Niche Wine Co.

What Niche Wine Co. does

Niche Wine Co. is a family-owned, small-batch winery and working farm operating from a single site at 620 meters elevation on the Westside Wine Trail in West Kelowna, British Columbia. Founded by winemaker James Schlosser (Masters in Oenology and Viticulture from Brock University, 15 years of winemaking experience) and co-owner Joanna Schlosser, the company produces wines from fruit sourced across the Okanagan Valley using flexible small-batch and micro-batch techniques that allow experimentation with innovative varietals and unconventional winemaking methods. The product portfolio includes the Small Batch Wines line, wine tasting experiences (including the Splash & Dash format), the Hilltop Bar & Patio, and the Back Forty Picnic Area; the Small Batch Club subscription delivers four shipments of six bottles per year to members, who also receive free shipping, 15% discounts on purchases and accommodations, and VIP farm access.

The business operates four interlocking revenue streams: one-time wine sales through the on-site tasting room and e-commerce shop; recurring subscription revenue from the at-capacity Small Batch Club ($175–225 per shipment); accommodation revenue from The Outside Inn luxury vineyard cabins booked via Airbnb; and event-driven revenue from ticketed food pop-ups, curated wine tastings, and seasonal culinary events priced at $25–28 per ticket. Distribution is almost entirely direct-to-consumer and geographically concentrated in the Okanagan Valley. The company extends its reach through a curated partner ecosystem — rotating food vendors (Wienery, Flavor Faves, Fire & Rice, Grate Cheesery, Toncini Modern Italian, Lobster Pot), local wellness and adventure operators, and the Westside Wine Trail — plus a dedicated tour operator reservation portal for B2B group bookings. Marketing is primarily organic, centered on Instagram, an email newsletter, and event-driven visitation. The company received a $166,763 grant from Pacific Economic Development Canada on 2025-01-22, and its leadership team is entirely founder-controlled with no institutional investors disclosed.

Name

Niche Wine Co.

Legal name

Niche Wine Co.

Website

https://nichewinecompany.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Niche Wine Co. is a family-owned small-batch winery and working farm in West Kelowna, BC, producing experimental Okanagan Valley wines, operating The Outside Inn vineyard cabin agritourism brand, and running an at-capacity Small Batch Club subscription.

Ownership category

akta.pro rank

Product category

Winery and Agritourism

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Small batch winery
• Vineyard cabin rentals
• Agritourism experiences
• Wine subscription club
• Okanagan Valley wines

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine Sales: Direct-to-consumer sales of small-batch wines through on-site tasting room, Hilltop Bar & Patio, and online shop.
2. Small Batch Wine Club: Subscription program delivering 4 shipments per year (6 bottles each) of limited-release wines. Includes free shipping, 15% discount on purchases and accommodations.
3. Accommodation (Outside Inn): Luxury vineyard cabin rentals booked through Airbnb, offering wine tasting access and farm experience packages.
4. Events and Experiences: Revenue from ticketed events including food pop-ups, wine tasting experiences, and special culinary events (pizza nights, lobster rolls, raclette).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Niche Wine Co. is a family-owned winery and working farm producing and selling small-batch wines from Okanagan Valley vineyards through an on-site tasting room, online shop, and a quarterly wine subscription club. The company also operates The Outside Inn, a collection of luxury vineyard cabins offering agritourism stays, and hosts recurring food pop-up events and curated tasting experiences.

Product overview

Niche Wine Co. is a small family-owned winery and working farm in West Kelowna, British Columbia's Okanagan Valley. The company offers a portfolio of products centered around small-batch wines produced from vineyards across the Okanagan Valley. Supporting the wine experience, The Outside Inn provides luxury vineyard cabin accommodations, while the Small Batch Club offers a subscription service delivering four seasonal shipments annually. On-site amenities include the Hilltop Bar & Patio for tastings, the Back Forty Picnic Area for family gatherings, and the Small Batch Sundays food event series featuring rotating local food vendors. The wine tasting experiences range from casual Splash & Dash tastings to intimate winemaker-hosted sessions on the terrace.

Differentiator

Problem solved

Functional benefit

Brands

• The Outside Inn: Luxury vineyard cabins nestled in the hills of West Kelowna with sweeping views of the Okanagan Valley, offering agritourism stays on the working farm.

