Poplar Grove Winery

What Poplar Grove Winery does

Poplar Grove Winery Inc. is a family-owned estate winery headquartered in Penticton, British Columbia, operating as one of the original five wineries on the Naramata Bench since 1993. The Holler family, which acquired the winery in 2007, farms more than 160 acres of estate vineyards across the southern Okanagan Valley, with production scaled from 10,000 to 55,000 cases annually under Executive Winemaker Stefan Arnason (tenure since 2010). The core product portfolio spans estate-grown varietal wines (Pinot Gris, Chardonnay, Merlot, Cabernet Franc, Syrah, Cabernet Sauvignon, Pinot Noir, Rosé), flagship Bordeaux-style blends (The Legacy, Benchmark, CSM), a value-tier Cascadia sub-brand, and a unique Library Collection of decade-aged releases stored in a temperature and humidity-controlled warehouse completed in 2021.

The business operates a multi-channel revenue model centered on direct-to-consumer sales (e-commerce, tasting room, wine club subscription shipping six bottles three times per year across Canada), wholesale distribution through BC Government Liquor Stores, BC Private Liquor Stores, and Alberta Liquor Connect, plus on-premise revenue from The Restaurant at Poplar Grove (opened 2020), tasting experiences, corporate gifting with volume discounts, and private event hosting. The wine club, with a one-year commitment, 10% member discounts, referral rewards, and library wine access, represents a recurring revenue stream and a captive customer base.

The company serves three primary customer segments: wine enthusiasts and collectors (including library release buyers), corporate customers seeking premium gifting, and on-site dining guests. It has no external investors, no subsidiaries, and operates exclusively in Western Canada, with shipping restricted from Quebec under SAQ regulations. Recent strategic emphasis has been on premiumization via the Library Collection program, varietal diversification (first Pinot Noir, sparkling wines), and vertical integration into on-site hospitality.

Name

Poplar Grove Winery

Legal name

Poplar Grove Winery Inc.

Website

https://poplargrove.ca

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Poplar Grove Winery is a family-owned estate winery on British Columbia's Naramata Bench, producing 55,000 cases of Okanagan wines annually and serving consumers through DTC e-commerce, a wine club subscription, on-site restaurant, tasting room, and wholesale distribution across Western Canada.

Ownership category

akta.pro rank

Product category

Estate Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Production & Winemaking (AFAFAAAB), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Estate winery
• Wine club subscription
• Okanagan wines
• Vineyard management
• Farm-to-table dining

Headquarters

HQ city

Penticton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Wine Sales: Wine sold directly to consumers through the winery's e-commerce website and tasting room counter sales. Includes red, white, rosé, specialty wines, large format bottles, and library collection wines.
2. Wine Club Subscription: Six bottles of wine shipped to members' homes three times per year (March, July, November). Fully customizable shipments. Membership includes 10% discount on all wine purchases, 10% restaurant discount, free shipping on 12+ bottles, complimentary tastings, and access to library wines.
3. Restaurant Dining: The Restaurant at Poplar Grove offers lunch and dinner service 7 days a week, featuring seasonal menus crafted by Executive Chef Stacy Johnston. Restaurant opened in 2020.
4. Corporate Gifting: Corporate gifting program offering curated gift sets, customized gift sets, and gift cards. Volume discounts of 10-15% for orders of 5+ cases.
5. Wholesale Distribution: Wines distributed through BC Government Liquor Stores, BC Private Liquor Stores & Restaurants, and Alberta Liquor Stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Poplar Grove Winery produces and sells estate-grown wines from more than 160 acres of family-farmed vineyards on the Naramata Bench in the Okanagan Valley, British Columbia. The winery operates a Wine Club subscription delivering six bottles three times per year, an on-site fine-dining restaurant, a tasting room with multiple tasting experiences, a corporate gifting program, and a formal Library Collection that releases age-worthy wines a decade after production.

Product overview

Poplar Grove Winery is a family-owned estate winery on the Naramata Bench in the Okanagan Valley, British Columbia, producing a diverse portfolio of wines from estate-grown grapes. The core offering centers on varietal wines (Pinot Gris, Chardonnay, Rosé, Merlot, Cabernet Franc, Syrah, Pinot Noir, Cabernet Sauvignon) and flagship blends (The Legacy, Benchmark, CSM). The winery operates a Wine Club subscription delivering six bottles three times yearly, an on-site restaurant, tasting room with experiences, corporate gifting program, and a distinctive Library Collection program where age-worthy wines are held for a decade before release with metal medallions. Additional offerings include large format bottles, specialty wines, gift cards, and Head & Tail Barkery dog treats. The product portfolio spans multiple tiers from value Cascadia sub-brand wines through premium reserve and library collection releases.

