What FultonFishMarket.com does

FultonFishMarket.com is the direct-to-consumer e-commerce storefront of FFM Digital Enterprises Corp., the digital extension of the Fulton Fish Market brand that traces its origins to 1822 in New York City. The platform sells premium fresh and frozen seafood — fish (salmon, cod, tuna, halibut, swordfish, bass, trout), shellfish (lobster, crab, shrimp, scallops, oysters, clams), and specialty items (caviar, uni, smoked fish) — to US consumers via a Shopify storefront with nationwide shipping, eco-friendly packaging, and a 100% satisfaction guarantee. The catalog has expanded beyond seafood into curated bundles, pantry accessories (sauces, seasonings, grilling planks, tinned fish, books, clothing, kitchen tools, wine), a Beef / Surf & Turf line via a partnership with La Frieda, and gift cards.

The technology stack is a standard Shopify-based DTC commerce platform rather than a custom-engineered system: it supports one-time purchases, a flexible Subscribe & Save subscription program (15%+ savings, skip/pause/cancel), the Fulton Finsider Rewards loyalty program, and a Swym-powered wishlist ("My Fishlist"). No proprietary AI/ML, API platform, mobile app, or third-party integrations beyond mainstream payment processors (Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Shop Pay, Venmo, Amazon Pay, Diners, Discover) and Go Gift Cards are disclosed.

The revenue model combines one-time DTC e-commerce sales with subscription recurring orders, priced from $12.99 to $520.99 per item with a $150+ minimum order and acquisition offers including a $20 first-order discount, a $25 referral credit on each side, and a free-product-for-a-year subscription promotion. Marketing is content-led (extensive recipe, buying-guide, and educational blog), supplemented by email, a referral program, and PR placements in Forbes, Bon Appétit, Eater, Saveur, Esquire, and Refinery29. The company is privately held with no disclosed funding, M&A, or institutional investors.

Name

FultonFishMarket.com

Legal name

FFM Digital Enterprises Corp.

Website

https://FultonFishMarket.com

Company type

Private

Founded year

1822

Operating status

Operating

Headcount range

1–10 employees

Short description

FultonFishMarket.com is the direct-to-consumer e-commerce arm of the 1822 Fulton Fish Market brand, operated by FFM Digital Enterprises Corp., selling premium fresh and frozen seafood — plus pantry items, curated bundles, and a Beef/Surf & Turf line via La Frieda — to US consumers through a Shopify storefront with subscription, loyalty, and nationwide shipping.

Ownership category

akta.pro rank

Product category

Online Seafood Retail

NAICS

Fish and Seafood Retailers (445250), Fish and Seafood Retailers (44525)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Retail-Food Stores (5400), Retail-Grocery Stores (5411)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industry

Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Online seafood retail
• Fresh seafood delivery
• Seafood subscription service
• Wild-caught seafood
• Premium shellfish

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchase of individual seafood products and bundles sold directly to consumers through the online storefront
2. Subscription/Recurring Orders: Recurring subscription orders offering 15% or more savings with flexible frequency options, priority customer service, and exclusive perks

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FultonFishMarket.com is a direct-to-consumer e-commerce seafood retailer selling fresh, frozen, and prepared seafood online with home delivery across the United States. The platform offers fish (salmon, cod, tuna, halibut, bass), shellfish (lobster, crab, shrimp, oysters, scallops), specialty items (caviar, uni, smoked fish), curated seafood bundles, pantry accessories, and a Subscribe & Save recurring delivery program offering 15% or more savings.

