Wolk
Wolk b.v. is a Dutch medtech company that designs and sells a sensor-equipped smart hip airbag (Belt and Shorts variants) priced at €995 to prevent hip fractures in elderly fall-risk individuals, selling direct-to-consumer and to Dutch care institutions such as Zorggroep Noorderboog.
- Company typePrivate
- Founded2020
- HeadquartersHague, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wolk does
Wolk b.v. is a Dutch healthcare technology company headquartered in The Hague that designs, manufactures, and sells a smart wearable hip airbag intended to prevent hip fractures in elderly and at-risk individuals. The product portfolio consists of two core form factors — the Wolk Belt and the Wolk Shorts — both integrating motion sensors that continuously monitor the wearer and trigger an automatic airbag inflation in a fraction of a second when a fall is detected. A complementary digital dashboard handles device management, size exchange, defect reporting, and shipping. Wolk positions its devices as washable, reusable, and invisible under clothing, with the company claiming a 95% reduction in hip fracture risk based on clinical and pilot data.
The business operates a dual go-to-market: a direct-to-consumer e-commerce motion through wolkairbag.com priced at €995 per device (with 12–36 month installment plans, free shipping in the Netherlands above €100, and a 14-day return policy), and an enterprise field-sales motion targeting care homes, nursing homes, and rehabilitation organizations for organization-wide deployment. The most prominent enterprise customer is Zorggroep Noorderboog, which signed a September 2022 agreement to deploy Wolk across 12 residential locations with a 50% hip-fracture-reduction target. Clinical validation has been supported by research collaborations with LUMC and Erasmus MC, and the company has expanded its institutional reach through a February 2026 framework agreement with Intrakoop and AWIZ.
Wolk is privately held, employs 1–10 people, and has raised a cumulative ~€2.09M across an early UNIIQ investment in 2016 and a €1.75M round in April 2026. The company is currently led by a newly appointed CEO (announced September 2024), with commercial leadership including a Commercial Director and Sales Manager. Operationally, Wolk remains concentrated in the Netherlands with Western Europe as the declared market region, and has not yet disclosed revenue, profitability, or geographic expansion metrics.
Wolk firmographics
Firmographics- Name
- Wolk
- Legal name
- Wolk b.v.
- Website
- https://wolkairbag.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wolk b.v. is a Dutch medtech company that designs and sells a sensor-equipped smart hip airbag (Belt and Shorts variants) priced at €995 to prevent hip fractures in elderly fall-risk individuals, selling direct-to-consumer and to Dutch care institutions such as Zorggroep Noorderboog.
- Ownership category
- akta.pro rank
Wolk industry classification
Industry- Product category
- Wearable Hip Protection Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)
- akta.pro secondary industry
- Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)
Keywords
Where Wolk is headquartered
LocationHeadquarters
- HQ city
- Hague
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Wolk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Wolk Hip Airbag Hardware Sales: One-time purchase of the Wolk hip airbag device (available as Belt or Shorts) at €995. Includes 12-month warranty. Product is washable and reusable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wolk Hip Airbag - Single Product |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Wolk product offering
Product offeringCore offering
Wolk designs and sells smart wearable hip airbags (available as a belt or shorts) with embedded sensors that detect imminent falls and automatically deploy an airbag around the hip in a fraction of a second to prevent hip fractures. The reusable, washable devices are worn invisibly under clothing and are sold directly to elderly consumers and to healthcare organizations for organization-wide fall-prevention programs.
Product overview
Wolk is a Dutch healthcare technology company (Wolk b.v., based in The Hague) that produces smart hip airbag wearables designed to prevent hip fractures in elderly and at-risk individuals. The product portfolio consists of two core wearable variants: the Wolk Belt (a belt-style airbag) and the Wolk Shorts (a shorts-style airbag), both using embedded sensors to detect falling motion and automatically inflate an airbag before hip impact. Both variants are washable, reusable, and designed to be worn invisibly under clothing. The Wolk Dashboard provides a digital interface for device management, including returns and defect reporting. Wolk sells directly to consumers (with 14-day return policy, payment plans of 12-36 months, and free shipping from €100 in the Netherlands) as well as to healthcare organizations. The product is priced at €995 and is positioned as costing less than €1 per day in protection.
Differentiator
Problem solved
Functional benefit
Brands
- Wolk Belt: Hip airbag worn as a belt around the waist, designed to detect falls and inflate to protect the hip during impact.
- Wolk Shorts
Products and services
- Wolk Belt A belt-style smart hip airbag wearable that continuously monitors movement via embedded sensors; when a fall is detected, the airbag inflates in a fraction of a second to protect the hip from fracture. Available in multiple sizes, washable and reusable, designed to be worn invisibly under clothing. Sold to elderly consumers and to healthcare organizations.
- Wolk Shorts A shorts-style smart hip airbag wearable offering the same sensor-based fall detection and airbag protection as the Belt, in a shorts form factor for user preference. Includes dedicated sizing, usage instructions, and maintenance documentation; sold to elderly consumers and to healthcare organizations.
Quantifiable outcome
- 95% reduction in hip fracture risk
- +1 more outcomes
Companies that use Wolk
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Wolk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Wolk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zorggroep NoorderboogcorePartnership for organization-wide implementation of Wolk hip airbags across all 12 residential care locations and nursing homes. The partnership aims to provide hip protection to all clients with elevated fall risk. Noorderboog expects to reduce hip fractures by 50% within 12 months of full implementation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wolk competitors and assessment
Company assessmentBroad incumbents
- Philips Lifeline: Established Personal Emergency Response System (PERS) provider offering fall-detection pendants and home units — overlapping in fall-response use case for elderly users.
- Life Alert: Iconic medical alert / emergency response company with fall-detection capabilities serving elderly customers who fear falling — the same core anxiety Wolk addresses.
- Apple (Apple Watch): Apple Watch includes automatic fall detection and emergency SOS for wearers; as a mass-market wearable, it competes for the same elderly fall-safety wallet share with broader functionality.
- Medical Guardian: Major US PERS / medical alert provider with fall-detection wearables and 24/7 monitoring, addressing the same elderly fall-safety category as Wolk.
Direct peers
- HipGuard (Safehip / Tytex): Established manufacturer of hip protector pants/shields used for fall-related hip injury prevention in elderly care — the incumbent passive alternative to Wolk's active airbag approach.
- Helite (Hip'Air): French company that developed Hip'Air, a wearable belt airbag that inflates on detected falls to protect elderly hips — a direct product competitor to the Wolk Belt/Shorts.
- UnaliWear: Wearable medical alert device (smartwatch form factor) with fall detection and emergency response targeted at older adults — comparable use case to Wolk via different protective modality.
- ActiveProtective (Tango Belt): US-based developer of a smart hip-protective belt that detects falls and deploys an airbag, directly comparable to Wolk's sensor-driven wearable hip airbag concept.
Emerging players
- CarePredict: Wearable for seniors that continuously monitors daily activities and predicts health changes including fall risk — adjacent predictive analytics play with overlapping customers (elderly, care facilities).
- QMedic: Wearable PERS device with continuous activity monitoring and fall detection aimed at seniors and care providers, sharing the elderly-fall-safety target market with Wolk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wolk social profiles
Digital presenceWolk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wolk leadership team
Management profileNumber of profiles
Profiles4 records
Wolk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wolk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wolk
What does Wolk do?
Wolk designs and sells smart wearable hip airbags (available as a belt or shorts) with embedded sensors that detect imminent falls and automatically deploy an airbag around the hip in a fraction of a second to prevent hip fractures. The reusable, washable devices are worn invisibly under clothing and are sold directly to elderly consumers and to healthcare organizations for organization-wide fall-prevention programs.
Is Wolk a public or private company?
Wolk is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wolk founded?
Wolk was founded in 2020. It employs 1 to 10 people.
Where is Wolk based?
Wolk is headquartered in Hague, Canada, in the North America region.
How does Wolk make money?
One revenue line is on record: wolk Hip Airbag Hardware Sales.
Who are Wolk's main competitors?
Broad incumbents on record are Philips Lifeline, Life Alert, Apple (Apple Watch) and Medical Guardian. Direct peers are HipGuard (Safehip / Tytex), Helite (Hip'Air), UnaliWear and ActiveProtective (Tango Belt). Emerging players are CarePredict and QMedic.
Does Wolk have an API?
No public API is recorded for Wolk.
What industry is Wolk in?
Wolk's product category is Wearable Hip Protection Devices. Its primary akta.pro industry code is HSAHAHAI, Wearable Medical Alert Devices (Pendants, Watches, Bands), with a secondary code of CRACAIAF, Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible). Its NAICS code is 339113 and its SIC code is 3842.