DataGrail
DataGrail is a San Francisco B2B SaaS company, founded in 2018, that sells an agentic data privacy platform — combining Live Data Map, consent management, DSR automation, risk assessments, and Vera AI — to privacy, legal, and security teams at mid-market and enterprise organizations via 2,500+ integrations.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What DataGrail does
DataGrail is a San Francisco-based B2B SaaS company, founded in 2018, that sells an Agentic Data Privacy Platform to privacy, legal, and security teams at mid-market and enterprise organizations. The platform unifies five core products — Live Data Map (AI-powered real-time system and PII detection), Consent Management (GDPR/CCPA consent automation), Request Manager (DSR/DSAR fulfillment with patented Smart Verification), Privacy Assessments (AI-autofilled PIAs, DPIAs, TIAs), and Risk Register (centralized AI-driven privacy risk scoring) — under a single agentic layer called Vera. Vera is positioned as an AI privacy agent that executes autonomous workflows across 2,500+ enterprise integrations (Salesforce, Okta, Shopify, Zendesk, Snowflake, Workday, Webflow, HubSpot, Braze, and others) while operating within a single-tenant, air-gapped architecture that never trains on customer data and applies six-stage prompt protection.
The company monetizes primarily through quote-based annual enterprise SaaS subscriptions, supplemented by Managed Services for DSR processing, data mapping, risk assessments, and ongoing program management. Distribution is direct enterprise field sales with demo-first CTAs, supplemented by free product-led growth tools (Consent Checker, Vendor Risk Assessment, OneTrust Migration Calculator) that target OneTrust defectors. DataGrail has raised $84.2M across five rounds through a $45M Series C led by Third Point Ventures in October 2022, with strategic investors including Okta Ventures, HubSpot Ventures, Thomson Reuters Ventures, and Amex Ventures signaling partner-channel validation. Named customers span sports/entertainment (MLS, FanDuel), security/identity (Okta, LastPass, Drata, Ping Identity), retail/e-commerce (Bed Bath & Beyond, Reformation, Sportsmans Warehouse, Bonafide, Studs, Compass), fintech/payments (nCino, MoonPay), healthcare/medical (Dexcom, Aura, Benchling), consumer apps (Life360, GoFundMe, Branch), and networking (NETGEAR), with reported customer outcomes including 90% risk reduction, 85 NPS, 10x ROI, and 80% faster DPIA completion.
Two issued US patents (11,526,627 for shadow-IT system detection and 11,829,507 for identity verification) protect core technical differentiators, and the Privacy Knowledge Graph covering 12,000+ applications and 20+ privacy laws underpins regulatory intelligence. DataGrail has been recognized as an IDC MarketScape Leader for two consecutive years (2024-2025), won the 2025 SC Award for Best Compliance Solution, and earned G2 Best Data Privacy Software in both 2025 and 2026. The company is led by co-founder and CEO Daniel Barber, with co-founder Earl Hathaway as Product Architect and Ignacio Zendejas as Head of Machine Learning, alongside CTO Cathy Polinsky and CRO Sam East. Headcount is reported at 51-100 employees and operating status is active with no parent company or acquisition activity disclosed.
DataGrail firmographics
Firmographics- Name
- DataGrail
- Legal name
- DataGrail, Inc.
- Website
- https://datagrail.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DataGrail is a San Francisco B2B SaaS company, founded in 2018, that sells an agentic data privacy platform — combining Live Data Map, consent management, DSR automation, risk assessments, and Vera AI — to privacy, legal, and security teams at mid-market and enterprise organizations via 2,500+ integrations.
- Ownership category
- akta.pro rank
DataGrail industry classification
Industry- Product category
- Data Privacy Compliance Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Privacy, Consent & Compliance Management (HDAEADAG)
- akta.pro secondary industries
- AI Privacy Engineering & Data Governance (PII, consent, retention) (HDAAAKAB), Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)
Keywords
Where DataGrail is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
DataGrail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Platform License: DataGrail operates as a B2B SaaS company offering an agentic data privacy platform on a subscription basis. Customers pay for access to the complete platform including Live Data Map, Consent Management, Request Manager, Privacy Assessments, and Risk Register. Pricing is quote-based, suggesting enterprise tiered pricing with annual or multi-year contracts.