Differentiator

Problem solved

Functional benefit

Brands

• Cascadia: A value-oriented wine brand featuring Pinot Gris, Rosé, Sauvignon Blanc, and Viognier.

Products and services

• Poplar Grove Estate Wine Portfolio A diverse portfolio of estate-grown varietal wines (red, white, rosé, sparkling) and flagship Bordeaux-style blends such as The Legacy, Benchmark, and CSM, sourced from vineyards across the southern Okanagan Valley. Targeted at wine enthusiasts seeking premium estate wines.
• Library Collection Wines Aged releases of The Legacy, Merlot, and Cabernet Franc from the estate's formal library program, set aside for a decade and bottled with distinctive metal medallions. Targeted at collectors and wine club members seeking limited release aged wines.
• Cascadia Value Wine Sub-Brand

Quantifiable outcome

• Four wines received 90+ points from James Suckling during his first visit to the Okanagan Valley
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Plot Twist FarmscoreStrategic or Co-development PartnerLocated on the Naramata Bench in Penticton, Plot Twist Farms uses Biodynamics for spray-free, wholesome produce since 2017. Working with Poplar Grove since 2020, they supply greens, tomatoes and other seasonal produce for The Restaurant at Poplar Grove.
• Puzzlegrass FarmcoreStrategic or Co-development PartnerFirst generation farmers Erin and Madison practice soil health and sustainable no-till methods on 2 acres in Naramata, BC. Grow over 100 vegetable varieties and tend an orchard. Supply produce to The Restaurant at Poplar Grove.
• Codfathers Seafood MarketcoreStrategic or Co-development PartnerSustainable seafood market serving the Okanagan. Uses methods that respect environment and coastal communities. Full-service fishmonger making stocks from trim and selling 'fish mix' packs. Working with Poplar Grove for many years.

Scale indicators6 records

Recent moves9 records

Expansion highlights10 records

Direct peers

• Black Hills Estate Winery: BC Okanagan Valley estate winery producing premium Bordeaux-style wines with notable single-vineyard and library programs. Comparable on premium positioning, estate-grown philosophy, and recognition-driven brand strategy.
• Tinhorn Creek Vineyards: Family-owned BC estate winery on the south Okanagan with vineyards, restaurant (Miradoro), tasting room, and wine club. Direct peer on family stewardship, hospitality integration, and Okanagan terroir.
• Quails' Gate Winery: Family-owned BC winery on the Okanagan Lake with estate vineyards, multiple restaurant outlets (Old Vines Restaurant), tasting room, and wine club. Direct comparable in scale, premium positioning, family stewardship, and integrated winery-restaurant-tourism model.
• CedarCreek Estate Winery: Estate winery on the Naramata Bench (same sub-region as Poplar Grove) producing premium wines with on-site restaurant (Home Block), tasting room, and wine club. Highly comparable on terroir, scale, and DTC strategy.
• Nk'Mip Cellars: Indigenous-owned BC winery on the Okanagan producing estate-grown wines with tasting room and restaurant (Patio). Comparable on Okanagan terroir, DTC strategy, and integrated hospitality offerings.
• Burrowing Owl Estate Winery: Family-owned premium BC estate winery in the southern Okanagan with vineyards, on-site restaurant (The Sonora Room), tasting room, and wine club. Direct competitor for Okanagan wine tourism and DTC customers.
• Phantom Creek Estates: Premium family-owned BC winery on the Black Sage Bench in the Okanagan Valley, also operating a fine-dining restaurant and producing estate-grown wines. Comparable in scale, DTC strategy, premium positioning, and integrated hospitality model to Poplar Grove.
• Stag's Hollow Winery: Family-owned BC estate winery on the Okanagan producing small-lot premium wines from estate vineyards with tasting room and wine club. Comparable boutique scale, family stewardship, and DTC model.

Broad incumbents

• Mission Hill Family Estate: One of BC's largest and most established premium wineries on the Okanagan, with substantial estate vineyards, a restaurant (Terrace), tasting room, and broad distribution. A larger incumbent operating in the same Okanagan terroir with overlapping premium positioning and DTC channels.
• Peller Estates: Larger BC (and Niagara) wine producer with broad varietal portfolio, multiple tasting rooms, restaurant, and icewine program. A broader incumbent operating at greater scale but with overlapping premium and DTC channels in the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/poplargrovewinery
• Xx.com/poplargrovewine
• Facebookfacebook.com/PoplarGroveWinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poplar Grove Winery