Products and services

• Small Batch Wines

Quantifiable outcome

• Wines described as 'expressive, award-winning, and delicious'

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Toncini Modern ItalianminorGTM or Marketing Partner · 7 August 2025Wood-fired pizza partner for Amoré event on August 7. Serves Italian-style pizza with vino and dolce vita energy from 3-7 PM. $28 per person includes pizza and glass of wine or beer.
• The Wienery Gourmet Hot DogscoreGTM or Marketing PartnerRegular partner for Small Batch Sundays food pop-ups. Provides signature gourmet hot dogs paired with small batch wines for $25 ticket experience. Supports weekly Sunday events May through September.
• Flavor FavescoreGTM or Marketing PartnerPerogy partner for Small Batch Sundays and specific events. Provides flights of hand-pinched perogies paired with flights of small batch wine on select Sundays.
• Fire & RiceminorGTM or Marketing PartnerAsian food truck partner for Bites & Bowls events on select Sundays. Provides Asian-inspired bites and bowls paired with small batch wines and sunshine.
• The Grate CheeserycoreGTM or Marketing PartnerPartner for raclette events serving hot and melty cheese German-market style. Wine and raclette served on Sundays 11:30-4 PM at the farm.
• Lobster PotminorGTM or Marketing PartnerLobster roll provider for special Saturday events. CLAW-some Times event featured lobster and wine with buttery deliciousness.
• Westside Wine TrailcoreGTM or Marketing PartnerNiche Wine Co. is located on the Westside Wine Trail in West Kelowna, one of the most scenic wine routes in the Okanagan Valley. Part of regional wine tourism ecosystem.
• Local Adventure and Wellness OperatorsminorStrategic or Co-development PartnerPartnerships with local operators for curated experiences including sauna and cold plunge, mobile spa and massage, Okanagan canyoning adventures, hiking and forest bathing, and curated wine and culinary tours.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indigenous World Winery: Indigenous-led BC winery in the Okanagan with on-site tasting room, bistro, events, and DTC — comparable DTC model and aligns with Niche's community/inclusivity positioning anchored by Joanna's Squamish Nation heritage.
• Quails' Gate Estate Winery: West Kelowna winery directly on the Westside Wine Trail offering estate wines, on-site tasting room, restaurant, and food pairings — the closest geographic and experiential analog to Niche Wine Co., competing for the same Okanagan DTC visitor.
• Mt. Boucherie Winery: West Kelowna estate winery on the Westside Wine Trail with on-site tasting room, restaurant, and event programming — directly comparable footprint, customer base, and DTC operating model to Niche Wine Co.
• CheckMate Artisanal Winery: Small-lot, premium Okanagan winery focused on Chardonnay and Pinot Noir with a tasting-room DTC model and similar small-batch, award-driven positioning — directly comparable product philosophy and scale to Niche Wine Co.
• Painted Rock Estate Winery: Boutique estate winery on Skaha Lake in the Okanagan producing small-lot, terroir-driven wines with a tasting-room and wine club DTC model — closely aligned small-batch, premium positioning and visitor experience to Niche Wine Co.
• Meyer Family Vineyards: Small, family-owned Okanagan winery in Kelowna emphasizing terroir-driven, single-vineyard wines with DTC and a small wine club — highly comparable scale, family-owned ethos, and tasting-room DTC model to Niche Wine Co.
• Poplar Grove Winery: Family-owned Okanagan winery on the Naramata Bench with on-site tasting room, restaurant, and DTC — comparable family-founded premium-wine DTC operation in the same Okanagan region as Niche Wine Co.

Broad incumbents

• Tinhorn Creek Vineyards: Established Okanagan Valley winery with on-site tasting room, restaurant, and Miradoro dining — broader portfolio than Niche but overlapping DTC visitor, wine club, and culinary-event business model.
• Mission Hill Family Estate: Iconic large-scale West Kelowna winery on the Westside Wine Trail with estate vineyard, tasting room, restaurant, and amphitheatre — broader portfolio and significantly larger scale, but overlapping Okanagan DTC and tourism customer base.

Regional players

• Township 7 Vineyards & Winery: BC winery with vineyards in both Okanagan and Fraser Valley, offering tasting room and wine club DTC — comparable small-lot premium DTC structure, though Township 7's Langley tasting room introduces mild regional overlap rather than direct Okanagan competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nichewineco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niche Wine Co.