Scout24

What Scout24 does

Scout24 SE is a publicly traded German digital marketplace operator (Frankfurt Stock Exchange, DAX-listed since September 2025, ticker G24), founded in 1998 and headquartered operationally in Berlin with a registered office in Munich. The company's flagship platform, ImmoScout24, is Germany's leading online marketplace for residential and commercial real estate, serving approximately 19 million monthly users and commanding more than 70% market share in Germany's online real estate portal segment. Scout24 has systematically expanded beyond listings into an integrated "Agentic OS for Real Estate" by acquiring Sprengnetter Group (75% stake for ~€100M in 2023, property data and valuations), Vermietet.de (2021, landlord property management), bulwiengesa (2024, real estate market research), ImmoUnited (2025, Austria-based real estate data), and Fotocasa and Habitaclia (€153M, completed February 2026, Spain). The combined group now serves approximately 40,000 B2B customers and 28 million monthly unique visitors across Germany, Austria, and Spain.

Scout24's technology stack runs on AWS cloud infrastructure with a Kubernetes-based compute platform called "Infinity," DataDog observability, and Infrastructure as Code via AWS CDK. The proprietary AI architecture is built around immo.ai (an intelligence layer), an Agent Factory for orchestrating specialized AI agents, and HeyImmo (an AI-powered conversational search assistant built using GPT-5 in collaboration with OpenAI, with a custom evaluation system inspired by OpenAI's evals framework). Adjacent products include FLOWFACT (CRM), Propstack (real estate software), neubau kompass (new construction listings), immoverkauf24 (sale platform), and Energieausweis48 (energy certificates). Spain-specific products Gestor de Oportunidades (lead management) and Datavenues (data intelligence platform consolidating Fotocasa, Habitaclia, and Milanuncios listings) launched in March 2026.

The business model is subscription-driven across two primary segments. The Professional segment (real estate agents, developers) generated €350M in 9M 2025 (+15.2% growth) with over 26,000 B2B customers paying tiered annual subscriptions, premium listing placements, and CRM/valuation add-ons. The Private segment (home seekers and landlords) generated €80.2M in 9M 2025 (+21.9%) from over 526,740 private subscribers plus pay-per-ad listings. Additional revenue streams include Transaction Enablement (€80.3M, +19.3%) encompassing homeowner leads, mortgage leads, ESG leads, and relocation leads; digital advertising; and, in Spain, mortgage advisory services. Pricing is quote-based and not publicly disclosed.

Name

Scout24

Legal name

Scout24 SE

Website

http://www.scout24.com/en/Company.aspx

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Scout24 SE is a DAX-listed German digital marketplace operator that runs ImmoScout24, Germany's leading online real estate platform with over 70% market share and ~19 million monthly users, serving 26,000+ B2B professional customers and 526,000+ private subscribers across Germany, Austria, and Spain.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

akta.pro primary industry

Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)

akta.pro secondary industry

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)

Keywords

• Real estate marketplace
• Property listings platform
• Property data services
• Real estate CRM software
• Digital classifieds platform

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. B2B Subscriptions: Recurring subscription fees from professional real estate customers (agents, developers, landlords). Professional segment generated €350M revenue in 9M 2025 with 15.2% growth, serving over 26,000 B2B customers with ARPU growth of 10.4%.
2. Transaction Enablement: CRM software solutions, data and valuation services, homeowner leads, mortgage leads, ESG leads, and relocation leads. Transaction enablement revenue grew 19.3% to €80.3M in 9M 2025.
3. B2C Subscriptions: Private segment subscription revenue grew 21.9% to €80.2M in 9M 2025, with subscriber base reaching 526,740 customers. Plus products driving demand.
4. Private Pay-per-Ad: One-time listing fees for private sellers/landlords, growing at accelerated double-digit rates supported by recovery in real estate sales market. Q3 2025 revenue growth of 15.1%.
5. Digital Advertising: Premium listing placements and digital advertising on the platform, part of the revenue model from property listings.
6. Mortgage Advisory Services: Mortgage advisory services offered through Fotocasa platform as part of comprehensive real estate services.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Scout24 operates digital marketplaces connecting property seekers with landlords, sellers, brokers, and developers, primarily through ImmoScout24, Germany's #1 residential and commercial real estate portal with over 19 million monthly users. The company monetises the marketplace with tiered B2B subscriptions for real estate agents and developers, B2C Plus subscriptions for private home seekers, pay-per-ad listings, premium advertising placements, and adjacent transaction enablement services such as CRM, lead generation, mortgage referrals, property data, and valuation services. Following the 2026 acquisition of Fotocasa and Habitaclia the marketplace footprint now extends to Spain, and an AI layer (immo.ai, Agent Factory, Agentic OS, HeyImmo) is being layered across the ecosystem.

