c5i
c5i (formerly Course5 Intelligence) is a Bengaluru-headquartered enterprise AI and analytics company serving Fortune 500 and global enterprises across BFS, CPG, life sciences, retail, technology, telecom, and research consulting verticals with proprietary platforms including the Agent5i agentic AI platform, marketing mix modeling, and knowledge graph solutions.
- Company typePrivate
- Founded2018
- HeadquartersBellevue, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What c5i does
C5i (formerly Course5 Intelligence, rebranded 2024-05) is a Bengaluru-headquartered enterprise AI and analytics company serving Fortune 500 and global enterprises across banking and financial services, consumer goods, life sciences, retail, technology, telecom and media, and research and consulting verticals. The company operates from offices in Bengaluru, Mumbai, Gurugram, Coimbatore, and Airoli in India, plus Edison NJ, Redmond WA, London, Dubai, Toronto, and Romania, with a headcount of 1,001-5,000 employees.
C5i's product portfolio spans a proprietary agentic AI platform and eight specialized analytics products: Agent5i (an enterprise-grade agentic AI platform with 150+ ERP/CRM/data warehouse connectors and five modules covering planning, library, SDK, builder/orchestrator, and reviewer/AgentOps), Demand Drivers (marketing mix modeling, including TikTok integration via Analytic Edge), Compete (digital shelf analytics), Discovery (augmented analytics with GPT integration since 2023), Incivus (creative effectiveness), PriceSense (pricing and trade promotion), SynTest (in-market testing), and Synthetic Audiences (virtual respondents). Supporting assets include the Marketing Data Cloud (Built on Databricks on Microsoft Azure), the AI Impact Model framework integrated into Kellogg School of Management executive education, knowledge graph and semantic data capabilities acquired via Datavid, and a Supply Chain Command Center.
C5i monetizes through (i) professional services engagements and retainer contracts for AI/analytics consulting, (ii) subscription/recurring software revenue from its proprietary platforms, and (iii) acquisition-integration revenue, with quote-based enterprise custom pricing on an annual billing cadence. Distribution is primarily direct enterprise field sales supplemented by channel partnerships through subsidiaries (Analytic Edge) and strategic advisor networks. Reported FY24 revenue was ₹456.5 crore (~$54M) with a public target of >$120M USD for the subsequent fiscal year; the company has raised $53M in 2023 funding from 360 ONE Asset Management Tech Fund, Nuvama Private Equity, and Carnelian Asset Advisors, and is pursuing an IPO targeting ₹1,000-1,200 crore.
c5i firmographics
Firmographics- Name
- c5i
- Legal name
- Course5 Intelligence
- Website
- https://c5i.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- c5i (formerly Course5 Intelligence) is a Bengaluru-headquartered enterprise AI and analytics company serving Fortune 500 and global enterprises across BFS, CPG, life sciences, retail, technology, telecom, and research consulting verticals with proprietary platforms including the Agent5i agentic AI platform, marketing mix modeling, and knowledge graph solutions.
- Ownership category
- akta.pro rank
c5i industry classification
Industry- Product category
- Enterprise AI & Analytics Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI/ML Engineering & Model Development Services (BPAEAHAF), Data, Analytics & AI Consulting (BPAHAEAF), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where c5i is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
c5i business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- AI & Analytics Services: C5i provides enterprise AI and analytics consulting services including data science, generative AI implementation, data engineering, and AI-powered solutions across various industry verticals. Revenue is generated through project-based engagements and retainer contracts with enterprise clients.
- Software Platforms and Products: Revenue from proprietary AI-powered software platforms including Agent5i, Discovery, Compete, Demand Drivers, PriceSense, Synthetic Audiences, and SynTest. These are offered as part of integrated solutions or standalone products.
- Acquisition Integration Revenue: Datavid acquisition expected to contribute around 15% of C5i's revenue after full integration, bringing expertise in life sciences and graph data engineering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
c5i product offering
Product offeringCore offering
C5i fundamentally delivers enterprise AI and analytics software and services, anchored by its Agent5i agentic AI platform and a portfolio of AI-powered analytics products (Discovery, Compete, Demand Drivers, PriceSense, SynTest, Incivus, Synthetic Audiences). The company sells these software platforms alongside project-based and retainer AI/analytics consulting engagements to Fortune 500 and global enterprises across BFSI, consumer goods, life sciences, retail, technology, telecom/media, and research/consulting. Revenue is generated through subscription software licensing and professional services engagements.
Product overview
C5i (formerly Course5 Intelligence) is an enterprise AI and analytics company offering a portfolio of AI-powered products and solutions organized as a platform-plus-modules architecture. The core offerings include Agent5i, an enterprise-grade agentic AI platform with modules for planning (Planner), agent library (Library), development (SDK), workflow design (Builder & Orchestrator), and operations (Reviewer & AgentOps); alongside specialized analytics products including Compete (digital shelf analytics), Incivus (creative effectiveness), Synthetic Audiences (virtual panels), Discovery (augmented analytics), Demand Drivers (marketing mix modeling), PriceSense (pricing optimization), and SynTest (in-market testing). C5i also provides industry-focused AI solutions spanning omnichannel, customer, consumer & market insights, marketing, supply chain, sales, people analytics, and CIO/CDO enablement, supported by GenAI and Data & AI Science services.
