What Penta Privacy Lock does

Penta Privacy Lock is a Denver-headquartered (per disclosed office address) SaaS company that provides privacy compliance and data migration infrastructure primarily for financial institutions, fintechs, healthcare organizations, and SMBs. Its platform combines data mapping, consent management, DSAR automation, auditing, and regulatory filing capabilities covering 150+ global privacy regimes including GDPR, CCPA, and banking-specific frameworks (CFPB, Section 1033). The company has extended its scope into an AI-driven core banking conversion and ETL product that automates data transformations and validates records in real time behind the customer's firewall (zero-trust architecture), with the company claiming conversions completed in under 90 days at more than 50% cost savings versus industry baselines.

The platform is built around a proprietary NLP-based transformation engine explicitly disconnected from public LLMs, supported by 30+ pre-built integrations across major data warehouses, cloud platforms, CRMs, and ITSM systems. Product tiers range from a freemium consumer offering (CookieGo Free) through SMB tiers ($12-$250/month) to a Pro enterprise tier at $500/month, supplemented by project-based professional services for core banking conversions. Go-to-market combines bottom-up self-serve acquisition via the CookieGo freemium funnel with enterprise field sales targeting banks and fintechs, supplemented by accelerator and channel partnerships (FIS Fintech Accelerator, Curql Collective, Bankers Helping Bankers Fund, DCI, Sutton Bank).

The company was founded around 2022 (company history timeline), employs 1-10 people, claims 500+ companies using the platform, and has raised modest disclosed funding including a $100,000 Curql investment in February 2024. Strategic positioning emphasizes being the first privacy solution purpose-built for the financial services data processing chain, with a zero-trust security posture differentiating against competitors that require third-party data egress.

Name

Penta Privacy Lock

Legal name

Privacy Lock

Website

https://www.myprivacylock.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Penta Privacy Lock is a Denver-based SaaS platform providing privacy compliance automation (GDPR, CCPA, DSAR, consent management) and AI-driven core banking conversion tools primarily for community banks, fintechs, healthcare organizations, and SMBs.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Privacy Lock operates a tiered SaaS subscription model with plans ranging from a free tier (CookieGo Free) to a $500/month enterprise plan (Pro). Plans are differentiated by number of domains, users, records, cookies scanned, widget templates, and feature access. Revenue is recurring on a monthly billing cadence.
2. Enterprise/Conversion Services: Privacy Lock provides core banking conversion and ETL services to financial institutions. This is a project-based professional service embedded within the platform, likely billed as part of enterprise agreements or separately for conversion projects. The Dream First Bank case study highlights >50% cost savings vs industry average, suggesting premium pricing for conversion services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Privacy Lock (Penta Privacy Lock) is an AI-powered, privacy-centric data infrastructure platform that combines GDPR/CCPA-compliant data mapping, consent management, DSAR automation, auditing and core banking conversion capabilities into a single solution for financial institutions, fintechs, healthcare organizations and other regulated businesses. The platform operates behind the customer's firewall under a zero-trust security model so sensitive consumer data never leaves the bank's secure environment, and it includes a separate CookieGo add-on for website cookie compliance.

Product overview

Privacy Lock is a unified privacy compliance platform that combines multiple privacy management tools into a single integrated solution. The core Privacy Lock Platform provides the foundational infrastructure, supplemented by specific feature modules including Dashboard for analytics, Data Mapping for system discovery, Consent Management for jurisdiction-specific tracking, Automated Access Requests (DSARs) for consumer rights fulfillment, Auditing & Filings for regulatory compliance, and the My Health My Data Act (WA) Toolkit for specialized health data compliance. For financial institutions, the Core Conversions & ETL module delivers AI-powered data migration with 50M+ record capacity. The platform also offers add-on products: CookieGo for cookie consent scanning (Free and $12/month tiers), and three pricing tiers (Basic at $50/month, Premium at $250/month, and Pro at $500/month) that scale from small business to enterprise with increasing domain, user, and record capacities.

