130 countries for rapid fieldwork, brand lift studies, and cross-platform measurement. Supporting offerings include audience monetization tools (Cint Engage), consented first-party data (Verified Audiences), and academic sample access (Theorem).
Is Lucid a public or private company?
Lucid is a private company. It is classified as corporate owned and is currently operating.
When was Lucid founded?
Lucid was founded in 2010. It employs 101 to 250 people.
Where is Lucid based?
Lucid is headquartered in New Orleans, United States, in the North America region.
How does Lucid make money?
Three revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are marketplace/Programmatic Research and professional Services.
Who are Lucid's main competitors?
Broad incumbents on record are SurveyMonkey, DoubleVerify, Qualtrics, Nielsen, Kantar and YouGov. Direct peers are Prolific, Dynata and Toluna. iSpot.tv is listed as an emerging player.
Does Lucid have an API?
Yes. Cint offers an API that enables programmatic access to its research marketplace. The API allows users to execute their own fieldwork, choose their targeting parameters, set bids, and conduct research at scale within budget constraints. Users can self-serve through the Cint Exchange API. Developer documentation is at developer.cint.com/demand.
What industry is Lucid in?
Lucid's product category is Market Research Technology. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541910 and its SIC code is 7310.