Point Zero

What Point Zero does

Point Zero is a New Zealand-based digital creative agency specialising in holographic display technology and immersive visual experiences, operating across New Zealand and Australia. Founded in 2005, the company operates offices in Wellington (headquarters), Auckland, and Tauranga in New Zealand, plus Brisbane in Australia, with disclosed headcount of 1-10 employees. Its flagship offering is the proprietary HoloSpace product line — a portfolio of holographic displays spanning the portable Holospace Lite (270° multi-directional viewing), the 65-inch 4K three-sided Holospace Plus, the 55-inch 4K gesture-controlled Holospace Z, the LED-fan-based Holospace Blade, smartphone/tablet Holospace Kits, and the Museum HoloCase for combining physical artefacts with digital content. Supporting technology includes custom 3D asset pipelines, photoreal rendering, real-time visualisation, WebGL/three.js interactive web 3D, VR development across Oculus Rift, Samsung Gear, and HTC Vive, capacitive touch-screen 3D projection tables, and generative AI video creation.

Revenue is generated through a mix of hardware rental (per-event usage-based with bundled 24/7 support), hardware sales (quote-based plus a Shopify storefront for the Holospace Blade), and a broad portfolio of professional services including 3D modelling and animation, custom mobile app development, VR experience creation, AI-powered advertising and video generation, graphic design, and website design and development. Pricing is largely quote-based; project engagements use a 50% deposit / 50% on completion model, standard hosting is NZD 40 + GST per month, and rental extensions are NZD 500 per day per item. Go-to-market is direct-to-consumer via category-based enquiry forms on the company website, with event-driven demand as a primary motion (conferences, expos, retail activations) and earned media across major NZ and Australian outlets as a key awareness driver.

Customer segments span events and exhibitions, retail and museums, corporate presentations, architecture and real estate, science/education/defence, automotive, mobile app clients, and AI advertising clients. Disclosed customers include Bacardi Legacy (branded mobile app), Victoria University, the Pharmacy Guild of New Zealand, My Rooster Game (AI video campaign), and smaller retail and creative clients. The company is privately held with no disclosed institutional investors aside from a single NZD 60,451 funding event associated with the Hot DesQ accelerator in September 2017, and is led by Managing Director Chris Mather with CTO James Otter and Activations Manager/COO Michael Mather on the management team.

Name

Point Zero

Legal name

Point Zero

Website

https://pointzero.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Point Zero is a New Zealand-based digital creative agency that designs, rents, and sells proprietary HoloSpace holographic displays, 3D projection tables, and VR, mobile app, and AI video services to enterprise and SMB clients across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Holographic Display Hardware & Interactive Media Services

NAICS

Graphic Design Services (54143), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAFAGAG

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Hardware & Peripherals (Consoles, PCs, Controllers, VR)

SECONDARYMPAHACAD

3D Product/Explainer Animation

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Animation & Motion Graphics (2D/3D)

SECONDARYTHAHAOAE

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Virtual & Hybrid Event Solutions

Keywords

• Holographic display systems
• Interactive 3D projection
• Virtual reality experiences
• AI video advertising
• Custom mobile applications

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Holographic Display Hardware Rental: Point Zero rents out its HoloSpace holographic display products (Lite, Plus, Z, Blade, Mobile kits) for events, exhibitions, retail activations and corporate installations. Rentals include the computer to drive the display, 24/7 tech support, and setup. The rental extension fee is $500 NZD per day per item beyond the agreed term. This is a recurring per-event revenue stream.
2. Holographic Display Hardware Sales: Point Zero sells holographic display hardware outright (e.g., Holospace Blade is available for purchase via holospace.myshopify.com). The company retains ownership until full payment is received. Hardware purchases include warranty coverage for the warranty period.
3. 3D Modelling & Animation Services: Custom 3D modelling, photoreal rendering, cinematic animation and real-time visualisation services for holograms, screens and the web. Services cover product visualisation, architectural visualisation, holographic content creation, and interactive web 3D experiences.
4. Custom Mobile App Development: Native and hybrid mobile application development published to Apple App Store and Google Play Store. Services include design, development, testing, launch and ongoing maintenance. Hosting charged at $40 + GST NZD per month.
5. AI Advertising & Video Generation: AI-powered content creation service producing social media videos, ad creatives, campaign visuals, promo videos and branded assets. Charged per video with a 'low risk creative' model where clients only pay for approved content.
6. Graphic Design Services: Branding, logo design, print design and UI/UX design services including brand identity systems, website design, and e-commerce experiences.
7. VR Experience Development: Custom VR experience development for exhibitions, pitches and events. Includes 360° video capture for training, exhibitions and immersive storytelling.
8. Website Design & Development: Website design and development services with 50% upfront deposit and 50% on completion payment structure. Hosting at $40 + GST per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Point Zero designs, rents and sells its proprietary HoloSpace holographic display hardware and 3D Projection Tables, and delivers end-to-end creative services — including 3D modelling and animation, custom VR experiences, mobile app development, AI-powered advertising video generation, graphic design and website development — primarily to event, retail, corporate, museum, education and architectural clients across New Zealand and Australia.

Product overview

Point Zero is a New Zealand-based digital creative agency offering a portfolio of holographic display hardware products and creative technology services. The hardware portfolio includes the Holospace line of holographic displays (Lite, Plus, Z, Blade, Mobile/Kit variants), the 3D Projection Table for interactive terrain and data visualization, and the Museum HoloCase for combining physical objects with holographic content. The service portfolio encompasses 3D Modelling & Animation for photorealistic content creation, Mobile App Development for iOS/Android, Virtual Reality Development using headsets like Oculus Rift and HTC Vive, AI Advertising for AI-powered video and campaign creative generation, and Graphic Design for branding and UI/UX. The Holospace products range from portable consumer kits to large-format commercial displays, while the 3D Projection Table serves professional visualization needs in architecture, defense, and education. Services like AI Advertising leverage generative AI for content production.