Product overview

Scout24 operates a multi-platform digital ecosystem centered on ImmoScout24, Germany's leading real estate marketplace for residential and commercial properties. The company has expanded from a pure listings portal into an integrated Property-Technology platform through acquisitions and product development. The core offering includes ImmoScout24 (core marketplace), supplemented by Immowelt and AutoScout24. Recent acquisitions include Fotocasa and Habitaclia (Spain, 2025), Sprengnetter Group (property data and valuation, 2023), and Vermietet.de (property management, 2021). AI capabilities are delivered through immo.ai (intelligence layer), HeyImmo (conversational search), and Agent Factory (autonomous agents). The Agentic OS for Real Estate ties these components together to automate real estate workflows. Professional tools include CRM, lead management (Gestor de Oportunidades), data intelligence (Datavenues), and valuation services. The company generates revenue through B2B subscriptions (26,000+ professional customers), B2C subscriptions (526,000+ private subscribers), advertising, and transaction enablement.

Differentiator

Problem solved

Functional benefit

Brands

• immo.ai: AI-powered intelligence layer powering Scout24's Agentic OS for Real Estate platform
• Agentic OS for Real Estate
• Fotocasa
• Habitaclia
• HeyImmo
• Sprengnetter
• neubau kompass
• bulwiengesa

Products and services

• ImmoScout24 Online marketplace for residential and commercial real estate in Germany and Austria connecting property seekers with landlords, sellers, brokers, and institutional investors; generates subscription, advertising, pay-per-ad, and transaction enablement revenue across more than 19 million monthly users.
• Immowelt German online real estate platform operating alongside ImmoScout24, contributing to Scout24's leading position in Germany's online real estate portal market.
• AutoScout24 European online automotive marketplace that connects car buyers and sellers, part of Scout24's digital classifieds portfolio in the automotive sector.
• Fotocasa Spain's nationwide online real estate marketplace offering property listings, online valuations, mortgage advisory services, and professional tools for real estate agents; part of Fotocasa Group serving roughly 8 million monthly active users and around 14,000 agent customers.
• Habitaclia Spanish online real estate marketplace focused on Mediterranean coastal regions including Catalonia and the Balearics, particularly popular with international buyers; part of Fotocasa Group under Scout24.
• Sprengnetter Group Property data and valuation services for the German real estate and credit industries; provides digital valuation products that have been integrated into the ImmoScout24 ecosystem to enhance transparency and digitization in real estate transactions.
• Vermietet.de Digital property management platform for private landlords, integrated into Scout24's ecosystem to enable landlords to manage rental properties alongside their ImmoScout24 listings.
• immoverkauf24 Online platform enabling homeowners to sell residential properties as part of Scout24's transaction enablement offerings.
• neubau kompass Online marketplace focused on new construction residential properties, integrated into Scout24's professional subscription portfolio to drive ARPU growth.
• FLOWFACT CRM and real estate software solution for real estate agents, part of Scout24's professional segment offerings bundled with marketplace subscriptions.
• Propstack Real estate software serving Scout24's professional customers with property data management and workflow tools.
• Bulwiengesa Real estate market research and strategic advisory firm providing data and analytics services for the German real estate sector within Scout24's ecosystem.
• ImmoUnited Vienna-based real estate data and analysis provider serving the Austrian market, integrated into Scout24's real estate data ecosystem.
• Datavenues Data intelligence platform launched in 2026 that consolidates listings from Fotocasa, Habitaclia, and Milanuncios portals to help Spanish real estate agents monitor market activity and identify opportunities.
• Gestor de Oportunidades Lead management tool launched in 2026 for Spanish real estate agents under Fotocasa Group, designed to help agents prioritise commercial contacts and identify sales opportunities.
• Energieausweis48 Energy performance certificate services supporting real estate transactions within Scout24's transaction enablement ecosystem.
• Exploreal Real estate AI and data solutions subsidiary supporting property search, analytics, and decisioning within Scout24's ecosystem.
• Agentic OS for Real Estate AI-powered platform unveiled at Capital Markets Day 2026 that automates and orchestrates real estate workflows throughout the transaction lifecycle, powered by the immo.ai intelligence layer and Agent Factory for specialised AI agents.