- Managed Services: DataGrail offers managed services for DSR processing, data mapping, risk assessments, and ongoing program management, providing additional service revenue alongside the platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
DataGrail product offering
Product offeringCore offering
DataGrail sells an Agentic Data Privacy Platform — a B2B SaaS suite that automates enterprise privacy operations across data mapping (Live Data Map), consumer consent (Consent Management), data subject request fulfillment (Request Manager with Smart Verification), privacy risk assessments (Privacy Assessments), and risk prioritization (Risk Register). The platform is powered by Vera, an AI privacy agent, and connects to 2,500+ enterprise systems so privacy, legal, and security teams can run GDPR, CCPA, and emerging state/AI privacy law programs at scale.
Product overview
DataGrail offers a unified Agentic Data Privacy Platform with a modular architecture combining core products: Live Data Map (AI-powered real-time data mapping), Consent Management (automated consent for GDPR/CCPA), Request Manager (DSR/DSAR automation with Smart Verification), Privacy Assessments (PIAs, DPIAs, TIAs with AI autofill), Risk Register (centralized risk prioritization), and Vera (the first complete AI privacy agent). The platform includes specialized solutions for AI Governance, Do Not Sell compliance, and Record of Processing Activities automation. A no-code consent management solution (DataGrail Consent) was introduced as a sub-product, and Managed Services provides expert support. All products are backed by 2,500+ integrations, patented system detection technology, and a no-compromise security architecture with single-tenant isolation and zero training on customer data.
Differentiator
Problem solved
Functional benefit
Brands
- Vera: AI privacy agent built into DataGrail platform for automating privacy operations including risk assessments and consent management
Products and services
- DataGrail Privacy Platform Unified enterprise subscription platform bundling all DataGrail modules — Live Data Map, Consent Management, Request Manager, Privacy Assessments, Risk Register, and Vera — with 2,500+ integrations for end-to-end privacy operations automation.
- Live Data Map AI-powered, real-time data mapping that detects new systems and processes, identifies PII and SPI across data sources, and maintains a live inventory of systems across the enterprise tech stack for privacy teams.
- Consent Management Fully automated, deeply customizable consent management platform for GDPR and CCPA compliance with no-code setup, real-time regulation updates, and branded cookie consent experiences including GPC support.
- Request Manager Automates data subject access, deletion, and opt-out requests (DSRs/DSARs) using patented Smart Verification for identity authentication and intelligent processing across AI systems, internal databases, and 2,500+ SaaS applications.
- Privacy Assessments AI-powered platform for creating Privacy Impact Assessments (PIAs), Data Protection Impact Assessments (DPIAs), AI risk assessments, and Transfer Impact Assessments (TIAs) with AI autofill and citations for every suggestion.
- Risk Register Centralized hub for categorizing, scoring, and prioritizing privacy risks from assessments and systems with AI-driven detection, actionable insights, and defensible audit logging for regulatory compliance.
- Vera AI Agent The first complete AI privacy agent built into the DataGrail platform, providing context-aware recommendations, automated privacy workflow execution, and human-governed AI with zero training on customer data and six-stage prompt protection.
- Managed Services Expert-led service for processing data subject requests, creating risk assessments, and running data mapping and RoPA projects, with dedicated privacy managers supporting ongoing program operations.
Quantifiable outcome
- 90% reduction in risk
- +7 more outcomes
Companies that use DataGrail
Customer profileNamed customers25 records
Segments7 records
Ideal customer profiles3 records
DataGrail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability8 records
Feature7 records
DataGrail partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and general.
- Major League Soccer (MLS)flagshipMajor League Soccer partnered with DataGrail to implement a centralized AI-driven governance platform for managing fan data across the league. Twenty-three MLS clubs will onboard the DataGrail platform throughout the year, automating privacy workflows, enabling data mapping across 2,500 systems, and delivering personalized consent management for fans. The initiative supports MLS's digital transformation and positions the league for growth ahead of the 2026 FIFA World Cup.
- SalesforcecoreSalesforce is a featured integration partner, with DataGrail providing automated privacy compliance across customer, prospect, and employee data within Salesforce CRM environments.
- OktacoreOkta integration enables privacy teams to govern identity data for privacy requests while preserving security posture and operational boundaries.
- ShopifycoreShopify integration automates ecommerce privacy compliance without disrupting operations, enabling consent management and DSR processing across Shopify stores.
- ZendeskcoreZendesk integration manages privacy compliance across support tickets, user identities, and service interactions containing sensitive customer data.
- WebflowgeneralWebflow integration enables access, deletion, and portability requests across Webflow websites and hundreds of other technology operations systems.
Scale indicators18 records
Recent moves6 records
Expansion highlights7 records
DataGrail competitors and assessment
Company assessmentDirect peers
- OneTrust: Largest incumbent in the privacy management software market. DataGrail explicitly positions against OneTrust with a dedicated 'Replace OneTrust' page and migration calculator. Both vendors offer consent management, DSR automation, and privacy assessment workflows for enterprise customers.
- Transcend: Privacy engineering platform with comparable DSR automation, consent management, and data mapping capabilities. Transcend and DataGrail both target privacy teams modernizing away from legacy incumbents and emphasize no-code integrations with enterprise SaaS.
- Osano: Privacy management platform covering consent management, DSR, and vendor risk. Osano targets a similar mid-market and enterprise buyer (privacy, legal, security teams) with overlapping product surface area.
- TrustArc: Long-standing privacy management platform competing across consent, DSR, and risk assessment workflows. TrustArc overlaps with DataGrail in serving privacy and legal teams at mid-market and enterprise organizations.
- BigID: Direct competitor in data privacy, data intelligence, and AI governance. Both target enterprise privacy teams with data discovery, consent, DSR automation, and AI governance capabilities, with comparable go-to-market motions into regulated industries.
- Ketch: Privacy and consent management platform competing in the same enterprise privacy market. Ketch is explicitly mentioned alongside DataGrail in third-party 'top enterprise data privacy software' rankings, indicating direct head-to-head positioning.
Broad incumbents
- Collibra: Broader data intelligence and governance platform with privacy, data catalog, and stewardship capabilities. Collibra competes in data governance more broadly and overlaps with DataGrail's Live Data Map and data governance platform categories.
- Veeva Systems: While primarily a vertical SaaS provider for life sciences, Veeva competes in regulated privacy and consent workflows in healthcare. Dexcom is a shared customer base, indicating some overlap in medical device and health tech privacy use cases.
Emerging players
- Enzuzo: Privacy management platform with consent management and DSR capabilities serving SMB and mid-market customers. Enzuzo represents a smaller, more product-led competitor that overlaps with parts of DataGrail's addressable market at the lower end.
- Securiti: AI-driven data privacy, security, and governance platform. Securiti overlaps with DataGrail's Vera AI positioning by emphasizing autonomous privacy operations, data intelligence, and consent orchestration for enterprise customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DataGrail social profiles
Digital presenceDataGrail compliance and trust
Trust signalCompliance2 records
DataGrail financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataGrail leadership team
Management profileNumber of profiles
Profiles8 records
DataGrail funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataGrail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataGrail
What does DataGrail do?
DataGrail sells an Agentic Data Privacy Platform — a B2B SaaS suite that automates enterprise privacy operations across data mapping (Live Data Map), consumer consent (Consent Management), data subject request fulfillment (Request Manager with Smart Verification), privacy risk assessments (Privacy Assessments), and risk prioritization (Risk Register). The platform is powered by Vera, an AI privacy agent, and connects to 2,500+ enterprise systems so privacy, legal, and security teams can run GDPR, CCPA, and emerging state/AI privacy law programs at scale.
Is DataGrail a public or private company?
DataGrail is a private company. It is classified as venture growth investor backed and is currently operating.
When was DataGrail founded?
DataGrail was founded in 2018. It employs 51 to 100 people.
Where is DataGrail based?
DataGrail is headquartered in San Francisco, United States, in the North America region.
How does DataGrail make money?
Two revenue lines are on record. Subscription SaaS Platform License is the primary driver. The others are managed Services.
Who are DataGrail's main competitors?
Direct peers on record are OneTrust, Transcend, Osano, TrustArc, BigID and Ketch. Broad incumbents are Collibra and Veeva Systems. Emerging players are Enzuzo and Securiti.
Does DataGrail have an API?
Yes. DataGrail offers a full-service API available in certain DataGrail plans. The API supports integrations with internal systems via agent or agentless modes, webhooks for kickoff actions outside DataGrail, and an MCP server for seamless integration with various AI applications enabling workflow automation across platforms. Developer documentation is at docs.datagrail.io.
What industry is DataGrail in?
DataGrail's product category is Data Privacy Compliance Software. Its primary akta.pro industry code is HDAEADAG, Data Privacy, Consent & Compliance Management, with a secondary code of HDAAAKAB, AI Privacy Engineering & Data Governance (PII, consent, retention). Its NAICS code is 5132 and its SIC code is 7372.