Payoo
Payoo is a licensed Vietnamese payment intermediary providing consumer e-wallets, merchant POS terminals, and an online payment gateway across 30,000+ acceptance points, integrated with 100+ banks and global card networks.
- Company typePrivate
- Founded2008
- HeadquartersHo Chi Minh City, Vietnam
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Payoo does
Payoo, operated by Công Ty Cổ Phần Dịch Vụ Trực Tuyến Cộng Đồng Việt (VietUnion Online Services Corporation), is a Vietnamese payment intermediary founded in 2008 and headquartered at 35 Nguyen Hue Street, Ho Chi Minh City, with a representative office in Hanoi. The platform is a multi-channel payment infrastructure spanning a consumer e-wallet (Ví Điện Tử Payoo), a merchant-facing POS line (Fixed POS, Smart POS, Mini POS), an online payment gateway (onestop.payoo.vn), a bill-payment service covering utilities, tuition, insurance and other recurring obligations, a 0% credit-card installment service, mobile airtime top-up, and QR-based receipt capabilities. Underlying components include a multi-rail switch that bridges NAPAS, Visa, Mastercard, JCB, Amex, Apple Pay, Google Pay, Samsung Pay, VietQR, and VietQRGlobal, with biometric and OCR-based KYC for compliance with State Bank of Vietnam Decision 2345/QĐ-NHNN.
The business model is transaction-fee driven across four primary streams: card payment processing (MDR-based, including 2.8% on online credit-card transactions), e-wallet deposit and withdrawal fees (0.3%-1.1% deposits tiered by bank and account linkage, 5,500-27,500 VND per withdrawal), bill payment processing fees (2,000-3,000 VND per utility transaction), and installment processing tied to the 15+ million credit card holders reachable through Payoo's bank partnerships. Distribution is B2B2C: direct enterprise sales for POS deployment and gateway integration to 2,000+ enterprise partners including AEON, FamilyMart, FPT Shop, McDonald's, The Gioi Di Dong, OPPO, LG, Sony, Vietravel, Shinhan Life Vietnam, and Military Central Hospital 108; bank channel partnerships with 40+ POS partner banks; and self-serve mobile app and website for individual consumers.
Scale signals include 30,000+ payment acceptance points spanning approximately 99% of Vietnam's local administrative units, 100+ directly connected banks/financial/insurance partners, 700+ online retail partners for Visa Click to Pay, and over 100,000 billion VND processed annually. Regulatory credentials include Payment Intermediary Service License No. 87/GP-NHNN (State Bank of Vietnam, effective November 19, 2025), the earlier operating License No. 275/GP-CBC (Ministry of Information and Communications, June 27, 2008), PCI DSS Level 1, ISO 27001, and a Visa Service Provider Badge. The leadership team disclosed in the inputs comprises General Director Ngô Trung Lĩnh, with no additional executive details provided.
Payoo firmographics
Firmographics- Name
- Payoo
- Legal name
- Công Ty Cổ Phần Dịch Vụ Trực Tuyến Cộng Đồng Việt
- Website
- https://payoo.vn
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Payoo is a licensed Vietnamese payment intermediary providing consumer e-wallets, merchant POS terminals, and an online payment gateway across 30,000+ acceptance points, integrated with 100+ banks and global card networks.
- Ownership category
- akta.pro rank
Payoo industry classification
Industry- Product category
- Payment Intermediary Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC), Request-to-Pay (R2P) & Pay Links (FSAMAFAE)
Keywords
Where Payoo is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Payoo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Payment Intermediary Services: Transaction processing fees charged to merchants for payment acceptance via POS and online gateway. MDR (Merchant Discount Rate) applied to card transactions. Fee structure varies by bank partner and transaction type.
- E-wallet Services: Fees for money deposits (tiered by linked/unlinked accounts, from 0.3% to 1.1%), withdrawals (5,500-27,500 VND per transaction), and transfers. Free receiving from all banks and e-wallets.
- Installment Payment Processing: Revenue from credit card 0% installment conversions, connecting merchants with 15+ million credit card holders across partner banks
- Bill Payment Platform: Processing fees for utility bill payments (electricity, water, internet, TV, phone), service fees (2,000-3,000 VND per transaction), and government service payments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Money deposit fees by bank and account linkage status |
| Transaction based/ take rate | Pay-as-you-go | Withdrawal fees from e-wallet to bank account |
| Transaction based/ take rate | Pay-as-you-go | Bill payment processing fees |
| Transaction based/ take rate | Pay-as-you-go | Online payment gateway fees |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Payoo product offering
Product offeringCore offering
Payoo is a Vietnamese licensed payment intermediary providing multi-channel payment infrastructure including a consumer e-wallet, merchant POS terminals (SmartPOS, fixed, mini), online payment gateway (onestop), bill payment platform, and 0% installment service. The platform connects 100+ banks, payment networks (Visa, Mastercard, JCB, NAPAS), 2,000+ enterprise merchants, and 30,000+ acceptance points across Vietnam. It processes 100,000+ billion VND annually with 99% transaction success rate.
