Monkey Vietnam
Monkey Vietnam (Early Start JSC) is a Hanoi-based edtech company that operates a subscription platform of mobile apps — anchored by Monkey Junior — providing structured English, math, and Vietnamese learning for children ages 0-11, reaching 15 million+ users across 108 countries.
- Company typePrivate
- Founded2014
- HeadquartersHanoi, Vietnam
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Monkey Vietnam does
Monkey Vietnam (legal entity: Công ty Cổ phần Early Start) is a Hanoi-based edtech company founded in 2014 by Đào Xuân Hoàng, operating a multi-product subscription platform for children's English and adjacent learning. Its flagship product, Monkey Junior, delivers a six-level structured English curriculum for children ages 0-11 covering vocabulary and four skills (listening, speaking, reading, writing), augmented by complementary modules including Monkey Stories (1,400+ interactive stories), Monkey ABC (reading in six languages), Monkey Speak (pronunciation), Monkey Math (math in English, aligned to Vietnam's GDPT curriculum), and VMonkey (Vietnamese language, also GDPT-aligned). The company's proprietary AI capabilities center on M-Speak (speech recognition and pronunciation scoring), M-Write (writing instruction), and AI Buddy (conversational learning companion within Monkey Stories), which are positioned as key differentiators versus generic edtech content.
The business model is primarily consumer subscription-based, with tiers ranging from six-month packages (399,000-699,000 VND) to annual subscriptions (499,000-1,299,000 VND) and lifetime licenses (899,000-1,399,000 VND), distributed through the iOS App Store, Google Play, Huawei AppGallery, Windows Store, the direct website (monkey.edu.vn with a 5% discount), and a domestic agent/reseller network, with COD, bank transfer, and e-wallet payment options supporting offline purchase behavior. The company has added an institutional/enterprise layer through Monkey Class (school management platform) and Monkey Kindy (licensed preschool English curriculum), and a live online tutoring service (Monkey Tutoring) with international teachers. Reported reach is 15 million+ children across 108 countries, with 95% five-star ratings from 51,000+ reviews and 500,000+ lifetime paid transactions; the company is founder-controlled, privately held, and has not publicly disclosed any external funding.
Monkey Vietnam firmographics
Firmographics- Name
- Monkey Vietnam
- Legal name
- Công ty Cổ phần Early Start
- Website
- https://monkey.edu.vn
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Monkey Vietnam (Early Start JSC) is a Hanoi-based edtech company that operates a subscription platform of mobile apps — anchored by Monkey Junior — providing structured English, math, and Vietnamese learning for children ages 0-11, reaching 15 million+ users across 108 countries.
- Ownership category
- akta.pro rank
Monkey Vietnam industry classification
Industry- Product category
- Children's EdTech - Language Learning
- NAICS
- Language Schools (611630), Educational Support Services (611710), Exam Preparation and Tutoring (611691)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC)
Keywords
Where Monkey Vietnam is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Monkey Vietnam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Subscriptions - Monkey Junior: Subscription-based revenue from the flagship Monkey Junior app providing comprehensive English learning curriculum for children 0-11 years. Offers multiple duration tiers from 6 months to lifetime access. Revenue generated through in-app purchases, website sales, and app store transactions.
- App Subscriptions - Supporting Products: Subscription revenue from supporting products including Monkey Stories (interactive story-based English learning), Monkey ABC (early reading in 6 languages), Monkey Speak (pronunciation and communication), Monkey Math (Math in English), and VMonkey (Vietnamese language). Each product offers subscription tiers.
- Monkey Tutoring: Revenue from live online tutoring sessions with international teachers. Small group classes (1-1, 1-2, 1-3) with native speakers using modern teaching methodologies. Sold as subscription packages.
- Monkey Class: Digital solutions for schools including school management, teacher-student communication, and curriculum delivery. B2B revenue model targeting educational institutions.