Differentiator

Problem solved

Functional benefit

Brands

• HoloSpace: Holographic display product line including Holospace Lite, Plus, Z, Blade, and Mobile variants.
• Holospace Lite
• Holospace Plus
• HoloSpace Z
• Holospace Blade
• Holospace Kit Tablet
• Holospace Kit Smartphone
• Museum HoloCase
• 3D Projection Table

Products and services

• Holospace Lite Portable holographic display with 270-degree multi-directional viewing angles (750mm W x 330mm H x 475mm D), designed to attract audiences at events and retail environments.
• Holospace Plus Three-sided 65-inch holographic display with 4K Ultra HD resolution and 270-degree viewing angle, designed for retail, event and corporate installations.
• HoloSpace Z 55-inch 4K Ultra High Definition holographic display with 180-degree viewing angle, hand gesture control and real-time interactivity — the flagship immersion model in the range.
• Holospace Blade High-speed LED fan display (500mm x 500mm x 250mm) creating floating 3D images with 640px resolution, WiFi-enabled remote content management and silent operation; available for rent or outright purchase.
• Holospace Mobile / Kit Smartphone Pocket-sized holographic accessory kit that turns smartphones into miniature holographic projectors with customisable content capabilities.
• Holospace Kit Tablet Holographic accessory kit that transforms tablets into portable holographic displays for portable presentations with holographic clarity.
• 3D Projection Table Interactive projection table (1800mm x 1000mm x 700mm) with 1080p resolution, 100Hz refresh rate, capacitive touch screen, 100mm terrain depth, ALR surface and multi-user collaboration for 3D data, terrain and architectural visualisation.
• Museum HoloCase Custom-built holographic display case combining holographic technology with physical objects for museum, visitor attraction and exhibition storytelling.
• 3D Modelling & Animation Photorealistic 3D modelling, cinematic animation and real-time visualisation service for holograms, screens and the web, supporting STEP, OBJ, FBX, GLTF, Revit, USDZ, Blender and Maya workflows.
• Mobile App Development Native and hybrid iOS and Android mobile application development using Unity, including design, development, testing, App Store/Google Play publishing and ongoing maintenance with hosting at $40 + GST NZD per month.
• AI Advertising AI-powered video and image generation service producing social media videos, ad creatives, campaign visuals and promotional content for Instagram, TikTok, YouTube Shorts and Reels on a per-video, approval-based pricing model.
• Virtual Reality Development Custom VR experience development for exhibitions, pitches and events using Oculus Rift, Samsung Gear VR and HTC Vive, including 3D modelling, rendering, animation, video editing, 360-degree video capture and immersive narrative creation.
• Graphic Design Branding, logo design, print design and UI/UX design services including moodboards, concept development, file export (AI, EPS, PDF, SVG, PNG) and brand guidelines delivery.

Quantifiable outcome

• Over 200+ projects delivered over a decade across New Zealand and Australia
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Synthesia: Synthesia is an AI video generation platform for corporate communications and marketing. Directly comparable to Point Zero's AI Advertising service for the per-video, pay-per-approved creative use case, with a much larger global SaaS footprint.
• Leia Inc: Leia Inc produces light-field ("holographic") displays for consumer devices and automotive. Adjacent to Point Zero's display technology stack, with deeper consumer-electronics traction and stronger IP/licensing position.
• Dimenco: Dimenco builds glasses-free 3D displays and 3D visualisation technology. Comparable to the HoloSpace 3D Projection Table for spatial data visualisation, though Dimenco is more focused on monitor-format 3D displays rather than large-scale event hardware.

Direct peers

• HYPERVSN: HYPERVSN makes 3D holographic LED-fan displays (SmartV) for retail, events, and advertising — the most direct competitor to the HoloSpace Blade. Both companies offer hardware rental/sale and a content creation service layer around the display.
• Looking Glass Factory: Looking Glass Factory manufactures light-field holographic displays for developers, enterprise visualisation, and consumer use. Comparable to Point Zero's HoloSpace range as a hardware specialist in 3D displays, with a more developer-focused go-to-market.
• ARHT Media: ARHT Media provides holographic display and telepresence technology for live events, retail, and corporate communications. Directly comparable to HoloSpace for the events and corporate presentation use cases that are Point Zero's primary segments.
• Euclideon: Euclideon is an Australia-based holographic/3D visualisation company producing multi-viewer 3D displays. Comparable as a regional ANZ-headquartered holographic display specialist targeting defence, engineering, and enterprise visualisation — similar buyer profile to Point Zero's architecture and defence use cases.
• Realfiction: Realfiction develops mixed-reality and 3D holographic display solutions (DeepFrame, ECHO) for events, retail, and brand experiences. Comparable to Point Zero's event- and retail-focused HoloSpace line, with similar mixed-reality storytelling pitch.
• Proto (formerly PORTL): Proto produces life-size holographic display boxes for events, retail, and broadcast — directly comparable to Point Zero's HoloSpace Plus and HoloSpace Z for premium event activations. Both target the same "make physical-feeling experiences impossible to ignore" use case.

Others

• Runway: Runway provides generative AI video and image tools used by creators and brands for marketing content. Adjacent to Point Zero's AI Advertising service, but at a horizontal creative-tool layer rather than a managed-service layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PointZeroIT
• LinkedInlinkedin.com/company/point-zero-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point Zero