Quantifiable outcome

• 13% CAGR revenue growth since 2023, reaching €650M in FY2025
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered strategic and core.

• OpenAIstrategicTechnology or Integration · 9 December 2025Collaboration with OpenAI for HeyImmo AI-powered conversational search assistant using GPT-5 technology. Scout24 built its own evaluation system inspired by the OpenAI evals framework. Delayed launch once to ensure quality standards.
• ImmoUnitedcoreStrategic or Co-development Partner · 31 March 2025Vienna-based provider of real estate data and analysis, acquired by Scout24. Financial details not disclosed. ImmoUnited's data capabilities were integrated to strengthen Scout24's real estate data ecosystem.
• Sprengnetter GroupcoreStrategic or Co-development Partner · 19 June 2023Acquired 75% stake in leading German property data and valuation services company. Jan Sprengnetter retains 25% share. Deal expected to close July 2023. Integration of Sprengnetter's digital valuation products into ImmoScout24 ecosystem enhances transparency and digitization in real estate transactions.
• Vermietet.decoreStrategic or Co-development Partner · 11 May 2021Acquired majority stake in digital platform for private landlords. Deal aims to expand Scout24's ecosystem by integrating Vermietet.de's property management tools with ImmoScout24 marketplace.

Scale indicators15 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• REA Group: Australia and India's leading property portal (realestate.com.au), majority-owned by News Corp. Closely comparable in agent subscription monetization, premium listing products, and adjacent data/mortgage services, making it a direct strategic template for ImmoScout24.
• Rightmove: UK's leading online residential property portal, operating a near-identical two-sided subscription/advertising marketplace model serving agents, developers, and consumers. Closest European peer to Scout24's ImmoScout24 business in business model, KPI structure (ARPU, listings per agent), and revenue mix.
• Hemnet: Sweden's dominant residential property marketplace, listed on Nasdaq Stockholm. Closely mirrors Scout24's two-sided model (agent subscriptions, paid listing boosts, plus premium B2C products) and Nordic DACH-adjacent geography.
• Idealista: Spain's leading property portal and the dominant incumbent in the market Scout24 just entered via Fotocasa/Habitaclia. Operates the same subscription-based listings marketplace model for agents and developers in Iberia, making it the most relevant competitive benchmark for Scout24's Spanish strategy.
• SeLoger: France's largest property portal (owned by AVIV Group/Axel Springer), running a B2B subscription model for agents and developers and a B2C listing/search experience. Highly comparable to ImmoScout24 in product, monetization, and audience.
• Domain Holdings Australia: Australian residential property portal with subscription and depth-product monetization, plus agent and consumer tools. Comparable in marketplace mechanics and 'Plus'-style product extensions, even though it serves a different geography.
• Zoopla: UK property portal owned by US-listed CoStar Group, offering listings, valuations, and agent leads. Comparable to Scout24 in agent subscription monetization and data/valuation adjacencies, with growing AI-led consumer tools.

Emerging players

• Casafari: European real estate data and analytics platform aggregating listings from across the continent. Comparable to Scout24's Sprengnetter/ImmoUnited data franchise and a potential competitor or partner as Scout24 expands the Agentic OS and cross-border data products.

Broad incumbents

• CoStar Group: US-listed real estate data, analytics, and marketplace powerhouse (owns Homes.com and Zoopla). Directly comparable to Scout24's Sprengnetter-driven B2B data/valuation franchise, and a benchmark for the data/CRM-led B2B revenue mix Scout24 is building.
• Zillow Group: US-listed real estate platform spanning Zillow, Trulia, and Zillow Offers. Overlaps with Scout24 in agent advertising, consumer search, and data/valuation services, but is much larger, US-centric, and broader in scope, making it a strategic benchmark rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/scout24
• LinkedInlinkedin.com/company/scout24-group
• Instagraminstagram.com/immoscout24.inside
• Xx.com/Scout24_DE
• Facebookfacebook.com/Scout24

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scout24