The Lobster Pot
The Lobster Pot is a privately held, family-owned waterfront seafood restaurant in Provincetown, MA, operated continuously by the McNulty family since 1979, serving tourists, locals, and gift buyers through dine-in, a seasonal fast-casual sub-brand, a published cookbook, branded merchandise, and Goldbelly nationwide shipping of signature chowders.
- Company typePrivate
- Founded1979
- HeadquartersProvincetown, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Lobster Pot does
The Lobster Pot (legal entity Clambake, Inc., Massachusetts) is a Provincetown, Massachusetts-based waterfront seafood restaurant continuously operated by the McNulty family since 1979. The core business is a single full-service restaurant at 321 Commercial Street with two dining rooms overlooking Provincetown Harbor, serving fresh seafood, Portuguese specialties, steaks, poultry, vegetarian and light fare alongside a Specialty Drinks and Wine List; dine-in operates daily from 11:30am with no reservations. A wholly-owned seasonal fast-casual sub-brand, Lobster Pot Express, operates at 5 Ryder Street Extension from Spring to early Fall for patio dining and takeout. The product surface has been diversified well beyond dine-in: a published Lobster Pot Cookbook (hardcover, nearly 100 recipes, $29.95, authored by Chef Tim McNulty), a Wix-hosted e-commerce storefront selling branded apparel, headwear, glassware, serving platters, stickers and magnets, and a Goldbelly marketplace partnership enabling nationwide shipping of signature Clam Chowder and Lobster Bisque. Digital gift cards are sold through Toast Tab.
The technology stack is deliberately commoditized and small-business-grade: Wix for the marketing site and merchandise storefront, Toast Tab for online ordering and gift card fulfillment, and Goldbelly as a third-party marketplace for nationwide perishable shipping. The restaurant also publishes recipes online as a top-of-funnel content asset feeding cookbook and merchandise conversions. Customer segments split between (a) tourists and visitors to Provincetown seeking an authentic Cape Cod waterfront seafood experience, (b) local repeat customers and Provincetown community members, and (c) remote gift buyers and nostalgic customers purchasing merchandise, chowder, or gift cards online. Revenue is generated primarily through on-premise dining cover revenue, complemented by smaller streams from merchandise, cookbook, Goldbelly shipping, and digital gift card sales. The business is privately held with no institutional capital, no funding history, and no M&A activity disclosed; ownership remains with the McNulty family, represented in operations by Chef Tim McNulty.
The Lobster Pot firmographics
Firmographics- Name
- The Lobster Pot
- Legal name
- Clambake, Inc.
- Website
- https://ptownlobsterpot.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Short description
- The Lobster Pot is a privately held, family-owned waterfront seafood restaurant in Provincetown, MA, operated continuously by the McNulty family since 1979, serving tourists, locals, and gift buyers through dine-in, a seasonal fast-casual sub-brand, a published cookbook, branded merchandise, and Goldbelly nationwide shipping of signature chowders.
- Ownership category
- akta.pro rank
The Lobster Pot industry classification
Industry- Product category
- Seafood Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Frozen Seafood Meals & Value-Added Seafood (CRADADAG)
Keywords
Where The Lobster Pot is headquartered
LocationHeadquarters
- HQ city
- Provincetown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Lobster Pot business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Restaurant Dining: Full-service seafood restaurant with two waterfront dining rooms. Menu features fresh seafood, Portuguese specialties, steaks, poultry, vegetarian and light fare. Includes Specialty Drinks and Wine List. No reservations accepted.
- Lobster Pot Express: Fast-casual counterpart operating Spring to early Fall. Serves seafood for patio dining or takeout. Order online or call ahead.
- Merchandise Sales: Branded merchandise including apparel (T-shirts, sweatshirts, hoodies), hats, glassware, serving platters, stickers, magnets, and the Lobster Pot Cookbook sold through e-commerce store.
- Gift Cards: Digital gift cards sold through Toast Tab platform.
- Goldbelly Nationwide Shipping: Signature Clam Chowder and Lobster Bisque shipped nationwide through Goldbelly marketplace platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lobster Pot Cookbook |
| Unit Pricing | Pay-as-you-go | Apparel - T-Shirts |
| Unit Pricing | Pay-as-you-go | Apparel - Sweatshirts & Hoodies |
| Unit Pricing | Pay-as-you-go | Hats |
| Unit Pricing | Pay-as-you-go | Glassware |
| Unit Pricing | Pay-as-you-go | Serving Platters & Bowls |
| Unit Pricing | Pay-as-you-go | Stickers & Magnets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
The Lobster Pot product offering
Product offeringCore offering
The Lobster Pot operates a family-owned seafood restaurant in Provincetown, MA, serving fresh lobster and New England seafood specialties to dine-in and takeout customers. The business also runs the Lobster Pot Express quick-service concept, sells branded merchandise and a cookbook, offers gift cards, and ships chowders nationwide through the third-party platform Goldbelly.
Product overview
The Lobster Pot is a Provincetown Tradition seafood restaurant operated by the McNulty family since 1979, offering dine-in experiences at two waterfront dining rooms. The core product is the restaurant itself featuring fresh seafood, Portuguese specialties, steaks, poultry, vegetarian, and light fare with specialty drinks and wine. Adjacent offerings include The Lobster Pot Cookbook (nearly 100 recipes by Chef Tim McNulty, $29.95), merchandise (T-shirts, sweatshirts, hats, glassware, stickers), and nationwide shipping of chowder and bisque via Goldbelly. A related brand, Lobster Pot Express, provides quick-service seafood for patio/takeout at 5 Ryder Street Extension. Gift cards, event booking, and recipes from the cookbook are also available.
