Sitka Salmon Shares
Sitka Seafood Market (formerly Sitka Salmon Shares) is a family-owned DTC subscription e-commerce business delivering wild-caught Alaska and U.S. seafood, including salmon, halibut, sablefish, shellfish, and prepared items, to individual consumers across the continental United States via monthly subscription boxes and à la carte purchases.
- Company typePrivate
- Founded2010
- HeadquartersGalesburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sitka Salmon Shares does
Sitka Seafood Market, operating under the legal name Sitka Seafood Market and previously known as Sitka Salmon Shares, is a family-owned direct-to-consumer e-commerce business founded in 2010 that delivers wild-caught seafood to residential customers across the continental United States. The company operates a subscription-first model built on four core offerings: the Reserve Subscription Box (premium seasonal species such as albacore tuna and spot shrimp), the Premium Salmon Subscription Box (sockeye and coho), the Signature Subscription Box (curated variety including rockfish and keta salmon), and a customizable Build-a-Box option. The catalog extends to individual bundles of Coho, Keta, King, and Smoked Salmon, whitefish (Halibut, Sablefish/Black Cod, Albacore Tuna, Rockfish, Pacific Cod), shellfish (Dungeness Crab, Day Boat Scallops, Gulf Shrimp, Sidestriped Shrimp), and a growing specialty line of Ready-to-Cook and Premade Meals. The Skeele family, with John and Nora Skeele identified as fishermen-operators and Marsh Skeele as co-founder and vice president, leads the company; it is privately held with no disclosed institutional, private equity, or venture capital ownership beyond a small cumulative ~$158,700 raised across three modest rounds in 2015, 2018, and 2019.
The underlying technology is a Shopify-based e-commerce storefront with subscription management, account self-service, and a $120 free-shipping threshold. The principal non-software differentiation is a physical cold-chain logistics system: insulated cardboard boxes packed with dry ice, shipped via UPS, designed to keep product frozen through the end of the delivery day. Each order is traceable to specific small-boat fishermen and named fishing waters, a sourcing model that the company uses as the cornerstone of its brand and content marketing (Fisherman's Log, Sitka Seafood Kitchen, Recipe Box blog). Customer reviews cited on the site reflect multi-year retention, with multiple subscribers reporting 5+ years of continuous service, supporting the claim of a stable recurring base. Distribution is exclusively direct-to-consumer; there is no physical retail footprint, no mobile app, no public API, and no third-party logistics or marketplace partnerships beyond UPS.
Revenue mechanics combine subscription recurring revenue (monthly billing across four tiered boxes) with one-time purchases of individual bundles and add-ons (ahi tuna, rockfish, shrimp, bay scallops). Pricing per individual bundle ranges from $104 (Pacific Cod) to $199 (Halibut Bundle of 8 or 24 portions of 5-7 oz each), with a satisfaction guarantee reducing trial friction. The target customer is a health-conscious individual consumer in the lower 48 states seeking reliable access to premium wild-caught seafood with verifiable sustainability, typically underserved by inland grocery retailers. The customer mix is entirely long-tail individual subscribers and one-time buyers; there are no B2B or institutional accounts disclosed. Headcount is reported at 11-50, and the company is operationally normal as of 2026.
Sitka Salmon Shares firmographics
Firmographics- Name
- Sitka Salmon Shares
- Legal name
- Sitka Seafood Market
- Website
- https://sitkasalmonshares.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sitka Seafood Market (formerly Sitka Salmon Shares) is a family-owned DTC subscription e-commerce business delivering wild-caught Alaska and U.S. seafood, including salmon, halibut, sablefish, shellfish, and prepared items, to individual consumers across the continental United States via monthly subscription boxes and à la carte purchases.
- Ownership category
- akta.pro rank
Sitka Salmon Shares industry classification
Industry- Product category
- Wild-Caught Seafood
- NAICS
- Fish and Seafood Retailers (445250), Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
- akta.pro secondary industries
- Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)
Keywords
Where Sitka Salmon Shares is headquartered
LocationHeadquarters
- HQ city
- Galesburg
- HQ country
- United States
- HQ region
- North America
Markets served
Sitka Salmon Shares business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Subscription Box Revenue: Recurring subscription boxes delivered on a scheduled basis. Customers choose from Reserve Subscription Box, Premium Salmon Subscription Box, Signature Subscription Box, and Build-a-Box options. Subscription model provides predictable recurring revenue with customer retention emphasis.
- Individual Product Sales: One-time purchases of individual seafood products including halibut bundles, salmon bundles, sablefish, Pacific cod, shrimp, and specialty items. Allows customers to supplement subscription orders or make standalone purchases.