Product overview
Payoo operates as a comprehensive payment platform consisting of a consumer e-wallet (Payoo E-Wallet), merchant-facing POS devices, and an online payment gateway. The Payoo E-Wallet serves as the core consumer product enabling bill payments, money transfers, QR payments, and mobile top-ups. The merchant ecosystem includes fixed POS terminals, Smart POS, and Mini POS mobile devices for in-store payments. The online payment gateway (onestop.payoo.vn) enables e-commerce merchants to accept multiple payment methods including bank cards, QR codes, e-vouchers, and installment payments. Additional services include installment payments (0% interest for credit card holders), mobile/airtime top-up, and card purchases. The Watane digital gift product operates as a separate brand within the ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Payoo POS: Point-of-sale payment devices and solutions for merchants, accepting cards, QR codes, and digital wallets.
- Trả góp Payoo
- Bill Payoo
- Ví Điện Tử Payoo
Products and services
- Payoo E-Wallet Digital e-wallet mobile app enabling Vietnamese consumers to pay bills (electricity, water, internet, TV, phone, tuition, insurance, credit cards), transfer and receive money via QR codes, shop online and in-store at 30,000+ acceptance points, top up mobile airtime, and manage bank card linkages. Features include QR Nhận Tiền 24/7 receiving from any bank or e-wallet, money receiving via phone number, and automatic bill payment scheduling.
- Payoo POS Devices Point-of-Sale payment terminal devices enabling merchants to accept cards (Visa, Mastercard, JCB, Amex, NAPAS/ATM), QR codes (VietQR, e-wallets), Apple Pay, Google Pay, Samsung Pay, and NFC contactless payments. Includes three form factors: SmartPOS (PAX A910, A920Pro, NEXGO N3/N5, INGENICO A8/DX4000), Fixed POS (PAX D210/S80, INGENICO DESK/MOVE), and Mini POS for delivery and mobile merchants. 99% success rate, available 24/7.
- Payoo Payment Gateway (onestop) Online payment gateway integration for e-commerce websites and mobile apps enabling merchants to accept bank cards (Visa, Mastercard, JCB), bank accounts, e-wallets (Payoo and others), e-vouchers, and 0% installment plans through a single integration. Supports domestic and international card payments with configurable fee structure.
- Bill Payment Service (Bill Payoo) Online bill payment platform covering electricity, water, internet, television, phone, credit card, tuition (SSC), insurance premiums, and other service bills. Supports payment via Payoo e-wallet, bank cards, and ATM accounts across 1000+ service providers.
- Installment Payment Service (Trả góp Payoo) 0% interest installment payment service for credit card holders, enabling merchants to accept installment conversions for purchases from 2 million VND. Connects merchants with 15+ million credit card holders across partner banks. Applicable across electronics, fashion, beauty, furniture, F&B, vehicles, travel, and education categories.
- Mobile Top-up and Card Purchase Mobile airtime top-up and digital card purchase service supporting VinaPhone and Mobifone networks, phone cards, and game cards. Available through Payoo app and website.
- QR Nhận Tiền (QR Receive Money) QR code-based money receiving feature enabling users to receive money 24/7 from any bank account or e-wallet. Generates a single QR code that senders can scan using their banking apps. Transaction limits: 2,000 VND minimum to 100,000,000 VND maximum per transaction.
Quantifiable outcome
- 99% transaction success rate, available 24/7
- +3 more outcomes
Companies that use Payoo
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Payoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature8 records
Payoo partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- VisacoreGlobal payment technology company. Click to Pay solution deployed at 700+ online retail partners. Joint promotion campaigns for summer 2026 across beauty, tech, F&B, travel sectors. VietQRGlobal interoperability. Digital Finance Day 2026 co-exhibition.
- JCBcoreInternational payment network. Weekend promotions at KOI Thé (30% off) and Nitori (300,000 VND discount). POS integration for JCB card acceptance at merchant locations.
- NAPAScoreNational payment switching and interconnectivity organization enabling domestic bank card processing. Joint nationwide contactless payment promotion campaigns for three consecutive years with budget over 14 billion VND spanning 5,500+ locations. Partnership to expand VietQRGlobal cross-border payments.
- MastercardcoreGlobal payment technology company. Joint nationwide contactless payment campaigns with NAPAS and Payoo to drive cashless adoption. Third consecutive year of promotion with discounts up to 15%.
- VietinbankcoreLeading domestic bank with direct connection for payment processing, e-wallet linking, and card acceptance
- VietcombankcoreLeading domestic bank with direct connection for payment processing, e-wallet linking, and card acceptance
- BIDVcoreLarge state-owned bank with direct connection for payment processing, e-wallet linking, and card acceptance. 0.3% deposit fee for linked accounts.