Differentiator
Problem solved
Functional benefit
Brands
- Agent5i: Enterprise-grade agentic AI platform for deploying autonomous agents and scaling AI workflows
- Compete
- Incivus
- Synthetic Audiences
- Discovery
- Demand Drivers
- PriceSense
- SynTest
Products and services
- Agent5i Enterprise-grade agentic AI platform that unifies autonomous agents to operationalize and scale agentic AI across business operations, with semantic integration, multi-layered governance, 150+ connectors, and production-grade observability for designing, deploying, and monitoring intelligent agents.
- Compete AI-powered digital shelf analytics and insights platform that provides real-time insights into inventory status, evaluates impacts, delivers actionable alerts, and helps brands optimize their digital presence across e-commerce channels.
- Incivus AI-powered creative effectiveness platform that evaluates and optimizes advertising creative performance, helping brands improve ad effectiveness through data-driven insights into visual and textual creative elements.
- Synthetic Audiences AI-powered virtual audiences platform that generates synthetic respondent panels for market research, enabling faster and cost-effective consumer insights without traditional survey methodologies.
- Discovery AI-powered augmented analytics platform that enhances enterprise decision-making through advanced data science, integrated OpenAI GPT models, and automated insight generation from complex business data.
- Demand Drivers Marketing Mix Modeling (MMM) platform that maximizes marketing ROI through AI-powered analytics, enabling brands to measure and optimize the impact of marketing spend across channels including TikTok integration for campaign performance measurement.
- PriceSense AI-powered pricing and trade promotion analytics platform that optimizes pricing strategies and evaluates trade promotion effectiveness through always-on analytics and advanced scientific algorithms.
- SynTest In-market testing platform that accelerates test execution with better speed, cost efficiency, and scalability, enabling brands to rapidly validate marketing strategies and product decisions.
- Marketing Data Cloud Marketing data unification platform built on Databricks Data Intelligence Platform, leveraging C5i's Intelligent Data Management Decision framework on Microsoft Azure cloud for AI-driven marketing insights and spend optimization.
- AI Impact Model Proprietary scientific framework to predict and optimize business impact from enterprise AI investments, validated with Fortune 500 firms and integrated into Kellogg School of Management executive education programs.
- Supply Chain Command Center AI-powered supply chain analytics solution that evolves from passive monitoring to active decision-guidance through a four-layer architecture, enabling automated and optimized supply chain decisions.
- Customer Data Platform AI-powered customer data platform that unifies customer information for enhanced analytics, personalization, and customer experience optimization across omnichannel touchpoints.
- Enterprise AI & Analytics Services Enterprise AI and analytics consulting services including data science, generative AI implementation, data engineering, decision intelligence advisory, and AI-powered solutions delivered through project-based engagements and retainer contracts across industry verticals.
Quantifiable outcome
- Datavid acquisition expected to contribute approximately 15% of C5i's revenue after integration
- +3 more outcomes
Companies that use c5i
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
c5i technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability14 records
Feature10 records
c5i partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TikTokcoreAnalytic Edge (a C5i company) became a TikTok Measurement Badged Partner, specializing in Media Mix Modeling (MMM). This enables Analytic Edge to integrate TikTok's campaign performance data into its Demand Drivers™ platform for enhanced TikTok ads campaign measurement.
- Liat Ben-ZurminorAI strategist Liat Ben-Zur joined C5i's Strategic Advisory Board to provide guidance on AI transformation and market differentiation.
- Anshu Sharma RajaminorVeteran BFSI leader Anshu Sharma Raja joined C5i's Strategic Advisory Board to support high-impact verticalized AI transformation.
- Kellogg School of ManagementcoreC5i's AI Impact Model integrated into Kellogg School of Management's executive education programs. The model provides a scientific approach to predict and optimize business impact from enterprise AI investments.
- IIM Mumbai / Ashwin Mittal FoundationcorePartnership to establish the 'Ashwin Mittal Centre of Excellence in Advanced AI Solutions for Business Decisions' at IIM Mumbai. The center serves as a hub for management students in AI research and innovation.
- IntelcoreC5i joined Intel's Network Edge Acceleration Program and Edge AI Solutions Catalogue with its AI-driven Inventory Visibility solution, powered by the C5i Discovery platform. This partnership enables transformative Enterprise AI Solutions across industries.
- DatabrickscoreC5i launched Marketing Data Cloud leveraging the Databricks Data Intelligence Platform, validated as a Built on Databricks solution. The partnership expands C5i's data integration capabilities and enables AI-driven insights for marketing decision-making.