- Add-on Products: Optional add-on products available with subscriptions or standalone purchases including ahi tuna, rockfish, shrimp, bay scallops, and specialty prepared items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Reserve Subscription Box |
| Subscription | Monthly | Premium Salmon Subscription Box |
| Subscription | Monthly | Signature Subscription Box |
| Subscription | Monthly | Build-a-Box |
| Unit Pricing | Pay-as-you-go | Halibut Bundle |
| Unit Pricing | Pay-as-you-go | Coho Salmon Bundle |
| Unit Pricing | Pay-as-you-go | Sablefish (Black Cod) Bundle |
| Unit Pricing | Pay-as-you-go | King Salmon Bundle |
| Unit Pricing | Pay-as-you-go | Pacific Cod Bundle |
| Unit Pricing | Pay-as-you-go | Gulf Shrimp Bundle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Sitka Salmon Shares product offering
Product offeringCore offering
Sitka Salmon Shares (operating as Sitka Seafood Market) sells premium, blast-frozen, wild-caught Alaska seafood through a direct-to-consumer e-commerce platform. The core offering consists of monthly curated seafood subscription boxes (Reserve, Premium Salmon, Signature, and Build-a-Box) plus à la carte individual seafood bundles (salmon, halibut, sablefish, cod, rockfish, tuna, crab, scallops, and shrimp). All seafood is sourced from small-boat U.S. fishermen, traceable to specific vessels and waters, and shipped frozen via UPS in insulated dry-ice packaging.
Product overview
Sitka Seafood Market is a direct-to-consumer e-commerce platform offering wild-caught Alaska seafood delivered to customers' doors. The core offering consists of subscription boxes (Reserve Subscription Box, Premium Salmon Subscription Box, Signature Subscription Box, and Build-a-Box) that deliver seasonal wild-caught seafood on a recurring basis. Individual products include salmon varieties (Coho, Keta, King, Smoked), white fish (Halibut, Sablefish/Black Cod, Albacore Tuna, Rockfish, Pacific Cod), and shellfish (Dungeness Crab, Day Boat Scallops, Gulf Shrimp, Sidestriped Shrimp). Specialty offerings include Ready to Cook pre-portioned items, Premade Meals, and Smoked Products. All products are sourced from small-boat fishermen and sustainable U.S. fisheries.
Differentiator
Problem solved
Functional benefit
Products and services
- Reserve Subscription Box Premium monthly curated seasonal seafood subscription box featuring high-value wild-caught Alaska species such as albacore tuna and spot shrimp.
- Premium Salmon Subscription Box Monthly subscription focused on premium wild-caught salmon varieties including sockeye and coho.
- Signature Subscription Box Mid-tier monthly subscription featuring a curated variety of wild-caught species such as rockfish and keta salmon.
- Build-a-Box Customizable monthly seafood subscription allowing members to select their preferred wild-caught species and portions, with the ability to swap species between deliveries.
- Coho Salmon Wild-caught Alaska coho salmon available as a one-time bundle ($123.00) in 8 or 24 vacuum-sealed portions.
- Keta Salmon Wild-caught Alaska keta salmon available for individual purchase.
- Halibut Bundle Wild-caught Alaska halibut bundle from $199.00 in 8 or 24 portions (5-7 oz each), vacuum-sealed and frozen.
- Sablefish (Black Cod) Bundle Premium wild-caught sablefish (black cod) bundle at $126.00.
- Albacore Tuna Wild-caught albacore tuna sourced from Alaska sustainable fisheries, available as an individual purchase.
- Rockfish Wild-caught Alaska rockfish available as an individual purchase.
- Pacific Cod Bundle Wild-caught Pacific cod bundle at $104.00.
- King Salmon Bundle Premium wild-caught king salmon bundle at $176.00.
- Dungeness Crab Box Wild-caught Dungeness crab from sustainable U.S. fisheries, sold as a boxed product.
- Day Boat Scallops Wild-caught East Coast day-boat scallops sold for individual purchase.
- Gulf Shrimp Bundle Louisiana wild-caught Gulf shrimp available in 3 or 9 lb bundles at $112.00.
- Sidestriped Shrimp Wild-caught sidestriped shrimp from Alaska fisheries, available as an individual product.
- Smoked Salmon Box Premium artisanal smoked salmon product.