- Monkey Kindy: Licensed English curriculum for preschool institutions, generating revenue through school partnerships and licensing agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Monkey Junior - Lifetime Access |
| Subscription | Annual | Monkey Junior - 1 Year |
| Subscription | Pay-as-you-go | Monkey Junior - 6 Months |
| Subscription | Annual | Monkey Stories - Annual |
| One time/ perpetual license | Pay-as-you-go | Monkey Stories - Lifetime |
| Subscription | Annual | Monkey Stories - Monthly Equivalent |
| Subscription | Annual | Monkey Math - 1 Year |
| Subscription | Pay-as-you-go | Monkey Math - 6 Months |
| One time/ perpetual license | Pay-as-you-go | VMonkey - Lifetime |
| Subscription | Annual | Monkey Pro Combo - 1 Year |
| Subscription | Pay-as-you-go | Monkey Pro Combo - 6 Months |
| Subscription | Annual | Monkey ABC |
| Subscription | Monthly | Monkey Tutoring |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Monkey Vietnam product offering
Product offeringCore offering
Monkey Vietnam develops and sells a suite of mobile-based educational applications for children aged 0-11, anchored by the Monkey Junior super app that delivers a 6-level English learning curriculum covering vocabulary, listening, speaking, reading, and writing. The platform is augmented by Monkey Stories, Monkey Tutoring, Monkey ABC, Monkey Speak, Monkey Math, VMonkey, and the B2B offerings Monkey Class and Monkey Kindy, with proprietary AI technologies (M-Speak, M-Write) powering pronunciation scoring and writing feedback.
Product overview
Monkey Vietnam operates as a comprehensive edtech platform developed by Công ty Cổ phần Early Start, offering a multi-product ecosystem for early childhood education. The core offering is the Monkey Junior super application — a comprehensive English learning platform for children aged 0-11 years with a 6-level structured curriculum covering vocabulary and 4 skills (listening, speaking, reading, writing). This core platform integrates several supplementary learning modules: Monkey ABC (reading in 6 languages), Monkey Speak (AI-powered pronunciation), Monkey Stories (interactive story-based reading with 1,400+ stories), and Monkey Tutoring (live online tutoring with international teachers). Beyond English, the ecosystem extends to Monkey Math (math in English following Vietnam's GDPT curriculum) and VMonkey (Vietnamese language learning through interactive stories). For institutional use, Monkey offers Monkey Class (school management platform) and Monkey Kindy (licensed English curriculum for preschools). Monkey Pro is a combo package bundling all these products. The company serves over 15 million children across 108 countries and territories, ranking among the top 5 English learning apps globally for children.
Differentiator
Problem solved
Functional benefit
Products and services
- Monkey Junior Super application providing comprehensive English learning curriculum for children aged 0-11 years with a 6-level progression path, developing vocabulary and four skills (listening, speaking, reading, writing) through early education methods and proprietary AI technologies (M-Speak, M-Write).
- Monkey Stories Interactive story-based English learning application for children aged 3-11 with over 1,400 stories and weekly content updates, featuring reading comprehension, phonics, and AI Buddy conversational companion.
- Monkey Tutoring Online English tutoring with international teachers using AI pronunciation scoring, with classes available in 1-1, 1-2, and 1-3 formats with small class sizes for communication skill development.
- Monkey ABC Early education course teaching reading in 6 popular languages using validated early education methods with 1,000+ vocabulary building.
- Monkey Speak Pronunciation and communication course using proprietary M-Speak AI technology and simulated conversation features to help children communicate confidently with native-like pronunciation.
- Monkey Math Math learning application taught in English following Vietnam's GDPT (General Education Program) curriculum for preschool and primary school children, using gamification and interactive visuals.
- VMonkey Vietnamese language learning through interactive comics and stories following the GDPT curriculum, helping children build strong language foundations, develop EQ, and learn spelling according to new textbook standards.
- Monkey Class Comprehensive technology solution for schools including teacher and student management, learning path management, attendance tracking, and communication between teachers and parents, with assignment management and news feed.
- Monkey Kindy Licensed English learning program for preschool children with structured curriculum by age group, video-based learning with homeroom teacher support, and supplementary home learning application.
Quantifiable outcome
- 95% 5-star user rating with 51,000+ reviews
- +3 more outcomes
Companies that use Monkey Vietnam
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles4 records
Monkey Vietnam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature4 records
Monkey Vietnam partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered moderate and minor.
- Advance Market Analytics (UK)moderateMarket research firm that featured Monkey Junior in their 'English Learning App Market Outlook to 2025' report, ranking it among top 5 English learning apps for children globally. This recognition contributes to brand credibility and international visibility.
- Mom's Choice AwardsmoderateInternational awards organization that awarded Monkey with their prestigious seal recognizing family-friendly products and services.
- bTaskeeminorPromotional partnership offering exclusive deals and benefits to bTaskee customers as part of year-end customer appreciation campaigns.