- Dr. Ananth Raman (Harvard Business School)minorDr. Ananth Raman of Harvard Business School appointed as Strategic Advisor to provide guidance on AI innovation, client expansion, and strategic growth across key sectors.
- BITS Pilani and Woxsen UniversityminorCollaborative research venture focused on applications of Cognitive Neuroscience and Multimodal Deep Learning, fostering innovation in Customer and Marketing Analytics.
- Hall & PartnerscoreStrategic brand consultancy Hall & Partners engaged C5i to enable AI-driven research operations using Course5's proprietary platform, Optimizer Suite.
- Microsoft AzurecoreAgent5i is built on Microsoft Azure, embedding agentic AI within a secure, enterprise-grade cloud. Azure's global infrastructure supports high-concurrency, multi-agent systems with reliability and resilience.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
c5i competitors and assessment
Company assessmentDirect peers
- Fractal Analytics: India-headquartered enterprise AI and analytics services firm serving Fortune 500 clients across BFSI, CPG, healthcare, and retail. Closest comparable peer given similar size, vertical focus, services-plus-platform model, and Indian IPO trajectory (Fractal filed for IPO in 2024).
- Tiger Analytics: India/US-headquartered data and AI services firm specializing in data engineering, advanced analytics, and AI/ML solutions for Fortune 500 customers. Direct comparable on enterprise AI services-plus-products model and India delivery footprint.
- Tredence: AI and analytics services company headquartered in the US with significant India delivery operations, focused on retail, CPG, and supply chain verticals. Comparable on services-plus-Atom360 platform model and vertical specialization overlapping C5i's strongest segments.
- LatentView Analytics: India-listed (NSE/BSE) AI and analytics services firm serving CPG, retail, BFSI, and technology clients. Most direct public-market comparable given similar scale, India listing trajectory, and services-led enterprise AI positioning.
- AbsolutData: AI and analytics company with NaviAI Compass and Decision Cloud platforms serving CPG, retail, and financial services. Comparable on platform-plus-services model and marketing/customer analytics specialization.
Broad incumbents
- Palantir Technologies: Enterprise AI platform offering Foundry, AIP, and Gotham for data integration, AI orchestration, and decision intelligence. Competes with Agent5i for enterprise agentic AI spend at the high end of the market, with much larger scale and US public-company profile.
- Wipro: Global IT services major with enterprise AI, analytics, and digital transformation practices. Nitesh Jain (C5i's current CEO) was formerly a Wipro executive, illustrating the talent pipeline overlap. Competes for enterprise AI/analytics services budgets.
- Persistent Systems: India-headquartered digital engineering and enterprise modernization services firm with growing AI/analytics practice. Comparable on Indian IT services heritage, enterprise AI investments, and public-market (BSE/NSE) comparability.
- Accenture (Applied Intelligence): Global professional services giant with Applied Intelligence practice delivering enterprise AI, data, and analytics services at massive scale. Competes for Fortune 500 enterprise AI transformation budgets alongside C5i and other specialist firms.
Emerging players
- DataRobot: Enterprise AI platform for building, deploying, and managing AI applications and agents. Competes with C5i's MLOps and agentic capabilities, though focused more on data science teams than C5i's vertical-specific go-to-market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
c5i social profiles
Digital presencec5i compliance and trust
Trust signalCompliance7 records
c5i financial estimates
Financial estimateRevenue estimate
Valuation estimate
c5i leadership team
Management profileNumber of profiles
Profiles8 records
c5i subsidiaries and ownership
Company hierarchySubsidiaries2 records
c5i funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
c5i M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about c5i
What does c5i do?
C5i fundamentally delivers enterprise AI and analytics software and services, anchored by its Agent5i agentic AI platform and a portfolio of AI-powered analytics products (Discovery, Compete, Demand Drivers, PriceSense, SynTest, Incivus, Synthetic Audiences). The company sells these software platforms alongside project-based and retainer AI/analytics consulting engagements to Fortune 500 and global enterprises across BFSI, consumer goods, life sciences, retail, technology, telecom/media, and research/consulting. Revenue is generated through subscription software licensing and professional services engagements.
Is c5i a public or private company?
c5i is a private company. It is classified as venture growth investor backed and is currently operating.
When was c5i founded?
c5i was founded in 2018. It employs 1,001 to 5,000 people.
Where is c5i based?
c5i is headquartered in Bellevue, United States, in the North America region.
How does c5i make money?
Three revenue lines are on record. AI & Analytics Services are the primary driver. The others are software Platforms and Products and acquisition Integration Revenue.
Who are c5i's main competitors?
Direct peers on record are Fractal Analytics, Tiger Analytics, Tredence, LatentView Analytics and AbsolutData. Broad incumbents are Palantir Technologies, Wipro, Persistent Systems and Accenture (Applied Intelligence). DataRobot is listed as an emerging player.
Does c5i have an API?
No public API is recorded for c5i.
What industry is c5i in?
c5i's product category is Enterprise AI & Analytics Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 513210 and its SIC code is 7370.