Product overview

FultonFishMarket.com is an e-commerce seafood retailer operating since 1822, offering a comprehensive online marketplace for fresh, frozen, and prepared seafood products. The platform provides direct-to-consumer seafood delivery with a core portfolio of fish (salmon, cod, tuna, halibut, bass, swordfish), shellfish (lobster, crab, shrimp, scallops, oysters), and specialty items (caviar, uni, smoked fish). The service is complemented by curated seafood bundles (dinner party, salmon, white fish bundles), a subscription program (Subscribe & Save with 15%+ savings), and pantry accessories (seasonings, sauces, grilling planks). The company positions itself as 'The Most Trusted Name in Seafood' with a 100% satisfaction guarantee, shipping fresh-frozen products in eco-friendly packaging with daily delivery capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh and Frozen Fish Products Fresh and frozen fish fillets and portions including Anchovies/Sardines, Arctic Char, Bass/Branzino, Cod, Halibut, Porgy, Salmon, Snapper, Swordfish, Trout, Tuna, and Tinned Fish sold directly to consumers via the FultonFishMarket.com e-commerce site with nationwide shipping.
• Shellfish Products Shellfish offerings including Clams, Crab, Crawfish, Lobster, Mussels, Oysters, Scallops, and Shrimp available for direct online purchase and home delivery.
• Oysters and Caviar Luxury oysters and caviar including Blue Point East Coast Oysters, Wild Hackleback Caviar, Classic Osetra Caviar, Wild Paddlefish Caviar, and Trout Roe sold via the FultonFishMarket.com online store.
• Seafood Bundles Pre-assembled multi-product seafood bundles including Seafood Dinner Party Bundle, Wild Alaska Salmon Bundle, Fulton's Finest Hits Bundle, Just for Two Bundle, and Wild Seafood Stock Up Bundle, sold directly to consumers.
• Subscribe & Save Subscription Service Subscription/recurring seafood delivery program offering 15% or more savings per order, with customizable frequency, complimentary gifts, priority customer service, and the ability to modify, skip, pause, or cancel anytime.
• Pantry Items Complementary pantry items including Salmon Seasoning, Signature Seasoning, Cocktail Sauce, Seafood Remoulade, Sweet Bourbon Glaze, Sesame Ginger Marinade, and Cedar Grilling Planks sold on the FultonFishMarket.com storefront.
• Gift Cards Gift cards powered by Go Gift Cards enabling customers to gift Fulton Fish Market seafood purchases to recipients.
• Fulton's Finest Atlantic Salmon Portion Premium Atlantic salmon portions marketed as chef-quality seafood for direct home delivery via FultonFishMarket.com.
• Fresh Maine Lobster Live fresh Maine lobsters available in sizes ranging from Small (1.25lb) to Extra Large (3lb), sold direct-to-consumer via the FultonFishMarket.com storefront.
• Signature Smoked Salmon Ready-to-eat signature smoked salmon available in Signature and Pastrami flavor variants on the FultonFishMarket.com online store.
• Signature Crab Cakes Signature crab cakes sold in a 2-count package as a prepared seafood offering on FultonFishMarket.com.
• Wild Ahi Tuna Steak Wild-caught ahi tuna steaks of sushi-grade quality sold to consumers through FultonFishMarket.com.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wild Alaskan Company: Subscription-first DTC seafood company shipping wild-caught Alaskan salmon and other seafood to consumers nationwide — directly competing for the same premium, sustainably-sourced seafood subscription customer.
• Vital Choice Wild Seafood & Organic Foods: Long-running DTC retailer of premium wild-caught seafood and organic foods with a subscription model — directly comparable on premium, responsibly-sourced seafood delivery to U.S. consumers.
• Sea to Table: DTC seafood company focused on domestic, sustainably-sourced American seafood delivered to consumers — overlapping mission, customer base, and sustainability-led positioning.
• Lobster Anywhere: DTC live lobster and seafood shipper serving U.S. consumers directly — direct competitor on hero SKUs such as Maine lobster and shellfish bundles.

Broad incumbents

• Goldbelly: Curated DTC marketplace for iconic American foods (including seafood) — comparable gifting, bundle, and premium-DTC motion, but operating as a multi-vendor platform rather than a single-store seafood specialist.
• FreshDirect: Established online grocer with deep seafood assortment and East Coast delivery — competes for the same household seafood shopper with broader grocery assortment and larger delivery scale.

Emerging players

• ButcherBox: Subscription DTC protein company (primarily meat, with seafood expansion) — directly comparable subscription cold-chain DTC model targeting similar premium, ethically-sourced household customers.
• SeaBear (Smoked Salmon): Specialty DTC seafood brand focused on smoked salmon and ready-to-eat items — adjacent in product mix (smoked/prepared seafood) and comparable in gifting/DTC positioning.

Regional players

• Citarella: Iconic New York City seafood retailer also operating online — overlapping heritage, NYC market presence, and premium seafood positioning, though anchored to a regional physical footprint.

Others

• Thrive Market: Online membership retailer of natural and organic groceries including a seafood category — comparable DTC grocery model and sustainability/health-conscious customer overlap, though not a seafood specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FultonFishMarket.com