Differentiator
Problem solved
Functional benefit
Products and services
- The Lobster Pot full-service restaurant Full-service seafood restaurant in Provincetown, MA, serving fresh lobster and New England seafood specialties to dine-in customers.
- Lobster Pot Express Quick-service counter concept offering faster seafood options and takeout to on-the-go customers at the Provincetown location.
- Lobster Pot branded merchandise Restaurant-branded merchandise and apparel sold by The Lobster Pot to consumers.
- The Lobster Pot cookbook Published cookbook featuring restaurant recipes, sold directly to consumers.
- Lobster Pot gift cards Gift cards redeemable at The Lobster Pot restaurant, sold to consumers and gift purchasers.
- Nationwide chowder shipping via Goldbelly Chowders shipped nationwide to U.S. consumers through the third-party mail-order platform Goldbelly.
Companies that use The Lobster Pot
Customer profileSegments3 records
Ideal customer profiles3 records
The Lobster Pot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Lobster Pot partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GoldbellycoreGoldbelly marketplace partnership for nationwide shipping of signature Clam Chowder and Lobster Bisque. Enables customers outside Provincetown to order restaurant favorites shipped directly to their homes.
- Toast TabcoreToast Tab platform used for digital gift card sales and online ordering at Lobster Pot Express location.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Lobster Pot competitors and assessment
Company assessmentDirect peers
- The Clam Shack: Iconic seasonal seafood shack in Kennebunkport, Maine serving lobster rolls, chowder, and fried seafood. Highly comparable concept: a small, tourist-anchored, family-operated waterfront seafood counter with regional fame.
- Chatham Pier Fish Market: Cape Cod waterfront seafood market and raw bar in Chatham serving fresh local catch. Comparable as a regional Cape Cod seafood destination with both prepared-food and seafood retail components, serving a similar tourist and local clientele.
- Arnold's Lobster & Clam Bar: Family-run Cape Cod seafood restaurant in Eastham serving lobster, clams, and chowder in a casual waterfront setting. Closely comparable to The Lobster Pot as a Cape Cod seafood destination with seasonal tourist demand and a traditional New England menu.
- The Raw Bar at Mac's Shack: Cape Cod (Wellfleet/Chatham) seasonal raw bar and seafood restaurant serving oysters, lobster, and chowder in a casual waterfront setting. Directly comparable on tourist seasonality, seafood-forward menu, and Cape Cod brand positioning.
- Woodman's of Essex: A multi-generational, family-owned Massachusetts seafood institution (est. 1914) on the Essex River. Like The Lobster Pot, it is a destination seafood restaurant with a casual counter-service component, branded merchandise, and a deep local brand heritage built on fried clams and lobster.
Broad incumbents
- Legal Sea Foods: Long-established New England seafood restaurant chain with multi-unit presence, retail products, and nationwide wholesale distribution. Comparable in category (premium New England seafood) but vastly larger and more diversified than the single-location Lobster Pot.
Others
- Cape Cod Chips: Massachusetts-based regional snack brand with strong Cape Cod identity and national distribution through retail and foodservice. Comparable as a regional food brand that has scaled from a local identity into a multi-channel packaged-goods business — a potential reference point for the Lobster Pot's brand-licensing trajectory.
- Goldbelly: Online marketplace that ships iconic regional and restaurant-prepared foods nationwide. Relevant as the distribution partner enabling The Lobster Pot's chowder and bisque e-commerce channel and as a benchmark for nationwide food shipping economics.
Emerging players
- Luke's Lobster: Multi-unit seafood shack concept specializing in lobster rolls, with locations in major U.S. cities and a packaged retail line. Comparable seafood-focused casual-dining concept with a national footprint and CPG ambitions — useful contrast to Lobster Pot's localized model.
Regional players
- Bessie's By the Beach: Cape Cod seasonal seafood spot on Commercial Street, Provincetown, serving lobster rolls and chowder in a counter-service format. Highly comparable as a P-Town waterfront seafood competitor operating in the same micro-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Lobster Pot social profiles
Digital presenceThe Lobster Pot compliance and trust
Trust signalCompliance1 record
The Lobster Pot financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lobster Pot leadership team
Management profileNumber of profiles
Profiles1 record
The Lobster Pot subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Lobster Pot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lobster Pot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lobster Pot
What does The Lobster Pot do?
The Lobster Pot operates a family-owned seafood restaurant in Provincetown, MA, serving fresh lobster and New England seafood specialties to dine-in and takeout customers. The business also runs the Lobster Pot Express quick-service concept, sells branded merchandise and a cookbook, offers gift cards, and ships chowders nationwide through the third-party platform Goldbelly.
Is The Lobster Pot a public or private company?
The Lobster Pot is a private company. It is classified as family owned and is currently operating.
When was The Lobster Pot founded?
The Lobster Pot was founded in 1979.
Where is The Lobster Pot based?
The Lobster Pot is headquartered in Provincetown, United States, in the North America region.
How does The Lobster Pot make money?
Five revenue lines are on record. Restaurant Dining is the primary driver. The others are lobster Pot Express, merchandise Sales, gift Cards and goldbelly Nationwide Shipping.
Who are The Lobster Pot's main competitors?
Direct peers on record are The Clam Shack, Chatham Pier Fish Market, Arnold's Lobster & Clam Bar, The Raw Bar at Mac's Shack and Woodman's of Essex. Legal Sea Foods is listed as a broad incumbent. Others are Cape Cod Chips and Goldbelly. Luke's Lobster is listed as an emerging player. Bessie's By the Beach is listed as a regional player.
Does The Lobster Pot have an API?
No public API is recorded for The Lobster Pot.
What industry is The Lobster Pot in?
The Lobster Pot's product category is Seafood Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of CRADADAG, Frozen Seafood Meals & Value-Added Seafood. Its NAICS code is 722513 and its SIC code is 5810.