MyDentistChoice

What MyDentistChoice does

MyDentistChoice operates a pay-per-call lead generation platform targeting US consumers experiencing dental emergencies. The company is incorporated in Hyderabad, India (founded 2014), but serves a US addressable market via a toll-free number — (888) 643-0461 — prominently displayed on its single website, mydentistchoice.com. Callers are connected to independent third-party dental service providers in their local area; MyDentistChoice itself does not deliver dental care, does not employ dentists, and does not set prices for treatment. Its product surface is intentionally narrow: four emergency use-cases (toothache/infection, chipped/broken/lost tooth, and filling/crown/restoration issues), all funneled through a one-call routing workflow that promises same-day or next-day appointments and a "No Fix, No Fee" satisfaction guarantee.

The underlying technology is minimal — there is no mobile app, no public API, no SDK, and no disclosed proprietary software beyond a phone-based routing desk. The revenue model is affiliate referral: the company earns a per-call or per-lead fee from the independent dental providers it routes consumers to, with all treatment pricing determined by those third-party providers. Marketing is concentrated on the company website plus a referral relationship with LocalHero (a home-services content site). The website carries heavy defensive disclaimers (no endorsements, no liability, caller consent to recording) and prominently displays a GoDaddy "Domain for sale" notice, indicating the operating status is best characterized as asset disposition rather than active scaling. Total disclosed funding is approximately $650,000 across two rounds (2016 and 2018); no funding has been raised since 2018.

Name

MyDentistChoice

Website

https://mydentistchoice.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MyDentistChoice is a pay-per-call lead generation platform, based in Hyderabad, that routes US consumers with dental emergencies to local independent dental providers via a toll-free number, earning affiliate referral fees per qualified call.

Ownership category

akta.pro rank

Product category

Dental Referral Services

NAICS

Offices of All Other Miscellaneous Health Practitioners (621399)

akta.pro primary industry

Emergency Dental Triage & Tele-Dentistry Services (HLABALAJ)

akta.pro secondary industry

Dental Teleconsultation Marketplaces (HLALALAL)

Keywords

• Emergency dental referral
• Pay per call leads
• Dental lead generation
• Local dental services
• Dental appointment booking

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Pay-per-call lead generation: The company operates as a pay-per-call lead generation service. When consumers call the displayed phone number, they are connected to independent third-party dental service providers. The company generates revenue by charging dental providers for qualified leads/calls directed to them. Pricing for dental services is set by the independent contractors/service providers, not by MyDentistChoice.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MyDentistChoice operates a pay-per-call lead generation platform that connects consumers experiencing dental emergencies with independent third-party local dental service providers. When a consumer calls the toll-free number, a live specialist routes them to a nearby dental professional capable of handling toothaches, chipped or broken teeth, lost fillings, abscesses, and crown or bridge issues, typically arranging same-day or next-day appointments under a 'No Fix, No Fee' satisfaction guarantee.

Product overview

MyDentistChoice operates as a single, unified emergency dental referral platform. The core offering is a pay-per-call lead generation service that connects patients with local independent dental professionals. The platform handles four main service categories: Tooth Pain and Infection Relief, Chipped/Broken/Lost Tooth Repair, and Filling/Crown/Restoration Issues. All services are delivered through a network of independent third-party dental providers, with the platform serving as the matching and scheduling intermediary using a 'No Fix, No Fee' satisfaction guarantee model.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Dental Referral Service A pay-per-call lead generation service that connects patients experiencing dental emergencies such as toothaches, chipped teeth, lost fillings, abscesses, crown repairs, and root canals with local independent dental providers. The service offers same-day appointments and a 'No Fix, No Fee' satisfaction guarantee.
• Tooth Pain and Infection Relief Referral service connecting patients with dental providers who offer emergency evaluation and treatment for toothaches and infections caused by decay, abscesses, or cracked teeth, providing relief and preventing further complications.
• Chipped, Broken, or Lost Tooth Repair Referral service that connects patients to local dental providers handling repairs, temporary fixes, and guidance for chipped, broken, or knocked-out teeth from accidents or biting hard foods, to restore function and appearance.
• Filling, Crown, and Restoration Issues Service Referral service connecting patients to dental providers who provide prompt evaluation and repair options for lost fillings, loose crowns, or broken restorations, often completing treatment in a single visit.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LocalHerominorGTM or Marketing PartnerLocalHero is a home services resources platform that recommends MyDentistChoice for dental care needs. The partnership provides referral traffic through a 'Recommended by LocalHero' badge on the MyDentistChoice website. LocalHero also hosts in-depth guides on dental care, pain management, and choosing the right professional, linking to MyDentistChoice.

Scale indicators1 record

Emerging players

• Solv Health: Urgent-care appointment-booking marketplace that helps patients find and book same-day visits with nearby providers. Comparable in addressing urgent, time-sensitive care needs and in provider-matching functionality.
• DentalPlans.com: Dental-focused marketplace offering discount and membership plans that connect consumers to participating dentists. Comparable in operating a dental-only intermediary layer between patients and providers, though with an insurance/membership revenue model rather than pay-per-call.
• JustAnswer: Telehealth and expert-consultation marketplace that matches paying users with licensed professionals on demand. Comparable in pay-per-interaction revenue model and in intermediating between consumers and licensed practitioners.
• Sesame: Direct-pay healthcare marketplace connecting patients with providers across urgent care, dental, and other specialties. Similar marketplace/intermediary structure and pay-per-lead economics, but with a broader healthcare scope.

Broad incumbents

• HomeAdvisor: Established home-services lead-generation marketplace connecting homeowners with local pros. Comparable in pay-per-lead revenue model and in operating as a phone- and web-based referral platform, though across home services rather than dental.
• Angi: Major home-services marketplace (formerly Angie's List) generating revenue from provider leads. Comparable marketplace structure and lead-generation economics, though covering a much broader services taxonomy at significantly greater scale.
• Zocdoc: Larger healthcare appointment-booking marketplace covering dental, primary care, and specialty visits. Comparable marketplace model intermediating between patients and providers, but with broader scope and deeper provider relationships.

Direct peers

• Emergency Dentists USA: US-focused emergency dental directory and referral platform connecting patients with local emergency dentists. Directly comparable in narrow focus on urgent dental care and in operating as an intermediary rather than a clinical provider.
• 1-800-DENTIST: Long-standing US emergency and general dental referral service operating on a similar pay-per-call / lead-generation model. Closely comparable in target customer (patients seeking dental care) and revenue model (provider-funded referrals).

Others

• CareCredit: Patient-financing product (owned by Synchrony) widely used at US dental practices to fund elective and emergency procedures. Adjacent rather than competitive — sits in the same dental patient-flow ecosystem but addresses payment rather than provider matching.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mydentistchoice
• LinkedInlinkedin.com/company/mydentistchoice

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDentistChoice