Raise - Virtual Assistant for Parents
Raise is a Vietnamese edtech startup operating a freemium mobile virtual assistant app for parents of children aged 0–15, providing 3,000+ Montessori-aligned play activities, educational blog/podcast/comic content, and family collaboration tools, distributed via app stores and school partnerships.
- Company typePrivate
- Founded2022
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Raise - Virtual Assistant for Parents does
Raise is a Vietnamese edtech startup that operates a mobile virtual-assistant application for parents and caregivers of children aged 0–15 years. The product provides personalized daily activity suggestions organized around a five-axis developmental framework (Physical, Cognitive, Language, Aesthetic, Emotional-Social), an educational content library of 3,000+ pieces including blog posts, podcasts with bedtime stories, and comics, and a family collaboration module that supports up to 50 family members and 10 child profiles per account. Content is developed in Vietnamese, aligned with the Vietnamese Ministry of Education and Training curriculum and the Montessori/Play-based Learning methodology. The app is built natively for iOS and Android and is distributed via the Apple App Store and Google Play under three integrated modules: Raise Play (Vui chơi) for activity suggestions, Raise Explore (Khám phá) for the educational content library, and Raise Gather / Sum họp (Quản lý) for family information storage, sharing, and developmental progress tracking.
The company operates a freemium go-to-market: all current features are free, with the company explicitly committing to "no fees for basic services currently provided" as of 2022 and reserving the right to introduce premium/exclusive features and targeted advertising in the future. Distribution combines product-led growth through the app stores with a B2B2C school partnership motion (Maple Bear King Palace and 10+ Hanoi primary schools, reaching 2,400–3,000+ parents per event) and community-driven engagement via the "Raise for Parents" webinar series, the annual "Raise for Moms" competition, and content marketing on Facebook, Zalo, Instagram, and LinkedIn. Founded in 2022 by Haley Phan and operating through Công Ty Cổ Phần Raise Việt Nam (Raise Vietnam JSC) and the related Lab29 Vietnam Joint Stock Company, Raise has raised a single disclosed funding round of $150,000 (April 2022) and has been recognized through the Google for Startups Vietnam 2022 cohort and the AWS EdTech Accelerator 2023 in Asia Pacific.
Raise - Virtual Assistant for Parents firmographics
Firmographics- Name
- Raise - Virtual Assistant for Parents
- Legal name
- Lab29 Vietnam Joint Stock Company
- Website
- https://theraise.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Raise is a Vietnamese edtech startup operating a freemium mobile virtual assistant app for parents of children aged 0–15, providing 3,000+ Montessori-aligned play activities, educational blog/podcast/comic content, and family collaboration tools, distributed via app stores and school partnerships.
- Ownership category
- akta.pro rank
Raise - Virtual Assistant for Parents industry classification
Industry- Product category
- Parenting and Early Childhood Education Mobile App
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)
- akta.pro secondary industries
- Parenting Skills & Child Development Education (EDACALAA), Parent–Child Play & Interaction Programs (EDACALAF), Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ)
Keywords
Where Raise - Virtual Assistant for Parents is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Raise - Virtual Assistant for Parents business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium Model - Basic Services: Core app features available free of charge including activity suggestions, content library, and family management. Company commits to no fees for basic services currently provided.
- Future Premium Features: Company reserves right to introduce fees for premium/exclusive features in the future with advance notice to users.
- Targeted Advertising: Company uses non-identifying user information to provide targeted advertising content to appropriate audience segments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic Tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Raise - Virtual Assistant for Parents product offering
Product offeringCore offering
Raise provides a mobile virtual assistant application for parents and caregivers of children aged 0-15, delivering personalized daily activity suggestions, a digital library of +3000 educational activities (blog, podcasts, comics), and family collaboration tools for tracking child development. The app applies Play-based Learning and Montessori methodology aligned with Vietnamese Ministry of Education and Training guidance, organized across five development groups (Physical, Cognitive, Language, Aesthetic, Emotional-Social).
Product overview
Raise is a unified mobile parenting assistant platform consisting of the main Raise App with three integrated modules: Raise Play for personalized play-based learning activities, Raise Explore for an educational content library (blog, podcasts, comics), and Raise Gather for family collaboration and information sharing. The app is available on iOS and Android, supporting Vietnamese language (with English planned), targeting parents with children aged 0-15 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Raise App (Mobile Virtual Assistant for Parents) Mobile application for parents and caregivers of children aged 0-15, providing personalized daily activity suggestions, an educational content library, and family collaboration features. Available on iOS App Store and Google Play in Vietnamese, with English planned.
Quantifiable outcome
- +3000 educational activities available for children 0-10 years
- +3 more outcomes
Companies that use Raise - Virtual Assistant for Parents
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Raise - Virtual Assistant for Parents technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Raise - Virtual Assistant for Parents partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreSelected by AWS as one of the most innovative EdTech startups in Asia Pacific 2023 cohort. Raise participates in AWS EdTech accelerator program, receiving mentorship from AWS experts and access to AWS technology infrastructure and startup builder community across Asia Pacific.
- Signify Vietnam (Silver Sponsor)minorSilver sponsor for Raise for Moms 8/3/2023 competition. Provided Philips EyeComfort desk lamp (5,000,000 VND) as first prize.
- Viet-Uc Edulinks (Bronze Sponsor)minorBronze sponsor for Raise for Moms 8/3/2023 competition. Provided poetry book gift sets and shopping vouchers as prizes.
- Hộp Háo Hức (Bronze Sponsor)minorBronze sponsor for Raise for Moms 8/3/2023 competition. Provided 50,000 VND discount vouchers for first 50 participants.
- Google for Startups VietnamcoreSelected as one of 50 outstanding startups in Google for Startups, Startup Academy Vietnam 2022 program hosted by Google and National Innovation Center (NIC) - Ministry of Planning & Investment. Program provides tools and training for startup growth.
- Vietnam EdTech-preneurs Assemble 2022minorCo-organized with AWS and CMC Telecom as ICT partner. Raise participated as co-organizer in event connecting Vietnamese edtech startup founders for networking and acceleration.
- Maple Bear King PalacecoreEducational partnership with Maple Bear King Palace school. Raise introduced to parents at school information day events. School management recommends Raise app to parents for home-based learning continuity. Shared vision of child-centered, practice-based education approach.
- CMC TelecomminorICT partner for Vietnam Edtech-preneurs Assemble 2022 event, supporting edtech startup community development in Vietnam.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Raise - Virtual Assistant for Parents competitors and assessment
Company assessmentRegional players
- Monkey (Early Start): Leading Vietnamese edtech offering early-childhood learning apps (VMonkey, Monkey Junior) for local families. Competes for the same Vietnamese parent audience as Raise.
- Goodee (KidsUP/VMonkey ecosystem): Vietnam-focused early-childhood learning apps serving local parents in Vietnamese. Direct regional overlap with Raise's home market and language base.
Broad incumbents
- BabyCenter: Large parenting platform offering child development content, milestone guidance, and an ad/commerce-driven model. Comparable to Raise's parenting-content and future advertising/marketplace ambitions at much larger scale.
- Khan Academy Kids: Free early-learning app with curated educational content for young children. Overlaps with Raise's free, content-rich early-childhood learning positioning but is a large global player.
Emerging players
- Curious World: Personalized early-learning app with curated books, videos and activities for ages 3-7. Overlaps with Raise's personalized content-library approach to early childhood.
- Huckleberry: Parenting app focused on sleep, routines, and child tracking with family collaboration. Comparable to Raise's parent-facing tracking and wellness/coaching adjacencies.
- Peekaboo Kids / similar early-learning apps: Niche early-childhood learning apps targeting parents with developmental content. Partial overlap with Raise's parent-facing home-learning use case.
Direct peers
- Kinedu: Mobile app delivering personalized, milestone-based developmental activities for children 0-4 with progress tracking. Directly comparable to Raise's age-personalized play-based activity engine for parents.
- Lovevery: Montessori-inspired child-development brand with an app and staged play guidance. Shares Raise's Montessori/play-based pedagogy and age-staged developmental framework.
- BabySparks: App offering thousands of developmental activities and milestone tracking for early childhood. Mirrors Raise's activity-library-plus-personalization model for parents of young children.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Raise - Virtual Assistant for Parents social profiles
Digital presenceRaise - Virtual Assistant for Parents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raise - Virtual Assistant for Parents leadership team
Management profileNumber of profiles
Profiles2 records
Raise - Virtual Assistant for Parents subsidiaries and ownership
Company hierarchySubsidiaries1 record
Raise - Virtual Assistant for Parents funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raise - Virtual Assistant for Parents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raise - Virtual Assistant for Parents
What does Raise - Virtual Assistant for Parents do?
Raise provides a mobile virtual assistant application for parents and caregivers of children aged 0-15, delivering personalized daily activity suggestions, a digital library of +3000 educational activities (blog, podcasts, comics), and family collaboration tools for tracking child development. The app applies Play-based Learning and Montessori methodology aligned with Vietnamese Ministry of Education and Training guidance, organized across five development groups (Physical, Cognitive, Language, Aesthetic, Emotional-Social).
Is Raise - Virtual Assistant for Parents a public or private company?
Raise - Virtual Assistant for Parents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raise - Virtual Assistant for Parents founded?
Raise - Virtual Assistant for Parents was founded in 2022. It employs 11 to 50 people.
Where is Raise - Virtual Assistant for Parents based?
Raise - Virtual Assistant for Parents is headquartered in Hanoi, Vietnam, in the Asia region.
How does Raise - Virtual Assistant for Parents make money?
Three revenue lines are on record. Freemium Model - Basic Services are the primary driver. The others are future Premium Features and targeted Advertising.
Who are Raise - Virtual Assistant for Parents's main competitors?
Regional players on record are Monkey (Early Start) and Goodee (KidsUP/VMonkey ecosystem). Broad incumbents are BabyCenter and Khan Academy Kids. Emerging players are Curious World, Huckleberry and Peekaboo Kids / similar early-learning apps. Direct peers are Kinedu, Lovevery and BabySparks.
Does Raise - Virtual Assistant for Parents have an API?
No public API is recorded for Raise - Virtual Assistant for Parents.
What industry is Raise - Virtual Assistant for Parents in?
Raise - Virtual Assistant for Parents's product category is Parenting and Early Childhood Education Mobile App. Its primary akta.pro industry code is EDACANAK, Parent-Facing Home Learning & Family Engagement Apps, with a secondary code of EDACALAA, Parenting Skills & Child Development Education. Its NAICS code is 611710 and its SIC code is 7372.