All Souls Counseling Center

What All Souls Counseling Center does

All Souls Counseling Center is a private nonprofit mental health organization headquartered at 35 Arlington St. in Asheville, North Carolina, founded in 2000 to deliver accessible and affordable counseling to adults in Western North Carolina. The center provides individual therapy, couples therapy, family therapy, and group therapy through a team of 18+ licensed therapists, targeting uninsured and underinsured adults who lack the financial means or insurance coverage to access private-pay mental health care.

The business model is a hybrid of subsidized service fees and philanthropic funding. Therapy is offered on a sliding scale pegged to client ability to pay, with monthly billing cadence, while operational sustainability is supported by donations, corporate sponsorships, and grants — evidenced by a $25,000 grant from the Duke Energy Foundation in April 2025 and recognition as a Bank of America 2024 Neighborhood Champion. Distribution is entirely regional and direct-to-consumer, with clients scheduling by phone and receiving care either at the single Asheville facility or through community-based programs that meet clients in their own environments. The organization extends its mission through the Soul Sessions podcast and recurring community events such as the annual Mental Health Matters 5K and the Green Ribbon Society Reception, and has produced a mental health PSA in partnership with WLOS News 13 to reduce stigma in the service area.

Operationally, the center relies on a board-led governance structure (recently expanded with three new members) and a small clinical staff, with no proprietary technology platform, mobile application, or AI capabilities disclosed. Marketing is conducted organically through social media (Facebook, Instagram, LinkedIn), email newsletters, events, and earned media, all oriented toward top-of-funnel awareness within the Western North Carolina region rather than scalable paid acquisition.

Name

All Souls Counseling Center

Legal name

All Souls Counseling Center

Website

https://allsoulscounseling.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

All Souls Counseling Center is a nonprofit mental health organization in Asheville, North Carolina, founded in 2000 to provide sliding-scale individual, couples, family, and group therapy to uninsured and underinsured adults in Western North Carolina through a team of 18+ licensed therapists, supplemented by donations and sponsorships.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYBPAGAEAH

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGACAD

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Mental health counseling
• Sliding scale therapy
• Individual counseling services
• Couples and family therapy
• Community mental health

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Therapy fees (sliding scale): Client fees charged on a sliding scale basis based on ability to pay, making mental health services accessible to uninsured and underinsured adults.
2. Donations and sponsorships: As a nonprofit organization, All Souls Counseling Center relies on charitable donations and corporate sponsorships to supplement therapy fees and maintain accessibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

All Souls Counseling Center delivers affordable mental health counseling services, including individual, couples, family, and group therapy, on a sliding scale fee basis. Services are provided by 18+ licensed therapists to uninsured and underinsured adults in Western North Carolina, with additional community-based outreach programs.

Product overview

All Souls Counseling Center operates as a nonprofit mental health organization offering a unified portfolio of counseling services to adults who are uninsured or underinsured in Western North Carolina. The core service delivery consists of individual therapy, couples therapy, family therapy, and group therapy, all provided by 18+ licensed therapists on a sliding scale fee structure. The organization also extends its mission through community-based programs that meet people where they are, and engages the broader community through the Soul Sessions podcast. Services are accessible through appointment scheduling via phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• WLOS News 13minorGTM or Marketing PartnerPartnership with WLOS News 13 to create a mental health public service announcement (PSA) aimed at breaking the stigma around mental health and encouraging community members to seek support.
• St. Mary's Episcopal ChurchminorOthersVenue partner for the Fall 2025 Green Ribbon Society Reception celebrating 25 years of service.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Talkspace:
• Mental Health America: National nonprofit community mental health advocacy and referral organization. Adjacent ecosystem participant — not a direct competitor, but a referral channel and grant/awareness partner relevant to All Souls' community-led model.

Direct peers

• Open Path Psychotherapy Collective: National nonprofit network of therapists offering sessions on a sliding scale ($30–$80) to uninsured and underinsured clients. Direct model peer: nonprofit mission, sliding-scale pricing, licensed-therapist network serving affordability-constrained populations.
• Asheville Counseling & Wellness Center: Local Asheville outpatient counseling practice offering individual, couples, and family therapy. Direct competitor for the same WNC client base with similar therapy modality mix.

Regional players

• Western Carolina Counseling: Regional outpatient mental health practice based in Western North Carolina offering individual and family therapy. Comparable in geography and modality mix to All Souls, serving overlapping WNC catchment.
• RHA Health Services: Behavioral health and substance use provider serving Western North Carolina with outpatient counseling, community-based programs, and sliding-fee access. Comparable nonprofit/regional outpatient mental health model with similar community-led GTM.
• Meridian Behavioral Health Services: Community-based behavioral health organization serving Western NC with outpatient therapy, substance use treatment, and sliding-scale access. Directly comparable outpatient counseling and community-program model in the same regional market.

Broad incumbents

• BetterHelp: Largest online therapy platform offering subscription-based individual, couples, and teen counseling. Broad incumbent with overlapping modalities and a much larger geographic and pricing reach than All Souls.

Emerging players

• 7 Cups: Online platform connecting users with licensed therapists and trained listeners for affordable mental health support. Emerging player targeting affordability-constrained populations — overlapping with All Souls' uninsured/underinsured segment via lower-cost digital delivery.
• Mantra Health: Virtual outpatient mental health provider offering therapy and psychiatry on a recurring subscription basis. Emerging player using digital delivery to serve populations that have historically relied on community-based nonprofits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allsoulscounseling
• LinkedInlinkedin.com/company/all-souls-counseling-center
• Instagraminstagram.com/allsoulscounseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Souls Counseling Center