- VIB (Vietnam International Bank)minorBanking partnership offering discounts up to 80% on courses for VIB customers (VIB-ERS program).
- Swinburne University of Technology AustraliamoderateAcademic partnership marking a new connection milestone. Represents potential collaboration in educational technology and research.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Monkey Vietnam competitors and assessment
Company assessmentBroad incumbents
- BYJU'S: India's largest edtech company offering K-12, test prep, and language apps. Comparable in the K-12 subscription edtech category targeting price-sensitive emerging-market parents, though at significantly larger scale.
- GoStudent: European online tutoring platform with subject breadth including languages. Comparable on the live online tutoring model but operates at a larger, multi-subject scale with significant VC funding.
Others
- HelloTalk: Language learning social platform connecting speakers globally. Thematically related as an AI-enhanced language learning service, but focused on conversational practice rather than children's structured curriculum.
Regional players
- Vedantu: India-based online tutoring and live class platform for K-12 and test prep. Comparable in the live online tutoring with subscription model for emerging-market learners, but regional to India rather than Vietnam.
Direct peers
- Age of Learning (ABCmouse): Subscription-based early childhood education platform focused on English literacy, math, and reading. Closely comparable in age group (0-8), curriculum structure, and subscription pricing model.
- Duolingo: Global leader in language learning apps with a children's product (Duolingo ABC). Directly comparable as a cross-platform subscription language-learning app, though Duolingo targets a broader age range and has much larger scale and funding.
- VIPKid: Online English tutoring platform connecting Chinese/Vietnamese learners with North American teachers. Comparable through Monkey Tutoring's live online tutoring with international teachers serving Asian learners.
- Khan Academy Kids: Free early-learning app for children ages 2-8 covering reading, math, and social-emotional learning. Comparable in target age, content structure, and mobile-first delivery, though funded by philanthropy rather than subscription.
- Lingokids: English learning app for children ages 2-8 with subscription pricing and curriculum structure. Very close direct competitor in the kids' English learning category with similar B2C go-to-market.
Emerging players
- Elsa Speak: AI-powered English pronunciation app focused on speech recognition and accent training. Comparable to M-Speak's AI pronunciation scoring, though Elsa targets adult learners rather than children.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Monkey Vietnam social profiles
Digital presenceMonkey Vietnam compliance and trust
Trust signalCompliance2 records
Monkey Vietnam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monkey Vietnam leadership team
Management profileNumber of profiles
Profiles1 record
Monkey Vietnam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monkey Vietnam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monkey Vietnam
What does Monkey Vietnam do?
Monkey Vietnam develops and sells a suite of mobile-based educational applications for children aged 0-11, anchored by the Monkey Junior super app that delivers a 6-level English learning curriculum covering vocabulary, listening, speaking, reading, and writing. The platform is augmented by Monkey Stories, Monkey Tutoring, Monkey ABC, Monkey Speak, Monkey Math, VMonkey, and the B2B offerings Monkey Class and Monkey Kindy, with proprietary AI technologies (M-Speak, M-Write) powering pronunciation scoring and writing feedback.
Is Monkey Vietnam a public or private company?
Monkey Vietnam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monkey Vietnam founded?
Monkey Vietnam was founded in 2014. It employs 101 to 250 people.
Where is Monkey Vietnam based?
Monkey Vietnam is headquartered in Hanoi, Vietnam, in the Asia region.
How does Monkey Vietnam make money?
Five revenue lines are on record. App Subscriptions - Monkey Junior is the primary driver. The others are app Subscriptions - Supporting Products, monkey Tutoring, monkey Class and monkey Kindy.
Who are Monkey Vietnam's main competitors?
Broad incumbents on record are BYJU'S and GoStudent. HelloTalk is listed as an others. Vedantu is listed as a regional player. Direct peers are Age of Learning (ABCmouse), Duolingo, VIPKid, Khan Academy Kids and Lingokids. Elsa Speak is listed as an emerging player.
Does Monkey Vietnam have an API?
No public API is recorded for Monkey Vietnam.
What industry is Monkey Vietnam in?
Monkey Vietnam's product category is Children's EdTech - Language Learning. Its primary akta.pro industry code is EDAFAOAC, AI-Powered Language Tutors, Chatbots & Speaking Practice Tools. Its NAICS code is 611630 and its SIC code is 7372.