- SacombankcoreDomestic bank partner with e-wallet linking support and payment processing integration
- 100+ Partner Banks (Domestic)coreNetwork including Agribank, ACB, Techcombank, TPBank, SHB, MSB, VPBank, HDBank, and others for payment processing and e-wallet integration
- CiticoreInternational bank with direct connection for payment processing and card acceptance
- HSBCcoreInternational bank partner for payment processing and card acceptance
- Shinhan BankcoreKorean international bank partner for payment processing and card acceptance
- AliPaycoreChinese e-wallet integrated with VietQRGlobal for cross-border QR payments at Payoo POS terminals
- KOI ThéminorBeverage chain partner accepting VietQRGlobal and JCB payments. Weekend promotions with 30% discount for JCB card payments. Vietnam-wide presence.
- NitoriminorFurniture retail partner with weekend JCB promotions offering 300,000 VND discount on purchases from 2,000,000 VND
- Shinhan Life VietnamminorInsurance company expanding premium payment channel through Payoo platform
- The Gioi Di DongcoreLeading electronics retail ecosystem (Mobile World, Dien May Xanh, Bach Hoa Xanh) with comprehensive payment solutions partnership
- VietravelminorTravel agency partner with Click to Pay promotions offering up to 500,000 VND discount for bookings from 20 million VND
- AEONminorRetail and cinema partner with AEON Beta online movie ticket payments and AEON eShop accepting Click to Pay
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Payoo competitors and assessment
Company assessmentDirect peers
- MoMo: Vietnam's leading consumer e-wallet and super-app with payment, bill pay, and merchant acquiring. MoMo competes head-to-head with Payoo's e-wallet and bill payment products across consumer and merchant segments.
- VNPay: Vietnam's largest domestic payment gateway and QR network operator. VNPay directly competes with Payoo on online gateway, POS acquiring, and QR acceptance for Vietnamese merchants, with overlapping bank and scheme partnerships.
- Viettel Money: E-wallet and payment subsidiary of Viettel, one of Vietnam's largest telcos. Overlaps with Payoo on bill payment, e-wallet transfers, and QR acquiring, leveraging Viettel's nationwide distribution.
- AirPay (Shopee Pay): E-wallet tied to Sea Group's Shopee e-commerce platform, with QR and merchant acquiring in Vietnam. Competes with Payoo's online gateway and consumer wallet for e-commerce and offline merchant payment share.
- ZaloPay: E-wallet operated by VNG Corporation and integrated with the Zalo messaging super-app. ZaloPay mirrors Payoo's consumer wallet + merchant payment stack and competes for both consumers and bill payment volume.
Others
- NAPAS: Vietnam's national payment switching network connecting all domestic banks. Not a direct competitor but a critical infrastructure partner for Payoo's POS acquiring, QR, and card processing across 100+ partner banks.
Regional players
- 2C2P: Southeast Asia payment gateway and acquiring platform headquartered in Singapore, operating across Thailand, Indonesia, and Vietnam. Comparable to Payoo's online payment gateway and multi-method acquiring model at a regional scale.
Emerging players
- PayME: Vietnamese fintech offering consumer credit, bill pay, and merchant payment solutions. Overlaps with Payoo's installment, bill pay, and e-wallet products in the Vietnamese SMB and consumer credit segment.
Broad incumbents
- Adyen: Global omnichannel payment platform providing unified online and POS acquiring. Adyen represents the broader global benchmark for multi-method payment orchestration that Payoo's stack emulates at a Vietnam-localized level.
- Stripe: Global online payment gateway with developer-first APIs and broad payment method coverage. Comparable to Payoo's onestop.payoo.vn online gateway product in terms of card, wallet, and alternative payment method acceptance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Payoo social profiles
Digital presencePayoo compliance and trust
Trust signalCompliance6 records
Payoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Payoo leadership team
Management profileNumber of profiles
Profiles1 record
Payoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Payoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Payoo
What does Payoo do?
Payoo is a Vietnamese licensed payment intermediary providing multi-channel payment infrastructure including a consumer e-wallet, merchant POS terminals (SmartPOS, fixed, mini), online payment gateway (onestop), bill payment platform, and 0% installment service. The platform connects 100+ banks, payment networks (Visa, Mastercard, JCB, NAPAS), 2,000+ enterprise merchants, and 30,000+ acceptance points across Vietnam. It processes 100,000+ billion VND annually with 99% transaction success rate.
Is Payoo a public or private company?
Payoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Payoo founded?
Payoo was founded in 2008.
Where is Payoo based?
Payoo is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Payoo make money?
Four revenue lines are on record. Payment Intermediary Services are the primary driver. The others are E-wallet Services, installment Payment Processing and bill Payment Platform.
Who are Payoo's main competitors?
Direct peers on record are MoMo, VNPay, Viettel Money, AirPay (Shopee Pay) and ZaloPay. NAPAS is listed as an others. 2C2P is listed as a regional player. PayME is listed as an emerging player. Broad incumbents are Adyen and Stripe.
Does Payoo have an API?
No public API is recorded for Payoo.
What industry is Payoo in?
Payoo's product category is Payment Intermediary Services. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMABAL, Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods). Its NAICS code is 52232 and its SIC code is 6199.