Quantifiable outcome
- Satisfaction guarantee ensures customer risk-free trial
Companies that use Sitka Salmon Shares
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Sitka Salmon Shares technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sitka Salmon Shares partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UPScoreTrusted shipping partner for direct-to-consumer seafood delivery. UPS handles package delivery using sturdy cardboard boxes with insulated liners and dry ice to maintain frozen temperature through end of delivery day.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Sitka Salmon Shares competitors and assessment
Company assessmentDirect peers
- Vital Choice: Long-running DTC retailer of wild-caught Alaskan seafood (salmon, sablefish, halibut, cod) with subscription and one-time purchase options. Highly comparable on product mix, provenance focus, and direct-to-consumer e-commerce model.
- Fulton Fish Market: Online seafood marketplace shipping fresh and frozen wild seafood to U.S. consumers. Comparable in DTC seafood e-commerce with broad species mix and provenance-led positioning.
- The Crab Place: Maryland-based DTC seafood retailer specializing in crabs and shellfish with bundled product offerings shipped nationwide. Comparable in wild-caught, bundle-based DTC model with national shipping.
- SeaBear Smokehouse: Anacortes-based DTC wild Pacific seafood company specializing in smoked salmon and specialty seafood items. Comparable on the smoked/specialty line and direct-to-consumer gift and subscription business.
- Browne Trading Company: Portland, Maine-based premium seafood retailer selling wild and sustainably sourced seafood direct to consumers and chefs. Comparable in DTC premium positioning and broad wild-seafood catalog.
- Wild Alaskan Company: Subscription-based DTC wild Alaskan salmon and seafood company serving U.S. consumers. Most directly comparable peer given similar product mix (wild-caught salmon and white fish), subscription model, and Alaska sourcing story.
Broad incumbents
- Crowd Cow: DTC subscription and marketplace for meat and seafood emphasizing sourcing transparency and direct relationships with producers. Comparable on subscription architecture and producer-direct storytelling, though broader across proteins.
Others
- Ocean Wise: Conservation organization operating seafood sustainability programs (Seafood Watch legacy and Ocean Wise certification). Relevant as a certification and trust-signal partner for Sitka's sustainability positioning.
- Alaska Seafood Marketing Institute: Industry body promoting Alaska seafood worldwide. Not a competitor, but a relevant ecosystem participant whose marketing efforts reinforce Sitka's Alaska-origin positioning.
Regional players
- truLOCAL: Canadian DTC subscription service for meat and seafood with similar subscription-plus-add-on structure. Comparable on subscription model and frozen DTC delivery, though geographically focused on Canada.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sitka Salmon Shares social profiles
Digital presenceSitka Salmon Shares financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sitka Salmon Shares leadership team
Management profileNumber of profiles
Profiles1 record
Sitka Salmon Shares funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sitka Salmon Shares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sitka Salmon Shares
What does Sitka Salmon Shares do?
Sitka Salmon Shares (operating as Sitka Seafood Market) sells premium, blast-frozen, wild-caught Alaska seafood through a direct-to-consumer e-commerce platform. The core offering consists of monthly curated seafood subscription boxes (Reserve, Premium Salmon, Signature, and Build-a-Box) plus à la carte individual seafood bundles (salmon, halibut, sablefish, cod, rockfish, tuna, crab, scallops, and shrimp). All seafood is sourced from small-boat U.S. fishermen, traceable to specific vessels and waters, and shipped frozen via UPS in insulated dry-ice packaging.
Is Sitka Salmon Shares a public or private company?
Sitka Salmon Shares is a private company. It is classified as family owned and is currently operating.
When was Sitka Salmon Shares founded?
Sitka Salmon Shares was founded in 2010. It employs 11 to 50 people.
Where is Sitka Salmon Shares based?
Sitka Salmon Shares is headquartered in Galesburg, United States, in the North America region.
How does Sitka Salmon Shares make money?
Three revenue lines are on record. Subscription Box Revenue is the primary driver. The others are individual Product Sales and add-on Products.
Who are Sitka Salmon Shares's main competitors?
Direct peers on record are Vital Choice, Fulton Fish Market, The Crab Place, SeaBear Smokehouse, Browne Trading Company and Wild Alaskan Company. Crowd Cow is listed as a broad incumbent. Others are Ocean Wise and Alaska Seafood Marketing Institute. truLOCAL is listed as a regional player.
Does Sitka Salmon Shares have an API?
No public API is recorded for Sitka Salmon Shares.
What industry is Sitka Salmon Shares in?
Sitka Salmon Shares's product category is Wild-Caught Seafood. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of AFANADAF, Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao). Its NAICS code is 445250 and its SIC code is 2092.