Differentiator

Problem solved

Functional benefit

Products and services

• Privacy Lock Platform An all-in-one privacy compliance platform for financial institutions and regulated businesses that consolidates data mapping, consent management, DSAR automation, auditing and regulatory compliance across GDPR, CCPA and state privacy laws.
• Core Conversions & ETL An AI-powered data migration and ETL solution enabling rapid core banking conversions, processing up to 50 million records per transfer with automated validation, real-time data verification and in-firewall data security.
• CookieGo

Quantifiable outcome

• Core banking conversion completed in under 90 days (vs industry 9-18 months)
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability4 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sutton BankcoreGTM or Marketing Partner · 31 July 2023Sutton Bank, an Ohio community bank and leading issuer of nationwide payment card programs, entered into a strategic partnership with Privacy Lock for privacy compliance. Sutton Bank's Payments division (referenced as Sutton Payments) publicly endorsed Privacy Lock. The partnership serves as a reference customer and channel partner for Privacy Lock in the banking ecosystem.
• FIS (Fidelity National Information Services)coreStrategic or Co-development Partner · 1 January 2022Privacy Lock was selected for the 2022 FIS Fintech Accelerator program, which provided mentoring, training, and monetary investment to develop their fintech solutions. FIS is one of the world's largest financial technology companies. This relationship positions Privacy Lock within FIS's fintech ecosystem and provides credibility with major financial institutions that use FIS core banking systems.
• Curql Collective / Curql AcceleratorminorGTM or Marketing PartnerPrivacy Lock joined the first cohort of the Curql Accelerator, a fintech accelerator run by Curql Collective. This provides access to the Curql ecosystem of credit union partners and collaborative opportunities for fintech solutions in the financial services space.
• BOSS, Inc.minorImplementation/ SI/ Consulting PartnerBOSS, Inc., described as seasoned industry veterans in banking conversions, partnered with Privacy Lock to provide domain expertise and ensure accuracy and project success during the Dream First Bank core conversion. BOSS provided banking expertise to complement Privacy Lock's technology platform.
• DCI (Data Center Inc.)coreStrategic or Co-development PartnerDCI provides a comprehensive approach to financial data infrastructure and partnered with Privacy Lock to enable banks and fintechs to leverage new technologies while complying with state and federal data privacy protection regulations. Sarah Fankhauser, President and CEO of DCI, provided a testimonial endorsement of the partnership.
• FIScoreTechnology or IntegrationPrivacy Lock is featured on FIS's website as a fintech partner and is confirmed compatible with the Fiserv (FIS) core banking platform. Dream First Bank's case study demonstrates a successful conversion from Jack Henry core into Fiserv environment using Privacy Lock's platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OneTrust: Largest independent privacy management platform offering consent, DSAR automation, and regulatory compliance across industries including financial services. Directly competes with Privacy Lock on the recurring compliance side and has substantially more resources and certifications.
• TrustArc: Privacy compliance platform with strong financial services footprint, offering consent management, DSAR automation, and regulatory intelligence. Closest direct competitor in the privacy-tech-for-banks niche that Privacy Lock targets.
• Securiti: Unified data privacy and governance platform with AI-driven data mapping, consent, DSAR, and compliance modules. Competes head-to-head with Privacy Lock's data mapping, consent management, and DSAR automation capabilities.
• BigID: Data intelligence platform focused on data discovery, classification, and privacy posture management. Overlaps with Privacy Lock's data mapping and discovery layer and addresses similar financial-services buyers.
• DataGrail: Privacy management platform purpose-built for DSAR automation and consent, with strong presence among mid-market and enterprise customers. Directly comparable on the recurring privacy compliance motion.
• Privacera: Data access governance and privacy platform built on open source, focused on data lake and warehouse environments. Comparable to Privacy Lock's AI-driven data mapping and ETL for sensitive environments.
• Immuta: Data access and security platform with policy-based access control and privacy enforcement across cloud data warehouses. Comparable to Privacy Lock's data mapping and zero-trust access approach for sensitive data.

Broad incumbents

• Collibra: Established data governance and catalog platform serving large enterprises including financial institutions. Competes on data mapping and governance with a broader data quality focus, and has stronger enterprise certifications.

Emerging players

• Exterro: Privacy and e-discovery platform with growing financial-services presence, offering DSAR automation and compliance modules. Adjacent competitor that could expand into Privacy Lock's banking niche.
• WireWheel: Privacy management platform focused on consent, DSAR, and vendor risk management for mid-market and enterprise customers. Comparable in scope to Privacy Lock's recurring compliance suite, with deeper vendor risk functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/penta-blockchain-solutions-penta-privacy-lo

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penta Privacy Lock